Mark Tabladillo Ph.D.Microsoft MVP

MarkTab Consulting http://marktab.comSQL Saturday 89 – Atlanta – September 17, 2011

Developing a social media platform is a challenge for high-end professionals and consultants. The presenter has successfully leveraged web media to establish a blog (http://marktab.net), cofound an online journal (SolidQ Journal), become a paid video presenter, and secured a spot at Microsoft TechEd 2011. This presentation introduces the basic elements for 2011 of a successful web strategy, starting with discovering your own best personal focus given current market needs. The presenter includes experiences with website development, WordPress blog hosting, leveraging social media services (including Twitter, Linked in, YouTube and Facebook), and working with Microsoft.

20 Years in AtlantaConsulting since 1998; Incorporated 2003◦ Part-Time Faculty at University of PhoenixSAS and Microsoft Expert◦ Presenter since 1998 at conferences like TechEd

and SAS Global ForumWeb Development since 1995http://marktab.com @MarkTabNet

1•The Science of Personal Focus

2•How to Choose Social Media Partners for

2011

3•The Limitations of Science

W. Edwards Deming

Plan

Do

Study

Act

Develop a PlanDo (Follow) the PlanStudy the PlanAct on what you Learn

MarkTab.Net/MarkTab.Com:◦ empowers and inspires executives, architects and

developers (WHO)◦ with insights from data mining, predictive analytics

and business intelligence (WHAT)◦ to make actionable decisions (WHY)

1•The Science of Personal Focus

2•How to Choose Social Media Partners for

2011

3•The Limitations of Science

1. Where is the crowd? <Physical Model>2. Where are the thought leaders? <Physical

Model, Logical Model>

Website; WordPress

Twitter

SlideShare

Linked In

Facebook

YouTube

Publishing

http://marktab.com, http://marktab.netDomains: http://godaddy.comHosting: http://reliablesite.net, http://bluehost.comMetrics: Bing, Google, AlexaSoftware: Dreamweaver, Photoshop Elements, FileZillaMicrosoft Web Gallery: http://www.microsoft.com/web/gallery/

http://marktab.net/dataminingSoftware: SnagIt, Adobe Photoshop Elements, (Mobile Apps)

http://www.slideshare.net/marktabSoftware: Adobe Acrobat Professional

@marktabnethttp://twitter.com/#!/MarkTabNetSoftware: Tweet Deck, Tweet Auto Post, (Mobile Apps)

Personal http://www.linkedin.com/in/marktabCorporate http://www.linkedin.com/company/marktab-consultingGroups – Draw on your Mission StatementSoftware: (Mobile Apps)

Personal AccountA “Page” is Recommended for BusinessesSoftware: (Mobile Apps)

http://youtube.com/marktabnetSoftware: PowerPoint, CamtasiaHardware: Digital Camera (HD Video); Bamboo TabletSSWUG on PowerPivot Analytics http://www.vconferenceonline.com/event/speakers.aspx?id=281

Online Periodicals◦ Co-Founder SolidQ Journal

http://www.solidq.com/sqj/Pages/Home.aspx?mentor=Mark+Tabladillo

Microsoft Community Articles◦ http://msdn.microsoft.com/en-

us/library/ee412262.aspxMicrosoft Technical Support Forums◦ http://social.msdn.microsoft.com/Forums/en-

US/categories/Software: PerfectIt, StyleWriter

Website;

WordPress

Twitter

SlideShare

Linked In

Facebook

YouTube

Publishing

Website;

WordPress

Twitter

SlideShare

Linked In

Facebook

YouTube

Publishing

SearchEngines

SearchEngines

SearchEngines

SearchEngines

SearchEngines

SearchEngines

1•The Science of Personal Focus

2•How to Choose Social Media Partners for

2011

3•The Limitations of Science

Science Cannot Prove:◦ Logic and Mathematics◦ Metaphysical Truths◦ Ethical Beliefs◦ Aesthetic Judgments◦ Science ItselfHowever, Don’t Underestimate What Can be Measured

The Scientific MethodDiscovering Your StrategyConsultingLegalStory TellingVideoPublishingSocial Media Metrics

How To Develop a Social Media Strategy◦ Learn and Refine how you apply the Scientific

Method◦ Create Physical and Logical Models of Current Social

Media Choices◦ Acknowledge the Limitations of Science, but

Continue to Learn

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