ASSIGNMENT 2Cross-Media Study

Unit 2: Assignment 2

Topic Analytical Tasks - 20marks Research and Planning Tasks - 10marks

Promotion of Music

Explore the way in which one band or artiste is represented and promoted across two different media platforms - 1000-1200 words.

Broadcast:• Television interview

Print:• Poster advertising a tour

Present your ideas for promoting a band or artiste across two different media platforms.

Broadcast:• Television interview

Print:• Poster advertising a tour

Cross-Media promotion?

Cross-Media promotion• Cross-Media promotion looks at how different Media platforms are used to

publicise a media product, in your case a music artiste.

• So for assignment 2 you will be focusing on how recording artistes in the music industry are promoted in the media.

• You will be using the key concepts to look at how this artiste is promoted. For example:

– FORMS - What text and platform the artiste promoted on? What conventions are

used?– AUDIENCE - How does the artiste reach a mass audience?– INSTITUTION - What institutional factors help promote the artiste?– REPRESENTATION - How is the artiste represented?

Media platforms

Broadcast

Print

E-media (Electronic media)

Name that platform…

Key Concepts F.A.I.R

• Forms

• Audience

• Institution

• Representation

Choose two examples from different platforms below to answer the questions on the next slide.

Answer the following questions about the two Rihanna texts you chose to analyse.

• FORMS - What text and platform is the artiste promoted on? What

conventions are used?

• AUDIENCE - How does the artiste reach a mass audience?

• INSTITUTION - What institutional factors help promote the artiste?

• REPRESENTATION - How is the artiste represented?

Conglomerate

Synergy

Choose your artiste

• Find a TV interview to analyse• Find a poster to analyse

• Use annotations where possible either in PowerPoint or a word document.

• Use key concepts and worksheets to carry out this work.

Today...

1. Finish you TV interview analysis by the end of lesson 1.

2. Let Miss Ashby read through it, then post it to your blog.

3. Find your artiste’s website (if you did a TV interview, or a poster (if you did an online interview) and analyse it using the ‘key concepts analysis template.’

Assignment 2: Cross-media promotion of a music band or artiste

By the end of today’s lesson you should all have analysed at least one media text that promotes your band or artiste using the media key concepts (F.A.I.R).

1. Log-in but only open up a word or plain text document.

2. In silence you should type a sentence that explains what ‘cross media promotion’ means.

3. Once you have finished, wait for teacher’s instruction and then share your sentence with the person next to you. You may wish to amend or add to your sentence.

4. Next in silence, you should type the names of the three media platforms.

5. Once you have finished, wait for teacher’s instruction and then share them with the person next to you. You may wish to amend your work accordingly.

6. Finally in silence, you are to type the names of the four media key concepts. (F.A.I.R)

7. Once you have finished, wait for teacher’s instruction and then in pairs you must add at least two features from each key concept. Example: Forms – genre and narrative.

If pairs get stuck you may join another pair to discuss ideas. PLEASE NOTE: You must NOT use any of your previous lesson notes or the internet for this activity.

Past student to help present students…

• In your pairs you will now look at a past students work and identify where they have used the media key concepts (F.A.I.R) to explain how their artiste, Rihanna is represented and promoted.

• Annotate on the worksheet.

An orange flower connotes femininity, which could represent Rihanna’s character to her audience. Female audiences might identify with her or aspire to be like her.

Logo is in black and the typography is sharp connoting that she could have a dangerous side to her personality. This contradicts the flower which creates enigmas for her audience about her character.

Her body language is represented as shy and closed but her clothes are sexy and skimpy. This is another contradiction creating more enigmas about her personality.

Scrolling arrows lead the audience to More pages and styles of RihannaShowing the audience that she is not A stereotype and can be represented in many ways.

Pictures and links to different merchandise endorsed by Rihanna allows fans participate and buy her products.

News and information are USPs to entice fans to read up on Rihanna. It also promotes her on other platforms as there are links to news articles.

Menu tab at the top shows different pages where fans can navigate the website.

Logo is recognisable and identifiable to her fans. It is also a USP as it promotes her album which has the same logo on it.

Where are you at?1. By now you should have all finished your script analysis and put it

on your blogs with the video link.

2. You should have started a second analysis from another media platform (either a website or poster/album cover). Continue with this work but make sure you are using the media key concepts (F.A.I.R)

3. If you have finished the second analysis, you should pick a third promotional text from a different media platform to the other two. (either your band or artistes website or poster/album cover)

4. You should use the key concepts template to support your work and you may use the internet to source your third media text to analyse but only once you have finished the second. You may also use the past students example as a guide.

YOU ARE ALL AIMING FOR AT LEAST A LEVEL 4 (C GRADE) REMEMBER THIS IS WHAT YOU NEED TO DEMONSTRATE…

Level 6: 17–20 marks (B-A)You produce convincing and effective analyses of media texts and are able to do so extensively and effectively using the key concepts (F.A.I.R). You demonstrate a detailed and convincing understanding of how your band or artiste is represented and promoted. Your work is well structured with precise and accurate use of language and arguments clearly supported by evidence. (P.E.E)

Level 5: 13–16 marks (C-B)You produce good-quality analyses of media texts and are able to do so confidently using the key concepts (F.A.I.R). You have a sound understanding of how your band or artiste is represented and promoted. Your work is clear and well-organised with generally accurate use of language and evidence used to support your points. (P.E.E)

Level 4: 9–12 marks (D-C)You produce a solid analysis of media texts and are able to do so using the key concepts (F.A.I.R). You demonstrate some understanding of how your band or artiste is represented and promoted. Your work is well-organised with reasonably accurate use of language and arguments, which are usually supported by evidence to support your points. (P.E.E)

Check your work with your partner…

1. Swap seats with your partner and show them one of the texts you have completed analysing.

2. Go over their work and identify where they have used the media key concepts (F.A.I.R) to explain how their artiste, or band is represented and promoted.

3. Each person will take it in turns to give the other some verbal feedback based on the level descriptors.

Starting your 1000 word essay

• Exploring the way Rihanna is represented and promoted across the media platforms

Here is an essay plan that you can use to help structure your writing:

Introduction:Briefly introduce the artist you are studying. Who are they and what are they famous for?… briefly outline the different media platforms that they use e.g. print, TV, music video, radio, social media (YouTube, twitter, Facebook etc) and explain why these are important in promoting them cross-media.

FormsConsider how different codes and conventions are used across the media to promote your artist. Consider the use pictures in the print/web text you are looking at. What sort of TV appearances have they made and how do they help promote your artiste – talk about the interview but also any other broadcast texts they appear in.

AudienceHow are different audiences targeted through the cross media coverage? Which segment of the audience are targeted through the web and online and how is this different to print and TV or music video? Do different texts have different modes of address? Why is this important? How might audiences respond differently to different texts over different platforms?

InstitutionWhat is it that sells your artiste to their respective target audience? What are the USPs within the texts you have looked at and how does this play a part in the cross promotion of your artiste? Are they teaming up with any other media products to create synergy? If so, how? Are there any regulations and controls on any of the texts you have looked at? How does this tie in with your essay title?

RepresentationHow is the artist you have chosen represented differently across different media platforms? Is the representation stereotypical or does it challenge stereotypes? Is it different across different texts and platforms? Are representations of your artist different on mainstream TV compared to more niche specialist magazines, music channels and online. How does the branding of your artist stay consistent across all the different media platforms, what representations change and what stays the same? Does there personal life play a part in the representation and promotion of this artiste? If so, how?

ConclusionWrite a concluding paragraph explaining the importance of the platforms in promoting your artiste cross-media.

Aim for a level 5/6 by including these key words!

• Cross media • Synergy • Media platforms • Media text • Representation • Industry • Target audience • Conventions • Genre• Connotes• Iconography• Typography

KEY CONCEPTS ANALYSIS TEMPLATE FORMS: What are the conventions of the text? Look at all the technical aspects eg, music, characters, editing, text, colour, layout… (Depending on what form the text is.) Is there a narrative being communicated at all? Is the genre being communicated here? AUDIENCE: Who is the target audience? How do you know? What is the mode of address? How do audiences respond to the text? INSTITUTION: What industries are being shown here? How is your text being promoted? What are the USPs? Are there any regulations put on this text? What company if any does this text belong to? REPRESENTATION: Who/what is being represented? What message is being put forward to the audience? Are any stereotypes being used here?

Managing your own artiste!

• Come up with your own artiste or band that you can promote across different platforms.

• On your blogs come up with their name, genre and places they would be promoted.

• Think about their audience and how your artiste will reach them.

• Use real media examples of where they will appear – teen magazines like ‘Bliss’ or TV chat shows like ‘Graham Norton’.