attract customers with mobile marketing by ravi
TRANSCRIPT
Attract Customers withMobile Marketing
by Ravihttp://iRavi.mobi
Are you in business? Over 50% of retailers have mobile platforms
Do you have customers and want more? 4 of 5 consumers shop on smartphones
Do you have a web site? Mobile Internet will overtake desktop this year.
Why Have a Mobile Strategy?
Create something useful and valuable? 62% consumers want to save time, 29% want to save money
Offer electronic coupons? 80% consumers want to receive mobile coupons
Track customers location? 50% want to receive deals when physically in or near store.
What is Your Mobile Goal?
Mobile Website External Server (cloud) Requires Internet
App (Native) On Device Internet for Updates & Some Functions
Cloud App “Caches” Temporary Version Internet for Full Functionality.
Platforms
Customers “Pull” - typical browsing
You “Push” - sending an email or text 20% Emails opened vs 99% Texts Emails read in 2.5 days average; Texts in 90 seconds
“Geo-Location” - dynamic billboard on highway.
Interactions
Consumer goes to http://iRavi.mobi
“Pull” Promotion
Consumer goes to http://iRavi.mobi
“Pull” PromotionAlways At Fingertips
“Push” Promotion
“Push” Promotion
“Push” Promotion
“Push” PromotionNever Misses Out
“Geo” Promotion
Text “Ravi” to 313131
Text “Ravi” to 313131
Text “Ravi” to 313131
Text “Ravi” to 313131
“Geo” Promotion
Guitar Shop’s Promotion
“Geo” Promotion
Guitar Shop’s Promotion
“Geo” Promotion
Guitar Shop’s App
“Geo” Promotion
Garage’s AppGuitar Shop’s App
“Geo” Promotion
Music Store’s AppMusic Store
“Geo” Promotion
Music Store
Music Store’s App
“Geo” Promotion
Music Store
“Geo” Promotion
Manufacturer’s App
Music Store
“Geo” Promotion
Manufacturer’s App
“Geo” Promotion
“Geo” Promotion
“Geo” PromotionRight Place, Right Time
Connect with consumers on the go (even when they “gotta go!”) Over 70% of smartphone users take phones into the bathroom
Mobile e-commerce is desired by the consumer POS is not just in store or on home computer. It’s everywhere…anytime.
Mobile Opportunity
Mobile Web site On External Server (cloud) Internet
App (Native) On Device Internet for Updates & Some Functions
Cloud App “Caches” Temporary Version Internet for Full Functionality
Platforms
Low = Native App pulled from Social Media Limited to basic info, photos, and map/gps
Medium = Mobile Website or Cloud App Rework desktop site/create sub-site Use native or 3rd party e-commerce (e.g. PayPal)
High = Build Native or Cloud App Hire designer / ongoing design updates / “iStores” Incorporate native e-commerce
Add Messaging & Geofencing.
Degrees of Difficulty/Cost
Use the iRavi app (http://iRavi.mobi) and learn more
Evaluate your customers’ needs and interests
Choose platform: mobile site, cloud app, or native app
Consider messaging and/or geofencing.
What Next?
Attract Customers withMobile Marketing
Attract Customers withMobile Marketing
by Ravihttp://iRavi.mobi