Scents and Flavors via Smartphone Cassidy Lang

FA102a, Research and Brand Development

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“Are you ready for a virtual taste?”http://www.kurzweilai.net/are-you-ready-for-virtual-taste

Assignment One, Research

Scents and Flavors via Smartphone Cassidy Lang

Assignment One, Research

Electrical and thermal stimulation of the tip of the tongue create virtual taste.http://www.kurzweilai.net/are-you-ready-for-virtual-taste

Scents and Flavors via Smartphone Cassidy Lang

Assignment One, Research

Different combinations of electrical currents and temperatures can produce salty, sweet, sour and bitter sensations.http://www.kurzweilai.net/are-you-ready-for-virtual-taste

Scents and Flavors via Smartphone Cassidy Lang

Assignment One, Research

This technology is a step away from the age of information, where we are now, to the age of experience. http://innovation.uk.msn.com/personal/the-incredible-new-way-to-taste-your-food-online

Scents and Flavors via Smartphone Cassidy Lang

Flavor Saver App Cassidy Lang

Assignment One, Research

Humans are limited if we remain communicating with solely audio and vision.http://innovation.uk.msn.com/personal/the-incredible-new-way-to-taste-your-food-online

Scents and Flavors via Smartphone Cassidy Lang

Flavor Saver App Cassidy Lang

Assignment One, Description of Future Product or Service

Scents and Flavors via Smartphone Cassidy Lang

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Assignment Two, Naming Process

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Selected words from the original post:Simulator, Synthesize, Sensation, Virtual, Currents

Generated name possibilities: Sensimulator (created by combining Sensation and Simulator) VirtualSense (created by combining Virtual and Sensation)

Selected name:VirtualSense Justification for why that name was selected:Clearly suggests what the product does with words that will be understood by targeted users.

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Assignment Two, Brand Character Diagram

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Assignment Three, Logotype Research, Word from diagram

Scents and Flavors via Smartphone Cassidy Lang

Whimsical

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Assignment Three, Logotype Research

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h"ps://twi"er.com/   h"p://www.starbucks.com/   h"p://www.spo5fy.com/  

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Assignment Three, Finished Logotype

Scents and Flavors via Smartphone Cassidy Lang

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Assignment Four, Social Media Branding, Research

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WhatsApphttps://www.facebook.com/whatsapp.official/info

Twitterhttps://www.facebook.com/twitterinc/info

Skypehttps://www.facebook.com/Skype

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Assignment Four, Social Media Branding, Creating Community

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•  Posts on personal social media accounts•  Word of mouth•  Text messages to friends/family

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Assignment Four, Social Media Branding, Facebook Pages

Scents and Flavors via Smartphone Cassidy Lang

Flavor Saver App Cassidy Lang

Assignment Four, Social Media Branding, Facebook Pages

Scents and Flavors via Smartphone Cassidy Lang

Flavor Saver App Cassidy Lang

Assignment Four, Social Media Branding, Facebook Pages

Scents and Flavors via Smartphone Cassidy Lang

Comments

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Assignment Four, Social Media Branding, Facebook Pages

Scents and Flavors via Smartphone Cassidy Lang

Comments (cont.)

Flavor Saver App Cassidy Lang

Assignment Four, Social Media Branding, Facebook Pages

Scents and Flavors via Smartphone Cassidy Lang

Comments (cont.)

Flavor Saver App Cassidy Lang

Assignment Four, Social Media Branding, Facebook Pages

Scents and Flavors via Smartphone Cassidy Lang

Comments (cont.)

Flavor Saver App Cassidy Lang

Assignment Four, Social Media Branding, Facebook Pages

Scents and Flavors via Smartphone Cassidy Lang

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Assignment Five, Webpage Layout Research for Wireframes

Scents and Flavors via Smartphone Cassidy Lang

Flavor Saver App Cassidy Lang

Assignment Five, Webpage Layout Research for Wireframes

Scents and Flavors via Smartphone Cassidy Lang

Flavor Saver App Cassidy Lang

Assignment Five, Webpage Layout Research for Wireframes

Scents and Flavors via Smartphone Cassidy Lang

Flavor Saver App Cassidy Lang

Assignment Five, Wireframe

Scents and Flavors via Smartphone Cassidy Lang

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Assignment Five, Tagline Study

Scents and Flavors via Smartphone Cassidy Lang

Share  Moments.  Share  Life.  –  Kodak    Don’t  get  mad.  Get  GLAD.  –GLAD    What’s  in  your  wallet?  –  Capital  One    Have  it  your  way.  -­‐  Burger  King    Eat  fresh.-­‐  Subway        

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Assignment Five, Homepage Visual Design in a Browser

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h"p://invis.io/3F1R2SZQH