atccha - social media & professional development (10/10/14)
DESCRIPTION
Check out the presentation I created for the Associated Twin Cities College Housing Administrators meeting on Oct 10, 2014. Using social media for professional development in college student affairs.TRANSCRIPT
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#gacsl
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Student Use of SoMe:
• “Anonymous apps like Yik Yak”• “Constantly looking at phones – in and out of class”• Addiction to quantity over quality of relationships• Lack of professionalism• Not understanding “It’s out there forever”• Trying to solve issues passively (passive-aggressive)• Deterioration of in-person skills• Blurring boundaries with staff/administrators
Info from ATTCHA survey
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Professional Use of SoMe:
• “Where does it fit into our development?”• “When is it unprofessional to express political [or
other personal ] views on social media?”• How to mix personal & professional?• “What is appropriate way to use social media during
a job search?”• Colleague connections online before “in real life”?• “Is it really that helpful?”
Info from ATTCHA survey
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What is Twitter?
“It’s public, it’s real time,
it’s conversational and it’s widely distributed.”
– Twitter CEO Dick Costolo
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What is Twitter?
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The Benefits & The Risks
• Lots of eyes are watching!• Understand your audience
and your reach…
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Professional Digital Identity
Social Media Person
a
The Real
World#BOOM
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What can you do?
Nothing better than face-to-face interaction, but...
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What can you do?• Decide on a purpose…
• Use a good picture for your profile.NOTE: You are not an egg. Use a picture.
• Write a good profile description. (SEO).
• Be consistent.
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What can you do?
• Spend time listening.
• Give shout-outs!
• Promote activities & events (but not TOO much)
• Be genuine
• Be respectful
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The Important Stuff
• HAVE FUN
• LEARN
• ENGAGE
• BE YOU
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Social Media is a multi-faceted tool.
Use it!