at least seven touches: marketing, promotion, and outreach to graduate professional programs
TRANSCRIPT
At Least Seven Touches
Marketing, Promotion, and Outreach to Graduate Professional Programs
Karen Munro Head, University of Oregon
Portland Library & Learning Commons
do more than half of your users know that you
have streaming video?Show of hands
honestly
why should they?
have you ever gotten an email after a conference?
drip marketing
mere exposure effect aka
the familiarity principle
What do we want people to know?
tell them at least seven times
Uo portland library
architecture strategic communication
law product design
multimedia journalism sports product design
historic preservation
People are smart
Older people have seen a lot of stuff
Older people have life and work experience
Older people have less time
Our older people are designers & communicators
They’re visual people
Librarians aren’t (usually) visual people
Problem: Smart people think
they don’t need the library
We use visual design
to speak to our users
That means…No clip art
No endless recycling Good colors
Good fonts White space
high resolution Clean, well-organized, intentional design
Maybe some delight?
In our spaceArt exhibitions Bulletin board
Banners Furniture
Signage Fonts
Digital displays device charging
In their space
Pop-up cart Device charging stations
Posters
On social & the webFacebook
Features website Newsletter
LibGuides videos
Through eventsArcGIS workshops
technology Petting zoos webinars speakers
Through bananas
Great, but how about an example?
we wanted people to fill out a survey
so we asked them . . . At least seven times
Facebook (ours) facebook (theirs) email Newsletter
email in person
Table signage pop-up cart signage
leaflets at checkout
At Least Seven Touches
Marketing, Promotion, and Outreach to Graduate Professional Programs
Karen Munro Head, University of Oregon
Portland Library & Learning Commons