Faster, Lighter, Greener. Next?KEYNOTE BY MOODI MAHMOUDI

Audi IT Hackathon – 19 July, 2017

Reframe

The man who said no to “No”.

August Horsch – Founder of Audi

In the last 15 years,

52% of S&P 500 companies have disappeared

195561-years life span in S&P 500

201517-years life span in S&P 500

vs

The world is changing, faster than ever!

• New technologies• New consumption habits• New value expectations

Innovation, Disruption, Transformation,Uberization, …It’s just change!

14

Put more thought into what you do

ACT LIKE A CHILD

This is me with my mom!May 1983

Why do companies underperform?

We don’t ask enough questions!

Most curious?

4 year old girlsAsk 390 questions per day.

Source: The Telegraph, March 28, 2013. Study by Littlewoods.com

4-year olds ask really deep questions:

• Why water wet?• Where does the sky end?• What are shadows made of?

And then no more “Why” or “What if” questions!

Creativity CrisisBy the time we’re 18 years old, we ask 80% less questions.

Newsweek, Creativity Crisis, July 10, 2010

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Why?

In school, teachers want …

answers

Why?

At work, our boss wants …

solutions

Why?

And in the case of innovation, everyone wants …

ideas

Design thinking best practices:

Innovation doesn’t start with ideas!

It starts with user needs and insights!

Previously unknown user needs and insights …

This can be counter intuitive.

4 – 24 Project– Hal Gregersen

Write down questions …

Anatomy of a great question:

How might we [action verb] for a [user]with [need], given that they [insight]?

@moodimahmoudi

DISCIPLINE

Innovation almost never fails due to a lack of creativity. It’s almost always because a lack of

discipline.

Deloitte Study September 2015

A company’s biggest, most important functions all have a best practice and system of record:

SALEScontact to contract

MARKETINGmarket to prospect

HRhire to retire

FINANCErecord to report

Inspired by CB Insights

And yet, companies manage innovation in hopelessly antiquated ways, decades behind how other functions are managed

Pre-historic tools

Defining the problem or opportunity.

Coming up with potential solutions.

Trying them out – low resolution.

Designing scale into the offering.

From insights to value propositionsDesign thinking & lean methodology

Prototype is not an MVPPrototypes validate the “Desirability” of the value proposition

This is an MVP.

Doug Dietz, GE HealthcareGE Adventures

MEASURE

Make it rewarding: quantify success

Provides goals, give guidance (and knowledge), measure progress, setup for success.

But what shall we measure?

• Progress and performance (goals and OKRs)• Team size (# of people)• Horizons of change (core business vs. radical)

Insight-to-Venture

Benchmarks & GoalsOKRs at each stage

2-Pizza Team

MEASURE (2/3)

Team size

Bigger teams underperform!

MEASURE (3/3)

Change horizonsThere are different types of change. Sending a rocket to the moon is one but there are others too!

Breakdown of the types of projects in enterprises.

You need to balance change!

Source: Forbes, The World’s Most Innovative Companies, 2015 Ranking

85%Premium

Put more thought into what you do

What I do everyday?

I’m co-founder for Collaborne, mobile, social and cloud innovation management platform trusted by high performing organizations to engage, empower, and cross-functionally align their workforce in business innovation and transformation.

Rooted in design thinking and lean methodology, we cover the end-to-end innovation and transformation needs of enterprises -- from initial customer needs and insight to fully developed venture and value propositions.

In a world of change, the learners shall inherit the earth, while the learned shall find themselves perfectly suited for a world that no longer exists.

Eric Hoffer – Philosopher