Audience Research Evaluation

Question 1:

My first question that I used in my questionnaires on survey monkey was a basic question to get some important information about the target audience. My first question was asking the audience what their gender is, this would give me an average and an idea to what gender this genre of music appeals to.

From my results of this question I have fount out that the gender that this music genre of house and dance music most appeals to is females.

My results show that the out of all of the people that answered my questionnaire 83.33% were females and only 16% were male.

Question 2:

My second question in my questionnaire is asking the audience what age bracket they fit into, this would give me a clear idea of the age group that the genre of music appeals to.

After completing my questionnaire, my results from this question show that all of the audience that completed my questionnaire all fitted into the 17 or younger age bracket, these results show me that the age group that this genre and type of music appeals to is all teenagers of the age around 17, this is the results that I was expecting to have because the dance music genre of music is stereotypically appealing to the teenage age group.

This meets the conventional elements of the music because this type and genre of music is all based around parties and festivals, which links with the age group of around 17 years old as these are their interests.

Question 3:

My third question in my survey was getting the interests of my target audience so I can see what appeals to my specific audience.

From my results from this question it shows me that the main interests of my target audience of this genre is parties. This is very stereotypical for the genre because this is the main theme and setting of all of the music videos for this genre of music.

My results show me that 100% of all the people that answered my questionnaire chose parties as their main interest.

Question 4:

In question four I was trying to find out what the audience would expect of their target audience so that when I was making my own product I would know what to include and what would appeal to the specific audience.

My results show the main things that appeal to the target audience of this genre of music is parties, high beat tempo music, exciting scenes and bright lighting.

From these results I now have a clear understanding of what to include in my music video in order to meet the expectations of this genre and also to make sure that I appeal to my target audience successfully.

Question 5:

In question 5 I was asking the audience that answered my questionnaire what they expect the music video to include.

My results from this question show that the things that the target audience for this genre want to see the settings of festivals, a party atmosphere and characters enjoying themselves, which they suggested could be on a holiday.

These results will help me when making my music video because it will help me with what to include, by asking people what they want to see in this genre music I now have a clear view of what is stereotypically seen in the videos and therefore will use these ideas in my own product.

Question 6:

In question six, I wanted to find out what storyline would people most want to see in a dance/house genre music video, this would then help me to make sure that the storyline I use in my product meets the target audiences expectations.

My results from this question show me that the storylines that the target audience want to see is a party, a car race or a festival. The main idea is to have a storyline of characters at a party or festival which is very stereotypical for the genre.

I will use these results to make sure that the theme/storyline that my music video has is appealing to the target audience.

Question 7:

In question seven, I asked the target audience what setting they expect to have, this would help with what setting to have in my music video to make sure it is appealing to the target audience.

My results show that the settings that the target audience would be appealed by is a nightclub, party and festival which Is the main theme throughout my results. However, 16% of the audience that answered my questionnaire suggested a setting of a dessert which is also stereotypical and this setting is used in very modern music videos of this genre.

Question 8:

In question eight, I asked the target audience what costumes they would stereotypically see, this would help me with my own product because it will help me to choose costumes that are stereotypical for the genre and also appealing to the target audience.

My results show that the costumes that the target audience would be appealed to in the music video are bikinis, party attire and summer clothes.

These results will help me with making my product because I will be able to choose the right costumes to appeal to my target audience.