assignment instruction 1 - 09bm

8/3/2019 Assignment Instruction 1 - 09BM

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Created b Phuon Tran

Assignment Instruction


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How many managerial levels are there in anorganization? What are they?

Different ranges of decisions taken by different

managerial levels in Customer DevelopmentDepartment.

Info & Knowledge to ensure those decisions areeffective.

Sources of the above information. Recommendations to improve decision making

process.

1a

1b

1c

1d


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How many managerial levels are there in anorganization? What are they?

Topmanagers

Middlemanagers

Linemanagers

StrategicLong range planning

TacticalShort range improvement

OperationalDay to day policies


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Different ranges of decisions taken by differentmanagerial levels in Vietnam Airlines.

Topmanagers

Middlemanagers

Linemanagers

Eg. Create a new low-priced tour package

Eg. Corporate with some suppliers that

offer the cheapest price

Eg. Contact & make hotel booking


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Info & Knowledge to ensure those decisions areeffective.

Eg. Create a low-priced tour package

Eg. Corporate withsome suppliers thatoffer the cheapest price

Eg. Contact & makehotel booking

How many low-income people?

Whether the needs of low-priced tour packageare considerableWhether the customer afraid of low-pricedproduct due to its low quality

???

???


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Sources of the above information

Primary & secondary sources Primary: any data that is used solely for the purpose for

which it was collected. Secondary: any data which is used again for another

purpose Official: from government dept & statutory authorities

Unofficial: other sources


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Recommendations to improve decision makingprocess.


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Significance of survey/research

Research scope

Aims of research

Data collection Questionnaire design

Data analysis and findings

Recommendations


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Data collection

Population

Sample Sampling method selection

Rationale of selected sampling method

Sample size selection ( 30 participants)

Data collection method Mail survey

Personal interview Telephone survey

Online survey

Back


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Sampling method selection

Random sampling: create a list of possible participants,rearrange them in random order, select participantsfrom top to bottom until your sample size.

Convenience sampling: the choosing of participantsdepends on the interviewers. The interviewers can stopanyone to ask questions. If one doesnt agree to answer,

the interviewer can stop another one.

Back


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Questionnaire design

question types

Closed questions Two-choice questions

Single-response questions

Multiple-choice questions Ranking questions

Scaling questions

Open-ended questions


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Questionnaire design

what must have?

Introduction to research

Personal information

Main questions

Thank you session

Back


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Data analysis and findings

Pie chart

Bar chart (horizontal or vertical)

Line graph

Radar graph

Scatter chart

Etc.

Back

assignment instruction 1 - 09bm

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