aut digital plus 2021 digital advertisement
TRANSCRIPT
Your digital advertising possibilitiesduring Automechanika Digital Plus 2021
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Advertising on the virtual
event platform
Advertise in our Product & Service Stream bybooking your individual Web Session
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Advertising on the virtual event platform
Your Web Session within our Product & Service Stream will be your B2B booster!
Web Sessions offer you the opportunity to present your product innovations and services in a very individual and personal way - just as you would normally do at your trade show booth. Four different variants are available for your Web Session, which are sure to offer exactly the right solution for you.
Another plus: participants in your Web Session can ask you questions via a chat window. This leads to a direct exchange - and to a new contact for you!
Find here our explanation video!
15 minutes 1.800 €
30 minutes 3.000 €
Random example – Presentation is not binding
Digital platform
Website App
Roundtable - your temporary conference room
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Advertising on the virtual event platform
You would like to have a thematic exchange with visitors via video call? A closed room for up to 100 participants where discussion can take place at eye level for 30 minutes? Or the perfect setup for holding your digital press conference? Then a Roundtable is the your product of choice!
Your Roundtable runs as a Zoom meeting and is integrated into the digital event platform. Visitors will find your Roundtable directly in your company profile and of course the Roundtable can also be shared via Social Media and via email.
30 minutes 3.000 €Digital
platformWebsite App
Pre-Roll-Ad
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Ensure undivided attention with a promotionalvideo spot that is played in the virtualconference program.
Your Pre-Roll Ad will appear for an entire trade show day before the sessions within the conference program and can therefore only be booked on a limited basis. Your video canbe up to 15 seconds long.
2.000 €
Virtual Advertising Opportunities
Digital platform
Website App
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Online Banner
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Online Banner
All you need to know at a glance:Here is what you‘ll get:
Worldwide visibility towards your unique target group
Your banner appears before, during and after the trade fair
Accessable from almost every smartphone on the exhibition ground
On which platform will your Online Banner appear?
On the homepage of the trade fair In the event calender
On the virtual event platform In the ticket-shop
On editorial pages In the newsletter sent out to visitors
In the exhibitor search In the app
Good to know:
You can book attention-grabbing Online Banners with low budgets. You decide for a specific
number of ad impressions (view contacts) and we bill you based on the cost per thousand
contacts (CPM). Our algorithms ensure that your banner is displayed before, during and after the
trade fair depending on the campaign period, no matter how many ad impressions you book.
Your Online Banner is online at least four weeks before the fair starts and remains visible two
weeks after the fair. If you book earlier and provide your banner data without delay, we will launch
your banner straight away. However, please take into account that there may be a time window of
up to 10 days between submission of data and launch of the banner.
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Online Banner
Online Banner on the homepage and editorial pages of the trade fair
Placement/Banner name Price/CPMHomepage at 30% of the page height3:1 80 €4:1 75 €6:1 70 €10:1 65 €
Editorial page at 30% of the page height3:1 60 €4:1 55 €6:1 50 €10:1 45 €
Digital platform
Website App
Online Banner in the exhibitor search
Draw attention to yourself with a 10:1 banner
directly above the search slot in the exhibitor
search.
Advertise in the search result list after the 7th
result, either in the standard Grid-View or in the
List-View.
Placement/Banner name Price/CPMExhibitor search – Header10:1 Billboard 105 €
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Digital platform
Website App
Online Banner
Online Banner in the event calender
With the 10:1 header banner in the event
calender maximum visibility is guaranteed!
This banner position is an eyecatcher for
everyone browsing the event programm of the
trade fair.
10
105 € / CPM
Digital platform
Website App
Online Banner
Visitor newsletter banner
Attract attention before the trade fair with an exclusive
banner in the visitor newsletter – communicate directly
with your target group without any scatter loss. The
trade fair visitors newsletters receive a lot of attention
in your industry due to their relevant editorial
environment.
Only one banner is available per newsletter edition –
this makes your advertisement even more exclusive.
The visitors newsletter is sent to all subscribers.
You will receive information on the number and
publication dates of the visitors newsletter in a
personal consultation.
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Online Banner
1.000 € / fixed price
App Banner
The Messe Frankfurt Navigator app is an
indispensable aid for every visitor.
Depending on the screen size and format, the
appropriate version of your banner is displayed
at the bottom of the screen
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The digital signpost to your stand
Placement/Banner name Price/CPM
DashboardExhibitor searchGroundsEventsWatch list
110 € 100 € 90 € 90 € 90 €
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Digital platform
Website App
Online Banner
Attract attention on the digital event platform
Get one of the most attractive banner positions
on the event platform.
Your banner will be displayed on the following sites: Exhibitor search, Live, Program and Net
working.
This is a limited product and available for a
maximum of ten customers.
Placement/Banner name Fixed price
10:1 Banner 3.000 €
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Digital platform
Website App
Online Banner
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Front Page Box: Der Turbo für Ihr Firmenprofil
The homepage of the trade fair is the starting point for
finding out more about the fair. Take the chance and
promote your company and your product prominently
through native advertising.
The Front Page Box refers either to your company
profile or directly to your selected product page.
A maximum of 4 boxes are displayed per page view,
availability is limited to 12 boxes.
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Front Page Box on homepage (Desktop)
Native Advertising
Front Page Box: the turbo for your company profile
Digital platform
Website App
950 € / Fixed price
Front Page Box: Der Turbo für Ihr Firmenprofil
Top of Search makes you number one!
Whether in the Navigator App or on the website, whether
in list or standard view, if your entry is one of the search
results, it will be in first place.
You will be found directly and benefit from up to 80%
more access to your company profile. Top of Search is
a limited product and available for a maximum of ten
customers – so hurry up to secure one of the most
sought after advertising products.
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Native Advertising
Top of Search: Top position in the search results list
Top of Search in Desktop search
1.500 € / Fixed price
Digital platform
Website App
Front Page Box: Der Turbo für Ihr Firmenprofil
Make yourself the leader in your product group and ensure that
your entry appears at the top of the list, directly before all other
product group search results.
You will benefit from up to 50% more access to your company
profile.
Top of Product Group is available only 3 times per product
group.
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Native Advertising
Top of Product Group: target-group oriented advertising in the exhibitor search
Top of Product Group in Desktop search
600 € / Fixed price
Digital platform
Website App
Front Page Box: Der Turbo für Ihr Firmenprofil
What belongs together comes together!
By comparing exhibitor and visitor profiles, we find
out for you exactly which visitors are interested in
your products and services – which enables
targeted matchmaking!
Visitors are then shown those three exhibitors that
best match their search and requirements in
percentage terms.
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Native Advertising
Matching Banner
1.500 € / Fixed price
Unverbindliche Skizze
Digital platform
Webseite App
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Radio advertisement
WebradioMesse für die Ohren
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Radio advertisement
Stream your advertising message to the digital
radio world! Our web radio makes trade fair for
the ears and reaches important target groups
even outside the digital event platform.
Boost your reach and present yourself with a
powerful commercial on our brand-new
web radio!
Our professional radio team will take over the
production of your spot - individually and
completely tailored to your wishes.
Web radio – Trade fair for the ears
800 € /Fixed price
Your contact partners
Alexandra JafariSales Advertising ServicesTel. +49 (0)69 / [email protected]
Anabell CondemiSales Advertising ServicesTel. +49 (0)69 / [email protected]
Benjamin BraunSales Advertising ServicesTel. +49 (0)69 / [email protected]
Emmanuelle MazoyerSales Advertising ServicesTel. +49 (0)69 / [email protected]
Tanja EschmannSales Advertising ServicesTel. +49 (0)69 / [email protected]
We look forward to cooperate with you!