FA102a, Research and Brand Development

Augmented Reality in the Workplace Clint Quappe

Assignment One, Research

“3D augmented reality holograms are

finally here (almost)”http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost

Augmented Reality in the Workplace Clint Quappe

Assignment One, Research

Creates a non-invasive visual interface

that is friendly for the brain and avoids

cognitive overload.http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost

Augmented Reality in the Workplace Clint Quappe

“The Meta is a natural machine, which

uses the things that have evolved to

manipulate our environment, namely, our

hands. You reach out and you manipulate

holograms…”http://www.kurzweilai.net/3d-augmented-reality-holograms-are-finally-here-almost

Assignment One, Research

Augmented Reality in the Workplace Clint Quappe

“It can show instructions and other

digital elements superimposed against

real-world equipment and objects without

having to be manually operated.”http://www.engadget.com/2014/09/07/android-hard-hat-augmented-reality/

Assignment One, Research

Augmented Reality in the Workplace Clint Quappe

Augmented Reality in the Workplace

Augmented Reality in the Workplace Clint Quappe

Assignment One, Description of Future Product or Service

Assignment Two, Naming Process

Selected words from the original post:Virtual, Holographic, Glasses, Machine

Generated name possibilities:HoloMachine (Created by combining Holographic and Machine)

VirtuGlass (Created by combining Virtual and Glasses)

Selected Name:VirtuGlass

Justification:Suggests to consumer that it is a pair of glasses that can augment into a virtual world

Augmented Reality in the Workplace Clint Quappe

Assignment Two, Brand Character Diagram

Augmented Reality in the Workplace Clint Quappe

Augmented Reality in the Workplace Clint Quappe

Assignment Three, Logotype Research, Word from Diagram

Futuristic

Augmented Reality in the Workplace Clint Quappe

Assignment Three, Logotype Research

http://www.aura-astronomy.org/

http://www.citroen.com/

http://www.nvidia.com/content/global/global.php

Augmented Reality in the Workplace Clint Quappe

Assignment Three, Finished Logotype

Dell: https://www.facebook.com/Dell

Xbox: https://www.facebook.com/xbox

Oakley: https://www.facebook.com/Oakley

Augmented Reality in the Workplace Clint Quappe

Assignment Four, Social Media Branding, Research

• Word of mouth

• Self promotion

• Telling friends

Augmented Reality in the Workplace Clint Quappe

Assignment Four, Social Media Branding, Creating Community

Assignment Four, Social Media Branding, Facebook Pages

Augmented Reality in the Workplace Clint Quappe

Augmented Reality in the Workplace Clint Quappe

Assignment Four, Social Media Branding, Facebook Pages

Augmented Reality in the Workplace Clint Quappe

Assignment Four, Social Media Branding, Facebook Pages

Augmented Reality in the Workplace Clint Quappe

Assignment Five, Webpage Layout Research For Wireframes

Augmented Reality in the Workplace Clint Quappe

Assignment Five, Webpage Layout Research For Wireframes

Augmented Reality in the Workplace Clint Quappe

Assignment Five, Wireframe

• Betcha Can't Eat Just One - Lays

• Got Milk? – CMPB

• Ask about it at work – Aflac

• Melts in your mouth, not in your hands –M&M’s

Assignment Five, TagLine Research

Augmented Reality in the Workplace Clint Quappe

Assignment Five, Homepage Visual Design In Browser

Augmented Reality in the Workplace Clint Quappe

http://invis.io/3W1TUZMF4