Your best connection to auto service providers

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Auto Service Professional

2019 Media Kit

Auto Service Professional

Auto Service Professional features the widest distribution in the vehicle repair segment with 121,000 independent repair shops, 16,500 car dealers and 12,500 light fleet recipients. With over 4 readers per copy ASP, is read by 615,000 service professionals.

Auto Service Professional has become the “go-to” publication for shop owners and repair technicians. At least 40,000 do not receive competitive service dealer publications.

Reader profiles indicate 97% of Auto Service Professional subscribers find the content useful and like the digest size. 59% visit advertiser web sites after reading the ads and 42% purchased advertiser products

AU TO S E RV I C E P RO F ES S I O NA L C I RC U L AT IO N:

150,0002

Reaching Service Professionals Wherever They Are

Tablet

Print

Mobile

Native CRM/Marketing Automation

Social

Custom Media

Email

Desktop

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Auto Service Professional Audience Profile

130,983Monthly Unique

Visitors

13:38Average

Time Spent Each Month

208,030Monthly

Pageviews

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A U T O S E R V I C E P R O F E S S I O N A L . C O M

23,000E-newsletter

Circulation

(unduplicated)*

17,848Pageviews Per Issue

Total Monthly Reach: 768,983

Highest Total Circulation

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A U T O S E R V I C E P R O F E S S I O N A L . C O M

150,000 Total ASPCirculation

121,000Independent Repair Facilities

12,500Light Fleet Maintenance Facilities

●

16,500New Car Dealer Service Facilities

●●

They are sharing with:

62% Other Technicians 25% President/Owner/Partner 20% Service Manager 20% Other 10% Counterperson/sales 8% Store Manager

Reader Insights*

*ASP Readership Study, 2018

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Actions Readers took in the last year based on seeing an ad in ASP: 59% visited an advertiser’s website for more information 42% bought products or services advertised 39% discussed an ad with someone else in the company 26% recommended the purchase of products or services advertised 24% referred an ad to someone else in the company 20% filed the advertisement for future reference 12% contacted the company directly via email to get more information 11% used ASP’s website for additional information about a company 10% used ASP reader service system for more information 9% contacted the company directly via phone to get more information 7% met with company, distributor or salesperson for additional information

80%of ASP readers spend 15 minutes

or more w i th each issue

89%of ASP readers a re invo lved in

the purchasing process

67%of readers looked through each o f

the las t four Issues o f ASP

ASP has significant pass-along readership with

72%

of readers sharingtheir copy.

A U T O S E R V I C E P R O F E S S I O N A L . C O M

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Inside Auto Service Professional

EDITORIALEach issue, ASP’s editor

Mike Mavrigian shares his thoughts on automotive aftermarket issues in a

manner that readers have enjoyed for years.

TECH TIPSThese quick tidbits of

technical information help readers tackle everyday

problems that they see in their shops.

DEALER PROFILEWe profile ASP readers of all shapes and sizes and share their business philosophies and success stories to

other shops to help them see different ways to succeed.

TSBsWe pick out critical

TSBs and pass along this information to our readers to help

them increase productivity.

PRODUCTSASP editors present the latest products, services, equipment and programs

in an easy-to-read format.

A U T O S E R V I C E P R O F E S S I O N A L . C O M

2019 ASP Editorial Calendar

2019 ISSUE

TECHNICAL ARTICLE#1

TECHNICAL ARTICLE#2

TECHNICAL ARTICLE#3

TECHNICAL ARTICLE#4

AD SPACE DEADLINE

AD MATERIAL

DUE

FebruaryHow to perform in-depth brake

service work to prevent comebacks

Network diagnostics – handling the challenges that more modules and

sensors are presenting

All about oil – can the new monitors be trusted – synthetic

oil trends – filter technology

Understanding induction systems including turbo motors

and their unique profiles1/4/19 1/11/19

AprilStart/stop technologies –Troubleshooting and their

effect on batteries and starters

TPMS systems and the latest in technology advancements to these

systems

A/C service and thermal management of modern engines

Suspension work on vehicles with ADAS systems –

understanding the complexities3/8/19 3/15/19

JuneNew technologies in ride

control – air ride suspensions and strut replacement

Diagnosing visibility issues andlighting system failures in LED

systems

Understanding individual fuel control codes (ICFC)

Repairing diesel emission issues on vehicles with

DPF systems5/3/19 5/10/19

AugustGlobal diagnostics – using all 10 modes of the scan tool for

increased efficiency

Fixing common engine faults and problems on BMWs and

Mini Coopers

How to address steering issue complaints on today’s SUV/CUVs

to avoid comebacks

An in-depth look at shop management systems to

improve work-flow 7/8/19 7/15/19

OctoberAdvanced brake service technology from friction

materials to fluids

How to properly check belts, hoses, pulleys, and tensioners during cooling system service

Is remote access programming a viable option for shops

Shop tools and equipment that increase speed and efficiencies

for maximum profits9/17/19 9/24/19

DecemberCompanies Helping Techs –

Companies share their expertise with techs

Fixing DLC issues that dongles create, including security issues

Tackling intermittent drivability issues with proper detection

strategies

Exhaust and emission control repair work

11/12/19 11/19/19

A U T O S E R V I C E P R O F E S S I O N A L . C O M Topics subject to change

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2019 ASP Rate CardAD SIZE

(4/COLOR GROSS RATES)

12X 9X 6X 3X 1X

Full Page $7,100 $7,500 $8,000 $8,500 $8,900

2/3 Page $5,650 $6,100 $6,450 $6,800 $7,150

1/2 Page $4,230 $4,470 $4,700 $4,950 $5,170

1/3 Page $2,950 $3,120 $3,300 $3,470 $3,650

1/4 Page $2,180 $2,290 $2,410 $2,530 $2,650

Cover 2 Add 20% to rate

Cover 3 Add 15% to rate

Cover 4 Add 25% to rate

Ad Space and Material Closing Dates

FEB APRIL JUNE AUG OCT DEC

AD Reservation Deadline 1/4 3/9 5/3 7/8 9/17 11/12

AD Materials Due 1/11 3/15 5/10 7/15 9/24 11/19

A U T O S E R V I C E P R O F E S S I O N A L . C O M

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AD GUIDELINES

A U T O S E R V I C E P R O F E S S I O N A L . C O M

208,030Monthly

Pageviews

54%Mobile

Users

95%Users from U.S. and Canada

3:42Average time

spent on page,

up from 2017

79%Organic

Search**

130,983Monthly

Unique Visitors

Digital Reach

1111

A U T O S E R V I C E P R O F E S S I O N A L . C O M

ASP E-Newsletter & ASP Trending Tech Tips*

182,207 40,632 22.3%Monthly Opens

Monthly Successful Sends

Open Rate

ASP Digital Toy Chest*

94,107 20,797 22.1% MonthlyOpens

Monthly Successful Sends

OpenRate

*Publisher’s Own Data, as of 8/14/18

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A U T O S E R V I C E P R O F E S S I O N A L . C O M

Rich Media

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PRESITIAL Prestitials are well-known

to be high impact and generate very high click rates. The

prestitial displays an overlay for 15 seconds when a user goes to

our site. Users are given the option to skip past the prestitial.

PUSH-UP LEADERBOARD This site-served rich media unit pushes up from the bottom of the browser window and stays in view as the user scrolls for an always above the fold and in-view experience. This unit auto collapses after 15 seconds and can be closed by the user. Accommodates either standard a 728x90 or IAB Super Leaderboard 970x90.

PAGE PEEL Page peels engage a user in

an interactive way. It starts as a page curl in the upper right corner of the page. When the curl is moused over, the page

peels down to present a 500x500 clickable advertisement. Client provides material, or MTD canassist with creation of the ad.

We track and report on hovers

as well as clicks for this position.

SITE SKIN Site skins make a dramatic impact by taking over the background of the page, with 300 pixels of the image showing on both sides of the screen. The site skin can be across all pages on the site for high impact.

A U T O S E R V I C E P R O F E S S I O N A L . C O M

Email Marketing: E-Newsletters

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AUTO SERVICE E-NEWS ASP TRENDING TECH TIPS

A U T O S E R V I C E P R O F E S S I O N A L . C O M

Subscribers per deployment: 23,000

Audience: Independent repair shops

Deploys: Every WednesdayPriced flat rate.

Subscribers per deployment: 15,500

Audience: Independent repair shops

Deploys: Every FridayPriced flat rate.

EMAIL OPTIONS RATES

Single Email Promotion……………………………….........……..…..$3,000

Follow-Up Program……………………………………...…….……....$3,500(includes initial send plus second deployment to non-openers)

Targeted Send……………………………………………………...…..$4,500(Only send to users who have opened an email within 3 months)

Add Subject Line Test……….……………..……+ $150 flat per deployment

A/B Test of Creative …………………….....……+ $150 flat per deployment

List Management Services …………..…………+ $150 flat per deployment

23,000

Email Reach*

151515

●

Number of Email Addresses Available

Data Collected:87% Business Type

87.8% Job Title

100%

Can-Spam &

CASL Compliant

Deliver your customized message directly to the inboxes of our highly qualified subscribers. We can produce and deliver an email promotion to more than 23,000 inboxes. You provide the material or we can assist with development.

A U T O S E R V I C E P R O F E S S I O N A L . C O M

Digital Toy Chest

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Exclusivity: Only 6 companies are included in each deployment

20,000 emails are deployed once monthly

Native advertising designed like an editorial feature, Digital Toy Chest provides each company with a 100-word write-up, full color photo, and a direct link to your website.

Why Product Preview?

Use our Digital Toy Chest to place your products in front of ASP’s buyers regularly in a simple format that doesn’t require ad production, agency work, or technical help. ASP’s Digital Toy Chest can help heighten excitement for your products prior to a show, or keep you top-of-mind after a show or any time during the year. The program is turnkey.

SEND DATE MATERIALS DUE

1/17/19 1/10/19

2/21/19 2/14/19

3/21/19 3/14/19

4/18/19 4/11/19

5/16/19 5/9//19

6//20/19 6/13/19

7/18/19 7/11/19

8/15/19 8/8//19

9/19/19 9/12/19

10/17/19 10/10/19

11/21/19 11/14/19

12/19/19 12/12/19

A U T O S E R V I C E P R O F E S S I O N A L . C O M

Digital Edition*

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2019 OPTIONS & RATES MATERIALS

Automatically hyperlinked URL in your ad (no charge)……... None

Create custom URL for your ad ($40)………………………… Provide text

Host and play video and audio ($300)………………………… Provide file (up to 50 MB)

Extra pages in digital edition only ($400 per page)………… Same as print

*Publishers Press, 6-omonth average, Jan-September 2018

The digital edition of Auto Service Professional is a version of our magazine that is optimized for viewing on a computer screen, tablet, or phone. The ASP digital edition does not require downloading an app and is free. All advertisements and editorial mentions are automatically hyperlinked. Our editions are archived, searchable, and accessible on our magazine website.

17,848Average pageviews per

ASP digital edition

673Unique users per issue

27pages per issue

13:38average time spent viewing

each digital edition

A U T O S E R V I C E P R O F E S S I O N A L . C O M

Webinars

Webinars are a powerful solution that positions your company as a thought leader while delivering high-quality, bottom-funnel leads. Rates range from $8,500 to $15,000 depending on the service package.

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Our webinar includes: Complete registration set-up E-promotions to our entire

promotion list Banner ad campaign on our

website and in our e-newsletters Registration confirmation and

reminder emails to registrants Moderator provided to manage

live event and to direct questions Technical training/rehearsal with

your team Follow-up e-promotion and

attendee satisfaction survey Sales leads and statistics reports

for up to 1 year after the event Presentation archived on website

for 12 months E-promotions for archived webinar

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Lead GeneratorGather leads that are specifically interested

in the content you are providing

LongevityYour webinar is archived on

our website for one year

TurnkeyWe can do all the work

A U T O S E R V I C E P R O F E S S I O N A L . C O M

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Retargeting

A user visits one of our websites and reads about safety, for example. We load your targeted ad into our network and that ad follows the user on other high-traffic sites on the Google Ad Network. What makes this so powerful is the user has already shown interest in the topic by visiting that page on the Auto Service Professional website.

Remarketing is a cost effective way to find prospects who have already shown an interest in your content.

Target the right people with the right message.

Google’s Display Network reaches millions of unique users around the world.

You control the budget. Tell us your budget and we’ll serve only your target amounts.

A U T O S E R V I C E P R O F E S S I O N A L . C O M

“In the 21st century the database is the marketplace”Stan Rapp, MRM Partners Worldwide

Database Churn

Data Expires Quickly

Extremely Expensive

More Privacy Concerns

Increasing Legislation

Database Maintenance

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Data can make or break a marketing campaign, but not everyone has it. We do. Auto Service Professional invests heavily in keeping our database up to date so you can be confident that we can target who you want, when you want. Why do we do it? So you don’t have to deal with:

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A U T O S E R V I C E P R O F E S S I O N A L . C O M

Audience Insight Marketing

Audience Insight Marketing (AIM) allows you to focus campaigns on specific high-value prospects using three targeting capabilities. You reach only those who are most inclined to engage with you.

ABM: Account-Based Marketing: Target all repair shop and dealership decision-makers at your top-prospect organizations.

Behavioral: Target our audience based on what topic(s) they read on our websites.

Demographic: Target our audience by repair segment, size, geography, title and more.

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A U T O S E R V I C E P R O F E S S I O N A L . C O M

Simple Sample of AIM in Action

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OR

ANDYou Can

Target

Who EngagesIn Defined Content on BBM

Websites

DisplayOnly Your

Ads in TopRoadblockPositions

Display Quick

Insights Poll

Question

Who is Employed at a

Specific Company Send an

E-promo

AND

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A U T O S E R V I C E P R O F E S S I O N A L . C O M

Are you ready to connect with your customers?

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