atspin illinois section awwa strategic planning retreat final … · 2018-04-04 · illinois...

IllinoisSectionAWWAStrategicPlanningRetreat

StarvedRockStatePark May1-2,2017


TableofContents

StrategicPlanSummary Page:3

PracticalVision Page:4

UnderlyingContradictions Page:5

StrategicDirections Page:6

FocusedImplementation Page:7-8

Pics Pages:9-12

[email protected]+1.773.281.1515www.atspin.com


ATSPINconsulting May5,2017 Page3of12

StrategicPlanSummaryFocusQuestion:HowcanIllinoisSectionAWWA,inthenext3years,meettheever-changingneeds

ofitsmemberstohelpthemserveinthewaterindustry?

Usingtheseintegratedstrategies Wewilleffectivelydealwiththesebarriers Tocreativelyrealizeourvision

StrategicDirections

! EnrichingtheValueofMembership

! EnhancingtheVolunteerExperiencebyEngagingVolunteersEffectively

! RaisingtheLevelofPublicAwareness

oftheValueofWater

UnderlyingContradictions

" Uncoordinated,inconsistent,un-targeted,andunenthusiasticmessagesresultinineffectivecommunications

" Unshareddataofwhoweareandwhotheindustryispreventsusfrombeingadiverseorganization

" Uncleardefinitions,unknownneeds,andanun-developedstructurepreventusfromrealizingasuccessfulmentoringcommunity

" Unidentifiedcommonalitiesandrelationships,coupledwithamisunderstandingofthevalueofwaterleadtostakeholderapathy

" Entrenchedvolunteersinunderutilizedorirrelevantcommitteespreventscommitteeevolution

" Unknownunderstandingofmemberandpotentialmemberneedsobscurestheperceptionofmembershipvalue

PracticalVision

# HavingaGrowingMentoringProgram

# IncreasethePublicAwarenessoftheValueofWater

# IncreaseparticipationfromUnder-RepresentedGroups

# BringMoreValuetoMembership

# ImproveCommitteeOperations

# BeActivelyParticipatinginStakeholderEngagement



PracticalVision:Whatdowewanttoseeinplacein3yearsasaresultofouractions?

HavingaGrowingMentoringProgram

IncreasethePublicAwarenessoftheValue

ofWater

IncreaseParticipationfromUnder-Represented

Groups

BringMoreValuetoMembership

ImproveCommitteeOperations

BeActivelyParticipatinginStakeholderEngagement

Mentor/menteewithretirees

Increasecommunityinvolvement

Increasedlevelofactiveminoritymembers

Districtleveltastetest

Prioritizingcommitteeswithrelevance

Localgovernmentoutreach

Mentorshipprogram Publicengagementprogram

Targetdiversity ISAWWAadventureseekersandISAWWAswag

Successionplanforcurrentchampions

ReachouttoILCMAandIGFOAtoshareideasontheimpactofwater

Startmentoringprogramfocusedonretiredprofessionals

BethevoiceofwaterinIllinois

IncreaseYPparticipation Newmemberbook/podcast

Termlimitsforcommitteechairs

BethevoiceofwaterinIllinois

Havemultipleinternship/trainingprogramsinIllinoisgearedtowardyouthgoingintoutilityoperations,maintenance,andmanagement

Havemoreoffcustomersunderstandandpayfair$$forwater

Increaseparticipationofretireesandparentswithyoungchildren

Buildastrongersenseofcommunity

Workwithnationalofficeonnewideasq

Moretoolsforutilitiestodemonstratevalueofwater

Becomego-tosectionforwastewatertraining

Anincreaseonpublicknowledgeandawarenessofthewaterindustry“PSA”TheMoreYouKnow

HottopicstrackatWatercon



UnderlyingContradictions:Whatisblockingusfrommovingtowardourvision?

Uncoordinated,inconsistent,un-targeted,andunenthusiastic

messagesresultsinineffective

communications

Unshareddataofwhoweareandwho

theindustryispreventsusfrombeingadiverseorganization

Uncleardefinitions,unknownneedsandanun-developedstructurepreventusfromrealizingasuccessfulmentoring

community

Unidentifiedcommonalitiesand

relationships,coupledwithamisunderstandingofthevalueofwaterleadstostakeholderapathy

Entrenchedvolunteersin

underutilizedorirrelevantcommitteespreventscommittee

evolution

Unknownunderstandingof

memberandpotentialmemberneedsobscurestheperceptionof

membershipvalueUnmotivatedaudience Diversememberneeds

andprioritiesUnmotivatedmemberand/ormentor

Weakenedornonexistentstakeholderrelationships

Disconnectedcommittee-board

Uncleardefinitionofvalue

Confusingstatementsuncoordinatedimplementation

Outdated/uncleartargetingandrecruitment

Mentorswithobsoleteskillsets

Reluctanceofstakeholderinvolvement

Toomany‘sacredcows’ Disjointedplatformfordemonstratingvalue

Uncoordinatedmessageandduplicateefforts

Obsoletetechnologychampiontopioneer/drivevision

Unmotivatedmenteesanddiscouragedmentors

Possibledissolutionofexistingvolunteers

Transientworkforce

Reluctancetoengagepublic

Unmotivatedandinsecure

Reluctantmentor/mentee Reluctantcommitteechampion

Nottimelyorrelevantmessaging

Unbalancedrepresentationwithincommittees

Unclearmentorprogramgoals

Resistancetochange

Conflictingmessages/perspectives

Unclearunderstandingofdiversity

Unclearfocus Reluctantreallocationoffunds

Poorlyidentifiedtargets/message



StrategicDirections:Whatinnovative,practicalactionswilldealwiththeunderlyingcontradictionsandmoveustowardourvision?

CreatingMentorshipPlatformandProcess# Developonlineplatformwithmentor

profiles# Mentorpilotprogram# MentorMatch.com# Socialpage/Portalformentoring# DevelopmentorListandmentorFacebook

UnderstandingandEngagingDiversity# Gatherdiversitymetrics

# registration# gatherings(webinars,seminars,

watercom)# Prioritizecollectingmetrics

# events# w/contact# solicited

# Highlightrolemodels(Diversity)i.e.,DarylKing

DefiningandPromotingMembershipValues# Holdwebinartoexplainmembercategories

andbenefits# Conductabottom-upanalysisofmember

needs/wants(I-80Divide)# Assembleataskforcetoidentifytop5-7

memberbenefits# Assignkeymemberateachorganizationto

championmembership# Createavalue/needsmembershipsurvey# Highlightthatmembershippaysforitself# Createmembershipbenefitsflyer# Collectmembershipmetrics# Surveymemberstodefineneedsand

willingnesstoparticipate

AdvocatingtheValueofWater# Createtechnicalpolicystatementsonkey

issues# PSAseriesoftheValueofWater# Identifyoutreachcampaignstodetermine

messaging# DistributePSAcommitteematerials# Createauniversalmarketingtoolkitonthe

ValueofWater

ForgingStrategicStakeholderPartnerships# Developlistofexternalandinternal

stakeholders# Formstrategicpartnershipswith

universities# Targetstrategicorganizations

(Examples:IML,mayorsandcitymanagers)foroutreach

# Createtechnicalpolicystatementsonkeyissues

# Leverageexistingadvocacyplatforms

EngagingVolunteersEffectively# Sharebestpracticesbetweencommittee

chairs# Reviewcommitteemission/goalsto

determineifsuccessfulandnecessary# Developavolunteertechsupportteam# Listoutandevaluatecommittees# Divestunderperformingcommitteesand

consolidate# Createcommittee

requirements/standards# Developavolunteerreward

program/volunteerbucks$$

I.EnrichingtheValueofMembership

III.EnhancingtheVolunteer

ExperiencebyEngagingVolunteersEffectively

II.RaisingtheLevelofPublicAwarenessAbouttheValueof

Water



FocusedImplementation:Whatwillourspecific,measurableaccomplishmentsbeforourfirstyear?

PriortoQuarter1 Quarter1June–August2017

Quarter2September–November2017

Quarter3December–February2018

Quarter4March–May2018

! Reviewedexistingmembermetrics

! Wehaveunderstoodwhereweareintermsofdiversity- Staff- Diversity

! Definedtypesofmentoringrelationships- WomeninWater- SmallSystems- Education- YP

! Plannedandhostedonenewnon-golfeventforvolunteersandcommitteemembers- YP- SourceWater- Staff

! HostedaMembersOnlyEvent- YP- Membership- MAC

! Held“WaterforPeople”philanthropicgolfeventinasouthernlocation- YP- Outreach- WaterforPeople

! Organizedaneventtoengageminoritiesinordertolearnfromthem“whatisdiversitytoyou”- Diversity

! Determinedtechnologyplatformformentoring- WomeninWater- SmallSystems- Education- YP

! Hosted2socialeventsinanewlocation(considernon-drinking)- Staff- Membership(inthatarea)- Brianna(QuadCities)- Jon(DownState)


! Increasedparticipationinallcommitteecalls- Chairsparticipatein

75%ofallmonthlycalls- 25%ofcallsare

attendedbyadesignatedcommitteerepresentative

- AllcommitteesexceptWatercon

! Committeeshaveincorporatedtechnologyintotheircommitteeplans- Allcommittees

! Allcommitteeshavedefinedacleardirection,scope,andplan- Allcommittees

! Hostedonenewnon-golf(social)eventforvolunteers,members,stakeholders,extendedcommunity- NoWaterNoBeer

! Conductedevaluationofthevalue/relevanceofallcommittees- Board

! Combinedanycommitteesthatneedtobecombined- Board

! Establishedanannualvolunteersurvey- Allcommittees

! Establishedvolunteercommitteerecognitionaward- Allcommittees(tentative)

! Presentedannualrecognitionawardscommunicationfromcommitteetoemployer/citycouncil“asneeded”(optin)- Allcommittees(tentative)

EnrichingtheValueof

Membership

EnhancingtheVolunteer

ExperiencebyEngagingVolunteersEffectively



PriortoQuarter1 Quarter1June–August2017

Quarter2September–November2017

Quarter3December–February2018

Quarter4March–May2018


! DevelopedatrackingtoolforcallstoISAWWA- Staff

! Organizedexistingresourcesintoaprototypetoolkitandidentifiedgaps/needs(STEM)- Staff,Board

! Developedobjectivesforpartnershipsandprioritizedthem- Board

! Identifiedtargetgroupsforoutreach- WomenInWater- WE- Outreach- Education- Distribution/Sewer

Collection! IdentifiedISAWWAliaison(s)

forpartnerships- WUC- WE- Outreach- Education- Distribution/Sewer

Collection

! MadecurrentPSAsavailabletoallmembers- Staff- Education

! Developedastandardtemplatefortechnicalpresentations- Education

RaisingthePublicAwarenessoftheValueofWater

atspin illinois section awwa strategic planning retreat final … · 2018-04-04 · illinois...

Documents