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ATTRACT INTERACT RESPOND SELL SERVICE RETAIN. Buy a new Chevrolet from Courtesy Chevrolet in Phoenix and receive a year’s worth of gas included in the deal at no extra charge to the customer! (see terms & conditions). Strategy… Why Got Gas?. ?. - PowerPoint PPT Presentation

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Courtesy Chevrolet Marketing Strategy PresentationA T T R A C T • I N T E R A C T • R E S P O N D • S E L L • S E R V I C E • R E T A I N
© 2005. Courtesy Chevrolet
ATTRACT
INTERACT
RESPOND
SELL
SERVICE
RETAIN
Buy a new Chevrolet from Courtesy Chevrolet in Phoenix and receive a year’s worth of gas included in the deal at no extra charge to the customer! (see terms & conditions)
7557.psd
7558.psd
© 2005. Courtesy Chevrolet
Because of the American Revolution product development program at General Motors, Courtesy Chevrolet now sells 9 models of new cars and trucks that get 30 Miles Per Gallon on Arizona highways… or better. Courtesy’s October marketing and advertising campaigns are focused on what people are talking and thinking about by providing a year’s worth of gasoline for their new Chevrolet car or truck*…
A great reason to buy a new car or truck!
Strategy… Why Got Gas?
*Terms & Conditions Apply, Visit Courtesy Chevrolet for full details
 
 
Win $500 worth of gas for free!
Register for the Courtesy Chevrolet You Got Gas* program to win $500 in free gas every Friday in October. Fill in the form below, and then click on the “Submit” button at the bottom. Winners will be notified by email and telephone every Friday during the month of October*.
Get a year’s worth of gas…
without winning a contest!
When you pre-register for this program by calling 888-9-Got Gas or online at www.YouGotGas.com , Courtesy Chevrolet will provide you with a pre-paid Fuel Card good for a year’s worth of Unleaded Gas that is honored at participating QT retailers in Arizona, when you purchase or lease a new Chevrolet car or truck from Courtesy Chevrolet at 1233 E. Camelback Rd., Phoenix, AZ 85014 before October 31, 2005*.
Either way, YOU GOT GAS!
Courtesy Gives You Gas 2 Ways…
*Terms & Conditions Apply, Visit Courtesy Chevrolet for full details
© 2005. Courtesy Chevrolet
Courtesy Chevrolet is using Integrated Marketing
Generate Curiosity and arouse customer interest
Make it easy for customers to say “I’m Interested” by giving them 3 ways to save money on gas:
Call 888-9-Got-Gas
Visit Courtesy Chevrolet at 1233 E. Camelback Rd.
Use BDC to enroll customers and set up appointments
Compel the customer to visit the dealership
Sell the customer on the people at Courtesy Chevrolet
Sell the customer on a specific vehicle
Have fun, sell lots of cars and make money!
Got Gas?
Get it at…
A T T R A C T • I N T E R A C T • R E S P O N D • S E L L • S E R V I C E • R E T A I N
© 2005. Courtesy Chevrolet
Got Gas?
888-9-Got-Gas YouGotGas.com
A T T R A C T • I N T E R A C T • R E S P O N D • S E L L • S E R V I C E • R E T A I N
© 2005. Courtesy Chevrolet
© 2005. Courtesy Chevrolet
BDC calls customer after automated email goes out
Verify customer has received the email with Got Gas registration #.
If relevant, obtain customer’s “REAL” email address and schedule a
follow-up call after re-sending Got Gas # to new email address (work)
Establish what is most important to customer by following the Got Gas promotional Follow-up word track
Set the stage for your Customer’s expectations…
Create a buying “Plan” during the conversation
Schedule appointment for a vehicle
presentation and test drive at the dealership
Follow-up with email confirmation of appointment
Prepare appointment reception information packet
for Desk Manager reference…