assignment contextual inquiry...assignment instructions for every user you conduct contextual...
TRANSCRIPT
Assignment Instructions
For every user you conduct contextual inquiry on, you need to prepare the following:
● User information: details about user demographics, his/her technological preferences and a photo. [See
slide no. 4 for reference]
● Venue details of contextual inquiry: photo and location name. [See slide no. 5 for reference]
● Details of the task performed: App name, task, task details, link of lookback recording. [See slide no. 6 for
reference]
● Notes for the contextual inquiry session which would include: [See slide no. 7 for reference]
- Questions asked during the session and user answers to those questions
- Distractions faced while conducting the session
- Moments of delight and disappointment expressed by user during the session
● Analysis of the user answers and recording of the session. These would contain the insights gathered from
individual sessions you conducted. These are insights about what did the user set out to, what worked well
and what didn't, pain points in current flow to perform a task. For example, in the session Manu doesn't
remember his Paytm password and cod option was not available either. [See slide no. 8 for reference]
User 1
User Information: 1
Name: Avinash KumarAge: 28City: BengaluruOccupation: ConsultantMarital Status: SingleEducation Qualification: MBA
Mobile Device OS: AndroidPreferred device for web access: LaptopPreferred social networks: FacebookFavourite Brands: Mi, Apple, HP
Demographics
Technology
Venue of the contextual inquiry
Venue Photograph
Venue details - Users office
Details of the task performed
Sample task details are given below:
App Name: LinkedIn
Task: Search for job postings
Task details: User searches jobs using the search bar inside the LinkedIn app
Link to the video for the user: https://bit.ly/2DeYd68
Questions asked and the answers by the user
1. What appealed you about the product and what didn’t appeal to you?
Ans. Use found find jobs easy with LinkedIn app.
2. Did you face any difficulty to in finding a job result?
Ans. User was we aware about the job search functionality and found it easy to
search for a job.
Distractions observed
1. Too much background noise
2. Interference from another employee
Moments of delight and disappointment
1. User was delighted when he was able to find the job within few clicks
2. User was disappointed with the login experience
Your analysis of the session
1. Avinash was well aware of the search functionalities in LinkedIn.
2. Avinash wanted to the offer to offer a functionality that would allow job search without
logging in
3. Avinash didn’t notice the dedicated job button.
User 2
User Information: 2
Name: Harish SridharanAge: 29City: BengaluruOccupation: Research AnalystMarital Status: SingleEducation Qualification: B.E, PGD in CIS, MSOC
Mobile Device OS: AndroidPreferred device for web access: LaptopPreferred social networks: FacebookFavourite Brands: Casio, Apple, Sony
Demographics
Technology
Venue of the contextual inquiry
Venue Photograph
Venue details - Users office
Details of the task performed
Sample task details are given below:
App Name: LinkedIn
Task: Search for job postings
Task details: User searches jobs using the search bar inside the LinkedIn app
Link to the video for the user: http://bit.ly/2PBRVnf
Questions asked and the answers by the user
1. How was your login experience?
Ans. User found the login process easy, but was concerned with user privacy settings as LinkedIn displays last profile visitors
2. What appealed you about the product and what didn’t appeal to you?
Ans. User found finding jobs easy in LinkedIn platform, but he wanted LinkedIn to suggest jobs according to his work experience
3. Did you face any difficulty to in finding a job result?
Ans. User was we aware about the job search functionality and found it easy to search for a job.
4. What the pain points of finding a job in LinkedIn?
Ans. User found premium membership to be more rewarding than a free account.
Distractions observed
1. Too much background noise
Moments of delight and disappointment
1. User was struggling with location preferences
Your analysis of the session
1. Harish was well aware of the search functionalities in LinkedIn.
2. Harish didn’t notice the dedicated job button.
User 3
User Information: 3
Name: Barath PaladaAge: 31City: BengaluruOccupation: ConsultantMarital Status: MarriedEducation Qualification: MBA
Mobile Device OS: AndroidPreferred device for web access: LaptopPreferred social networks: FacebookFavourite Brands: Samsung, Vivo
Demographics
Technology
Venue of the contextual inquiry
Venue Photograph
Venue details - Users office
Details of the task performed
Sample task details are given below:
App Name: LinkedIn
Task: Search for job postings
Task details: User searches jobs using the search bar inside the LinkedIn app
Link to the Lookback Video for the user: http://bit.ly/2ziAhdK
Questions asked and the answers by the user
1. What appealed you about the product and what didn’t appeal to you?
Ans. Use didn’t like the news feed in LinkedIn.
2. Did you face any difficulty to in finding a job result?
Ans. User was we aware about the job search functionality and found it easy to
search for a job.
3. What according to you would be a easier way to find a job in this platform?
Ans. User wanted a dedicated job section in the app
Distractions observed
1. Too much background noise
Moments of delight and disappointment
1. User was delighted when he was able to find the job within few clicks
2. User was disappointed with the first login experience
3. User was disappointed about the news feed as it looked more like a social
networking app rather than a professional network
Your analysis of the session
1. User was overwhelmed with the amount of options popping up
2. User preferred the laptop experience to be better than mobile experience
3. User didn’t notice the dedicated job button.
4. As a new user, Barath struggled a lot in identifying the app functionalities