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Athena Information Solutions Pvt Ltd 1

Athena Information Solutions Pvt Ltd India’s largest licensed content syndication company Athena specializes in generating additional revenue for content publishers from licensed content syndication, without any additional investments and without interfering with their existing businesses.

2012

Hemanta Panigrahi Athena Information Solutions Pvt. Ltd.


Athena Information Solutions Pvt. Ltd. | Confidential

1. About Athena’s

Athena is a leading content aggregation and an emerging business information company

based in India. Founded in April 2009, the company now has partnerships with over 300

leading and niche publications of the country, and distributes over 4,000 business news

stories to global information databases like Dow Jones Factiva, Thomson Reuters,

LexisNexis and Bloomberg on a daily basis.

Athena also has an information product for Indian market, www.contify.com, is India’s first-

of-its-kind news and information database, which gives users access to unique business

content otherwise not available on internet, and helps them find it with minimal efforts with

its smart ‘filter-based’ search platform.

2. Athena’s content distribution network

Most content consumers access information from newspapers, magazines, internet, etc.

Search engines like Google are preferred starting point for casual information users.

However, professionals like Consultants, Sales and Marketing Executives, Corporate

Communication Professionals and Research Analysts, who need information to take

important business decisions subscribe to the other information products and services. These

professionals subscribe the products & services of information databases, such as Factiva,

LexisNexis, etc. These databases build information repository by sourcing content that is

editorially reviewed and published by quality publishers.



Typical break-up of subscribers of information databases:

2.1 By Industry

More than 50% of subscribed content consumers are from services industry such as

accounting, consulting, banking and finance. Professionals in such industries need to take

fast decisions to serve their clients in diverse industries. Therefore, they cannot afford to rely

on almost infinite and sometimes unreliable free information on internet made accessible by

search engines like Google, Yahoo and MSN.

2.2 By Departments / Roles



Almost in all large organizations’ departments such as Sales, Marketing, Business Development,

Legal, Finance, Strategy, etc use information databases to perform their job responsibilities.

2.3 By Geography

Majority of content customers are in USA. With increased global focus on India they have

started consuming significant amount of content that is originating from India.

3. Athena’s customers

Athena’s customers are information databases. Over a period of time Athena has developed

business relationships, distribution network, with all leading as well as specialized

information database. Majority of these customers are based in USA. Athena work closely

with content licensing managers at these information databases and help them efficiently

source credible content from reputed publishers.

4. Why information database prefer to work with Athena?

A large information database would typically have content from more than twenty thousand

publications. It is almost impossible for these databases to have direct relationships with all

publishers. There are significant overheads involved not only in negotiating and signing the

agreements with individual publishers but also in managing daily operations of regular

content flow. Athena helps in making information database’ business more efficient and

scalable by:

Sourcing efficiencies: Athena does due diligence and identifies the credible content

publishers for the information database. Athena spends significant resources in personal



meetings and calls with publishers to addresses their concerns regarding the usage of

their content and copyright protection.

Legal efficiencies: Athena enters into an agreement with respective publishers after

discussing all terms & conditions, including but not limited to, legal, commercial and

other clauses in the agreement. Information database sign only one agreement with

Athena and they get access to a large repository of content.

Operational efficiencies: Athena’s content operations team not only controls the tagging

quality but also ensures that the content feeds are received and distributed as per the

publications’ schedules.

5. Athena’s value proposition

Athena helps content publishers to generate additional revenues from their content without

any additional investments, and without interfering with publishers’ existing businesses.

Athena achieves this by:

Technology: Using natural language processing, entity extraction and other similar

technologies, our platform links the content with entities like people, places,

organizations, events, etc. This meaningful relationships information not only improves

the search-ability of the content but also makes the knowledge behind the content

searchable.

Distribution Network: Athena’s sales team has developed business relationship and

distribution network with several information database. Over a period of time, Athena has

developed a reputation of quality and credible information provider. Therefore, Athena is

usually the preferred partner for sourcing new content.

Sales & Marketing: Selling content is complicated because the same content could be

extremely valuable to one customer and could be of little value to other. Every time a

new content publisher signs the distribution agreement with Athena, it identifies the

potential customers and starts marketing the content. With deep understanding of content

industry, Athena has managed to generate significant revenues by distributing content

only to the relevant databases.



6. Athena’s Management team

Athena is run and managed by a team of senior professionals from content syndication and

software industry.

Mohit Bhakuni is co-founder and CEO of Athena Information Solutions Pvt. Ltd., parent

company of the web portal www.contify.com. Mohit holds Mechanical Engineering degree

from IIT Delhi, and MBA from INSEAD, France. He started his career with Deloitte

Consulting, USA. At Deloitte, he worked on several Systems Integrations projects for large

scale enterprises.

Mohit returned to India to head the Internet Business of The Indian Express Group (IE). At

IE he defined clear business objectives, forged revenue focused business partnerships,

developed technology and marketing capabilities. After IE, Mohit joined Hindustan Times

(HT) to head its Content Syndication business.

Shaleen Agrawal heads Athena's news operations. Shaleen has a rich experience in reporting

and writing for prominent Indian and multinational financial news media including the Dow

Jones Newswires, the Business Today magazine, and the Daily News & Analysis – Money,

for over seven years.

Hemanta Panigrahi is head of business operations, Publisher Relations and strategy at

Athena. His mandate includes planning and managing day-to-day operations to ensure

smooth and timely flow of content to Athena users. Hemanta has over nine years' experience

in content operations, including a long stint at Hindustan Times, where he was instrumental

in establishing syndication operations.

Aashish Kumar heads technology operations at Athena and is responsible for design,

development and delivery of all its technical products. Bachelors of Science in Electrical and

Computer Engineering from The Ohio State University of the USA, Aashish has a rich

startup experience in product development and technology.

7. Contact

Business Alliances

Hemanta Panigrahi

[email protected]

+91 9999 400 436

mailto:[email protected]

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