attract, transact, retain

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  • How to Design Brand Experience StickinessAttract, Transact, Retain

  • Retail Stickiness

  • A study by Shikatani Lacroix / Hotspex on the emotional equities of online and offline brands, 2013

    Retail Leakage

  • P

    Path-to-purchase

  • P

    attractpre-purchase

    moment

    retainpost-purchase

    moment

    transactat-purchase

    moment

    Needs

    Preference

    Consideration

    Initial Transaction

    Final Transaction

    Usage

    Active Engagement

    Validation

    Omni Channel

    In-Store

    E-CommerceM-Commerce

    Cross-Platform

  • P

    The Digital Path To Purchase

    Online Reach

    Mobile Integration

    Digital In-Store

    Digital Sales Tools

    Online Validation

    Join us for our

    Today! Oct. 29th

    Come in RIGHT

    NOW and get

    Print banners, stationary, web

    Our Expert

    Visit

  • Effec)ve Relevan

    t

    Integrated

    Message

    Process Structure

  • Irrational Consumer

  • Sense of Plealeasure

  • 70%

    60%

    50%

    40%

    In store

    Online

    Emotional Equity

    A study by Shikatani Lacroix / Hotspex on the emotional equities of online and offline brands, 2013

  • amazon.com Costco iBooks Target CVS Kohl's Macy's apple.com* ebay.com Walmart

    4546495051515454

    6275

    Top Emotive Tier

    A study by Shikatani Lacroix / Hotspex on the emotional equities of online and offline brands, 2013

  • A study by Shikatani Lacroix / Hotspex on the emotional equities of online and offline brands, 2013

    barnesandnoble.com Best Buy drugstore.com* Radio Shack cvs.com landsend.com* Sears kmart.com sears.com K-Mart

    771616

    232525262930

    Bottom Emotive Tier

  • Complexity of Choice

  • P

    Omni Challenge

  • P

    A study by Shikatani Lacroix / Hotspex on the emotional equities of online and offline brands, 2013

    50% to 70% browse in the store and then buy online

    50% planned increase in online shopping in the next five years

  • P

    THE TORONTO BLUE JAYSSTORE CONCEPT

  • P

  • P

    Create an experience unlike any other

    Shop and Buy sports differently

    emotional

    innovative

  • P

    mmessagePro Fit personalization, story and education

    Emotional, journey, sense of belonging

    Canadas Team Consistent experience across all consumer touch points

    Highlight partnering brands Integrated audio and visual with a purpose and content strategy psprocessDefined process There is a general lack of process to shopping the store Exclusive experience Sense of discovery Take a piece of the Jays with you Staff choreography Exclusive service offering

    structureFocused/key areas Seasonal flexibility Simplistic details and layout Modern vintage respect history but look forward

    Must appeal to Gen X/Y female, yet not alienate other core demographics

    Canadas team Reason to return Scalable Defined departments Loss prevention solution Merchandising plan and system Dominant hat + jersey display 1/3 mens, 1/3 women's & kids, 1/3 other

  • P

    attractpre-purchase

    moment

    retainpost-purchase

    moment

    transactat-purchase

    moment

    Needs

    Preference

    Consideration

    Initial Transaction

    Final Transaction

    Usage

    Active Engagement

    Validation

  • P

    Celebrate the Fan is a journey into the past, present and future of the Jays. It is a shop that provides authentic and exclusive merchandise,

    in a retail experience that immerses the consumer in all things baseball and Blue Jays.

    Celebrate The Fan!

  • P

    Celebrate The Fan Inspiration

  • P

    Store Front Option 1

  • P

    Store Front Option 3

  • P

    Store Front - Yorkdale Video Wall Example

  • P

    Store Front Option 2

  • P

    Store Front Option 2

  • P

    Toronto Blue Jays - Store Concept Presentation

    Store Front Seasonality

  • P

    Entrance Floor

  • P

    attractpre-purchase

    moment

    retainpost-purchase

    moment

    transactat-purchase

    moment

    Needs

    Preference

    Consideration

    Initial Transaction

    Final Transaction

    Usage

    Active Engagement

    Validation

  • P

    Store Front

  • P

    Womens Department

  • P

    Hat Wall

  • P

    Mens Department

  • P

    Change Rooms

  • P

    Back of

    House

  • P

    Kids Department

  • P

    Digital Area

  • P

    Jerseys

  • P

    Cash

  • PVirtual Walkthrough

  • P

    Interior View

  • PVirtual Walkthrough

  • P

    Kids Zone

  • P

    Jersey Kiosk

  • P

    Graphic Motif

    circlesUtilizing circular shaped graphic motifs to symbolize the fans, the brand and the game.

    Celebrate The Fan

  • P

    Graphic Areas Option 1

    JERSEY AREA

    WOMENS AREA

    MENS AREA

  • P

    Graphic Areas

    JERSEY AREA

    Option 2

    WOMENS AREA

    MENS AREA

    Option 1

  • P

    Change Rooms

    LARGESMALL

  • P

    Back Wall

    Option 2Option 1

  • P

    Department Signage

  • P

    Fixtures

  • P

    Fixtures

  • P

    Fixtures

  • P

    Fixtures - Imagery

  • P

    Digital Experiences l Attract

  • P

    Digital Experiences l Surprise & Engage

  • P

    Digital Experiences l Inform & Inspire

  • P

    Digital Experiences l Influence & Entertain

  • P

    Digital Experiences l Transact

  • P

    attractpre-purchase

    moment

    retainpost-purchase

    moment

    transactat-purchase

    moment

    Needs

    Preference

    Consideration

    Initial Transaction

    Final Transaction

    Usage

    Active Engagement

    Validation

  • P

  • P

    Reward System

  • P

    For company information: www.sld.com

    For a copy of this presentation: www.sldesignlounge.com

    http://www.sld.comhttp://www.sldesignlounge.com