Audience Research

Results

Survey – Q1

This question identified how old each person taking the survey was and if they

fit into my main target audience. The majority of those who answered my

survey were aged 15-19 as seen in the results above, which is very lucky as

this is the age group I wanted to target my products at. Therefore, it gives me

a good understanding of what my target audience want/expect and how I can

appeal to them specifically.

Survey – Q2

Similarly to my first question, this question further shows if the people who

answered are part of my target audience. As my target audience are female, it

is good that the majority of the people that took my survey are female. This

allows me to know how to make my products appeal to the female audience.

However, it is also very beneficial that some men did my survey too because it

also shows me their point of view. This means that I can make my product

appeal to both genders, despite my main target audience being female. This

would mean that my artist would appeal to a larger audience and could possibly

lead to more record sales.

Survey – Q3

This question also links to my target audience, as well as giving an insight into

what music genres the general public prefer as a whole. As the results show,

indie was the most popular music genre, which is good because this is the

music genre I am using, so this also shows that members of my target

audience answered my survey. Rock was close second, and pop came third.

This shows that those who answered my survey were from both niche and

mainstream audiences, which gives me a wide range of opinions. Therefore,

this enables me to make my products appeal to a bigger audience.

Survey – Q4

This question was to find out how important the audience think music

videos are by finding out how often they actually watch them themselves.

As the results show, ‘often’ and ‘sometimes’ were the most popular

responses. This shows that music videos are still consumed and are

enjoyed by audiences because they continue to watch them ‘often’.

‘Everyday’ was also a popular response so this reinforces my point, and

shows the importance of music videos.

Survey – Q5

The results of this question show that the majority stick to their favourite

music genre when it comes to watching music videos. As my target

audience are fans of the indie genre, they will be more likely to watch my

music video because it will also fall into the indie genre.

Survey – Q6

I asked this question to find out which style of music video the audience prefer.

The results show that the majority prefer either an abstract video or a video that

mixes abstract and narrative together. As my music video is going to be

abstract, these results have reassured me that I have made the right choice.

Survey – Q7

I asked this question to find out the audience’s preferred length of a music

video. This was so I knew if my song choice fit the right criteria, and wouldn’t

be too short making it forgettable or too long making it boring. The results

show that the majority prefer music videos to be 2-3 minutes. My music video

will be 3 minutes 21 seconds in length so it falls slightly over this category but

as the answer selections I gave are rounded up and not very specific (a thing I

would change if I was to do another survey), my video pretty much fits the

criteria.

Survey – Q8

I thought this was a necessary question to ask the audience because I am

including an element of performance (lip-sync) in my video and wanted to

check that I was making the right choice in doing this. The results show that

including a performance element is very popular, as 90.91% said they liked it

and the other 9.09% didn’t have a preference. Therefore, no one dislikes the

use of performance in music videos, so it is an effective thing to include.

Survey – Q9

I asked this question to see which technical element(s) audiences think are the

most important so I would know which one(s) to pay the most detail to in order

to appeal to my target audience. The results show that although

cinematography, MES, and editing are pretty close, MES comes out on top.

Therefore, I will focus on all these areas and make sure I plan and use each of

them with great detail.

Survey – Q10

It is clear from the 100% result on this question, that audiences do think music

videos help to promote artists. This is good because it shows that they

understand the importance of music videos and the impact they can have.

Furthermore, because earlier on in the survey the majority voted that they

watched music videos ‘often,’ as well as agreeing that they help to promote

artists, it shows that they must consume certain artists due to the videos they

watch, so hopefully my music video will have the same effect.

Survey – Q11:

What do you expect/like to see in music videos?

“The artist/band featuring in the video with performance elements, such as lip-sync”

“A story line”

“The singer/band and not actresses/actors”

“I like to see a variety of shot types”

“I like to see a narrative which is relatable and easy to follow. I also like to see a funny or exciting element within the video”

“The artist featuring in it”

“I like there to be interesting editing used”

“I like lots of performance like singing and dancing”

“I like originality and there to be a good sense of creativity”

“I like to see a message behind the video”

“A link to the song”

Survey – Q12:

What is your favourite music video? What do you like

about it?

“Vanessa by Grimes is a great music video because it is unique and unconventional. I

also like the message it puts across”

“Wrecking ball because it makes me laugh”

“my favourite music video is honey by swim deep because it is dreamy”

“My favourite music video is Foo Fighters - The Pretender, as I like the paint scene”

“Vlad The Impaler because the editing used is unique to the video and stands out. I

also like the narrative because it’s quite funny and not too serious”

“Swim Deep - She Changes The Weather because it complements the song really well

and has a calming mood”

“I really like Royal Blood's video for Figure It Out because it has an interesting story

line and the edits and use of colour are smooth and cool”

“Beyoncé - Single Ladies, because I like that it's completely performance based”

“The White Stripes - Hardest Button To Button is my favourite music video because it

has a clever use of editing and is unique”

“Kanye West - Black Skinhead because it is alternative and links to the meaning of the

song”

“A-ha's video for Take On Me because its original and interesting”

Survey – Q13:

What don't you want/like to see in music videos?

“I don't like cliché story lines and the use of women as sexual objects”

“I don't like 'cheesy' music videos i.e. boy meets girl”

“I don't like videos that are purely performance based because they get

a bit boring. I also dislike videos that use limited costumes and settings”

“Plastic pop stars”

“I don't like videos that are just a copy of existing ones, I like them to be

original and unique”

“A narrative that doesn't even link to the song”

“Lots of half-naked women dancing around for no reason”

“I hate videos that are cliché”

“I don't like it when they're repetitive”

The last 3 questions allowed me to get more in-depth and

specific answers from the audience. They gave their open

and direct point of views. In this way, the results show me

what things I should and should not incorporate in my video

in order to appeal to my target audience. Therefore, I will

take each answer on board and try to use it in some way in

my music video.