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“In a free enterprise, the community is not just another stakeholder in our businesses, but is in fact the very purpose of the existence of our enterprises”. - Jamsetji Tata, Founder, Tata Group 11 Tata Services Limited. All Rights Reserved.

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“In a free enterprise, the community is not just another stakeholder in our businesses, but is in fact the very purpose of the existence of our enterprises”.

- Jamsetji Tata, Founder, Tata Group

© 2011 Tata Services Limited. All Rights Reserved.

“The wealth gathered by Jamsetji Tata and his sons in half a century of industrial pioneering formed but a minute fraction of the amount by which they enriched the nation. The whole of that wealth is held in trust for the people and used exclusively for their benefit. The cycle is thus complete; what came from the people has gone back to the people many times over.” - J. R. D. Tata© 2011 Tata Services Limited. All Rights Reserved.

“I believe the Tata model of business is a more sustainable one - simply because we really do care”- Ratan Tata, Chairman, Tata Sons

© 2011 Tata Services Limited. All Rights Reserved.

TCCI is an innovative network solution to drive CS

• Concept of engaging with multiple stakeholders towards inclusion / to scale up their contribution.

• Risk to be mitigated include risks from social / environmental issues.

• Extension of expertise & skills towards the benefit of communities, specially underprivileged & needy.

• Encourage companies to help organizing employee volunteering – while building reputation, bring initiative / proaction to the workplace.

• Encourage companies to show how they build social / natural Capital & Sustainable Value.

• Proactively strengthen Processes and improve Sustainability Reporting to meet national & address global requirements; and, for internal improvement.

( contd.....© 2011 Tata Services Limited. All Rights Reserved.

TCCI is an innovative network solution to drive CS

• TCCI is a platform to run CS on employee motivation

• TCCI comprises 54 Member companies represented by CEOs

• 20-25 CEOs meet every year to set overall direction

• 65 – 70 officials meet at a 3-day Workout to develop & act on annual themes and initiatives. This is captured in a brochure.

• Building Community & Sustainable Livelihoods – 57,445 Self-Help Groups in 11,243 villages covering 5,10,304 people

• 30 companies having 28,285 volunteers spending about 2 hours a week

( contd.....)© 2011 Tata Services Limited. All Rights Reserved.

• 16 major Companies are reporting under triple bottom line report

• 9 Companies Report on SA 8000

• 45 Companies are signatories to UN Global Compact. Most Tata companies are ISO 14,000 / 18,000 certified

• TCCI has developed guidelines, templates and processes for Group companies, which includes the Tata Index for Sustainable Human Development evolved with UNDP

TCCI is an innovative network solution to drive CS

© 2011 Tata Services Limited. All Rights Reserved.

• A Steering Committee comprising Senior Directors has been set up on Climate Change –

Carbon Footprint has been captured and measured in 38 major Tata companies comprising 98% of the Group’s CO2 footprint.

Abatement opportunities have been identified and slated for action in these 38 Companies.

Apart from capital expenditure allocated on priority, awareness and culture building covers large number of employees

[Website; Quest, Newsletter; Environment month during June; CEOs Workshop]

Tatas and Global Warming Issues

© 2011 Tata Services Limited. All Rights Reserved.

Give me a Purchase Order not a Charity Cheque

Tata Teleservices – Amba Initiative : The company has offloaded back office work with a NGO that cares for mentally retarded children. This is remunerative, restores dignity.

Tata Motors – Grihini Udyog : The company has a MoU with a co-operative society of a spouses of employees to produce ingredients for the canteen, they assemble parts for the vehicle and the third generation is now doing computer data and information management.

© 2011 Tata Services Limited. All Rights Reserved.

Titan Industries – Karagir Park: Traditional artisans are recruited in modern work places with modern amenities, provided latest tools and training to nurture their art.

Titan Industries – MYRADA: Many years ago, Titan set up an NGO for the disabled in the locality and trained them to supply parts,

engaging mainly adolescent girls, thereby ensuring they latch upon to the company’s progress.

© 2011 Tata Services Limited. All Rights Reserved.

Innovations to Serve – e-learning capability to serve Children with Disability!

• Tata Interactive develops a unique teaching process for children with Learning Difficulty / Disability (LD) using e-learning technology.

• A team of executives volunteer to develop this process and generate a business alternative. The Company has created the Learning Disability Forum to take this forward through stakeholder consensus.

• This has reached 440 schools impacting over 1000 children. It will scale up all India with change in policy.

Where are we going

© 2011 Tata Services Limited. All Rights Reserved.

Innovations to Serve – Safe Drinking Water for All !

• Tata Projects develops sea water desalination & water related treatment plants.

• This spreads to Andhra Pradesh, Punjab, Rajasthan, Karnataka, Tamilnadu & Maharashtra. 173 units have been supplied with 5 lac beneficiaries.

• The Company has a co-operation agreement with Naandi Foundation to take this forward through its “Community Safe Drinking Water” programme.

© 2011 Tata Services Limited. All Rights Reserved.

Innovations to Serve – Dristhi!

• Tata Teleservices helps the visually-challenged become self-reliant, economically-independent through Project Drishti.

• Tata Teleservices has joined hands with the National Association for Blind (NAB) & Blind Relief Association Delhi (BRAD) to provide viable employment opportunities to visually challenged youth.

• Tata Teleservices runs three outbound Call Centers in Mumbai, Delhi and Madhurai. 35 visually impaired people are working in these centers.

© 2011 Tata Services Limited. All Rights Reserved.

Taj Group level Initiatives…

• Building Human Capital - Taj-Pratham Skill Training Center– Training school dropouts and other less-

privileged aspirants in hotel operations like Food Production, House-keeping, Food & Beverage Services, other skill-sets relevant to hotel & tourism industry

– Mobilised youth from more than 40 villages around Aurangabad and constructed a state-of-the-art facility in Khaultabad

• Serving Youth of India – ITI Upgradation Program– Tie-up with rural ITIs in order to reach out to

youth with less-privileged socio-economic backgrounds through market-relevant skill-trainings and on-the-job exposure

– At present, eight such partnerships are in process namely; Oros (near Goa), Lonavala (near Mumbai), Jodhpur and Sawai Madhopur in Rajasthan, Channarayapatna, Coorg, Chikmagalur and Mangalore in Karnataka

© 2011 Tata Services Limited. All Rights Reserved.

Bhavishya – Multi Stakeholder Alliance

- Knowledge partnership with ICDS in order to enhance the quality and taste of food being served through supplementary nutrition program to children between 0-6 years, pregnant and lactating women. Training of trainers approach was followed to reach out to the interior, tribal district of Nandurbar in Maharashtra

- Local ingredients and the local taste were kept in mind and more than 40 recipes were developed. 12,000 SHG workers and local women were trained by the Taj-ICDS-Bhavishya network

Taj Group level Initiatives…

© 2011 Tata Services Limited. All Rights Reserved.

• Tata Steel has the largest integrated Rural Development programme for over 700 villages around Jamshedpur

• Tata Steel has combated TB, Smallpox, Malaria & Cataract through strategic programs.

• Tata Steel’s HIV/AIDS initiative is not only well-know locally but has been recognized by the UN Global Coalition Awards for HIV.

• Jamshedpur City has been selected by the UN Global Compact Cities Programme which Tata Steel is coordinating.

Opportunities to serve - Tata Steel Limited

© 2011 Tata Services Limited. All Rights Reserved.

• Like most Tata companies, Tata Motors has a huge biosphere created in and around its plant in Pune.

• Tens of villages have been adopted around their plants in different locations for integrated development focusing on Health, Education, Child & Women.

• Tata Motors has played a significant role in vocational training and education for the last 40 years, training thousands of young people in skills and trade.

• Tata Motors created co-operatives to mobilize the spouses of employees not only to enhance their income but create entrepreneurship & build different forms of alternate capabilities.

Opportunities to serve - Tata Motors Limited

© 2011 Tata Services Limited. All Rights Reserved.

• Tata Power has created & preserved large reserves of biodiversity in and around its operations.

• Tata Power has given training to teachers and students from over 2000 schools in participatory forestry, preserving and growing biodiversity in and around their locations.

• Tata Power has protected tremendous amount of wildlife and endangered species such as 325 bird species, 330 species of butterflies, 221 species of amphibians, 157 species of reptiles & 125 species of mammals!

Opportunities to serve - Tata Power Limited

© 2011 Tata Services Limited. All Rights Reserved.

• Tata Chemicals have used satellite imaginary to help build check dams in draught-prone areas for conserving the use of water for agriculture.

• The saltworks of Tata Chemicals and the Charakla saltworks in particular, provides refuge to thousands of aquatic birds, both native and migratory.  As many as 121 species of birds have been recorded at the Charakla saltworks, which has been listed as an “Important Bird Area”. 

• In a unique initiative, the company created awareness and finally saved an endangered species of the Whale Shark – an excellent example of what business can do.

• Tata Chemicals has also formed 204 Self Help Groups with 2000 people participating out of which 1600 are women transacting in an activity valued at Rs. 21.10 lacs in order to promote Sustainable Livelihoods that ultimately resulted in artisan and entrepreneurship development.

Opportunities to serve - Tata Chemicals Limited

© 2011 Tata Services Limited. All Rights Reserved.

The fountainhead of Tata Corporate Sustainability

• Ownership & Governance – Trusteeship was actually put to action – a working example of improving quality of life through inclusion, using the medium of business.

• Business Model – The Tata Business Excellence Model is an integrated process run by over 1500 trained Assessors – it cross-fertilizes experience and learnings together – it is an assurance of how ordinary business dealing is linked to improving quality of life & building trust.

• Leadership & Volunteering – The aim of Tata leadership is to excel on enabling and empowering employees to achieve the best – it is about providing direction while also the space to function. A leader is expected to be understanding and helpful and leaves a legacy of memorable instances of support and care.

Employees are expected to be proactive, take initiative, be self-driven & passionate, be helpful and caring – the management enables this systematically – employees share core-competencies – this nurtures future talent & leaders.

© 2011 Tata Services Limited. All Rights Reserved.

Thank you for your patience !

© 2011 Tata Services Limited. All Rights Reserved. For permission for the use of this material, please contact [email protected]