social engagement strategies: attracting new audiences and funding in the age of social media
DESCRIPTION
Arts organizations are more challenged than ever before to attract new audiences and funding. Here's how to do it using social media. Originally presented by Suzanne Oehler at the Engage(dot)Next Arts Marketing Conference in San Jose, California on November 13, 2013TRANSCRIPT
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Social Engagement Strategies: Attracting New Audiences and Funding
in the Age of Social Media
Suzanne OehlerEngage(dot)Next Arts Marketing Conference Silicon Valley November 13, 2013
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Connect with your Audience
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Know Thy Audience
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1,000,000,000+(Facebook users)
-----------
220(average number of friends per Facebook
user)----------
1/2(Users accessing Facebook from mobile
devicesSource: SocialBakers.com
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Spark Conversation
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Question
Sources: San Francisco Ballet Facebook page, Ballet San Jose Facebook page
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Imagery
Source: Diablo Ballet social media channels
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VideoSource: Symphony Silicon Valley YouTube Channel
http://youtu.be/X__Izoyw7Yo
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Successful Crowdfunding
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1. Central, sticky theme around ownership
2. Recruit and empower a “tribe”3. Engage and expand your network4. “Share-able” marketing messages5. Reinforce and appreciation effort
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Central, sticky theme
What was your ArtSPARK moment?
Source: Symphony Silicon Valley YouTube Channel
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Recruit and empower a “tribe”
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Engage and expand your network
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Share-able marketing messages
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2,100 people voted36% Facebook increase
$25,000 grant50,000 students
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Suzanne OehlerConsultant, Speaker
www.SuzanneOehler.com
• .com/YapperGirl• .com/in/suzanneoehler
@YapperGirlSays• Suzanne Oehler
Suzanne OehlerConsultant, Speaker
www.SuzanneOehler.com
• .com/YapperGirl• .com/in/suzanneoehler
@YapperGirlSays• Suzanne Oehler