ausit qld: building a strong professional presence online (#2)

Download AUSIT QLD: Building a Strong Professional Presence Online (#2)

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  1. 1. AUSIT QLDBrisbane Square Library 13 August 2010 BUILDING A STRONG PROFESSIONAL PRESENCE ONLINE
  2. 2. Agenda
    • An online presence: some clarifications
    • 3. Features of good planning
    • 4. Deciding here to spend your time
    • 5. Promoting your services online
    • 6. Top tips
    • 7. Analysis of two different business models
  3. 11. Clarifying an online presence
    • Twitter social networking social media Web 2.0
    online presence
  4. 12. But...
    • Can social be professional?
    • 13. Is it a waste of time?
    • 14. I've built it, why aren't they coming?
  5. 15. A good plan...
    • maps individual actions to a bigger picture
    • 16. is built on SMART goals
    • 17. covers both sides of online engagement
      • i.e. listening AND speaking
  6. 18. Example:(See handout for more examples)
  7. 19.
    • Failingto plan is planning to fail - proverb
  8. 20. But...
    • Which networks should I join?
      • Think community, not brand name
      • 21. Active vs passive profiles
      • 22. Listening vs speaking
      Manage your time Work smarter, not harder
    Clock image Chris Carlson, Wolfram Research
  9. 24. Promoting yourself in a Web 2.0 world
    • Content that is original, up-to-date & regularly updated
    • 25. Listen before you speak
    • 26. Suggested website basics:
        • Search-engine friendly site
        • 27. google.com/webmasters/tools
        • 28. google.com/places
        • 29. Google Adwords
  10. 30. Top tips
    • Friend policy
    • 31. Keep it simple
    • 32. There is no one right way!
    • 33. Keep returning to your goals
  11. 34. Resources: http://www.dillonslattery.com/ausit-professional-presence-online
  12. 35. Analysis 2 very different business profiles Aim:
    • See how others have managed their online presence
    • 36. Learn from what colleagues have done well
    Full analysis would require more info on goals, metrics, etc.
  13. 37. Thank you toAlanna Wilson-DuffandJudy Jennerof Twin Translations for kindly allowing me to showcase their good work in building an online presence. Alanna Wilson-Duff, Wordsmith Translation: www.wordsmithtranslation.com.au Judy Jenner, Twin Translations:www.twintranslations.com
  14. 38. Questions? [email_address]