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T 2018

Hair By Karen Thompson, KAM Hair and Body Spa

We are industry leaders proudly bringing you Magazines and Events for the Hair and Beauty Industry

ESTABLISHED IN 2006, MOCHA PUBLISHING OFFERS TRADE AND CONSUMER MAGAZINES, EVENTS AND COMPETITIONS TO THE HAIR AND BEAUTY INDUSTRY

IMPORTANT FACTSRegular distribution of Magazines to 23,000+ small business

owners, managers, stylists, beauty therapists and barbers.

69,000+ Readers across all three titles based on 3:1 readership26,000+ fans on Facebook all organically achieved

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mocha publishing is made up of a professional team, who have unparalleled combined experience in trade & consumer publishing, marketing, pr and the hair & fashion industry.

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PUBLISHERLinda Woodhead

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EDITORIAL - HAIRBIZKym Krey - Editor

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HAIRBIZHair Biz is a business-to-business trade magazine distributed bi-monthly to every Hair Salon throughout Australia. With a distribution in excess of 12,700 this essential business tool reaches a targeted audience and provides a media vehicle in which to promote your products and services.

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Year 12 Issue 1 2018 December 13 December 20 January 15

Year 12 Issue 2 2018 February 16 February 23 March 12

Year 12 Issue 3 2018 April 13 April 20 May 7

Year 12 Issue 4 2018 June 15 June 22 July 9

Year 12 Issue 5 2018 August 17 August 24 September 10

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DAMIEN CARNEY

INTERNATIONAL FEATURE

North American Hair Styling Awards Master Stylist of the Year 2017

Extraordinary. Visionary. Breathtaking. These are just a few of the adjectives often used to describe the creative genius of Damien Carney. Undeniably one of the most accomplished hairstylists in the last 20 years, Carney has elevated hairstyling into an art form through an impressive body of work.

With a keen eye for detail and the ability to showcase a person’s natural assets, Carney has amassed a portfolio reflecting a virtual “Who’s Who” in fashion and beauty. Music and film stars such as Ryan Gosling, Grace Jones, as well as super models and “A - List” celebrities turn to Carney to create their image-defining hairstyles.

Demonstrating strong talent early in his career, Carney was invited by creative powerhouse, Trevor Sorbie, to join his legendary Covent Garden Salon where he not only enjoyed the ‘training of a lifetime’, being mentored by one of the industry’s most prolific artists of all time, he worked alongside industry icons Eugene Souleiman, Vivienne Mackinder, Ruth Roche and Antoinette Beenders.

Now, a much sought after artistic leader, Damien is currently serving as Creative Director for Schwarzkopf Professional North America where he oversees the creative content and image for the brand.In a career woven with honors and accolades, Damien has recently added one more, being named the 2017 North American Hairstylist of the Year.

Hair Biz Editor, Kym Krey spoke to Damien recently to talk inspiration, ‘T’ Sorbie and what it takes to build an extraordinary career.

TELL US ABOUT YOUR JOURNEY INTO THE HAIRDRESSING INDUSTRY AND YOUR EARLY YEARS.I started my hairdressing career at the age of 16 when I signed up to beauty school in Birmingham, UK. The program was a 2-year full time course and the teachers were amazing; very supportive


and great mentors. I have very fond memories of my time at there. During the course, I got a job on Saturdays which gave me real hair, real salon, experience and I would also attend training nights twice a week at the salon so I could further polish my skills. I was so shy that if somebody asked me to do something, my face would go bright red, but I was a great assistant, even if I say so myself! I was on my game, and enjoyed every day. It really wasn’t work, it was love for hairdressing.

WAS THERE AN EARLY TURNING POINT?At the age of 19 I went to a hair show to see Jingles in London who were big at that time. They impressed me with their cutting skills, braiding, long hair…. it was out of this world, so I plucked up to courage to apply for a job as a stylist. I got an interview and part of that was to cut 3 models. I thought I did pretty well, but not so according to Jingles! I wasn’t terrible, but not up to their level and standard, so I took the challenge, accepted the job and refined my cutting skills. Eventually I worked in their Baker street salon and eventually the Academy but after about 18 months, I got home sick and went back to Birmingham to my family and friends. That lasted about 8 weeks. I was bored, bored, bored. The vibe, energy, skill, talent, and passion were not the same as working in London. London was cool, fun, thrilling and so much more. So, back I went to London.

WHO WERE SOME OF YOUR EARLY INFLUENCES?Toni and Guy, Vidal Sassoon, Trevor Sorbie: the leaders of the industry at that time. They all did amazing things with hair. So skilled, talented and ground breaking. During the early part of my career (16 – 19 years), stylists from a lot of great salons would hang out at bars and clubs and chat with each other. I got to meet Frank Taylor, a hair cutter at Sassoon’s and attend some of his seminars and training nights. I thought he was amazing and he was a huge influence.

YOU WERE INVITED TO JOIN THE LEGENDARY TREVOR SORBIE AT HIS SALON DURING THE TIME OF EUGENE SOULEIMAN, VIVIENNE MACKINDER, RUTH ROCHE AND ANTOINETTE BEENDERS. WHAT WAS IT LIKE TO WORK SIDE BY SIDE WITH SUCH TALENTED STYLISTS? My time at T Sorbie all started by going to a hair show where Trevor was one of the artists presenting. I remember when Trevor’s models hit the stage- the hairs on my arm stood up. I had never seen hair done or presented in this way and I was just blown away. So, I plucked up the courage to join his organization. I had to do a trade test again and cut 3 models and I ended up cutting my fingers which I’ve never done, because I was so nervous. I kept thinking: ‘Trevor Sorbie, the god of hair, will be checking my haircuts!’ My passion has and always will be education

so I moved up the ladder to become a teacher at the Trever Sorbie Academy of Hair which only attracted the best hairdressers around the world. I knew I had the most amazing job ever and working with Eugene, Viv, Ruth, Antoinette was simply incredible.

YOU’VE WON MANY PRESTIGIOUS AWARDS IN YOUR CAREER. DO YOU BELIEVE THESE HAVE BEEN TURNING POINTS FOR YOU OR OPENED NEW DOORS AND OPPORTUNITIES?Absolutely, they have opened new opportunities and new doors. Entering awards is a way of showcasing your work, plus I love to push myself by stimulating my technical and creative skills. I love the photographic world of hair and what can be created on a model in a studio with a team. It’s thrilling! I never get tired or it. I’m like a kid in candy store. In today’s media-savvy world, you can gain so much by participating in competitions. It can be your way of showing the world who you are, what you want to be known for, what makes you special, what makes you stand out from the crowd.

CONGRATULATIONS ON YOUR MOST RECENT ACCOLADE, THE NAHA MASTER STYLIST OF THE YEAR, 2017. WHAT DOES THIS PARTICULAR HONOUR MEAN TO YOU?Thank you. Master Stylist is by invitation only and I was thrilled just to be invited alongside other notable hairdressers in this category. It’s a great honor to win this title. At the end of the day it pushes me to constantly challenge myself, to do better work, technically and creatively every day. What I learned in the early part of my career has not really changed that much, but it’s how you look at things, your perspective, your point of view that really evolves. I like to pull my haircuts apart, break them down and then put it all back together in a different way. I look through things, around things. I look at things back to front, inside and out and learn, what if.... why does it have to be that way? I should try this, I should do that. I believe that you must keep your eyes and ears

Hair Biz Year 11 Issue 6 13

“In life one has to grab the bull

by the horns and go for it. There’s nothing to lose and everything

to gain”

cont’d over page


MEET MICHAEL PIASTRINO

We’re Going to Ibiza!

By Kym Krey

Fast forward 9 years and Michael and his team have had quite the journey, collecting over 130 National and International awards including IHS Hairdresser Of The Year, Hair Expo Salon Team Of The Year and Emerging Hairdresser Of The Year with his Technical Director, Adrian Rotolo also named finalist for Colourist Of The Year 2015. This year was no exception with both Michael and Adrian once again being named as finalists in both Victorian Hairdresser of the Year and Colour Technician of the Year respectively for the Schwarzkopf Professional Hair Expo Awards. Adrian was successful in taking our the gong for a well deserved colour collection. CONGRATS!

Reality TV viewers may recognize Michael as the celebrity stylist chosen to cut Lysandra Fraser’s hair live on ratings juggernaut, The Block- an experience Michael describes as ‘life changing’.

Hair Biz Editor Kym Krey spoke to Michael shortly before he packed his bag for Hair Expo.

KK. TELL US HOW YOU GOT STARTED IN THE HAIR INDUSTRY AND WHAT ATTRACTED YOU INITIALLY? MP: Hairdressing is in my blood. My Mum has been a hairdresser from a young age so I grew up around salons. Plus, hanging out with women all day was a bonus. That’s actually how I meet my wife!

KK: WAS HAIR ALWAYS GOING TO BE YOUR PASSION OR DID YOU CONSIDER OTHER CAREERS? MP: During school I was working on Saturdays as a shampoo boy and my focus was to one day become a well-known hairdresser, so my passion has always been hairdressing from the age of 15.

At 33 years of age, Michael Piastrino has been in the industry for 16 years. Starting out as a ‘shampoo boy’ (his words) at John Morrey salon, Michael then worked for many years at Fratelle hair until deciding to take the plunge and open his own salon, Ibiza hair in Melbourne’s Albert Park in 2007.

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KK: WHO WERE YOUR EARLY INFLUENCES OR INDUSTRY HEROES?MP: There are so many people who have influenced my career. I would have to say Emiliano Vitale, Caterina di Biase, Joe Giampa, Shane Henning, Anthony Mascolo and Carl Reeves. These guys really pushed the boundaries and inspired me a great deal. I fact, they still do to this day. When it comes to business, my parents were my biggest influence. They taught me to always push beyond my comfort zone and that when things get hard, just get back up and do it again and again. I still remember the times I would be in Mum’s salon until all hours of the morning with Mum sharing with me her knowledge in hairdressing. I’ve put in a lot of hard work over the years and now it is all paying off, with my second salon opening only 3 doors down from Ibiza hair. I’m going to call this one Code Black Barber Shop.

KK: HOW WOULD YOU DESCRIBE YOURSELF BACK THEN AND HOW WOULD YOU DESCRIBE YOURSELF NOW?MP: Like any young bloke in hairdressing, in the early years you think you’re a Rock Star and you just want to slice and dice every chick that came into the salon! But it’s very different now and hairdressing is my business. I am very focused on training and growing my businesses, my family and my faith with Jesus Christ. All are very important to me but having faith is the most important thing.

KK: HOW DID YOU IMAGINE YOUR CAREER UNFOLDING BACK THEN AND HAS THE REALITY BEEN VERY DIFFERENT?MP: I never thought I would have

2 salons and be surrounded by such an awesome team! It was only a dream but I made it a reality by putting in the blood, sweat and tears.

KK: YOU HAVE ALSO LAUNCHED YOUR OWN PRODUCT RANGE, FRANCO ALPHONSE & CO. TELL US ABOUT THIS.MP: Yes, I’m very excited about this. The name has a lot of personal significance. My Nonno was Franco; Adrian, my Technical Director at Ibiza’s Nonno is Alphonse and, together, we are CO. The range has 34 products ranging from styling pastes to shampoo and conditioner. Watch this space!

KK: THERE’S SOMETHING QUITE SPECIAL ABOUT THE BUILDING YOU’RE IN AS WELL, ISN’T THERE?MP: Absolutely. Ibiza Hair is located in the same building my Nonno bought when he arrived from Calabria in Italy. The family had their first Italian deli there, it was a success for over 20 years and the building is still in the family to this day. My Nonno passed away 3 years ago and so has my Uncle so to have my business grow and be successful in this same place is a honour to both of them .

“Hairdressing is in my blood. My Mum has been a hairdresser from a young age so I grew up around salons.”

cont’d over page

Hairbiz Year 10 Issue 4.indd 15 4/07/2016 5:01 PM

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BEAUTY BIZBeauty Biz is is a business-to-business trade magazine distributed bi-monthly to every Beauty Salon and Spa throughout Australia. With a distribution in excess of 7,500 this essential business tool reaches a targeted audience and provides a media vehicle in which to promote your products and services.

NO. OF COPIES BY STATENSW 2400 VIC 1800 QLD 1500 SA 400 WA 750 TAS 320 ACT 120 NT 40 ADDITIONAL 200

TOTAL 7530

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Year 11 Issue 1 2018 January 19 January 26 February 12

Year 11 Issue 2 2018 March 16 March 23 April 09

Year 11 Issue 3 2018 May 18 May 25 June 11

Year 11 Issue 4 2018 July 20 July 27 August 13

Year 11 Issue 5 2018 September 21 September 28 October 15

Year 11 Issue 6 2018 November 16 November 23 December 10




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Year 10 Issue 4The Essential Business Guide for Salons and Spas

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Year 10 Issue 1The Essential Business Guide for Salons and SpasBeauty Biz

Recognising the need to respond to a market place that is no longer monopolised by medical.


6 Beauty Biz Year 10 Issue 5

Their vision is to create awareness for consumers about the known effects of ethical consumerism, along with changing the buyer pattern to adjust how businesses do business and making conscious choices in purchasing more sustainable, longer life-cycled products.

We talked to Ainsley about this and the motivation behind the movement.

WHAT GIVES YOU THE PASSION AND DRIVE YOU SHOW THROUGH YOUR BUSINESS?We are coastal people with compassion for this planet we all share. This is where my drive comes from, my family and our environment. I want to help create a world where it will be clean, safe and a place that is supportive of creatives, designers & makers - not money hungry corporations that only have the dollar in-mind. I can start with my family by teaching our children

the importance of keeping our environment and natural resources safe, the bigger picture of shopping local and supporting small businesses and sharing and showing their knowledge with their friends as they grow.Small business’ drive me. Small business owners’ ideas, passions and how they create their products really excites me. I want to help businesses grow ethically and as sustainably as they can. I feel I am in my comfort zone when I am brain storming with brands on how we can be even better at what we do and how we can get it all out to the world, it’s what made me want to create a marketplace more so than my own product and label.

DO YOU TRY TO LIVE A SUSTAINABLE LIFESTYLE?Our home life is quite environmentally friendly however we are always challenging ourselves to be better, coming up with alternate ideas where we can to make less of a negative impact on the environment. It has kind of become a competition

when one of us thinks of something; the other has to go that one bit better – we are always thinking about ways we can become more sustainable.

WHAT MOTIVATED YOU TO ESTABLISH KNOWN EFFECTS?In our travels around the world in our early 20’s, naïve to say the most, we were confronted with atrocious working conditions in some countries we had visited. When we started to look further into the process of how clothing is made in manufacturing companies and we were incredibly disheartened to learn the answer that that ‘bargain’ $3 shirt was actually only possible because of horrendous working conditions, next to nothing pay rates, child labour….these kids would have been the same age as my children now and I look at them and couldn’t imagine having to put them into that environment. Everything about some of these places made us angry, sad but motivated in wanting to make a difference. Then known effects was founded, in 2015.

Known Effects is an amazing business model created by Ainsley Schumacher from her home in Byron Bay NSW. Supporting brands from handmade organic clothing, homewares, sustainable timber products (they grow their own trees!), Eco- home improvement products, food, vegan make-up, organic skincare – the works!

> FEATURE


Beauty Biz Year 10 Issue 5 7

In this time we had taken every step we could to gather as much research and talk to many businesses to evaluate if people needed this type of marketplace in their lives and lucky for us this was definitely missing. In 2016 we started to build the known effects marketplace from the ground up.Our motivation is that the reality is no-person or business is perfect but if we combine our knowledge, experience, failures, achieved goals and grow together so we can help each other reach the same end goal of more ethical & sustainable businesses, products making fair-trade priority on the larger scale and pushing the larger companies to be responsible for their products, including all of their workers and environmental impact.

FROM INGREDIENTS TO PACKAGING, HAVE YOU NOTICED TO SHIFT IN CONSUMERS FAVOURING NATURAL AND ORGANIC PRODUCTS?Packaging is one of our worst enemies. As consumers we buy a product we want but don’t put much thought into the packaging because we just want what is inside, no real thought about way happens when we throw the packaging away. Annie Leonard quoted that “There is no ‘away’. When we throw anything away it must go somewhere”. She is right, it has to go somewhere, and that place is into our earth, to undeveloped countries that don’t have the resources or capacity to handle the rubbish, into the air we breath and the ocean we are surrounded by. This ‘away’ is slowly coming around full-circle and will impact us all if we don’t take control, educate and enforce changes.Interestingly, even the 45 – 65 age bracket demonstrate a consumer awareness surrounding the importance of purchasing ethical, natural and/or organic products. It is not only the younger generation who are becoming increasingly aware of the dangers of chemicals in our foods, beauty products etc. The shift to purchasing natural and organic products has stemmed from consumers becoming aware of marketing loop holes surrounding product labelling and this education has driven some consumers to properly consider what they are buying, putting into or on their bodies and back into the environment. For businesses we understand that creating sustainable products can be a major shift in an already made process however when we join forces and give each other guidance we can start to feel confident in making changes to our production to become sustainable, even when it starts with packaging.

TALK US THROUGH THE DIFFERENT TYPES OF BRANDS THAT KNOWN EFFECTS SUPPORTS?The brands we support under known effects range from handmade organic clothing, homewares, sustainable timber products (they grow their own trees!), Eco- home improvement products, food, vegan make-up, organic skincare

– the works! In addition, known effects would not be sustainable without an up-cycled category for brands who have the talent to turn things that are heading to landfill into some new, exciting and useful. This further allows us to support sustainable brands and create a hub for consumers to purchase new and reinvented sustainable items.

WHAT ARE THE ADDED BONUS BENEFITS OF A BRANDS ALIGNING WITH AND STOCKING ON KNOWN EFFECTS?We want every business to succeed, our first priority is to make sure all our brands have the help and guidance they need so we have implemented a Brands first process where we check in with all our brands to keep up to date, help out where we can, offer advice where we are fit to do so and the one thing we love doing with our brands is brain storming. We know it can be hard on your own and sometimes feel secluded so we have been doing some email brain-storming to help our brands grow in the direction they want to go. The benefit is that brands that are serious about ethically made products are surrounded by other brands that have the same drive and passion.

WHY SHOULD CONSUMERS OPT FOR NATURAL, ORGANIC, SUSTAINABLE PRODUCTS OVER OTHERS?The reason for choosing natural, organic, sustainable products over products that aren’t are for our own benefit, our environment and the future of our planet.When we choose products that have ingredients that have been sustainably made we are benefiting ourselves by putting less harmful chemicals and nasties onto and into our body, this varies from beauty products, food, clothing to sanitary products all which are quite often made with harmful ingredients.

When products are made sustainably you are purchasing a product where the environmental impact has been at the forefront of the brands business plan. Not only do sustainable products have a positive impact of the environment but it may also reduce long-term costs to the consumer through stronger, more durable materials.

WHAT IS HARMFUL ABOUT PURCHASING A PRODUCT THAT IS NOT DEEMED SUSTAINABLE? ‘There is nothing sexy about wearing an item that was made by a child’ - Jennifer NiniI could talk about this topic without an end, it’s the topic that started known effects on it’s mission to make change. We have never been perfect, we still (and I’m sure always will) make mistakes but what we have learnt is to slow down in our purchasing and think before we buy.In a nutshell, when a product is not sustainable it effects the maker, businesses, the consumers & the environment. The makers are those who are employed by manufacturing or factory companies to make the products. Most face unethical working conditions resulting in a never ending cycle of poverty, child workers, wages below the living costs, health and safety risks and no restriction on working hours – and these are only a handful of ethical standards that aren’t met or followed by some manufactures. In many cases this has resulted in employee suicide. Purchasing products that are not sustainable keeps these cycles going.

More details about Ainsley Schumacher, Founder & Known Effects can be found at www.knowneffects.com


AMR HAIR & BEAUTY LAUNCHES NEW ONLINE STORE

AMR Hair and Beauty has been the leading supplier for Australia’s best spas and salons for over 10 years, and is now excited to be launching their new online consumer store, offering beauty loving consumers access to their extensive range of the best hair and beauty products.With over 7,000 products from 250 salon quality brands, AMR also offers a host of exclusive brands including Fanola, Glammar and 18 in 1, Barber Culture, and Inebrya.www.amr.com.au

AROMATHERAPY ASSOCIATES AWARDED

Aromatherapy Associates are delighted to announce that Revive Morning Bath & Shower Oil has won Bath Product at Best Beauty by Stylist. Best Beauty by Stylist was born to bypass confusion that consumers feel with more and more new beauty products launching on a daily basis. With such abundance of choices available, an ultimate list of must- have products was needed. Wherever you see a ‘winner’ logo, it means that alongside the beauty team, 500 reader judges and 50 expert judges have rigorously tested product categories spanning make-up, nails, skincare, hair, body and fragrance.

ENDOTA SPA CELEBRATES CANBERRA SPA OPENING

The new retail design offers customers a unique, interactive experience, taking them on a journey that involves all the senses. This is commanded by a dabble bar that encourages customers to touch, smell or try ingredients and products. It also offers customers the ability to experience mini and sample treatments without making an appointment.“This concept spa marks an exciting period in endota spa’s journey. It incorporates spa treatments within an inviting retail space that encourages you to use all the senses. Blurring the lines of expectations around a traditional spa.” said National Franchise Manager, Jonathan Nelson.The spa’s launch is taking place in line with Canberra Centre’s new Monaro Mall beauty and wellness precinct, which brings together and highlights over 20 local and international brands in the same space. During the launch consumers will be treated to enticing masterclasses including wellness tips from nutritionist and author Lola Berry, of which endota spa will be a part of. The launch is part of a new way retailers will connect with consumers who love all things beauty and wellness

ULTRACEUTICALS HOSTS HIGH TEA

Ultraceuticals held an elegant high tea at the Sydney Ethics Centre on Castlereagh Street to launch the new Ultra A Skin Perfecting Serum reformulation range.Ultraceuticals Education Innovator, Heather Vounnou interviewed Founder, Dr Geoffrey Heber and Research Scientist, Shiva Farabi about the innovative delivery technology of the new Ultra-RETI™ retinol.Guests donned lab coats and were provided with beakers and petri dishes, as they were taken through a specialised science class on encapsulation and stabilising active ingredients.Key beauty media and bloggers sipped on Moët Rosé and a selection of T2 teas to complement an array of delicate finger sandwiches, quiches, colourful macron’s, passionfruit curd, almond & berry tarts and milk chocolate and vanilla profiteroles amongst a garden of fresh green and white florals and white orchids.

THE NON-SURGICAL SYMPOSIUM 2017

The Non-Surgical Symposium 2017 has been announced as a National Finalist by the Australian Event Awards for 2017.Selected as a Finalist by the Judging Panel through a rigorous reviewing process of hundreds of entries received from every state and territory, the panel determined that the NSS was a stand-out and a hot contender in this year’s Australian Event Awards. Now in its ninth year, the Awards are considered the most prestigious prize of its kind amongst industry leaders and event organisers from around the nation.

INDUSTRY NEWS INDUSTRY NEWS


2017 WINNERS ANNOUNCED AT THE PBS ANNUAL AWARDS GALA DINNER

The recently renovated Cockle Bay Room at the International Convention Centre, Sydney was the place to be on Saturday 26th August, where 140 glamorous and excited guests arrived for Professional Beauty Solutions’ (PBS) 2nd Annual Awards Gala Dinner. The evening kicked off with champagne on arrival and photo booth fun, with the hundreds of salons and

beauty therapists mingling and sharing their experiences of Beauty Expo earlier that day. The evening’s host and MC, Rebecca George Cole started the official festivities by introducing the wonderful James English Band, and encouraging PBS’ salons, partners and international guests, including Youngblood’s global educator and MUA Philip Luque, Bestow Beauty’s founder Janine Tait, Image Skincare’s international educator Dawn Clifford, and Cherry Blooms’ founder and CEO Jellaine Dee, to take their seats for the night ahead.The night belonged to Bella Spazio Spa & Beauty who took home two awards including Cherry Blooms Stockist of the Year and the prestigious Salon of The Year Award

SYDNEY BEAUTY EXPO 2017 USPA’S SUCCESS

As part of Proudly Australian and Proudly Natural, Uspa has showcased at Australia’s biggest weekend of beauty, Sydney Beauty Expo on the 26th and 27th of August 2017. The Uspa team, comprised of My-kaela Zigmantas Product Trainer, Lely Harvey Training Manager, Rose Filardo Trainer (WA), Myles Anceschi, Chief Operating Officer & Karen Wacando Select Botanicals (NSW). “We were delighted to attend Beauty Expo for the first time in 2 years with our re-launched USPA brand. Our highlight was reconnecting with dozens of existing spa clients, in particular, the positive feedback on our Age Defying Moisturiser (which now

includes, the gold standard in naturally driven hydration - Wild Plum Harvest), and our Rejuvenating Micro Exfoliant with Lilly Pilly Extract. The biggest success for us was being able to introduce the brand to new therapists and salons. As a brand we have been connecting with consumers via our rituals and treatments for over 22 years....but the real pleasure for us is bringing that lux, natural spa experience to new people!”, says Myles Anceschi, Chief Operating Officer, BWX Ltd.

DMK AUSTRALIA AND NEW ZEALAND AWARDED #1 INTERNATIONALLYDMK Austraia and New Zealand have benn awarded Number 1 in the world for the 12th year in a row for business growth, sales and education. Danné Montague-King founder of DMK presented the 2016 International Distributor Top Sales Performance award to DMK Australia and New Zealand. Daniel Dickson, Managing Director and Debbie Dickson Head of Education were at DMK HQ in Los Angeles to accept the award. “We feel so honoured and excited to accept this award that recognises our efforts and outstanding year on year sales growth achievements. It’s our 12th

consecutive year and we feel both humbled and encouraged in our ambition to be the best we can be with DMK in Australia and New Zealand. We recognised how special the DMK concept is immediately and it’s mind-blowing to think our mission to introduce DMK to Australia and New Zealand consumers over 19 years ago has grown to be the incredible business it is today.” said Daniel Dickson. Added Debbie Dickson, “We are blessed to work with such amazing staff and clients who share our passion for great skin and the DMK concept. It’s their dedication and commitment to excellence – that allow us to achieve such amazing things, changing lives and having a positive impact on how people look and feel. We thank them and are grateful to Danné for supporting us in Australia & New Zealand to do what we love.

ZHAV INTERNATIONAL AT BEAUTY EXPO

Yaffa Zhav, CEO of Zhav International once again exhibited at the Beauty Expo and according to Yaffa she couldn’t believe how many clinics still don’t have any equipment in their salons. “In the 21st Century the awareness for Anti-Aging Treatment is increasing and women want to look younger, they take better care of their skin and body.” she said. “Clinics who are not offering the basics such as diamond microdermabrasion are being left behind”Zhav International have developed a new machine which was launched at the Beauty Expo called “Yaffa Zhav Bio Lift™” Non-Surgical Face Lift. It is

affordable, easy to deliver and was given great remarks. Yaffa says that the idea came from clinics who can’t afford expensive machines, or who already have professional big machines and want to add more to their services offered so they can get more clients in through their doors.For Further Information call: Zhav International on 08 8362 0222 [email protected] | www.zhav.com.au

REFECTOCIL STYLE BOOK

Refectocil is taking Eye Brow STYLING to a new level with the “REFECTOCIL Style Book”. The “REFECTOCIL Style Book” is a quick and handy colour styling guide. Showcasing 9 different individual Brow Styling effects. So much of the focus is on amazing colours which can be achieved on hair at the moment. The hair or beauty professional can now match their client’s eyebrows to the client’s individual hair colour. Use the REFECTOCIL Style Book as it provides the mixing ratio and “How to”. Creative ideas include Natural Soft Look, Warm Shades, Cool Shades, Pastel Style, Purple Effect, Blue Shades, Red Style, Blonde Dark Brows, or Happy Blonde. Find these creative ideas at www.refectocil.com.au Or Ask your stockist how to obtain one of these REFECTOCIL Style Books

INDUSTRY NEWS INDUSTRY NEWS


We combine the right balance of scientifically proven products, expert advice and professional skin treatments to deliver truly genuine results.

it contains high levels of potent active ingredients in advanced delivery formulations. Most importantly, as products can’t be fully trusted to work as expected, Ultraceuticals conducts clinical testing of all its treatment products to prove effi cacy, unlike many companies which rely solely on ingredient suppliers’ marketing claims. For example, in a clinical study improvement in the visible appearance of pigmentation of Ultraceuticals Brightening Serum was rated equal to that of a prescription only hydroquinone brightening cream. Ultraceuticals is ideally prescribed as part of the complete skin treatment program.

Does eff ective skincare mean that you incorporate harsh chemicals?

Defi nitely not. All Ultraceuticals products have been developed in line with our Ingredient Policy. Our Ingredient Policy ensures our new product development balances the needs of

our customers and society with our ongoing quest for product excellence. Our products are not tested on animals and our ingredients are obtained from non-genetically modifi ed and environmentally sustainable resources. Ultraceuticals products do not contain parabens, propylene glycol, SLES, SLS, palm oil or synthetic dyes or fragrances.

Ultraceuticals claims to provide discerna-ble results. How do you provide proof?

I work closely with our internal R & D Team comprising a Research Chemist, Formulation Chemists and Clinical Trial Coordinator to ensure the products delivers visible results. We do not develop our products based on what the ingredients suppliers tell us. We want to prove that an ingredient works in the formula. Therefore all our treatment products undergo a rigorous 3 month panel test to ensure product claims are substantiated.

ONE PRODUCT CAN’T DO IT ALL

To fi nd out more about Ultraceuticals go to www.ultraceuticals.com.au, or call 1800 355 890.

We combine th

e right b

alance

of scientific

ally prove

n products,

expert a

dvice and professi

onal

skin treatm

ents to delive

r truly

genuine resu

lts.

it contains h

igh leve

ls of p

otent active

ingredients in adva

nced delivery

formulatio

ns.

Most im

portantly,

as products

can’t be fu

lly

truste

d to work as e

xpected, U

ltraceuticals

conducts clinical te

sting of a

ll its t

reatment

products to prove

effi cacy, u

nlike many

companies which re

ly solely o

n ingredient

supplie

rs’ marketin

g claims. F

or exa

mple, in

a clinical study im

provement in

the vis

ible

appearance of pigmentatio

n of Ultra

ceuticals

Brightening Serum was r

ated equal to th

at of

a prescriptio

n only hyd

roquinone brightening

cream. Ultra

ceuticals is id

eally prescrib

ed as

part of th

e complete skin tre

atment p

rogram.

Does eff e

ctive sk

incare mean th

at you

incorporate harsh chemicals?

Defi nite

ly not. A

ll Ultra

ceuticals products

have

been developed in

line with

our Ingredient

Policy. Our In

gredient Policy e

nsures o

ur new

product deve

lopment balances t

he needs of

our custo

mers and so

ciety with

our ongoing

quest for p

roduct excelle

nce. Our p

roducts

are not teste

d on animals a

nd our ingredients

are obtained from non-genetically

modifi ed

and environmentally

susta

inable reso

urces.

Ultraceuticals p

roducts do not c

ontain

parabens, propyle

ne glycol, S

LES, SLS, p

alm

oil or s

ynthetic dye

s or fr

agrances.

Ultraceutic

als claim

s to provide disc

erna-

ble resu

lts. H

ow do you provide proof?

I work close

ly with

our internal R

& D Team

comprising a Rese

arch Chemist, Form

ulation

Chemists and Clinical Tr

ial Coordinator to

ensure th

e products delive

rs vis

ible resu

lts.

We do not deve

lop our products

based on

what the in

gredients su

ppliers

tell us. W

e

want to prove

that a

n ingredient w

orks in th

e

formula. T

herefore all our tr

eatment p

roducts

undergo a rigorous 3

month panel te

st to

ensure product c

laims a

re substa

ntiated.

ONE PRODUCT CAN’T D

O IT ALL

To fi n

d out more about U

ltraceuticals g

o to www.ultra

ceuticals.com.au, o

r call 1

800 355 890.










> FEATURE

ULTRACEUTICALS The

Difference

Dr Geoffrey Heber Founder & Director Ultraceuticals MBBS(Hons)(NSW), MBA(Syd), Fellow Cosmetic Physicians College of Australia

Not all skincare companies are created equal. Of course, Ultraceuticals has cutting edge medically supervised in-house laboratories and clinical testing to prove that its products provide the best possible results before they’re marketed. Along with this goes Ultraceuticals’ blended learning system: its award winning online training system and its face to face workshops to make sure clinic staff have a full understanding of skin conditions, the products and how the products should be prescribed. Together with Ultraceuticals field tested Ultra Consult consultation process, clinics can’t but help give their clients the best possible results and keep them coming back for more.

When today’s consumers are bombarded by an array of skincare marketing claims, one skincare brand is striving to deliver on its promise – to develop products based on scientific evidence with claims you can trust.

It all began in 1988 when Dr Geoffrey opened Heber Davis Clinic, a non-surgical cosmetic medicine practice. It was there that he recognised the need for high potency, high performance take-home products so that patients could maintain the discernible results they were getting in the clinic. Determined to improve upon anything available in the market,

in 1998 Dr Heber formed a team of Australian and international formulators charged with creating potent, effective products under the Ultraceuticals label. The Ultraceuticals cosmeceutical skincare line was created specifically to complement professional skin treatments and to enhance results in between treatments. The Ultraceuticals range incorporates high levels of superior and effective ingredients in advanced delivery systems to provide active pharmaceutical–grade skincare without needing a prescription. Due to the potency of these formulations the Ultraceuticals range is only available in selected medi-spas, clinics after thorough skin consultation.

WHY IS ULTRACEUTICALS SKINCARE CLASSIFIED AS A COSMECEUTICAL SKINCARE? True cosmeceutical skincare should only be recommended by professionally trained dermal technicians and skin experts as it contains high levels of potent active ingredients in advanced delivery formulations. Most importantly, as products can’t be fully trusted to work as expected, Ultraceuticals conducts clinical testing of all its treatment products to prove efficacy, unlike many companies, which rely solely on ingredient suppliers’ marketing claims. For example, in a clinical

Dr. Heber says, “Cosmetic medicine is an extremely dynamic field and non-surgical skincare innovations & paramedical treatments are evolving to overtake the need for evasive surgery. I have an intense interest in cosmeceuticals, non-surgical skin treatments and enhancement of the results they produce.”

BeautyBiz Yr10Iss4.indd 14 7/8/17 9:44 am

We combine the right balance

of scientifically proven products,

expert advice and professional

skin treatments to deliver truly

genuine results.

it contains high levels of potent active

ingredients in advanced delivery formulations.

Most importantly, as products can’t be fully

trusted to work as expected, Ultraceuticals

conducts clinical testing of all its treatment

products to prove effi cacy, unlike many

companies which rely solely on ingredient

suppliers’ marketing claims. For example, in

a clinical study improvement in the visible

appearance of pigmentation of Ultraceuticals

Brightening Serum was rated equal to that of

a prescription only hydroquinone brightening

cream. Ultraceuticals is ideally prescribed as

part of the complete skin treatment program.

Does eff ective skincare mean that you

incorporate harsh chemicals?

Defi nitely not. All Ultraceuticals products have

been developed in line with our Ingredient

Policy. Our Ingredient Policy ensures our new

product development balances the needs of

our customers and society with our ongoing

quest for product excellence. Our products

are not tested on animals and our ingredients

are obtained from non-genetically modifi ed

and environmentally sustainable resources.

Ultraceuticals products do not contain

parabens, propylene glycol, SLES, SLS, palm

oil or synthetic dyes or fragrances.

Ultraceuticals claims to provide discerna-

ble results. How do you provide proof?

I work closely with our internal R & D Team

comprising a Research Chemist, Formulation

Chemists and Clinical Trial Coordinator to

ensure the products delivers visible results.

We do not develop our products based on

what the ingredients suppliers tell us. We

want to prove that an ingredient works in the

formula. Therefore all our treatment products

undergo a rigorous 3 month panel test to

ensure product claims are substantiated.












Beauty Biz Year 10 Issue 4 15

study improvement in the visible appearance of pigmentation of Ultraceuticals Brightening Serum was rated equal to that of a prescription only hydroquinone brightening cream. Ultraceuticals is ideally prescribed as part of the complete skin treatment program.

DOES EFFECTIVE SKINCARE MEAN THAT YOU INCORPORATE HARSH CHEMICALS?Definitely not. All Ultraceuticals products have been developed in line with our Ingredient Policy. Our Ingredient Policy ensures our new product development balances the needs of our customers and society with our ongoing quest for product excellence. Our products are not tested on animals and our ingredients are obtained from non-genetically modified and environmentally sustainable resources. Ultraceuticals products do not contain parabens, propylene glycol, SLES, SLS, palm oil or synthetic dyes or fragrances.

HOW IS ULTRACEUTICALS UNIQUE TO AUSTRALIA?The Australian climate is one of the harshest and most diverse climates in the world. New Zealand has the highest incidence of skin cancer and premature skin ageing, as a result photodamage

is very prevalent, with Australia following close behind. Entirely Australian made and owned, Ultraceuticals contains high levels of active ingredients in tested formulations to provide the most effective products available without the need of a prescription. The range of professional-grade products and in-clinic treatments, address major skin concerns such as premature skin ageing and hyperpigmentation that are a result of photodamage.

Sun Protection is at the forefront of Ultraceuticals research and development with a comprehensive range of products for every lifestyle need.

ULTRACEUTICALS CLAIMS TO PROVIDE DISCERNABLE RESULTS. HOW DO YOU PROVIDE PROOF? I work closely with our internal R & D Team comprising a Research Chemist, Formulation Chemists and Clinical Trial Coordinator to ensure the products delivers visible results. We do not develop our products based on what the ingredients suppliers tell us. We want to prove that an ingredient works in the formula. Therefore all our treatment products undergo a rigorous 3 month panel test to ensure product claims are substantiated.

We are dedicated to creating potent, effective products under the Ultraceuticals label. Ultraceuticals are at the forefront of innovation and use only the latest available ingredients and technologies to consistently release new products and improve existing ones.

With a combination of sophisticated, patented delivery systems and potent, proven anti-ageing stars like Vitamin A, Vitamin C and Alpha Hydroxy Acids (AHAs), each product is formulated with maximum safety and effectiveness, so you get results which you can actually see. By collaborating with renowned universities and leading researchers, Ultraceuticals are leaders in the global cosmeceutical industry, crafting a simple regimen of products which deliver fast-acting and discernible results to reveal clear, firm, glowing, beautiful skin.

To find out more about Ultraceuticals go to www.ultraceuticals.com.au or call 1800 355 890


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BARBERSHOPBarberShop is a business-to-business trade magazine distributed free of charge quarterly to every Men’s Hair Salon and Barber Shop throughout Australia. With a distribution in excess 4,000 this essential business tool reaches a targeted audience and provides a media vehicle in which to promote your products and services. Barber Shop is also subscribed to by a number of the 12,000 hair salons throughout Australia.

NO OF COPIES BY CATEGORYMENS HAIR SALONS 940 BARBERSHOPS 2020UNISEX SALONS(SUBSCRIBED) 1000 ADDITIONAL 125

TOTAL 4085

DEADLINES

RATES


Year 7 issue 1 2018 February 09 February 09 February 19

Year 7 issue 2 2018 May 11 May 18 May 228

Year 7 issue 3 2018 August 10 August 17 September 03

Year 7 issue 4 2018 November 02 November 09 November 26




Back Cover $1800.00 $1600.00



Full Page $1400.00 $1200.00

1/2 Page $1000.00 $800.00

1/3 Page $800.00 $600.00

1/4 Page $600.00 $400.00

YEAR 6 ISSUE 3

BarberShop Yr6Iss3.indd 1 23/8/17 11:46 am

YEAR 6 ISSUE 2

THE TRIMMINGGAME HAS

CHANGED...

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DESIGNED BY BARBERSSCHOREM MIZUTANI

YEAR 5 ISSUE 4

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Year 5 Issue 3

BARBERSHOP

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12 Barber Shop Year 6 Issue 3


Modern Flair & Traditional Barbering

Chris FosterA leading player within the male hairdressing industry with multiple awards and over 20 years experience, Chris Foster’s unique approach combines a modern flair with traditional barbering techniques. As Creative Director at The Refinery, Mayfair (formerly with Harrods Barbershop) and now Principal of The Foss Academy, he is dedicated to providing education through his elite men’s grooming training to ambitious and progressive stylists who want to achieve the highest level of technical excellence. In the last mnth alone, he’s presented at four major seminars in Miami, Dubai, Mumbai and the UK.




Chris is a dynamic international platform stylist who exhibits the right mix of showmanship, energy and education, which is also reflected in his photographic and session work. Currently Style Director for The British Barbers Association, Chris has lead global creative teams, demonstrating his diverse skills at fashion weeks in Paris, Moscow, New York, and London, once completing a record-breaking 105 models for the largest ever menswear show held in Leicester Square.

Chris is seen as one of the UK’s leading men’s groomers and is the editor’s choice for several leading features. His outstanding work has been showcased in publications such as Londons’ Sunday Times Style Supplement, Hairdressers Journal, FHM and Men’s Health Magazine

His list of accolades includes Hair Magazine Best Men’s Hairdresser of the year 2014 & 2015, three times winner of ‘Black Hair & Beauty Barber of the Year’; inductee into the ‘Barbering Hall Of Fame’, winner of ‘The Guild European Golden Clipper Award’ and he was also one of the first to receive the honorary PHAB Standard.

YOU ARE A SPECIALIST MEN’S STYLIST. WAS THIS ALWAYS YOUR INTENTION WHEN ENVISIONING YOUR CAREER?It was actually, yes! My first insight into the hairdressing industry was when I started work experience in a barber shop. I ended up doing two years there and realised that I needed to get qualified. Back in the 90’s, qualifications were all in female hairdressing so that was the route I went down. I did that for a while and absolutely loved it, it was amazing buzz and I saw hairdressers travel all over the world. I noticed that barbering didn’t really have the same opportunities; the traveling and show work didn’t exist because there wasn’t the focus on men’s hair. I realised that men’s hairdressing was very niche so my whole career then became focused on changing that perception. I shifted my career from hairdressing to specifically men’s hair – I wanted to make it more creative, exciting and attract others to do it. There weren’t the same opportunities in the award

circuit either, I won Barber of the Year three times but the award was restricted to afro hair – there wasn’t any other men’s awards to go for

YOU’RE A VETERAN OF MANY INTERNATIONAL FASHION WEEKS. WHAT IS THE MOST EXCITING ASPECT OF DIRECTING THESE?I would say the excitement of working with other creative teams. I love seeing how they develop a concept into a physical product that walks down a catwalk and how my hair skills complement the looks they’ve created. For me, it’s all about working with other creatives and the process of collaborating to create something incredible

YOU ONCE STYLED A RECORD-BREAKING 105 MODELS FOR THE LARGEST EVER MENSWEAR SHOW, I BELIEVE? DESCRIBE THAT DAY FOR US. (AND HOW ON EARTH DID YOU MANAGE THAT?)The show was for a designer called Ozwald Boateng. It was his A/W 2010 collection show in London and we had five hours to style over 100 models. He created tribes with the models, so each look had to sit with a specific tribe. I prepped solidly for the two days previously sorting the models into categories so that on the day we had a factory-type scenario. We had separate cutting and styling stations whilst one stylist would do the beard trims and another would be applying the product – it took five stylists and five hours which was the only way we were able to execute all of the looks. It was a conveyor-belt of hair styling and once I’d signed off the final look, they were sent off to the clothes stylist and then onto the runway. It was before London Collection Men’s existed so it was very new and exciting. I’d say it was organised chaos!

cont’d over page


Michelle Macfarlane AKA Missy Mac is the owner and operator of BREETHAZ’ BARBERSHOP in Hamilton city, New Zealand. Although the popular inner-city shop is only in its second year of business, Missy is an award-winning boss lady who has been in the barbering business for over

20 years. We spoke to Missy about her career, her business and what makes her proud to be a ‘Boss Lady’ Barber!



The Boss Lady


cont’d over page17 Barber Shop Year 6 Issue 3


HOW DO YOU FEEL ABOUT BEING A BARBERSHOP OWNER AND WHAT IS THE MEANING BEHIND THE NAME BREETHAZ’?Going into business for myself has been one of the most challenging, yet rewarding experiences I’ve had to date. Operating on another level, managing staff, balancing the books, taxes, it all comes in to play. Also with the sacrifices you make in growing a new business and the demands of a growing family you have to strike a balance. In setting up my Barbershop, I wanted people to know that even though I’m a female, this is a Barber shop. Breethaz’ represents the males in my life from my family, husband and 4 sons to my male co-working barbers and the men who walk into our shop wanting to make us their Barbers. It’s about men, The Breethaz’, the brotherhood, The Brethren.

HOW MANY BARBERS DO YOU HAVE WORKING AT BREETHAZ’?We went from having 4 Barber chairs to 5 in the last month. I currently have 5 barbers including myself and 1 apprentice, and maybe 2 more apprentices, in the near future.

WHAT SETS YOU AND YOUR SHOP APART FROM THE REST?Being a Female in a male dominated industry, my path in Barbering started with mastering barbering and hair art, staying loyal to who I worked for and to my customers.At Breethaz’ we provide very diverse styles catering to each of our client’s individual custom haircuts and designs. We provide a service for the families that come in to our shop, to have

an experience.I have a wide skill set, so I want our clients to be satisfied with their service. I noticed that not many barbers were doing hair art, so I wanted to create more options. Also, every barber we have here has their own different styles of cuts and services.I’m well known for the clientele I’ve had over the 7 years of being situated in 2 Barber shops. 5 years in the first shop and now coming up to 2 years directly opposite on the other side of the street in my own shop. Clients range from players from the Waikato Chiefs, Super Rugby, All Blacks past and present, MMA fighters, Businessmen, Doctors, Lawyers, Generations of families, Grandfathers, Fathers, Brothers, sons and their grandchildren not to mention individuals from the Entertainment industry including DJs, Musicians and well-respected clients within their fields. Our grass roots clients new and loyal, all walks of life have sat in my chair. We built our reputation from the quality of our cuts and services. Our advertising has been a lot of word of mouth. Even though we had People like Liam Messam and Sonny Bill William amongst many others, we made it known that whoever came through our shop, every single client who chose us to be their Barbers, they were our MVPs - Most Valuable People.

WHAT ADVICE WOULD YOU GIVE SOMEONE THINKING ABOUT GETTING IN TO BARBERING?Invest in your skills and in your equipment, also develop the finer skills of customer engagement, business management, presentation, and health and hygiene. Stay teachable, even when you think you know it all, there is always so much more you can learn. Communication with your Boss and clients is key to delivering what


Michael Daskalakis is just 25 years of age and from the nations capital. Having been a barber now for 8 years owning

his own barbershop for 4 years called MIKOS (formally known as Boys 2 Men Hair Studio), he recently won the 2017 Artistic Master Barber competition proudly sponsored by Wahl

and Barber shop Magazine.

Artistic Master Barber

2017

BARBER SHOP


“I am happy to say that I have a great team who are motivated, hard working & joyful by my side. Without the support of my team and my wife I would not have any chances to enter competitions like these so I am very thankful.”

We asked Michael to share with our readers a little about his career so far and what the future holds for this very talented artist and Master Barber… I always like to challenge myself, step out of my comfort zone so that I have a chance to grow and progress within my career. I found this competition really appealing, as it was a chance for me to test myself. I also knew that all the talented barbers from around Australia were going to enter so it was a good chance to put myself up against the nations best. In the past I placed 2nd in 2015 & 2016 so once I got the results back from the judges I was extremely delighted, as it felt so surreal having gained 1st place. I knew my hard work and persistence had paid off and it felt like a whole lot of weight was just raised off my shoulders.

The Japanese Geisha was inspired to me from a holiday my wife and I went on. It was our first holiday together as a married couple and we absolutely loved Japan. The culture and atmosphere is second to none. So I wanted to dedicate my entry piece to our very first holiday.

I have always loved hair art, and how it has evolved over the years. My goal is to continue to progress in this area of Barbering and specifically work on portraits. Hair art has allowed me to bring my hobby in to my professional workplace. I don’t have a lot of time for drawing in my personal time so I just bring it to work with me, so I consider myself very lucky to be able enjoy the best of both.

I am currently studying at the Canberra Institute of Technology for my Cert III in Barbering as it’s the first time they have had a Certificate for the industry and also my Cert IV in Training and Assessment, to become a teacher at the Canberra Institute of Technology to represent our industry and to give back for what Barbering has given me, an opportunity to do what I love and love what I do.

My goal by 2018 is to be a teacher to represent the Certificate in Barbering, to have my Certificate in Barbering and to maintain the qualities of a successful barbershop with a committed team and to learn and then pass on more about our industry.

A special thanks to Pancake, McPaddy, Special K & Darway for the continued support and for making this achievement possible.

It’s not the years in your life that count, it’s the life in your years.



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Year 11 Issue 3

NEW BLONDME

PERFECT BLONDETHE SYSTEM FOR


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NEW BLONDMECOMINGSOON...

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THE TRIMMINGGAME HAS

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V V V

Wella Professionals introduces THE NEW NORM COLLECTION by Past Forward featuring ILLUMINA COLOR. Hand-crafted hair techniques in colour and cut that draw on iconic looks from the past that have been revived, refreshed and brought forward to become the new norm today.

Breathing new life into some of the most iconic styles of bygone years, the cut and styling direction for THE NEW NORM COLLECTION is about embracing the strength of the haircut, but enhancing and softening it with shadows and lightness to create camouflage effects that make the hair look as good as it feels. To showcase the breadth of THE NEW NORM COLLECTION, Wella Professionals Global Creative Artists Renya Xydis and Darren Ambrose created beautiful looks using ILLUMINA COLOR.

“Illumina Color already imbues hair a natural luxurious shine and our NEW NORM COLLECTION plays with the palette to create new luxe colours where cool tones and warm tones combine to create depth and lightness capable of softening even the strongest of three-tiered bobs. Combining warm and cool tones in a copper is something that we’ve never really seen before, and it gives a classic cut like Birkin’s swooping reversible fringe a unique edge. We wanted to replicate the effect of light refracting off different natural surfaces to show how colour can reboot and modernize even the most classic, normal styles from past eras.”

Renya Xydis Wella Professionals Global Creative Artist and ANZ

Creative Director “NEW NORM COLLECTION revisits functional colour techniques in a modern way to allow you to put glow in your hair the way you put glow in your skin. Pockets of light create a new twist. Different focal points where vertical sections of lightness go through horizontal shine bands using beautiful muted tones illustrate how you can achieve really creative, even pastelised colours seen on the streets, but with a luxury finish.”

Darren Ambrose Wella Professionals Global Creative Artist

THE NEW NORMDiscover the Autumn Winter’17 Trend Collection

THE NEXT DIMENSION IN HAIR RECOVERY

FOR UP TO 95 % MORE RESILIENCE AGAINST BREAKAGE* With Silksteel, the fusion of silk amino acids and micronized lipids

*vs.

non

con

ditio

ning

sha

mpo

o

NEW

WELLA THE HEART OF HAIRDRESSING

Coming soon. Contact your Wella Sales Consultant or call 1300 885 002 to find out more.

THE NEW NORM COLLECTION BY WELLA PROFESSIONALS SHOOT TEAM:

Colourists: Ash-Leigh Jade Croker & Clayde Baumann

Stylists: Renya Xydis & Darren Ambrose

Photographer: Gregory Harris

Makeup: Peter Schell

Location: Hanko, Finla


BARBERS BEFORE THE REVOLUTION

Sam received his apprenticeship in 2006 and has been in the shop for 11 years to date. Sam also worked for a time as an educator in barbering at the Brisbane school Of Hairdressing. Chris has lived a colourful background and has an absolute love of Barbering to renewing his lease on life. What makes the team at Corinda Barber unique? It’s the understanding of the psychology of the importance of a good haircut and service. “Our ability to make all people feel comfortable and welcome during their haircut and leave feeling rejuvenated and confident is paramount” says Chris and Sam.Corinda Barber services all types of men and boys from babies to senior citizens, conservative to wild and eccentric. Corinda Barber have a natural ability to be able to communicate and make all people feel welcome, taking take pride in being a social barometer for our community and servicing over three generations of men. “It is humbling to hear stories of some of the lives that our clients have lead. “Corinda Barber Plans to expand with another shop in the near future, one that stays true to promoting the culture of traditional Barbering Encompassing men being allowed to be men and focusing on making all men feel comfortable, with themselves and each other.

Corinda Barber is situated at 619 Oxley Rd, Corinda, QLD

Established in 2004, Corinda Barber has a rich Barbering heritage dating Back to the 1950’s. Chris and Sam have barbering in their blood. Chris’ Grandfather was a Barber in the Hunter Valley in the 1950’s and Sam’s Barbering mentor has been in the hairdressing industry since the 1970’s.


MY HAIR

CARES

*$20

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sty

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$10

per h

aird

ryer

and

$2

per p

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ush

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$20 donation with every styler purchase and $10 donation with every hairdryer purchase of the pink blush collection*

Available in the finest salons, and ghdhair.com/anz/pink

GOLD PARTNER

1949_ANZ_Pink Hair Biz SP ad_210x297mm.indd 1 13/06/2017 14:07

CO

NT

ENT

S

ON THE COVER24 The Worlds First Argan

Lithium Battery Cordless Hair Straightener – Silk Oil of Morocco

REGULARS10 Editors Letter20-23 Industry News82-83 Hair Shop

INTERNATIONAL FEATURE12-14 Madame President – Karine

Jackson16 Will Lamb

FEATURES18 10 Mins with Paul Dare78 Thank You for the Music By Kym

Krey48-51 HOT SHOTS TEAM 201780 Doing it for Justice

2017 AHIA WINNERS26 Rokstar28 Elysium Hair Brisbane30 Woohoo

PROFILES34 An Enchanting Discovery36 Scissors for the Serious38-40 Behind Every Successful

Hairdresser42 Honoured by the Hair Industry70 When Science Meets Hair72 Good Vibrations74 My Hair Cares

EDUCATION44 Colour Queens Tour Life By

Kristina Russell

EVENTS46 The Hair Industry’s Biggest

Weekend Wraps up for 201752 Jason Fassbender – Hair Expo

2017 Winner

54 Hair Expo Partners with SSA for Sustainability

56 Glitz, Glamour & Good Company

58 The Countdown is on to Brisbane Hair & Beauty Expo

60 Bigger & Better than Ever – Salon International

62 Trendvision 2017 Award

BARBERING64-66 Modern Flair & Traditional

Barbering with Chris Foster68 True Classics, Updated for

Todays Modern Man

CHARITY76 Australian Hairdressers Saves

Lives

COLLECTIONS84-85 Ross Charles86-87 Kerry Mather

BLOG SPOT88 What Would You Do? By Steve

Corthine89 Me, Myself and I By Tracey

Hughes90 Strategy vs Structure By Justin

Herald91 When Australian Hairdressing

History is Made By Kirstie Stafford

BUSINESS92 Are You Scaring Clients Away?

By Libby Cornish94 Salon Owners: Should You

Socialise with Your Team By Lisa Conway

96 Use Your Heart… Grow Your Business Through Charity By Kelly Kent

98 Instagram & Creating “The Dream” By Estelle Oliveri

SILK OIL OF MOROCCO1300 410 909www.silkoilofmorocco.com


The NON NEGOTIABLES when skin needling

FOR MORE INFORMATION visit DermapenWorld.com for your

authorised distributor in your country or call +61 2 98893636.

DP Dermaceuticals may also be used as homecare by the patient. In addition to active meso-glides, the range also features a cleanser, exfoliant, moisturiser, mask and Cover Recover camouflage for pre and post-op maintenance. Specific protocol packs serve as nonnegotiables to ensure the best results when combined with Dermapen skin needling procedures.





EditorsPUBLISHERLinda [email protected]

EDITORApril [email protected]

ADVERTISING MANAGERNina [email protected]

ART DIRECTORKellie [email protected]

ADMINISTRATIONJess [email protected]

CONTRIBUTORSPheobe SongDr Priya PatelDr. Andrew R. ChristieDr. Sarah TonksSara WhithornBelinda CraigieMandy JefferyCaroline MorganJulie CrossLeanne RogersSue HirstNarelle LancasterMarie DreverDaniel Dickson

OFFICEPO BOX 252Helensvale Plaza Qld 4212P: 07 5580 5155

[email protected]

DISTRIBUTIONAustralia Post - Print Post 100005498

PRINTINGAPN

PUBLISHED BYmocha publishing

PUBLISHERS OFHAIR BIZ, Beauty Biz & Barber Shop

Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189

No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher.

No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear.

© 2017 mocha publishingAll rights reserved.

Beauty Biz

Editors Note

April

Welcome to the middle of the year - and how did that happen??!

It’s been a very exciting month talking with both our readers, contributors and advertisers - there is so much knowledge and passion out there that I am constantly blown away by what a fantastic industry we all get to be part of.

This is our last issue before the coveted ABIA’s and we are very much looking forward to an evening of celebration with all of our finalists. The quality and consistency has been outstanding over the last few years and each season this seems to increase as the awards grow bigger and bigger. Don’t forget to book your seats and tables for the gala night which is on evening of the last day of Beauty Expo as tickets are selling fast: There are some new categories and sponsors this year (who we are ever grateful to) and you can find more details of dates and how to book in this issue.

Business is a big focus in this months issue and we are lucky enough to have some fantastic insights from Leanne Rogers from Cooee, Marie Driver from Zing Coaching and Narelle Lancaster who are all new contributors to the magazine - welcome! We also have some of our regular contributors including the ever inspiring Julie Cross to brighten our day, and Dr Andrew Christie who continues to educate and inspire worldwide.

The level of dermal and paramedical courses, education and opportunities available has risen dramatically throughout the last year and I believe the best is yet to come with more and more of our beauty therapists re training to become dermal therapists, laser technicians, cosmetic tattooists. I am delighted to feature CPD who are making huge inroads into nurse and paramedical education and assisting that next step from dermal therapist to nurse that many of the industry are taking the leap into.

I am sure that you enjoy reading some of the more diverse and interesting articles we showcase and I always am looking for an ‘aha!’ moment when selecting the best contributors. I would love to hear your feedback, but also if there is a writer in you and there is a topic close to your heart, be it business, dermal or aesthetics please get in touch. We are surrounded by a plethora of experience in our industry and the therapists, owners and managers in our salons are the ones at ‘base camp’, learning, seeing and developing our businesses every day.

I look forward to seeing some of you at the next couple of Expo’s and the upcoming ABIA’s and please do remember that if you have something educational, dermal, business or just plain fantastic to share with the world via our magazine we would love to hear about it!

April JonesEditor


AUSTRALIAN WHOLESALER OF THE YEAR 2016

AUSTRALIA’S LEADINGWHOLESALER FORSALON PROFESSIONALS

• LEADING SALON BRANDS • AWARD WINNING SERVICE • OVER 130 SALON BRANDS • LATEST HOT PRODUCT TRENDS • PROFESSIONAL ADVICE • NEW SALON PACKAGES

Mortdale Superstore

HEAD OFFICE77 Boundary Road

MortdalePh: 9584 2678

Campbelltown Superstore

Shop 12/7 Hollylea RdLeumeah

Ph: 4627 7100

Five Dock Superstore

106 Queens RoadFive Dock

Ph: 9712 5666

Caringbah Superstore

82 Captain Cook DriveCaringbah

Ph: 9526 2457

Wollongong Superstore

Shop 1/8 Kenny StreetWollongong

Ph: 4229 5556

N AT I O N W I D E P H O N E O R D E R S : 1 3 0 0 9 2 9 0 3 3 www.beautywarehouse.com.au

always helping salons• BEAUTY SUPPLIES • TANNING • WAXING • NAILS • SHELLAC • GELS• HAIR • EQUIPMENT • DISPOSABLES • BROWS • LASHES/TINTING/LIFTING

AUSTRALIAN WHOLESALEROF THE YEAR 2016

SINCE 1992

FOR SALON PROFESSIO

NALS

TRADEONLY

BeautyBiz Yr9Iss5.indd 2 12/10/2016 11:56 AM

FINALEWA8164-112

The Finale is the ultimate finishing tool, designed for blending, bald fades, necklines and eliminating stray hairs.

Featuring a professional rotary motor providing a high speed and powerful trimming action with low vibration, the Wahl Finale is a durable, hardworking and practical tool that provides a close bump-free shave and ultimate finish.

Cord/Cordless operation allows the prodcut to be used

without thecord offering freedom of movement and benefitting from Lithium Ion technology the Finale offers 80 minute run time from a 120 minutes charge time.

The ultra thin hypo-allergenic gold foils enable a super close and bump free finish.

The Finales compact and classig design provides you with a quality tool which is lightweight and easy to control.



20 Beauty Biz Year 10 Issue 4

A European study found that 52% of people think they have sensitive skin. Another 2009 study found that 77% of people claim to have sensitive facial skin. The growing demands of modern living include stress, an unhealthy diet and poor air quality. With the increase of harsh climates and fast paced living becoming the norm for many people, skin sensitivity has become a growing concern, and something that is more frequently seen in the beauty industry.

Whilst true “sensitive skin” is experienced only by a very small number of people, “sensitised skin” is experienced by almost everybody. Reactions, or true skin allergies are caused only by contact with specific allergens and usually cause an instant reaction such as redness, itching and swelling. Skin sensitivity is caused by a general

irritability of the nerve endings in the upper layers of the skin, which can be brought on by a combination of different factors. Conditions such as low humidity, exposure to chemicals, the sun or pollution, over exfoliation, medications, sun exposure and even ageing can all cause skin to become sensitised.

When skin can no longer manage these daily stresses, it reacts, showing a visible indication that it has been sensitised. It is important to note that just because someone’s skin is not yet showing such a reaction, or an over sensitisation, this does not mean that that person’s skin is not sensitive.

The growing trend within the beauty industry is to treat all skin as sensitive, especially because customers generally trust, and expect, their

spas to use safe products and to prioritise their wellbeing. Whilst it is impossible to offer a product that is guaranteed not to cause sensitisation in anyone, using certain products that have been specifically designed to avoid skin irritation on all types of skin can help avoid potential reactions.

Many terms such as ‘fragrance free’ or ‘unscented’ sound straightforward, but can be misleading. Current laws still allow some fragrance chemicals to be used in these products, which can cause irritations or a reaction in some users. Manufacturers use ‘marketing’ words and unfortunately there are still no clear, standardised guidelines for what any given term actually means, and the same words on one product might mean a different thing on another.

SENSITIVE ORGANBefore we get too far in – let’s clarify – we’re talking about skin. The most sensitive organ in your body, a square of skin, just 1cm wide – has about 150 pain receptors, 25 tactile receptors and 2 heat receptors. Our skin defends our entire internal organ system from microscopic attacks and links the physiological worlds within our own bodies.

> DERMAL

The MostBy Phoebe Song

Berrywell Eyebrow and Eyelash tint is designed to enhance the lashes and brows - creating more expressive eyes and voluminous brows.

Get The Look With Berrywell Eyebrow and Eyelash Tint

Available in 7 vivid and intense colours:

Black 15ml BW01Blue Black 15ml BW02Brown 15ml BW03 Light Brown 15ml BW04 Blue Blue 15ml BW05 Graphite 15ml BW06 Chestnut 15ml BW09

Activator 61ml BW07 Papers 96 Pieces BW08 Eyelash Mixing Bowl BW12

Contact M&U Imports for full product detailswww.muimports.com.au | Phone (03) 9555 1533 Hairdressing and Beauty Supplies


THE NEW NORM

THE NEXT DIMENSION IN HAIR RECOVERY

FOR UP TO 95 % MORE RESILIENCE AGAINST BREAKAGE* With Silksteel, the fusion of silk amino acids and micronized lipids

*vs.

non

con

ditio

ning

sha

mpo

o

NEW

WELLA THE HEART OF HAIRDRESSING

Coming soon. Contact your Wella Sales Consultant or call 1300 885 002 to find out more.

*vs.

no

n c

on

diti

on

ing

sh

am

po

o



MY HAIR

CARES

*$20

per

sty

ler,

$10

per h

aird

ryer

and

$2

per p

addl

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ush

of th

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lush

col

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the

Nat

iona

l Bre

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ance

r Fou

ndat

ion

or B

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t Can

cer F

ound

atio

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Z.

$20 donation with every styler purchase and $10 donation with every hairdryer purchase of the pink blush collection*

Available in the finest salons, and ghdhair.com/anz/pink

GOLD PARTNER

1949_ANZ_Pink Hair Biz SP ad_210x297mm.indd 1 13/06/2017 14:07Hairbiz Year11Iss4.indd 9 5/7/17 8:05 pm









Editors Note


AUSTRALIAN WHOLESALER OF THE YEAR 2016

AUSTRALIA’S LEADINGWHOLESALER FORSALON PROFESSIONALS

• LEADING SALON BRANDS • AWARD WINNING SERVICE • OVER 130 SALON BRANDS • LATEST HOT PRODUCT TRENDS • PROFESSIONAL ADVICE • NEW SALON PACKAGES

Mortdale Superstore

HEAD OFFICE77 Boundary Road

MortdalePh: 9584 2678

Campbelltown Superstore

Shop 12/7 Hollylea RdLeumeah

Ph: 4627 7100

Five Dock Superstore

106 Queens RoadFive Dock

Ph: 9712 5666

Caringbah Superstore

82 Captain Cook DriveCaringbah

Ph: 9526 2457

Wollongong Superstore

Shop 1/8 Kenny StreetWollongong

Ph: 4229 5556

N AT I O N W I D E P H O N E O R D E R S : 1 3 0 0 9 2 9 0 3 3 www.beautywarehouse.com.au

always helping salons• BEAUTY SUPPLIES • TANNING • WAXING • NAILS • SHELLAC • GELS• HAIR • EQUIPMENT • DISPOSABLES • BROWS • LASHES/TINTING/LIFTING

AUSTRALIAN WHOLESALEROF THE YEAR 2016

SINCE 1992

FOR SALON PROFESSIO

NALS

TRADEONLY

BeautyBiz Yr9Iss5.indd 3 12/10/2016 11:56 AM

FINALEWA8164-112

The Finale is the ultimate finishing tool, designed for blending, bald fades, necklines and eliminating stray hairs.

Featuring a professional rotary motor providing a high speed and powerful trimming action with low vibration, the Wahl Finale is a durable, hardworking and practical tool that provides a close bump-free shave and ultimate finish.

Cord/Cordless operation allows the prodcut to be used

without thecord offering freedom of movement and benefitting from Lithium Ion technology the Finale offers 80 minute run time from a 120 minutes charge time.

The ultra thin hypo-allergenic gold foils enable a super close and bump free finish.

The Finales compact and classig design provides you with a quality tool which is lightweight and easy to control.



Berrywell Eyebrow and Eyelash tint is designed to enhance the lashes and brows - creating more expressive eyes and voluminous brows.

Get The Look With Berrywell Eyebrow and Eyelash Tint

Available in 7 vivid and intense colours:

Black 15ml BW01Blue Black 15ml BW02Brown 15ml BW03 Light Brown 15ml BW04 Blue Blue 15ml BW05 Graphite 15ml BW06 Chestnut 15ml BW09

Activator 61ml BW07 Papers 96 Pieces BW08 Eyelash Mixing Bowl BW12

Contact M&U Imports for full product detailswww.muimports.com.au | Phone (03) 9555 1533 Hairdressing and Beauty Supplies


PRINT

TECHNICAL DATA INSALON MAGSWe can publish, on your behalf, your very own self titled magazine and will make it easier than you ever thought possible. We have developed a simple six-step plan:

1. We discuss your business objectives.2. We send through a proposed features list based on our discussion 3. We interview you and your staff if required and assist you in writing your articles4. We collate all material, photos, ad copy etc. and liaise with suppliers for ad copy, imagery if necessary. 5. We design your magazine, and show you proofs for approval. 6. We send your magazine to print and it arrives on the doorstep of your salon(s)

We offer a range of affordable salon magazine packages to suit every budget and can range from a basic 8 page magazine through to a deluxe magazine to include photographic shoots.

To make publishing your own magazine more cost effective you can source the support of other local retailers or affiliate companies. The benefit to the supporter is increased retail sales, partnership with your salon and specific target marketing to both you and their clients.

Minimum print run is 1000 for a simple 8-24 page booklet

The magazine can also be converted to a page flip style magazine to upload to your website for a nominal additional fee.

“This has been such an easy process! I have wanted to do a magazine for such a long time and when Mocha came along it was the perfect marriage. Having so much industry experience has made it so easy to deal with them and we feel that they always understand what our objectives are. After initial meetings and lots of ideas, everything just seemed to fall into place and when the magazines arrived on the salon doorsteps we were so excited to see the finished product.”

Sandy Chong, Suki Hairdressing

“At The Art of Hair we pride ourselves on client satisfaction and thrive to communicate with our clients at different levels. As soon as our clients leave the salon chair and head out the door, we want them to take home a piece of us. Keeping our clients informed in all facets of our business was an area of uncertainty. From our services, salon news, promotions to showcasing our latest collections we needed to reach our clients in an attention-grabbing way. Our in-salon magazines solved this problem in an effective and flawless manner. Releasing an issue every quarter, Mocha Publishing ensures an accurate, cost effective service with measurable results. Our in-salon magazine can also be used as a promotional tool to target new and potential clients.“

Sharon Blain, The Art of Hair

In salon magazines can be produced, printed and converted for online for as little as $4000

For more information on In Salon Magazines and costings please contact us.Phone: 07 5580 5155 Address: PO BOX 252, Helensvale Plaza, QLD 4212


PRINT

Hair by Ross Charles, Ross Charles Hairdressing

LIVEHAIRBIZ FORUM

HAIRBIZ FORUMIn 2008 HAIRBIZ FORUM was introduced as a full day educational event showcasing both hair artists and business speakers from Australia and overseas. FORUM became the live version of the magazine HAIRBIZ. With international artists such as Sean Dawson, hob salons, Patrick Cameron, Errol Douglas, Jeremy Knott, Hooker&Young, National artists such as Toni&Guy, Rokk Ebony, Dario Cotroneo, Lores Giglio, Brad Ngata and many more... combined with the top inspirational and motivational business speakers Australia has to offer, this one of a kind event is held every year and is a tribute to the talent within the hairdressing industry.

SPONSORSHIPMajor sponsorship packages for one headline artist/team vary depending on fee, flights and accommodation, model requirements.Minor sponsorship packages to be involved in the event with an integrated marketing strategy or business speaker are available to include branding, literature, foyer space and more.All sponsorship packages can be combined with an integrated marketing strategy to include advertising, branding, literature, foyer space and more.

MAJORSponsorship package for one headline artist/team. Rates vary depending on fee, flights and accommodation, model requirements etc. From $15,000 inc gst

MINORSponsorship package to be involved in the event with an integrated marketing strategy to include branding, literature, foyer space and more. From $5,000 inc gst

A full and detailed description of benefits and cost can be requested from mocha publishing.Phone: 07 5580 5155 Email: [email protected] Website: www.mochapublishing.com.au

LIVE

AWARDSABIAAHIA AMIAAustralian HOT SHOTS

Hair by Harry Boocock & Chris Horsman

ABIA

The ABIA (Australian Beauty Industry Awards) were launched in 2012 to provide the Australian Beauty Industry a much needed and often requested benchmark of excellence. With 26 categories including the annual Hall of Fame award, these awards culminate in a gala event following the last day of the International Beauty Expo in August. The awards were launched due to industry demand and are judged by an independent panel of judges, beauty editors and business specialists.

CATEGORIES INCLUDE- Australian Salon/Spa Business of the Year (4 Treatment Rooms or less)- Australian Salon/Spa Business of the Year (5 Treatment Rooms or more)- State Salon/Spa Business of the Year (4 Treatment

Rooms or less) NSW/ACT, VIC/TAS, QLD, SA, WA/NT- State Salon/Spa Business of the Year (5 Treatment

Rooms or more) NSW/ACT, VIC/TAS, QLD, SA, WA/NT- Beauty Therapist of the Year- Make-up Artist of the Year- Best Tanning Salon/Service of the Year- Best Customer Care Award- Best Marketing Award- Best Salon Training Award- Owner/Director of the Year- Salon Team of the Year- Individual Educator of the Year- Organisation Educator of the Year- Best Men’s Grooming Facility- State & National Wholesaler of the Year- Hall of Fame- Special Recognition Award

PRIZES INCLUDE• Beautiful Trophy presented on the night of the ABIA’s• Use of the Title of winning category for 12 months• Coveted PR in leading trade magazine Beauty Biz, PR campaign for EVERY winner And more…

SPONSORSHIPThe ABIA is available for Sponsorship by category. Sponsorship packages are available on application

Sponsors receive:- • Exclusive Sponsorship of one award in the Australian Beauty Industry Awards

• Exclusive use of the ABIA logo promoting sponsorship and support on all corporate and promotional literature for 12 months

• Full logo branding on all advertising and promotion regarding the event which includes all pre and post activity

• 12 months worth of branding in Beauty Biz on all pages relating to the awards

• Logos on all ABIA promotional activity, brochures, tickets, program, menu etc pre and during the event

• Presentation of award at the winners event in August • Two free tickets to the gala event • Visual branding on the media wall for photos and on screens at winners event

• Access to all photos post event

Sponsorship packages to include annual advertising campaign with Beauty Biz can be discussed by contacting us.

Phone: 07 5580 5155 Email: [email protected] Website: www.mochapublishing.com.au

AWARDS

AHIA

The AHIA (Australian Hair Industry Awards) were launched in 2013 to provide the Australian Hair Industry a much needed and often requested benchmark of excellence in business on a state by state basis. With 20 categories including the Australian Salon Business of the Year, these awards culminate in a gala event following HAIR BIZ FORUM in March of each year. The awards were launched due to industry demand and are judged by an independent panel of judges, media, PR and business specialists.

THE CATEGORIES- Australian Salon Business of the Year- State Salon Business of the Year (NSW/ACT, VIC/

TAS, QLD, SA, WA/NT)- Salon Business Newcomer of the Year- Best Barber Business of the Year - Best Franchised Salon of the Year - Best Customer Care - Best Salon Stylist of the Year- Best Junior/Apprentice of the Year- Best Marketing- Best In Salon Training- Owner/Director of the Year- Salon Manager/Coordinator of the Year- Best Salon Design Award- Best Business Service of the Year- Best Salon Team of the Year- National Wholesaler of the Year- The AHIA HALL OF FAME Award- The AHIA Vidal Sassoon Humanitarian Award- Special Recognition

PRIZES INCLUDE• Beautiful Trophy presented on the night of the AHIA’s• Use of the Title of winning category for 12 months• Coveted PR in leading trade magazine Hair Biz, PR

campaign for EVERY winner And more…

• Additional prizes

SPONSOR RECEIVESThe AHIA is available for Sponsorship by category. Sponsorship packages for the AHIA’s is available on application

- Exclusive use of the AHIA logo promoting sponsorship and support on all corporate and promotional literature

- Full logo branding on all advertising and promotion regarding the event which includes all pre and post activity

- Branding in HAIR BIZ on all pages relating to the awards

- Logos on all AHIA promotional activity, brochures, tickets, program, menu etc pre and during the event

- Presentation of their individual category award at the gala event in April

- Two free tickets to the gala event - Visual branding on the media wall for photos and on

screens at winners event - Access to all photos post event

Sponsorship package to include annual advertising campaign with HAIR BIZ can be discussed by contacting us.


AWARDS

AHIA AMIA

The AMIA (Australian Make-Up Industry Awards) will be launched in 2018 to provide the Australian Make Up industry a much needed and often requested benchmark of excellence. With 12 categories including the annual Make Up Icon award, these awards culminate in an evening event following the last day of IMATS in Sydney in July. The awards were launched due to industry demand and are judged by an independent panel of judges, beauty editors and business specialists.

CATEGORIES INCLUDE- Bridal Make Up Artist of the Year- High Fashion/Editorial Make Up Artist of the Year- Fantasy Make Up Artist of the Year- Body Painting/Airbrushing Make Up Artist of the Year- Screen/TV Make Up Artist of the Year- Special Effects/Simulation Make Up Artist of the Year- Best Make Up Business Thinker of the Year- Best Make Up Educator of the Year – Individual- Best Make Up Educator of the Year - Organisation- Best Self Created Make Up Brand of the Year- Best Media Darling- Best Make Up Photographic Collection- Make Up Icon – Nominated

PRIZES INCLUDE • Beautiful Trophy presented on the night of the AMIA’s

• Use of the Title of winning category for 12 months • Coveted PR in leading trade magazines Hair Biz and Beauty Biz

• PR collateral for EVERY winner And more...

SPONSORSHIPThe AMIA is available for Sponsorship by category. Sponsorship packages are available on application Sponsors receive:- • Exclusive Sponsorship of one award in the Australian Make-Up Industry Awards

• Exclusive use of the ABIA logo promoting sponsorship and support on all corporate and promotional literature for 12 months

• Full logo branding on all advertising and promotion regarding the event which includes all pre and post activity

• 12 months worth of branding in Hair Biz and Beauty Biz on all pages relating to the awards

• Logos on all AMIA promotional activity, brochures, tickets, program, menu etc pre and during the event

• Presentation of award at the winners event in July• Two free tickets to the evening event • Visual branding on the media wall for photos and on screens at winners event

• Access to all photos post event

Sponsorship packages to include annual advertising campaign with Hair Biz and Beauty Biz can be discussed by contacting us.


AWARDS

A IAAUSTRALIAN MAKEUP INDUSTRY AWARDS

HOTSHOTSThe annual HOT SHOTS hair competition is aimed at the youth of our hair industry, so as to assist young hairdressers on their road to fame and fortune. Hairdressers under the age of 30 submit their collections and work for the previous 12 months by entering one of the four categories:- The Fashionista, The Visionary, The Rising Star Male and The Rising Star Female.

Winners are announced at the Australian Hair Industry Awards (AHIA’s) on the night of Hair Biz Forum by international guests and industry leaders.

HOT SHOT winners receive a stylish trophy and coveted coverage in HAIRBIZ as well as other leading trade and consumer magazines. The 4 winning HOT SHOTS receive a full electrical kit from ghd, $4000+ worth of Excellent edges Scissors with training and full styling product kit from Wella. The HOT SHOTS also are given a huge opportunity to spend time with amazing national and international mentors at the HOT SHOT HOUSE for 2 nights and 3 days right after Hair Expo and of course a place on the hairdressing’s HOT SHOT list, pushing them overnight to the forefront of the industry.

The HOT SHOTS HOUSE is an amazing experience where iconic mentors are invited into the house to spend time with the winners in a unique up close and personal session. The HOT SHOTS also take part in an exclusive photoshoot may also be offered further opportunities throughout the year in terms of complimentary placement on high end educational courses, performing in shows or assisting some of the icons within the industry in shoots, shows and seminars.

HOT SHOTS 2012JULES TOGNINILISA MUSCATJORDAN HONE

HOT SHOTS 2013JULES TOGNINIJORDAN HONERICHI GRISILLOKRISTY FURNISS

HOT SHOTS 2014NADIA SEMANICUROS MIKICVERONICA GOJAKCATE CHAPMAN

HOT SHOTS 2015MISSY VEYRETSHANNON WILLIAMSLAUREN COOPERMARY ALAMINE

HOT SHOTS 2016SAM JAMES COCKAYNEBRODIE LEE STUBBINSCLAYTON WHEELERHUNG TRAN

HOT SHOTS 2017IDY DUONGCHERIE FALCOANTHEA ALLENDION LABELLA

AWARDS

HOTSHOTS AWARDS DIGITALSOCIAL MEDIAEDM’SMAGAZINES

Hair By Steven Smart

DIGITALSOCIAL MEDIAWe are happy to share our social network with you.

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CONTRACT ADVERTISERSIf you have a facebook page you are welcome to share on any of our pages up to twice per week and we will in turn on-share so your post is seen in our newsfeed on facebook.# any of our instagram pages and we will post your pics and posts

EDMsWe originally spent 2 years building our email databases which have been created from our existing readers, clients, opt in from social media and our website, opt in from trade shows and an extensive telemarketing campaign to the industry. We can now provide your brand the opportunity to distribute a personalised email marketing message instantly to our hair and/or beauty database. You supply us the text, images(s) logo, call to action and interactive url link or contact details. We will compile the EDM and send to you for approval EDM’s are limited to one per week from mocha to each database.Mocha will send a maximum of 2 emails per week to both of our databases.

COST:HairTarget Market - 10,000+ Cost of one EDM - $1100 (inclusive of artwork and gst)BeautyTarget Market – 6,000+ Cost of one EDM - $800 (inclusive of artwork and gst)Combined Hair & Beauty Cost of EDM - $1650(inclusive of artwork and gst)For Information on open and click rates please contact us: [email protected]

DIGITAL MAGAZINEEach edition of HAIRBIZ, BEAUTY BIZ & BARBERSHOP will also be uploaded to our website in digital formal, showed to our email database & on social media.

DIGITAL

HAIR BIZ • BEAUTY BIZ • BARBER SHOP • HAIRBIZ FORUM • AHIA • ABIA • HOTSHOTS

Phone: 07 5580 5155 | Address: PO BOX 252, Helensvale Plaza, QLD 4212


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