automobile dealership sales program

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Automobile Dealership Sales Program ex-cel to be better or to do better than others; to be superior to others

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Automobile Dealership Sales Program. ex-cel – to be better or to do better than others; to be superior to others. Advances & Achievements. Auto Dealer specific brochure Geared to be competitive with Broadway Dealer Self-Evaluation survey - Dual purpose, hand out & fact finding. - PowerPoint PPT Presentation

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Page 1: Automobile Dealership  Sales Program

Automobile Dealership

Sales Program

ex-cel – to be better or to do better than others; to be superior

to others

Page 2: Automobile Dealership  Sales Program

Advances & Achievements Auto Dealer specific brochure

Geared to be competitive with Broadway

Dealer Self-Evaluation survey - Dual purpose, hand out & fact finding.

Sales secured from two of the top five largest Dealership groups in the county.

Sales support agreements in place with three Dealership specialists. Negotiating with others

Page 3: Automobile Dealership  Sales Program

Field Training- ¾ quarters of the Direct Area Managers. 1/3 of the Distributors.

Leading tracking and field activity systems in place.

List of Auto Dealer reference available.Program to reach top 100 dealership

groups

Advances & Achievements

Page 4: Automobile Dealership  Sales Program

Major Challenges

Decided to move forward without joining OEM programs.

Competitive market, but not cheap.Domestic dealers in major sales slumpNo friction product offering for standard

25’ BayBroadway aware of our auto dealer

program

Page 5: Automobile Dealership  Sales Program

Major Reasons to Pursue

22,143 existing dealership locationsShell sites; 14,000BP Amoco; 12,000

160+ new builds per year80% will be built with Car Wash

5,000 existing car washes600/800 reloads per year, over ½ will be in bay

reloads Easy financing. Both Frontier and Patriot Capital

willing to work hard for the business OEM’s pushing dealers to add automatics

Page 6: Automobile Dealership  Sales Program

Time VS return analysisEasy to find and they group

togetherOEM’s pushing dealers hard to add

AutomaticsRatio of projects found to calls

made. Average of viable projects per 12 calls is 2

First sale is the hardest. Once in a market other dealers will follow

Page 7: Automobile Dealership  Sales Program

Review of 1st year 2004 – 2005

No dedicated program

Estimated sales to auto dealerships – 8 units @ 70K average = $560,000

2005 – 2006

1 August 2005 AD program launched

Sales to Auto Dealerships 22 units for $1.4 million in sales

Page 8: Automobile Dealership  Sales Program

Plans for 2006 - 2007New brochure with additional products

Pur-Clean portable R/O systemPrep bay packageThree brush unit, 25’ service bayDealer photos and testimonials

Auto dealer specific Web site auto dealer TestimonialsPictures

Additional training and refinement of lead tracking

Page 9: Automobile Dealership  Sales Program

2005 – 2006 Honor Roll - Distributors

Pesco/Jose Rivera; First SaleBaker/Lessick; 85’ / $145,000

ConveyorNational / Rich Piper’s Group: 2 unit

(OHD) reloadRittner Group/ Jim Stephens: 2

units, separate sites, same dealerMercer/ Todd Emmons:

Arrangement with Rowley group.

Page 10: Automobile Dealership  Sales Program

Auto Dealer Distributor of the Year

PWI, Pennsylvania

Phil Parker: Sale to Winner Group and opened business with United Auto Group

Carol Hurley: Two systems sold

Page 11: Automobile Dealership  Sales Program

2005 – 2006 Honor Roll - Direct Area Managers

Mike Carra/NJ:2 units sold, begins cooperative agreements with two dealership specialists (nationwide & Wasco)

John Stranberg/WI: meeting the need with Rosen Nissan

Tim Stamp: US 31 Properties, LLC

Page 12: Automobile Dealership  Sales Program

2005-2005 Honorable Mention

Direct Area Managers

Chris Briggs,Daniel Manzo, Tom Zimmerman, Andy Steidnez, Allen Cope, David Lutz, Mitch Palin, Steve Schofro

Distributors

Hill & Foss, Commercial Car Wash

R. Taylor D&S Car Wash

Page 13: Automobile Dealership  Sales Program

2005-2006 Car Guy of the Year

Greg King

Three systems sold for a total of $212K

Fourth unit near closing

Page 14: Automobile Dealership  Sales Program

SummaryUnits sold increased nearly 4 times.

Relationships have been established with 2 to the top Five auto groups.

Working sales agreement with 3 Auto dealer sales specialist groups

Broadway knows were in the game

We are tracking 12 number of Projects where car washes will be installed.

Page 15: Automobile Dealership  Sales Program

Questions & AnswersWe need to do more, We need your

help and ideas. So – lets talk.Do you have an Auto Dealer

business plan?How many auto dealers are in your

market?How many new facilities are being

built in your market?What can I do to assist you?