augmented planet at rewirelondon
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Augmented Reality for the digital community
Lester Madden
Director Augmented Planet
www.augmentedplanet.com
About us
• 20+ years Mobile / Technology experience
• Augmented reality blog since April 09
• Consulting– Go to market– Competitive analysis– Idea generation– Technology matching– Workshops
Agenda
• What is augmented reality
• How the industry is using augmented reality
• Web– Shopping -> Fashion
• Mobile augmented reality– Linking -> Search -> Location
What if
• You could build a campaign that enabled customers to interact with your product?
• You could drive more people to your website?
• You could enable users to discover things around them?
What is augmented reality
Demos
• There is no smoke and mirrors with the demos. Nothing special is used
• Augmented reality is image recognition• Images can be
– Faces– Gestures– Markers – Barcodes– Objects etc
Interacting with print
• Magazines don’t tell the whole story– Static– Read once, give away
• AR Enable consumers to experience the product– Drive traffic to your website– Generate desire– Interactive
Tryvertising
• Try before you buy
• Online shopping
• Generate sales– Clothes– High value items– Furniture– Electrical items
Putting the customer in the action
• In-store Kiosks• Onsite advertising
– Lego, Tissot
• Teaching• Engaging, the customer is
the star
Music
• Promote artists and bands
• Enable users to interact with music– Design and create their
own videos
• Games– Disney’s I’m in the
band
Education
• Augmented reality as a teaching aid
• Interesting and engaging
Entertainment
• Campaigns can interact with each other
• Encourage users to come back for more
The mobile experience
• Less focus on interactivity– Device constraints
• Focused on– Location– Displaying points of interest– Image recognition
Mobile Barcodes
• Mobiles ubiquitous
• Get users to quickly access your content
• Real-time stats and tracking
• Brandable
http://GetTag.mobi
Mobile Shopping
• One click to buy products like:– Books– DVDs– Wine
• Identify ANYTHING
Mobile Art
• Promoting art to new user
• Turing graffiti into a game
Discover
• Discover objects around you– Books– Flights– Shops– Bars– Restaurants– etc
History
• Use augmented reality to discover the past
Events
• IBM Seer
• Junaio
Image recognition
• Recognise text– Translation
Think about…
• Building compelling campaigns that engage your customers
• Bringing printed material to life
• Being different, being viral– Guaranteed press coverage
More info
• Free workshop
• 8 June 6-8pm– The Cube London– 155 Commercial Street, E1– Tube: Liverpool Street
Event Details
Contact Details
Questions
www.augmentedplanet.com