australian spatial information industry
DESCRIPTION
TRANSCRIPT
1
Rolleston Room, Department of Lands
Queens Square, Sydney
Monday 5 and Tuesday 6 May, 2003
Facilitated by
Wayne Lotherington & Bob Irwin
Allsorts Habit Creation
- REPORT -
BRAND DNA WORKSHOP
FOR THE
AUSTRALIAN SPATIAL INFORMATION INDUSTRY
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CONTENTS
Item Slide
ATTENDEES 3
OBJECTIVES 4
RESEARCH 5
EXPLANATION OF BRAND AND BRAND DNA 8
VISION, MISSION, DNA 13
SIX AREAS FOR EXAMINATION – INTRODUCTION 14
THE BRAND DNA MODEL 15
ASII NOW 16
SIX AREAS FOR EXAMINATION – INTERROGATION 18
BACK TO THE MODEL 27
THE BRAND DNA 29
THE COMPLETED MODEL 31
WHY “WHERE-ABILITY”? 33
SELLING THE DNA 34
AND AFTER BRAND DNA? 36
NEXT ACTIONS 37
ACRONYMS 40
CONTACT US 41
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ATTENDEES
Tim Barker Director, QSIIS Information Office, Office of Economic and Statistical Research, Queensland Treasury
Margaret Berenyi Director, Justice Branch, Department of Treasury, Queensland
Steve Blake National Project Manager, ANZLIC
Jenny Bone Executive Officer, ANZLIC
Jim Connolly Executive Director, AURISA
Jack de Lange Chief Operating Officer, ASIBA
Gail Kelly National Business Development Manager, Fugro Spatial Solutions Pty Ltd
Paul Kelly Executive Director, ANZLIC
Malcolm Lester Managing Director, Lester Franks Survey and Geographic Pty Ltd
Kevin McDougall Chair, ASIERA
Ian McKeague McKeague Consulting Surveyors
Michelle Miran Chief Executive Officer, ISA
Ian O’Donnell Manager, Mapping and Offshore Boundaries, National Mapping Division, Geoscience Australia
Dan Paull Chief Executive Officer, PSMA Australia Limited
Narelle Perriman Executive Officer, IEMSA
Jim Rhoads A/Director, WALIS
Samantha Silver Director, Aerospace and Defence Procurement, DITR
Alistair Taylor Assistant Director, Aerospace Policy, DITR
Geoff Yeomans Senior Policy Adviser, Department of Heritage and Environment, SA.
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OBJECTIVES
The primary objective of the workshop was to develop a whole-of-industry identity or focus.
Using the principles of branding the workshop will determine a single minded statement aboutthe personality or character of the Australian Spatial Information Industry (ASII). Its Brand Essenceor Brand DNA.
A statement like the world’s successful brands have as their focus for everything they do fromcommunication to recruitment, from education to forming alliances and business strategies.
Something that is:• Understandable – so it can be “seen”• Relevant – it connects to “partners”, staff and customers• Flexible – to cope with the changing world.
In other words: Determine what the industry really is… who we are, what we do, what we say.
The second objective was to identify ways of using this new identity to take the industryforward in a cohesive manner.
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RESEARCH…
Prior to the workshop, Allsorts carried out research
to determine the participants’ expectations for the
workshop and what they thought were the
major issues impacting on the industry.
The findings are summarised next.
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…RESEARCH…
Expectations from the workshop• An understandable description of a whole-of-industry identity that’s not tied to the technology. It must be the
basis for marketing.• New ideas for the industry, in particular for marketing and promotions in taking the industry forward.
The biggest challenges for our industry• Breaking away from those aspects of the industry that have held it back (eg. fragmented, conservative, apathy)
and having all elements working with a shared high level purpose.• Developing strategies that enable the right sort of change.• Gaining understanding of what the industry is, from within and externally, using clear
non-jargon language.• Expanding markets and establishing alliances for the future.
Benefits to society through the exploitation of spatial information• Improved decision making… eg social, economic, environmental, resource management, security, avoiding
duplication. (Spatial information will increasingly underpin all human activity.)• Ultimately, like all infrastructure, spatial information enhances quality of life.
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…RESEARCH
Competition for our industry• Other countries… projects, provision of education, and attracting our skills base.• Other industries… may move in and take over some parts of what we consider our work,
particularly as boundaries between industries become blurred.• Us… internal friction, agendas, misunderstandings, clinging to outmoded practices.
Main issues the industry faces
In terms of impacting on the immediate success of the industry, participants rated them like this:
Priority 1… Connecting with our users and consumers (including other industries that use
spatial
information).
Priority 2… Equal: Giving Ourselves an Identity & Having a United Voice.
Priority 3… Equal: Achieving Success in the Australian and Global Marketplaces & Attracting
and Keeping the Right People.
Priority 4… Funding.
(All six issues were considered important.)
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BRAND DNA
You can choose what you become. Or you can just let it happen
It’s better to Choose!
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WHAT IS A BRAND?
“A brand is the promise of a bundle of attributes that someone buys and that provides satisfaction.
The attributes may be tangible or invisible, rational or emotional.”
—Tim Ambler,
London Business School
“A product is something that is made in a factory; a brand is something that is bought by a customer
A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a
successful brand is timeless.”
— S. King,
WPP Group
“A brand is community of believers.”
— Wayne Lotherington,
Allsorts Habit Creation
A brand is something beyond a company or a product. Brands don’t just ‘happen’.
They are consciously built.
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BRANDS HAVE POWER & MORE
Brands…
• Have Power: For example, blind versus branded preference
• Have Value: “If this business were to be split up, I would be glad to take the brands,
trademarks and goodwill and you can have the bricks and mortar - and I
would
fare better than you.” John Stuart (Former Chairman of Quaker Foods)
• Have Loyalty: Harley Davison… What other brand do you see tattooed on people?
• Get Recommended: We call it word of mouth.
• Get Forgiven: Consumers stick with the brand even if it makes a mistake.
• Generate Pride: People are attracted to strong brands; better employees; greater staff loyalty; lower turnover.
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WHAT IS BRAND DNA?
Brand DNA…
• It’s what you want to become.• The heart, soul, spirit, the essence of the brand.• It relates the brand’s uniqueness to deeply rooted human needs – how it connects with
people’s lives.• It is the summation of a brand’s power.• Like human DNA, it must be in every fibre or cell of the brand. • A single minded statement about the brand’s life-force. • It takes the complexities of your organization and hones it down to a short statement that
everyone “gets”.• And it is equally relevant for customers and staff.
What do powerful brands do?
• They define their Brand DNA, then live up to it in everything they do.
But we’re an industry, not a company...
• We need to give the industry an identity using the principles of branding.
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CustomerValue
Brand stretchopportunities
BusinessStrategy
CorporateCulture
EmployeeFocus
Recruitment/Training
SupplierFocus
BrandDNA
CommunicationsStrategy
The final arbiter in every major decision the organization/industry makes.
BRAND DNA IN EVERYTHING YOU DO
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What’s the difference? • Brand DNA is quite different from the Vision and Mission, although they must be compatible.• Vision is what the organisation wants to be “when it grows up”.• Mission is how it’s going to get there.• Brand DNA is how it is going to live its life.
What’s wrong with Vision & Mission?
Nothing, but..• They are corporate, not brand oriented.• They define where you want to be; what you want to achieve.• They are very high reaching, longer term.• They are often irrelevant to your staff and removed from their daily work .• You can’t live up to a vision.• They don’t create belief, or loyal staff.
VISION, MISSION, DNA ???
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Using the principles of branding we looked at the following six areas for the spatialinformation industry …
• ROLE: The role of the brand in people’s lives – both functionally and emotionally.
• CHARACTER: The current and potential personality/character of the brand.
• SOURCE OF TRUST: The brand’s credentials.
• DIFFERENTIATORS: What makes the brand better than or different from its competitors.
• EXTERNALITIES: Anticipating the future and its effect on the brand.
• CUSTOMERS: Who they are; their deep human needs.
The model on the next slide shows the relationship of these six to the Brand DNA. We call it “The Mirror”, because we’re looking at ourselves.
Participants worked on exercises specially prepared for the above topics – in four groups,and changing the representation for each exercise. Their thoughts were captured and documented, then summarised for each of the sixcomponents for the spatial information industry... building to the Brand DNA.
SIX AREAS FOR EXAMINATION
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The Mirror
External futuresto be anticipated
Customer needsto be fulfilled
BRANDDNA
Source of trust
Performancedifferences
© Allsorts 2003
Character Roles
ASII - FUTURE BRAND DNA MODEL
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ASII NOW…
Before the six areas were examined, participants described the industry now – in terms
of how the industry is perceived... looking at what we like and dislike about ourselves.
They did this using two creative thinking exercises, as follows…
R.I.P. A.S.I.I. - Two groups of participants imagined the ASII had died.
Each wrote an orbituary for tomorrow’s paper.
YOU’RE ON TV - The other two groups imagined the ASII to be a TV show.
Which one would it be? Why?
And who are the main characters?
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…ASII NOW
Keep… the five main ones
• Innovative
• Adaptable
• Customer oriented
• Reliable
• Indispensable.
Leave these behind…
• Fragmented
• Inward-looking
• Unrecognised
• Invisible
• Insular
• Logical
• Old
• Technological
• Unfocussed.
From these exercises participants drew overall conclusions by choosing adjectives that describe the industry now (in terms of how the industry is perceived).
They then selected the five most important ones they wanted to keep.
As well, they identified those that should be left behind. (Leaving them behind in the context of industry identity … they weren’t suggesting, for example, that the industry abandon technology in its operations or not use a logical approach when it is required.)
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ROLE
Rational
• Decision support
• Enabling
• Location-based
• Legal
• Information
• Value adding
• Tangible
• Reliable and QA
• Guarantee
• Education
• Solutions.
Emotional
• Certainty
• Security
• Comfort
• Confidence
• Safe
• Freedom
• Satisfying
• Trust
• Optimism
• Caring
• Strength.
The first of the six Brand DNA areas being examined. Participants were asked to define the role of the ASII in people’s lives, from both a Rational and an Emotional viewpoint.
This summarises their responses:
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CHARACTER
Personality traits
• Creative
• Passionate
• Exciting
• Inspiring
• Collaborative
• Dynamic
• Caring
• Open
• Holisitc
• Leading.
Famous people
(General Cosgrove, Captain Cook)
• Leader
• Connect and listen
• Reliant
• Enthusiastic
• Image (successful profile)
• Flexible.
Participants considered the personality/character of the industry from two perspectives. Two teams gave the industry “personality traits” while the other two teams thought about the industry as a famous person (someone they looked up to and respected, someone they want to be like).
Here’s what they said:
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SOURCE OF TRUST…
Group 1
• A history tied in with exploring right across the country
• The industry provides significant economic benefit to the country
• Spatial information applications enable data from many sources to be integrated for a wide range of uses
• The industry must be on guard for competitors.
Motto… “Showing the Way”
Group 2
• A history that began with the exploration of Australia
• The spatial information industry works with other industries in the provision of information about location and the land
• Adds significant and ever increasing value to the Australian economy
• Proficient in use of modern technology.
Motto… “Explore, Create, Inform”
In looking at sources of trust, the four groups each drew an “ASII Coat of Arms” for the industry and wrote its motto.Their insignias and mottos elicited four views on the history of the industry and observations about its achievements and current form.
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…SOURCE OF TRUST
Group 3
• Saw the industry as flexible and collaborative• Spatial information impacts on and underpins many
parts of the wider community’s activities and lifestyles• It has great potential• The industry must be open and not segmented.
Motto… “Unity, Community, People, Environment”
Group 4
• Australia has been well served by the industry since European settlement
• The industry provides solutions to many of the country’s needs… legal, social, infrastructure, environmental
• A highly skilled workforce that embraces modern technology
• Provides the positional frameworks for a range of spatial applications in support of economic development.
Motto… “Creating solutions together”
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DIFFERENTIATORS
One group imagined they’d lost their job inAustralia but they wanted to stay in theindustry although there was no work availablehere. They considered countries in whichthey’d like to work.
They chose Iraq and the top 5 things theylooked for in the industry in that country were:
• Access to technology (from other countries like USA, Canada, Europe; as well as Australia)
• Opportunity to contribute (to a worthwhile program of work)
• Opportunity to learn new skills (from other countries also working there and from the different types of projects being carried out)
• Application to real problems (such as rebuilding and restoration of community infrastructure)
• Personal challenge (beyond the norm).
The second group looked at who are ourkey competitors. And how can we segmentthem.
Utilities… Communication, Energy, Water.
Internal… Vendors, Representative groups,
Microsoft (framework), IBM,
ORACLE.
Academic… Overseas educational institutions,
ESRI virtual on-line courses.
OtherSegments… N American SMEs involved with
open GIS communities; SE Asia/India - GIS
competitors;
Defence;
Financial
institutions/Insurance;
Real estate.
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EXTERNALITIES…
In looking into the future environment and what’s changing, one group considered Socialand Demographic issues. And what opportunities they present for the industry. Here are their main points.
Market Trends• Globalisation – exports, market growth, cultural diversity and enrichment• Demographic changes – increasing aging population in Australia (support services with
spatial component; longer working lives) – increasing youth numbers in developing countries (potential
resource for Australia)• De-skilling/re-skilling – impact of technology (but impact will be reduced by inter-operability)• Education – need system to teach new skills (opportunity to influence curriculum)• Career turbulence – moving from 2-3 career changes to anticipated 7-9 changes (cross
breeding will benefit spatial and allied industries)• Sustainability – economic, social, environmental… the triple bottom-line.
Greater expectations• Health, wealth, security, the environment.
Greater divide between rich and poor• Knowledge sharing; social responsibility.
Spatial information is an enabling technology… a thread in the fabric of society.
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…EXTERNALITIES
Another group looked at Technology in relation to what’s changing, and the opportunities itpresents for our industry.
On demand short term use of information • Such as music, maps, books, recreation – incorporating spatial component as core data management and delivery
technologies.
Telecommunications/miniaturisation• Transportable and affordable technologies as platforms for many applications – with simple user interface.
Enabling access to all remote places on Earth. (Eg. phones becoming workstations - ‘where is’ applications).
Multi-media • Complex concepts expressed in visual forms (such as simulation applications in geology, town planning, medical,
etc).
Virtual data warehouse • Expanding and accessing our knowledge resources through simple, understandable systems. (Drawing together
community, industry, government and private sector information and values. Implications here for metadata process level, data level, and systems level.)
Affordable and competitive data • Data enhanced to customer needs, not industry capacity.
Technology as a fashion statement • People wearing technology.
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CUSTOMERS…
Group 1
This group said Mr & Mrs Burwood would belooking for ‘certainty for living – now andpredicted’. They’d be in the market for thefollowing sorts of information:
• On demand customised information – maps and other information tailored to their needs (eg. land boundary security, property values)
• Security – personal and community; fixed and moveable.
• Health – personal, environmental.• General – leisure, lifestyle, various services,
employment.
Group 2
Mr & Mrs Burwood being able to findinformation to help them make decisions on:• Where they live – attributes of local communities.• Location, availability and frequency of services
and networks.• Participation in activities of local communities –
and to influence outcomes.• Exploring the bigger world – travel, recreation,
study, calendar of events.
“… making it easier to make the connections”
The final category to complete Brand DNA model was Customers. Participants considered whoare our customers now and into the future. And we asked: “What do they want?”
This exercise was done in two parts:• The average consumer out there in the community – we called them Mr & Mrs Burwood• Then we looked at intermediaries.
Two groups of participants looked at each part.
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…CUSTOMERS
Group 3
The intermediaries:Telcos, utilities, land developers, real estateagents, emergency management, privateenterprise (value adders), governmentagencies, software developers, NGOs.
Their needs regarding spatial information:• Ease of access and use (availability
and affordability)• Knowledge of reliability• Recognition of its value• Technical support• R & D• Skill support.
Group 4
This group’s intermediaries:Telcos, communications industries,government agencies, defence, mining sector,utilities, emergency services, private sector,software developers, computer companies,academia, funding agencies, communityleaders, land developers, real estate agents.
What they’ll want and what they’ll be involvedwith:• Increasing profits, new business, a bigger slice
of the pie, bigger pies• New and better tools and applications• Alliances• Specialised education• Certainty and safety of spatial information.
Groups 3 & 4 presented their views on intermediaries – who they are, and their wants and needs
now and into the future.
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BACK TO THE MODEL
Now, with all six elements of the model debated, the facilitators summarised the findings, simplifying where necessary. The consolidated model looked like this…
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The Mirror
External futuresto be anticipated
Customer needsto be fulfilled
Source of trust
Performancedifferences
Character Roles
We’re location locators… helping people know where things are, where they need to go.
“If there’s a ‘where’ in it, we’re in it”
In terms of ability, Australia is at the forefront of the global industry.
Continued success will require establishing alliances within the industry and in the wider ‘industry web’.
PassionateCreativeExciting In touch – down to earthCollaborativeReliable.
The quiet information industry underpinning ournational development and growth, through:• Exploring• Mapping (in widest sense)• Surveying• Satellite applications
Rapid social changes many of which can be supported by spatial information. Eg health, domestic lifestyle, security. We can be a thread in the
fabric of society.
Eg, multi-media, telecommunications, affordable data, virtual warehousing.
Consumers:We touch everyone’s life, in ways they don’t even recognise. They expect high quality information about where and how they live without considering where it comes from.
Intermediaries:Many and varied, looking for high value information for decision making and service delivery. They want reliable, timely information and support.
ASII - FUTURE BRAND DNA
Providing security, confidence, empowerment, freedom.
Virtually every industry is going through a technological revolution, including our own. This provides an ever-expanding range of opportunities.
BRANDDNA
(To be determined)
© Allsorts 2003
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THE BRAND DNA…
Four teams were given the following tasks to choose a number of Brand DNAs based on the model depicted on the previous slide.
Then we tested them across the whole group.
1st group… Brand DNAs comprising a verb and a noun2nd group… Brand DNAs of two or three adjectives3rd group… Brand DNAs comprising an adjective and a noun4th group… Brand DNAs of a simple statement – 3-6 words.
Here are the summarised Brand DNAs… the favoured one from each group and an additional one that emerged during the discussions and thinking on these exercises.
1st group…”Understanding location”2nd group…”Creative, Informative, Collaborative”3rd group…”Reliable solutions”4th group… “A trusted and creative partner”
And the additional one, suggested by the facilitators… “Where-Ability”.
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…THE BRAND DNA
While all suggested Brand DNAs had their strong points, after discussion, deliberation and debate on how the proposed DNAs would “work” in the industry and in the community, a vote was taken that saw “Where-Ability” selected as the preferred Brand DNA for the Australian Spatial Information Industry.
Participants thought “Where-Ability” encapsulated what the industry was and what the industry stands for.
There are several other reasons why “Where-Ability” is an exceptional choice as the industry’s Brand DNA, as will be seen later in this report.
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THE COMPLETED MODEL…
The next slide contains the full Brand DNA model as discussed and agreed
upon by the participants.
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The Mirror
External futuresto be anticipated
Customer needsto be fulfilled
“WHERE-ABILITY”
Source of trust
Performancedifferences
Character Roles
We’re location locators… helping people know where things are, where they need to go.
“If there’s a ‘where’ in it, we’re in it”
In terms of ability, Australia is at the forefront of the global industry.
Continued success will require establishing alliances within the industry and in the wider ‘industry web’.
PassionateCreativeExciting In touch – down to earthCollaborativeReliable.
The quiet information industry underpinning ournational development and growth, through:• Exploring• Mapping (in widest sense)• Surveying• Satellite applications
Rapid social changes many of which can be supported by spatial information. Eg health, domestic lifestyle, security. We can be a thread in the
fabric of society.
Eg, multi-media, telecommunications, affordable data, virtual warehousing.
Consumers:We touch everyone’s life, in ways they don’t even recognise. They expect high quality information about where and how they live without considering where it comes from.
Intermediaries:Many and varied, looking for high value information for decision making and service delivery. They want reliable, timely information and support.
ASII - FUTURE BRAND DNA
Providing security, confidence, empowerment, freedom.
Virtually every industry is going through a technological revolution, including our own. This provides an ever-expanding range of opportunities.
© Allsorts 2003
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WHY “WHERE-ABILITY”?
The two words in “Where-Ability” were dissected to explain the phrase’s appeal and its characteristics of “ownership”.
Where (the “what” and more rational part)
This is what we do. It is our scope; our focus; our very reason for being. “Where” is about “location” - of any place, thing or person. It evokes “informative” and “trust”. It is a curious word, for we are a curious industry. We look for answers to difficult questions.
Ability (the “how” and more emotional part)
We can look at ability in two ways: internally and externally. Internally we take “Ability” to mean our ability to get things done: professionally, collaboratively, technically, innovatively, skillfully, and in a timely fashion. This ability generates feelings of “trust “. Externally, we think of “Ability” to mean our customers’ ability to use what we do. So we must be responsible, customer oriented, informative, valuable, forward thinking, and above all, practical.
And as a statement itself, the very sound and structure of “Where-Ability” says we are creative and up to date.
Together the words were seen to stand for “underpinning communities”, something spatial information applications will do more and more into the future.
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SELLING THE DNA…
We have a wonderful Brand DNA. It captures what we are and how we must live. But it won’t work unless we sell it to those who were not in our workshop. Here’s how you might want to sell it:
1. Explain why: That to move our industry forward, we need unity, focus, simplicity and an easily understood identity. That we need to capture our industry in one easy to use statement.
2. Explain we’re ONE: That we need to think of ourselves as one unit, not as separate or competing areas of the industry. We need to think of ourselves as a single brand.
3. Explain the power of Brands: You can refer to some of the slides in this report if you wish to explain that strong brands have power, value, loyalty, pride and so on. And that to create a sense of Brand, we need to do what brands do to become powerful, ie. we need to identify our Brand DNA and then live up to it in everything we do.
4. Explain the DNA process: Tell them what you experienced in the workshop. How everyone had their say. How we sought consensus. How we pulled the industry apart and examined it in several ways (Roles, Character, Source of Trust, Differentiators, Externalities, Customers). How we peeled away the complexities of technology and terminology, and arrived at short summaries for each component of the model.
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…SELLING THE DNA
5. Show the Result: Take them through the summaries for Role, Character, etc and get their agreement/understanding of each one before moving to the next. Do not show the DNA yet.
6. Explain the DNA: Start by telling them it is a way of capturing everything in the model in a short catchy way. Point out that our DNA must be different, memorable, creative, powerful, deep and usable. That it must push us to challenge ourselves and that if it is expressed in our own everyday way, it will be meaningless.
7. Show the Brand DNA: Now reveal “Where-Ability” and explain the meanings of Where and Ability as set out on the slide headed Why “Where-Ability”.
If you need further advice on this, please don’t hesitate to contact Bob or Wayne.
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Now that we have a Brand DNA, we need to use it in our everyday lives. We should measure all that we do by whether it fits “Where-Ability”. We need to tell our people that it is what we stand for. We need to reinforce it at every opportunity. We need to speak with the one voice.
Here is a reminder of some of the areas of our industry, business or organisation where we should refer to “Where-ability” in our decision making.
CustomerValue
Brand stretchopportunities
BusinessStrategy
CorporateCulture
EmployeeFocus
Recruitment/Training
SupplierFocus
WHERE-ABILITY
CommunicationsStrategy
AND AFTER BRAND DNA?
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NEXT ACTIONS…
Four groups each proposed action to follow the workshop to explain and promote “Where-Ability”.
The three main actions for immediate attention:
• Inform key bodies and gain multiple ownership of “Where-Ability”• Register “Where-Ability” and related terms• Develop a national core marketing plan for the industry using “Where-Ability” as the focus.
A list of actions proposed by the four groups of participants is on the following two slides.
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…NEXT ACTIONS…
Awareness (Inform and Sell)
• Key bodies including industry groups… and in turn, the jurisdictional subsidiary bodies.• Joint Steering Committee on implications for industry web portal.• Establish a working group to champion the Brand DNA through ANZLIC, ASIBA, SSI and ASIERA.
Marketing
• A coordinated and collaborative marketing strategy at the national level that would share marketing resources.• Commission a core marketing plan for the industry embedding “Where-Ability” in it.• The marketing plan could be in two stages:
- internal focus (and develop the external promotional strategies)- external focus… for customers and public awareness.
• It might include the following:- each sector to categorise who is core to the spatial information industry (like a
survey or audit of the industry) - consideration on how the Action Agenda can be used to progress our marketing- “good news/results” (case studies which show diversity, international recognition,
contribution to the bottom line) - where behaviours are consistent with “Where-Ability” - merchandising (for conferences and other events – eg. September 2003 SSI Conference in Canberra).
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…NEXT ACTIONS
Register and design
• Determine if “Where-Ability” is available and consider related terms too – search for company name and domain name. • Register and Trademark.• Design “Where-Ability” for marketing promotions and merchandising.
Brand Guardian
• Peak industry body partners to consider establishing a brand guardian to own responsibility for the brand.
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ACRONYMS
ANZLIC Australia New Zealand Land Information Council (The Spatial Information Council)
ASIBA Australian Spatial Information Businesses Association
ASIERA Australian Spatial Information Education & Research Association
ASII Australian Spatial Information Industry
AURISA The Australasian Urban & Regional Information Systems Association
DITR Commonwealth Department of Industry, Tourism and Resources
IEMSA Institution of Engineering & Mining Surveyors, Australia
ISA The Institution of Surveyors, Australia
PSMA Public Sector Mapping Agencies (Australia, Ltd)
QSIIS Queensland Spatial Information Infrastructure Strategy
SSI Spatial Sciences Institute – a unification (in April 2003) of the five institutions that have cover for the ASII, into a single national body
WALIS Western Australian Land Information System.
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CONTACT US
Wayne Lotherington
Bob Irwin
Tel: 0419 264 576
Email: [email protected]
Website: www.allsorts.com.au