athabasca university personal branding webinar
DESCRIPTION
This is the slides from our webinar.Social Media and your personal brand - An AU MBA career webinarYou will learn: • How to move from a selling mindset to a marketing mindset • The myths and truths of a personal brand • How to utilize LinkedIn, twitter, and blogging to build your online brand • What recruiters, HR professionals and hiring managers search for • How to use social media to have the hidden market FIND you! • How to utilize social media to build your internal brand (And why that matters more than ever)TRANSCRIPT
What’s Next for You and Your Career?
“You can’t choose your family, you can choose where you spend 50 hrs
per week!”
2
QuickTime™ and a decompressor
are needed to see this picture.
3
QuickTime™ and a decompressor
are needed to see this picture.
4
What is changing in the world of work?
• How does this impact you personally?
• How does this impact you professionally?
QuickTime™ and a decompressor
are needed to see this picture.
5
QuickTime™ and a decompressor
are needed to see this picture.
6
7
15
8
QuickTime™ and a decompressor
are needed to see this picture.
External Internal
9
Lock Principal
10
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
11
QuickTime™ and a decompressor
are needed to see this picture.
Freedom 55?
12
QuickTime™ and a decompressor
are needed to see this picture.
'Garbaneurs’ Garbage strike doesn't stink for everyone
13
131
14
The Brand Test
15
What’s your brand?
16
What’s your brand?
17
The 4 Keys to Your Brand
• Know who you are- Clearly
• Know who and where your market is - Specifically
• Market yourself - Confidently & Consistently
• Evolve yourself - Constantly
18
The Career Identity Tool1. Make a list of your:
•Talents - What are you great at? Title•Values - What is important to you? You•Passions - What do you get angry/joy out of? Direction•Ideal lifestyle - Hours,location, travel, income? Fair trade•Work ecosystem - What company culture is best for you? Company
2. Consider your current job. Assign a score of 10 to each of the categories (max 50), based on how well you feel each of the above is being utilized/met. Add up your score out of a total of 50
3.. Under 30: unacceptable situation, take action now! Between 30-40 .what changes are needed? Above 40: excellent, the right job for you.
19
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
20
QuickTime™ and a decompressor
are needed to see this picture.
21
6 Leadership Ideas to Help Others With Evolution
1. Identify and help them on the leadership track2. Allow freelance/special projects 3. Encourage the Hybrid4. Hire people into mid career5. Do you encourage employees to change careers in your
organization6. Sabbaticals (Micro- traditional)
22
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
23
10 Quick Final Thoughts
• Be open take risk• Embrace smart change• Facts and feelings both matter• The difference between permission and decision• What you have control over and what you don’t • What you know and what you don’t know• Never too late or too soon• Ask for Help• Packaging Matters• You have choice BONUS- Trust Yourself
24
5 Reasons to Choose Our Firm• Reputation: Exclusive provider of career services to alumni of
Queens University, Carleton University etc. Alan is one of Canada’s top media commentator on Careers. Career experts to Workopolis.
• Process: A proven, sophisticated and easy to use methodology. We combine the best set of research, tools, Podcasts, books and coaching to identify the right solution for you.
• People: Our trained coaching team combines a unique blend of backgrounds, education and experience with careers. We take our work seriously but not ourselves.
• Personalized & Flexible: Not a cookie cutter approach. We work 1-1 with you from scheduling, to understanding your unique needs and situation. We also work coast to coast with clients.
• Results: Time and time again our clients end up in a better career situation with their commitment to change and our support & encouragement.
25
How Can CareerJoy Help You?We work with you to help identify, manage and overcome the problems you are experiencing in your current career situation. The Career Identity Program for Professionals TM
This program identifies the match between your strengths, talents and passions and the market The 90 Day Career Search Program TM
Get hired quicker - Professional resume, interview and networking.The MBA Transition Program TM
We help with both career identity, self marketing and job search.Professional Resume ServiceStand out from the competition with our professional writers
26
Invest in something you can really count on…You
Contact us to book an initial 45 minute consultation• An unbiased, professional assessment of your current situation.• Feedback on your resume and issues related to your job search.• Expert advice on what to do next and tips to get started right away.
Most of all, you will get piece of mind that you are not the only one in your situation, as well as the experience and dedication of a career coach who is here to help you. The investment is $99 which is credited towards the cost of our programs.
Call 1 877 256 2569 or email [email protected]
"To have a coach, who has a vested interest in me, is invaluable. Alan validated my ideas, my discoveries and challenged my thoughts, all while helping me to grow personally and professionally."
DEBBIE TRENHOLM, MBA
P