attracting and addressing audiences
TRANSCRIPT
ATTRACTING AND
ADDRESSING AUDIENCES
WHAT WE USED:To attract our target audience we used the same means of promoting our film as professional distributors. These include:
A TWITTER PAGE
A FACEBOOK PAGE
A FILM POSTER (P&A)
AN OFFICIAL FILM WEBSITE
We have used these platforms as they are all linked and therefore create synergy.
TWITTER• We decided that we should make a Twitter to promote our film as it is
a very popular social network website and is a useful way to get our film noticed by our target audience.
• The good points about Twitter is that you can favorite tweets. This is beneficial to us because if someone favorites our tweet or a tweet we are mentioned in then other people can see it, therefore getting us noticed more.
• The fact you can also favorite tweets also means that we can see the fans and followers of our film.
• Another beneficial point is that people can retweet us therefore meaning that their followers will see our account, yet giving us more of a buzz.
• The use of the @ to tag people in tweets means that if there is any feedback on our film or followers have questions to ask they have simple method of communicating
• When creating the Twitter we used a recognisable image of the toy on barbed wire. The reason the same image of the doll on barbed wire is used is because people will associate each way of promoting the film to each other. The image in the poster, website and Facebook are all the same image. This is successful use of synergy as people will recognise the picture when going from each social media site.
• The access people have to their followers tweets also means the two step flow theory is used as people can see what others think of their movie. Therefore this uses word of mouth to get others to watch our film.
• I also added a Metrodome image on the Twitter website as this shows people who go on the profile who the distributor is. This may mean people who are fans of Metrodome and their other films will want to watch our film.
• When tweeting we said things such as “Our Film is coming out on 20th June 2014” and “Visit our Facebook.” This will get people excited for our film and also convince people to visit our Facebook therefore promoting our film further.
• We have also created a Twitter countdown which means we create a tweet every few days to let our followers know how long until Hush Little Baby will be available. This means that a buzz will be created as people know how much longer until the film is presented.
• In the description for our Twitter page we said “A short psychological thriller film made by Amber Saville, Connie Dwan and Georgina Self and distributed by Metrodome.” The use of stating the genre and not describing it is made by students make the film and the way of promoting seem professional.
• Finally the use of hashtag’s benefits our movie as it means that we can hashtag something on our tweets meaning that millions of people can find us just by typing in that hashtag. This will get us more followers and therefore more support.
FACEBOOK• Facebook is important as many people have it and therefore it
gives us a chance to get our film across to people.
• Facebook “helps you connect and share with people in your life” as their slogan says. This is what we are planning on doing with our film: share it with people.
• People can like status’ which then comes up on their friends timeline, furthermore if they liked one of our status’ others will see it and they would hopefully be intrigued and visit our page.
• This is similar to two step flow theory as people can see what their friends like and therefore may be influenced by their opinions.
• People can also like our film page. This puts it on to their profile so if other people go onto it they can see who has liked it. People with similar likes may visit our page because someone else has liked.
FACEBOOK• The use of being able to upload videos and images is also useful. This
means we can give sneak peeks of our film such as short clips of video of create a gallery as we have done, which is shown bellow.
• These images would hopefully convince people to watch our film as they can see what it is about. They can see a variety of camera angles and it looks like an exciting plot from the images therefore persuading people to watch, especially our target audience.
FACEBOOK• Another way we can promote our film on Facebook is by “inviting”
people to like our page. Therefore people, that we have on Facebook, that we think would like the film can be invited to like the page.
• This would hopefully increase word of mouth as it would mean they would hopefully let their friends know about our film.
• We can also receive messages on our page therefore any queries about the film can be answered for example when it is available.
• The images on the Facebook are used for P&A, Twitter and the Poster therefore creating synergy so people link all pages together.
• The use of status’ are also similar to tweets as it gives the likers information on the film for example the release date. In these status’ we have used language such as “pics” to appeal to our target audience, people aged 15-24, as we feel this is language they would be familiar with.
FILM POSTER• The poster is made based on a clip from the film: this image is of
the toy stuck in barbed wire. This is a clear code of danger as a young child’s toy is on something potentially harmful.
• This instantly signals the genre which must be done, as Robert Behling (FEREF) in the Association of Distributors video says, it’s the most important thing the poster must do as your target audience will need to know what they are watching.
• It is made on Photoshop which is an easy, successful tool to use as although it is amateur compared to what professionals use, it works very well.
• The use of famous war photography images in the poster suggests one of the main themes of the film and therefore suggests adult themes and appeals to our target audiences.
• We used the same image on the Twitter, Facebook, poster and website as this means there is synergy and our target audience will recognise each one well.
• We had to place important parts onto our film poster for example the release date, the official website address, the directors and also we added a slogan. This gives people information and an insight into the film.
• The slogan is important as in our case can suggest the topic of our film. “Your mama loves you and so do” suggests that someone is talking to a child whom is not theirs. It creates a sense of suspense before even watching the film.
• We have the Metrodome logo on our poster so that people that are fans of Metrodome and their other films would potentially want to watch ours too.
• The use of the directors name on the poster also means that people who like this director and their films may want to watch this one.
• Finally the release date means that people, specifically our target audience can look ahead to watching our film.
FILM POSTER
FILM WEBSITE• The film website includes vital information that the consumer and
specifically our target audience needs to know.
• The website tells you when the film will be coming to cinemas, gives you a trailer and a short description of the film so you know what you are going to watch, some information on the director and a gallery. This gives our target audience and anyone interested the chance to find out more about our film.
• When you go onto the film website you should be able to tell the genre of the film by the use of colour, the poster and the font of the title. There is a slightly sepia tone to our website which suggests a story about photography as this is a photograph effect. The use of film role also suggests this with images of famous war photography inside each frame.
• The font is critical as it needs to fit well with the psychological thriller genre. It needs to be clear and readable as well as the poster will be increased in size and placed in many different places and different sizes: for example somewhere as big as busses to somewhere as small to on a notice board.
• The website will also include information such as members of the cast and crew for example actors and directors. This will encourage fans of the cast/ directors to watch our film.
• Our film website was made on Photoshop. The use of the film roll with images of war photography on the poster already suggests to people one aspect of the film and appeals to our target audience as war is consider to be quite an adult theme. Our target audience is between the ages of 15-24 therefore would be able to cope with this.
• The website also includes logos of Twitter and Facebook. These are visual codes and many people know what these mean. These can clearly be clicked on to take the viewer to the Hush Little Baby Facebook and Twitter page quickly.
• The film website uses the same background image of the toy in barbed wire. This image has been used on all other ways to promote our film: P&A, Facebook and Twitter. Therefore this creates synergy and encourages people to link all these promotion techniques. The font in the website has also been used in the poster which similarly creates synergy.
FILM WEBSITE
