Bring Your Dark Data Into The Light

Data Visualization

The last mile of high value low cost BISQL Saturday 25

Dan Murray; InterWorks Inc.

Who is here?

Some Facts

What people want

Demonstration

How you get value Agenda

Who Am I ?

7.8 million establishments

98%Source: US Census Bureau

Who R U & Why RU here?

The BI Survey 8 by Nigel Pendse

www.bi-survey.com

8%Adoption Rate

BARC Study 2009

Source: Accenture 2007 by Anthony Hatter

•50% - info of no value

•59% - say they miss info

every day

•42% Use the wrong info

at least once per week

•45% Are Unable to get

the data they need

•54% have to go to

multiple sources to

compile information

Accenture Middle Manager Survey

Why Is BI adoption limited?

Information consumers aren’t all…

“Let me start with one fundamental observation,

most people don’t know what they want until they

see it in context.”

Dan Ariely, author of Predictably Irrational

The Challenge?

? to ! = Quickly

Data Visualization

What is data visualization?

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Why should you care?Some Examples....

Show Me… ad hoc

Creating value with visual analytics

large company Value Drivers

Rapid report prototyping

Arm your Team

with ad hoc analysis

and increase BI

adoption

Fast & Easyad hocDashboards

This way if budget limitedThe

Visual

Manifesto

Low cost No risk

Simple Data Cleaning

Rapid and easy deployment

Flexible

Revolution

Is

Costly

Evolution Is Not

?

Tableau

Rapid-fire visual analytics

Interworks inc

? to !fast

Interworks Inc can help

dan.murray@interworksinc.com

www.thedatarevolution.comwww.interworksinc.com

Twitter: dgm885

770-330-3034

Image Credits – permission obtained from the following Flickr Creative Commons photographers

Slides 2, 3, 4, 9, 12, 13, 16, 31 : DGM885, Shadow Dance SetSlide 3: l.e.t. Full-time street activistSlide 5: antmoose, PaperboySlide 6: by Lutz10am, Bang!Slide 7: Thomas Hawks, Soldiers & SuitesSlide : 8 Wokka, “Urban Education”Slide: 9 Tantek, IMG_1800 Slide 12: Pulpolux !!!, Under a lot of Stress Series V.1.1.0Slide 13: akshaydavis, from Cans Festival SetSlide 18: TV Disko, Geoff StahlSlide 19: mightymightymatze, Enjoy CapitalismSlide 20: La Tête Krançien, Hitch DiceSlide 21: Daveybots, Cans FestivalSlide 22: by Locace, Rue del la Gerbe, LyonSlide 23: Hello Treacle, “Off!”Slide 24: Dr. Case, Non Toxic NatureSlide 25: <<graham>>, Chalk Farm BanksySlide 26: mightymightymatze, E.T.Slide 27: yoyolabellut, Fresque sure les murs de l’ Europeen – Rue Bio 17eSlide 28: pietroisso, Comandante AmigoSlide 29: KrieBel, EVOLution (non-commercial use only)Slide 30: yoyolabellut, Rue Brillat Savarin 13A (Jef Aerosol)Slide 31: nolifebeforecoffee, What are you looking at?Slide 33: southtyrolean, graz-graffiti :: monty python