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ASTHMA AUSTRALIA: INCREASING WEB TRAFFIC & DONATIONS

WITH EKTRON. Asthma Australia ( www.asthmaaustralia.org.au)

has blossomed over the last 50 years to become the largest

source of independent asthma funding external to the

Australian government.

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• Increasing amount of content

Technology changes driving consumer behavior

The need to invest in online communications with a view to having the website act as the central hub of information for consumers

Mobile visits to the Asthma Foundation website rising sharply from 3% to over 30% over the last three years

CHALLENGES

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• A user-friendly, content-centric platform

Value for the investment in the Ektron platform was a vital factor

Increase in web traffic by 114%

78% increase in donations coming directly through the website

EKTRON AS THE CMS OF CHOICE: RESULTS

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• Focus was on making the new Asthma Australia website as pleasant and functional an experience on mobile as its desktop

Ektron’s capabilities in easily addressing responsive and adaptive design were a major benefit in facilitating this approach

The Ektron CMS framework empowered Asthma Australia to use geo-based targeting to automatically deliver different content to the audiences of the various foundations while maintaining simple website navigation

GOING MOBILE & TARGETING CONTENT

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Delivering enterprise Web Content Management Software and Digital Experience Management solutions. Ektron empowers

organizations to fully realize their digital marketing potential by Connecting Content to Revenue.

Founded in 1998

Headquarters in Nashua, NHWorldwide Offices in Australia, Canada, and the United Kingdom

Regional Offices in Denver, Richmond, and San Francisco

Over 3,800 customers and 12,000 sites including Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft, and NASDAQ

200+ Employees