A  Major  Shi+  in  the  Australian  Digital  Industry

98%1 98%  of   the   Australian  

popula<on   have   access  to  Internet99% of male population

97% of female population

53% 28% 54% 69% 2

32% > 5 times/Day

Devices Used

3

Frequency Usage

440 %

SPEND between 1-2 hours/day on

INTERNET

52 % everyday

78% 49% 45%5

99%

89%

82%

79%70%

Smartphone Usage

6Was Excellent

2012Perceived Knowledge of Digital Marketing

“Dig i ta l i s b e c o m i n g inherently more complex… it’s the step beyond using digital as a channel to integrat ing i t into the business.” (Jack Hird)

7

6 8 % o f marketers plan to i ncreased

thei r Digital Marketing Budget in 2013

But 1 of the barrier to the uptake of Digital in 2012 was the lack of Staff9

CreditsCreated and Designed by Christophe Hovette @

Sources of Informations: Google, EConsultancy.com, Marketing Mag, The Australian.com.au, DigitalMarketingLab.com.au, Fusion.com.au report, 2013 State of Digital Marketing in Australia, Google’s Mobile Planet: Australia Study that examined the mobile consumer.

8

Digital Investment Strategy

Digital

Dig

ital

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JustOK

- Strategy - Creative - Analyst