audience retention strategies for the media enterprise · 2019-02-12 · •welcome new users...
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Audience Retention
Strategies For The Media Enterprise
Neil Capel Sailthru Founder & Chairman
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We've gone from
being exposed
to about 500 ads
a day back
in the 1970s
to more than
5,000 a day.
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80% of future profits will come from 20%
of existing customers
Marketing is changing
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#SailthruLift
Relevancy =
Currency
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£££
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3
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Companies fully-invested in modern
personalisation will outsell others by 20%.
GARTNER
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CONTENT
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#SailthruLift
CADENCE
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#SailthruLift
CHANNEL
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Engagement
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Trust
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Seamless Consumer
Experience
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• Welcome new users
• Reach out to new users (10 days)
• Personalise everything
• Stop being channel orientated
• Stop segmenting!
• Stop asking the reader want they are interested in
• Communicate less frequently with the disengaged
• Identify the high value persona
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Thank You