autonomous scheme 2020-2021 master of business administration

Autonomous Scheme

2020-2021

Master of Business Administration

i

VISION OF THE COLLEGE

VVCE shall be a leading Institution in engineering and management education

enabling individuals for significant contribution to the society.

MISSION OF THE COLLEGE

1. To provide the best teaching - learning environment through competent staff

and excellent infrastructure

2. To inculcate professional ethics, leadership qualities, communication and

entrepreneurial skills to meet the societal needs

3. To promote innovation through research and development

4. To strengthen industry-institute interaction for knowledge sharing

VISION OF THE DEPARTMENT (MBA)

The Department of Business Administration will be the premier source for

Management Education, Workforce Training, Partnerships and Professional

Development

MISSION OF THE DEPARTMENT (MBA)

1. To provide a quality education through excellent teaching- learning

environment

2. To inculcate ethics, leadership qualities, communication and entrepreneurial

skills for professional development

3. To inculcate research culture among the faculty and students

4. To provide knowledge resources for career growth of working professionals

5. To promote association with leading institutions for enhancing learning

opportunities

ii

Program Educational Objectives (PEO) statements

PEO1: Apply problem-solving skills for ethical management practices in public and

private sectors to meet the growing expectations of stakeholders.

PEO2: Exhibit the ability to take part in team-oriented tasks, discussions, and

activities that prepare individuals to work as a team member as well as a leader

with cross-functional teams.

PEO3: Demonstrate global perspectives to recognize and effectively turn

international business dimensions into innovative business projects either as

intrapreneur or entrepreneur.

iii

Scheme of Teaching and Examinations MASTER OF BUSINESS ADMINISTRATION

(Effective from Academic year 2020 - 21)

Year Semester Credit Total

I 1 24

48 2 24

II 3 21

27 3

(Summer Internship) 6

4 19 25 4

(Project Work) 6

Total 100

iv

List of Abbreviations

PC : Professional Core

PE : Professional Elective

PRI: Project & Internship

HS: Humanities and Social science

FM : Finance specialization

MM : Marketing specialization

HR : Human Resource specialization

BI : Banking & Insurance specialization

PM : Project Management specialization

v

I SEMESTER

Sl.

No. Co

urs

e

Are

a

Course

Code

Course Name

Contact Hours

/ week Examination

Credits L T P

Duration

(Hrs.)

CIE

Marks

SEE

Marks Total

1 PC 20MBA11 Management and

Organization Behavior 4 0 0 3 50 50 100 4

2 PC 20MBA12 Managerial Economics 3 0 0 3 50 50 100 3

3 PC 20MBA13 Financial & Management

Accounting 4 0 0 3 50 50 100 4

4 PC 20MBA14 Business Mathematics 3 0 0 3 50 50 100 3

5 PC 20MBA15 Indian Business

Environment 3 0 0 3 50 50 100 3

6 PC 20MBA16 Information Technology &

Communication 2 0 0 3 50 50 100 2

7 PC 20MBAL17 Business Statistics using

MS Excel 0 0 6 3 50 50 100 3

8 PC 20MBAL18 Soft Skills for Managers 0 0 4 2 50 50 100 2

TOTAL 19 0 10 - 400 400 800 24

vi

II SEMESTER

Sl.

No.

Co

urs

e

Are

a

Course

Code

Course Name

Contact Hours

/ week

Examination

Credits

L T P Duration

(Hrs.)

CIE

Marks

SEE

Marks

Total

1 PC 20MBA21 Human Resource Management 4 0 0 3 50 50 100 4

2 PC 20MBA22 Financial Management 4 0 0 3 50 50 100 4

3 PC 20MBA23 Research Methodology 3 0 0 3 50 50 100 3

4 PC 20MBA24 Operations Research 4 0 0 3 50 50 100 4

5 PC 20MBA25 Marketing Management 4 0 0 3 50 50 100 4

6 PC 20MBA26 Entrepreneurial

Management

3 0 0 3 50 50 100 3

7 PC 20MBAL27 Business Application Software 0 0 4 2 50 50 100 2

8 HS 20MBA28 Leadership and Team

Building

0 0 2 2 50 - 50 -

TOTAL 22 0 6 - 400 350 750 24

vii

III SEMESTER

Sl.No.

Course Area & Code Course Name

Contact Hours/Week

Examination Credits

L T P Duration

(Hrs.) CIE

Marks SEE

Marks Total

1 PC 20MBA31 Strategic Management 4 0 0 3 50 50 100 4

2 PE 20MBAXX31 Elective 1 (HR/MM/FM/BI/PM)

4 0 0 3 50 50 100 4


4 0 0 3 50 50 100 4


3 0 0 3 50 50 100 3


3 0 0 3 50 50 100 3

6 PE 20MBAXXL35 Business Simulation lab HR/MM/FM/BI/PM

0 0 6 2 50 50 100 3

7 HS 20MBA36 Aptitude & Logical Reasoning Skills

0 0 4 2 50 - 50 0

8 PRI 20MBAIN37 Summer Internship - - - - 50 50 100 6

TOTAL

18 0 10 - 400 350 750 27

viii

IV SEMESTER

Sl. No. Course Area & Code Course Name Contact Hours/Week

Examination Credits

L T P Duration (Hrs.)

CIE Marks

SEE Marks

Total


4 0 0 3 50 50 100 4


4 0 0 3 50 50 100 4


4 0 0 3 50 50 100 4


4 0 0 3 50 50 100 4

5 PC 20MBAL45 Business Plan and Startup proposal

0 0 6 2 50 50 100 3

6 PRI 20MBAPR46 Project Work - - - - 50 50 100 6

Total 16 0 6 - 300 300 600 25

ix

List of Elective Subjects - III SEMESTER Banking and Insurance Specialisation

Sl. No. Course Code Course Name

1 20MBABI31 Indian Banking and Financial Services

2 20MBABI32 Banking Lending Policies and Procedures

3 20MBABI33 Banking Regulation and Law

4 20MBABI34 Principles and Practice of Life Insurance

Finance Specialisation


1 20MBAFM31 Investment Management

2 20MBAFM32 Taxation Management 3 20MBAFM33 Banking and Financial Services

4 20MBAFM34 Risk Management and Insurance

HR Specialisation

Sl. No.

Course Code

Course Name

1 20MBAHR31 Recruitment and Selection

2 20MBAHR32 Human Resource Analytics

3 20MBAHR33 Industrial Relations and Labour

Laws

4 20MBAHR34 Compensation & Reward System

x

List of Elective Subjects - III SEMESTER

Marketing Specialisation

Sl. No.

Course Code

Course Name

1 20MBAMM31 Consumer Behavior

2 20MBAMM32 Integrated Marketing

Communication 3 20MBAMM33 Services Marketing

4 20MBAMM34 Sales and Retail Management

Project Management Specialisation

Sl. No.

Course Code

Course Name

1 20MBAPM31 Basics of Project Management

2 20MBAPM32 Project Planning and Scheduling 3 20MBAPM33 Project Finance and Budgeting

4 20MBAPM34 Managing Human Resources in Projects

HR and Marketing Specialisation

Sl. No.

Course Code

Course Name


2 20MBAHR33 Industrial Relations and Labour

Laws 3 20MBAMM31 Consumer Behavior


xi

Finance and Marketing Specialisation

Sl. No.

Course Code

Course Name


2 20MBAFM33 Banking and Financial Services 3 20MBAMM31 Consumer Behavior


xii

List of Elective Subjects - IV SEMESTER

Banking and Insurance Specialisation

Finance Specialisation

Sl. No.

Course Code Course Name

1 20MBAFM41 Mergers, Acquisitions & Corporate

Restructuring 2 20MBAFM42 Financial Derivatives 3 20MBAFM43 Corporate Valuation

4 20MBAFM44 International Financial Management

HR Specialisation

Sl. No.


1 20MBAHR41 Personal Growth & Interpersonal

Effectiveness 2 20MBAHR42 International Human Resource Management 3 20MBAHR43 Organization Change and Development

4 20MBAHR44 Management Consulting for Business

Excellence

Sl. No.

Course Code

Course Name

1 20MBABI41 Technology in Financial Services

2 20MBABI42 Global Banking and Finance

3 20MBABI43 Risk and Insurance Management 4 20MBABI44 Principles and Practices of General

Insurance

xiii

Marketing Specialisation

Sl.

No.

Course

Code Course Name

1 20MBAMM41 Logistics and Supply Chain

Management

2 20MBAMM42 Digital Marketing Management

3 20MBAMM43 Strategic Brand Management

4 20MBAMM44 Rural Management

Project Management Specialisation

Sl. No.


1 20MBAPM41 Project Quality Management

2 20MBAPM42 Project Procurement Management 3 20MBAPM43 Agile Project Management

4 20MBAPM44 Project risk management

HR and Marketing Specialisation


1 20MBAHR41 Personal Growth & Interpersonal

Effectiveness

2 20MBAHR43 Organization Change and

Development



xiv

Finance and Marketing Specialisation

Sl.no. Course

Code Course Name

1 20MBAFM42 Financial Derivatives




xv

Note:

1. Each course content has case studies which can be dealt in the class by the course instructor and student participation will be considered for Other Assessment Test and record for the same should be maintained for assessment.

2. Courses like Entrepreneurship Management, Operation

research, Information Technology and communication need an industry visit mandatorily. The Department shall insist on report submission by each student and will consider this as one among the Other Assessment Tests.

3. Students and course instructor/s to involve either individually or in groups to interact together to enhance the learning and application skills.

4. Social Survey (3 weeks) will be carried out by students after first semester during vacation and the report submitted by the students will be assessed internally during second semester by the mentors.

5. Summer Internship (Six weeks) will be carried by students after second semester and the report submitted by the students during the third semester.

6. Project work (Six weeks) will be carried by students after

third semester and the report submitted by the students during the fourth semester.

7. Practical component : The students should interact with industry (small, medium and large), understand their problems or foresee what can be undertaken for study in the form of research/ testing / projects, and for creative and innovative methods to solve the identified problem.

8. Audit Course: Enhance student’s abilities to employment and/or self-employment opportunity, management skills, statistical analysis, fiscal expertise, etc.

Autonomous Syllabus

Semester I

1

SEMESTER – I

Course Name: Management and Organizational Behaviour Course Code :20MBA11

No. of Lecture Hours / Week: 04 CIE Marks :50

No. of Tutorial / Practical Hours / Week: 00 SEE Marks: 50

Total No. of Lecture + Tutorial / Practical Hours :35 SEE Duration : 03

L:T:P:4-0-0 CREDITS :04

COURSE OVERVIEW : Management and organizational behavior course deals with various functions of management, roles of managers, nature and importance of management. This course focuses on factors influencing perception, personality and attitude. Course discusses theories related to leadership and motivation to lead teams towards organizational goals. Some other concepts like power, politics, culture in the organization are also a part of the course.

COURSE LEARNING OBJECTIVES (CLO) : 1. Understand theories of Management and Organizational Behavior that assist in solving

business problems 2. Understand global practices of Management and Organizational Behavior for taking better

decisions in business based on appropriate data. 3. Know different leadership styles and theories of motivation that assist to lead teams in

achieving organizational objectives. 4. Understand the significance of organizational culture and team dynamics in achieving goals

of an organization.

MODULES TEACHING

HOURS MODULE 1: Introduction to Management : Definition, Planning, Organization, Staffing, Training, and Development, Directing and Controlling, Decision-making. Organizational Behaviour: Approaches to Organizational Behaviour, Models of Organizational Behaviour, Current Trends, Challenges and Opportunities of Organizational Behaviour, Emergence of E-organization.

07

MODULE 2: Understanding and Managing Individual Behaviour: Definition of Attitude, Types of Attitude & Classification, Learning Theories, Reinforcement, Learning and Behaviour, Perceptual Process, Factors, Influencing Perception, Perception and Decision-making, Personality, Factors Influencing Personality.

07

MODULE 3: Group and Group Dynamics :Introduction, Group Characteristics & Classification, Models of Group Development, Team and Teamwork, Team Characteristics, Teams Versus Groups, Processes of Teamwork, Creating Effective Teams.

07

2

MODULE 4: Leadership, Motivation, Conflict : Leadership, Leadership Traits & Styles, Leadership Models and Theories Leadership Development, Motivation , Process of Motivation (Cycle of Motivation), Types of Motivation, Theories of Motivation, Conflict Management, Traditional Versus Modern View of Conflict: Functional and Dysfunctional Conflict, Process of Conflict, Levels of Conflict.

07

MODULE 5: Organisational Development : Nature, Importance and Limitations, Principles &

Practices, Action Research Model, General Process, OD Interventions- Types.

Organizational Culture: Characteristics, Types, Levels, Dimensions, Strong

Versus Weak Culture, Creating Organizational Culture, Organizational Culture and

Its Sustenance, Ethical Organizational Culture—Sustainability Issue, Changing

Organizational Culture, Process of Change, Resistance to Change, Managing

Resistance to Change

07

PRACTICAL COMPONENTS: Studying organizational structures of any 10 companies and classifying them

into different types of organizations which are studied in Unit 2 and

justifying why such structures are chosen by those organizations.

Preparing the leadership profiles of any 5 business leaders and studying

their leadership qualities and behaviors with respects to the trait, behavioral

and contingency theories studied.

Identifying any five job profiles and listing the various types, abilities required for those jobs and also the personality traits/attributes required for the jobs identified.

RECOMMENDED BOOKS: 1. Essentials of Management-Koontz, 8/e, McGraw Hill. 2. Management: Text and Cases-V S P Rao, Excel Books. 3. Organizational behavior, Stephen P Robbins, Timothy A. Judge, Neharika Vohra, 14th

Edition, Pearson, 2012. 4. Introduction to Organizational Behavior – Michael Butler, Jaico Publishing House.

REFERENCE BOOKS:

Masters of Management Thought – Mahanand Charati & M M Munshi, Sapna Book House,

Bangalore, 2015.

Principles and practices of Management, Kiran Nerkar, Vilas Chopde, Dreamtech Press,

2011.

Management Theory & practice – Chandan J. S, Vikas Publishing House.

Organizational Behaviour - Fred Luthans, 12/e, McGraw Hill International, 2011.

Management and Organizational Behaviour - Laurie J Mullins, Pearson education.

3

COURSE OUTCOMES (COs):

CO1 Apply the knowledge of Management and Organizational Behavior theories to solve

business problems.

CO2 Diagnose global practices of Management and Organizational Behavior for data

oriented business decisions.

CO3 Apply leadership and motivating skills to lead teams for achieving organizational

objectives.

CO4 Demonstrate Socially responsible and value based leadership by analyzing

organizational culture

4

SEMESTER – I

Course Name: Managerial Economics Course Code:20MBA12

No. of Lecture Hours/Week:03 CIE Marks: 50 No. of Tutorial / Practical Hours / Week: 00 SEE Marks : 50 Total No. of Lecture + Tutorial / Practical Hours:35 SEE Duration: 03Hrs

L: T:P:3-0-0 CREDITS: 03 COURSE OVERVIEW: Managerial Economic course will equip students with the necessary theory, techniques and the ability to apply them to enhance managerial decisions. This course uses economic theory and mathematical and statistical techniques in order to examine how a firm can make optimal managerial decisions given the constraints it faces.

COURSE LEARNING OBJECTIVES (CLO): 1. To understand the basic economic concepts, fundamental tools and theories of managerial

economics with respect to both micro and macro level economy. 2. To learn the functions of production and cost for optimization of production.

3. To understand the behavior of firm in various market structures

4. To learn the business environment and its implications on business and economy

MODULES TEACHING

HOURS

MODULE 1: Introduction to Business economics and Demand Analysis: Managerial Economics: Nature, Scope & significance, Role of Managerial Economist in decision making. Fundamental Principles of Managerial Economics: Opportunity Costs, Incremental, Time perspective, Discounting and Equi-marginal principles. Demand analysis: Law of Demand, Exceptions to law of demand, Elasticity of demand - Meaning Price, Income & cross elasticity. Uses of elasticity of demand. Demand Forecasting: Meaning and methods or techniques. (No Problems on elasticity)

07

MODULE 2: Production analysis and Market structures: Concepts, Production function: Single Variable & Two variable Function. Law of diminishing returns, Returns to scale. Costs & Revenue functions, Short run and long run cost curves, Economies and diseconomies of scale.

06

MODULE 3:

Market Structure: Features, Pricing and Output decisions under Perfect Competition,

Monopoly, Oligopoly, Monopolistic Competition

09

MODULE 4:

National Income –Concept, Measurement and uses, Inflation- Causes, measurement

06

5

and Control. Business cycles – Features, phases, causes, effects and Controlling

mechanism.

MODULE 5:

Monetary Policy, Fiscal policy and Union Budget.

07

PRACTICAL COMPONENTS :

Analyze the repercussion of banking scams on Indian economy

Identify any five industries which affected adversely by COVID-19, submit report on it.

Analyze benefits of Skill India and submit a report .

RECOMMENDED BOOKS: 1. Principles of Microeconomics with Course Mate N. Gregory Mankiw ISBN: 9789386668295,

Edition: 7th

2. Principles of Macroeconomics with Course Mate N. Gregory Mankiw ISBN: 9789386668271, Edition: 7th

3. Managerial Economics – Geethika, Ghosh & Choudhury, 2/e, McGraw Hill.2011

4. Managerial Economics R. Panneerselvam, P. Sivasankaran, P. Senthil kumar, Cengage. COURSE OUTCOMES (COs):

CO1 Apply the concepts and theories of micro and macroeconomics for the effective decision-making and functioning of business.

CO2 Analyze the implication of cost, based on appropriate data for business decisions.

CO3 Analyze different behaviors of a firm in various market structures under global, economic and legal aspects of business.

CO4 Analyze the influence of macroeconomic policies and to take social responsibility for ethical business decisions.

6

SEMESTER–I

Course Name: Financial and Management Accounting Course Code :20MBA13

No. of Lecture Hours/Week :04 CIE Marks :50 No. of Tutorial / Practical Hours / Week: 00 SEE Marks :50

Total No. of Lecture + Tutorial / Practical Hours: 35 SEE Duration :03 Hrs

L:T:P:4-0-0 CREDIT:04 COURSE OVERVIEW : This course introduces the basic concepts of accounting and finance. It comprehensively covers the fundamental concepts of financial accounting, cost accounting, management accounting. It also introduces international accounting standards covering US GAAP and IFRS. COURSE LEARNING OBJECTIVES (CLO) : 1. Describe the fundamental accounting concepts and conventions 2. Illustrate and solve the problems of final accounts of sole trading firm 3. Understand the financial statements of companies as per the provisions of Companies Act of 2013. 4. Compare and interpret the financial health of the company diagnosed through various ratios

and other tools of financial statement analysis. 5. Choose and determine the strategies in C-V-P analysis, Variance analysis and budgetary

control.

MODULES TEACHING

HOURS

MODULE 1: Overview of Business and Accounting - Introduction to Accounting, Concepts and Conventions of Accounting, Accounting Equation. (Theory and problems)

05

MODULE 2:

Depreciation Accounting, Preparation of Financial Statements of a Sole Trader.

Understanding Financial Statements of a Company as per Companies Act. (Theory and

Problems)

10

MODULE 3: Analysis and Interpretation of Financial Statements

Interpreting financial performance of the firm- Ratio analysis, Cash Flow Analysis -Interpretation of published Annual reports of selected companies. (Theory and Problems)

07

MODULE 4: Cost Accounting: An Overview-Concept, Analysis, Cost Elements: Material, Labour and Overheads, Overhead allocation (ABC analysis), Relevant costs, Preparation of cost sheet. (Theory and Problems)

08

MODULE 5: Management Accounting and C-V-P Analysis

An Overview, Budgeting, Marginal Costing Analysis and Decision Making. (Theory and

Problems)

05

7

PRACTICAL COMPONENTS:

Collecting Annual reports of the companies and analyzing the financial statements using different techniques and presenting the same in the class.

Analyzing the companies’ cash flow statements and presenting the same in the class.

Exposing the students to usage of accounting software’s (Preferably Tally). Identify the sustainability report and study the contents

RECOMMENDED BOOKS: 1. Accounting for finance and non-finance managers, Jailumar Batra and Jagannath,

Sage Publications,2018 2. Financial Accounting: A Managerial Perspective, Narayanaswamy R,6th

Edition,2017 3. Accounting for Management-Text & Cases - S.K.Bhattacharya & John Dearden,

Vikas Publishing House Pvt. Ltd, 3rd Revised Edn., 2018 4. Computerized Accounting- Neeraj Goyal, Rohit Sachdeva, Kalyani Publishers,

First Edn. 2018

REFERENCE BOOKS: Accounting for Managers- J.Made Gowda, Himalaya Publishing House, First Edn, 2007 Financial Accounting for Management- N. Ramachandran, Ram Kumar Kakani, McGraw Education

(India) Private Limited, 4th Edn., 2016 Management Accounting : Text, Problems and Cases- M Y Khan, P K Jain, Tata McGraw-Hill

Education, 7th Edition, 2007.


CO1 Classify and explain various theoretical and technical knowledge of accounting concepts and conventions and its contemporary aspects.

CO2 Apply and practice the various provisions of Companies Act 2013 in the preparation and presentation of financial statements.

CO3 Calculate and interpret the various tools and techniques of financial statement analysis.

CO4 Decide and Evaluate the various strategies in C-V-P Analysis in general and able to take cost control decisions in particular.

8

SEMESTER – I

Course Name: Business Mathematics Course Code:20MBA14

No. of Lecture Hours/Week : 03 CIE Marks: 50

No. of Tutorial/Practical Hours / Week:00 SEE Marks: 50

Total No. of Lecture+ Tutorial / Practical Hours: 35 Hrs. SEE Duration: 03 Hrs.

L:T:P : 3:0:0 CREDITS:03 COURSE OVERVIEW : This course deals with applying arithmetic to a variety of problems found in the business field, including simple and compound interest, trade discounts, probability distributions, Ratios and proportions, etc. This course helps the students to gain confidence in applying mathematical concepts and tools for business decision making.

COURSE LEARNING OBJECTIVES (CLO) : 1. Study about real world scenarios to recognize when using mathematical tools and techniques to

solve the problems in business. 2. Familiarize with identifying and applying suitable mathematical concepts and tools . 3. Clearly communicate the results for better understanding and decision making.

MODULES Teaching

Hours

MODULE 1: Theory of Equations, Percentages, Ratio and Proportion, Permutation and combination.

7

MODULE 2: Progressions : Arithmetic & Geometric, Set theory

7

MODULE 3: Matrices and Determinants, Profit and Loss, Discount, Commission, Mark up and Mark down

7

MODULE 4: Interest and Annuities, Mathematics of Partnership, Mathematics of Taxation.

7

MODULE 5: Calculus – Functions, Limits, Calculus – Differentiation.

7

RECOMMENDED BOOKS:

1. Business mathematics, Dr. Rangaraj G, Malleswari R, Rema V, Cengage Publications

2. Business Mathematics : Theory & Applications, Ane’s Students Edition, J K Sharma – 2007

3. Business Mathematics, Dinesh Khattar, Pearson Edition, Anuradha Gupta - 2011

REFERENCE BOOKS: Business Mathematics, Kashyap Trivedi, Pearson Edition, 2011


CO1 Apply the concepts and techniques of mathematics

CO2 Apply suitable mathematical tools and techniques depending on the nature of data

CO3 Interpret the analyzed data in a meaningful manner

9

SEMESTER – I

Course Name: Indian Business Environment Course Code :20MBA15

No. of Lecture Hours / Week : 03 CIE Marks : 50 No. of Tutorial / Practical Hours / Week: 00 EE Marks :50

Total No. of Lecture + Tutorial / Practical Hours: 35 Hrs. SEE Duration :04 Hrs

L:T:P : 3:0:0 CREDITS :03

COURSE OVERVIEW : This course gives inputs on various macro environmental factors related to business. This course focuses on studying the implications of political, economic, socio-cultural, technological, legal and ethical environments which play a vital role in making business decisions. COURSE LEARNING OBJECTIVES (CLO) : 1. Gain knowledge on macro environment of business to solve problems. 2. Understand the impact of macro business environment for data-driven decision making. 3. Understand the implications of important legal aspects and ethical aspects of business. 4. Aware of various opportunities available in the export market.

MODULES TEACHING

HOURS MODULE 1: Introduction, Demographic and Socio-cultural Environment : Macro business environment - Steps in Environmental Analysis –Trends in macroeconomic indicators in India – Business Environment and strategic management Demographic characteristics - Determinants of Demography – Uses of Demographic profile by Business organizations – Socio-cultural factors affecting business.

07

MODULE 2: Technological, Political and Legal Environment :Technology and development, Integrating technology with business, technology in developing countries. Indian political factors affecting business

07

MODULE 3: Economic environment and Industrialization :Primary, secondary and Tertiary sectors. LPG pros and cons, Important Initiatives by the Government towards Industrial Policy, Startups and their current state in India. Foreign Trade policy.

09

MODULE 4: Export Management: Export Process – Documentation, Banks and Financial Institutions supporting Exports, Export Schemes.

05

MODULE 5: Business Related Acts – Overview : Essential Elements of a valid contract - The Consumer Protection Act, 1986, The Competition Act, 2002, Features of Companies Act –Types of companies –MOA and AOA –Overview of Indian Ethos and Values.

07

10

PRACTICAL COMPONENTS: Case studies/Role plays related ethical issues in business with respect to Indian context. Students to collect analyze and discuss MOA, AOA & Prospectus of a company. Organize a programme on consumer awareness and consumer rights Study various export schemes offered by Govt. of India Students are expected to give a report on how the economic environment has affected the

performance of any five large Indian Business Houses. RECOMMENDED BOOKS: 1. Elements of Mercantile law, Sultan Chand publications, 34th Edition, 2014. 2. Economic Environment of Business –Misra S. K & Puri V. K. , 6/e, Himalaya publishing house,

2010. 3. Business Environment: Text and Cases - Justin Paul, 3/e, McGraw-Hill, 2011. 4. Business Environment - Fernando, 1/e, Pearson, 2011.

REFERENCE BOOKS: Principles of Macro Economics –Mankiw, 4/e, Cengage Learning,2011. Macro Economics – Andrew. B. Abel, & Ben S. Bernanke, 7/e, Pearson Education, 2011.


CO1 Apply the knowledge of macro business environment in solving business problems.

CO2 Critically analyse the macro business conditions after thorough environmental scanning

CO3 Analyze the implications of important legal and ethical aspects of business.

CO4 Discuss the process involved in export management

11

SEMESTER – I

Course Name :Information Technology & Communication Course code : 20MBA16

No. of Lecture Hours/Week :02 CIE Marks: 50 No. of Tutorial/Practical Hours/Week: 00 SEE Marks: 50

Total No. of Lecture Hours + Practical Hours :35 SEE Duration :03

L:T:P:2-0-0 CREDITS:02 COURSE OVERVIEW : This course provides insights to students about different emerging exponential technologies which would enable businesses in carrying out activities in faster and efficient way. Students get a chance to explore different emerging technologies like Artificial intelligence, Augmented reality, internet of things, etc., This course also enables the students to understand the importance and principles of successful communication in organizations. Make the students understand the role of communication in conflict resolution and business negotiations. Make students realize the importance of business communication in today’s changing landscape of organizations.

COURSE LEARNING OBJECTIVES (CLO) : 1. Identify different emerging technologies used in today’s business world. 2. Illustrate how data science acts as a tool for decision making. 3. Insights about concepts related to Artificial intelligence, augmented reality and internet of

things. 4. Understand the art of business communication required in various business situations. 5. Demonstrate significance of business communication in leading themselves and teams

towards achievement of organizational goals.

MODULES TEACHING

HOURS

MODULE 1 : Introduction to Emerging Technologies: Evolution of technologies, Role of data for Emerging technologies, Enabling devices and networks for emerging technologies (programmable devices), Human to Machine Interaction, Future trends in emerging technologies. Introduction to Data Science: Overview for Data Science, Data types and representation,

07

MODULE 2 : Artificial Intelligence(AI) and Augmented Reality (AR): Introduction to AI, Levels of AI, Types of AI, Applications of AI in Agriculture, Health, Business (Emerging market), Education, AI tools and platforms. Introduction to AR, Virtual reality, AR Vs MR, Architecture and application of AR systems.

07

MODULE 3 :

Internet of Things (IoT): Overview of IOT, History of IOT, Advantages of IOT, Challenges of IOT and IOT working, Architecture of IOT, Devices and network, Applications of IOT at Smart home, Smart grid, Smart city, Wearable devices, Smart farming, IOT tools and platforms, Sample application with hands on activity.

07

12

MODULE 4 : Organizational Communication: Decision making processes, Conflict Management processes, organizational diversity processes, changing landscape of organizations.

07

MODULE 5 : Corporate Communication, persuasive strategies in business communication, communication across functional areas, ethics in business communication.

07


Analyze used cases of artificial intelligence and augmented reality in various sectors of the India.

Explore application of internet of things concept in today’s business houses. Solve cases related to the role played by communication in conflict resolution,

negotiation and decision making Each student to give presentation of 5 minutes (this can be spread throughout the

semester) and to be evaluated by the faculty Organize a mock press conference addressing to the launch of new product by an

organization. RECOMMENDED BOOKS: 1. Operations Strategy in Action: A Guide to the Theory and Practice of Implementation, Kim

Hua Tan and Rupert Matthews, Edward Elgar Publishing limited. 2. Strategic Operations: Competing Through Capabilities, Robert H. Hayes, Gary P. Pisano,

David M. Upton. 3. Organizational Communication- Approaches and Processes, Katherine Miller, 7th edition,

Cengage learning. 4. Business Communication – Meenakshi Raman, Prakash Singh, Oxford University Press.

REFERENCE BOOKS:

Business Communication – Lesikar, Flatley, Rentz & Pande, 11/e,TMH,2010 Advanced Business Communication – Penrose, Rasberry, Myers, 5/e, Cengage Learning,2004. 2BCOM, Business Communication – A South Asian Perspective, Carol M Lehman, Debbie D

DuFrene, Mala Sinha, Cengage Learning India Pvt. Ltd. 2016. Guffey, M. E., & Loewy, D. (2010). Business communication: Process and product. Cengage

Learning. Ramachandran, K. K., Lakshmi, K. K., Karthik, K. K., & Krishna Kumar, M. (2009). Business

Communication (Skimming and Scanning). COURSE OUTCOMES (COs):

CO1 Apply knowledge of different emerging technologies required to solve business problems.

CO2 Analyze critically in selecting appropriate technology and tools for a given task in solving business problems.

CO3 Analyze and communicate effectively by applying the art of business communication in various business situations.

CO4 Apply effective business communication skills in leading themselves and teams in the achievement of organizational goals.

13

SEMESTER – I

Course Name: Business Statistics using MS Excel Course Code:20MBAL17


No. of Tutorial/Practical Hours / Week: 06 SEE Marks: 50


L:T:P: 0:0:6 CREDITS:03 COURSE OVERVIEW : Decisions made by managers are crucial to the success or failure of a business. Roles played by business managers are becoming increasingly more challenging as complexity in the business world grows. Decisions are depends on data analysis and usage of proper statistical tools. The course focus on descriptive statistics to understand the nature of data, measures to evaluate the data, correlation and regression tools for understanding the relationship, probability methods for estimating probable chances of right decisions, time series analysis for assessing the trend analysis in the market. This emphasize on enhancing student knowledge in decision making based on data analytics. COURSE LEARNING OBJECTIVES (CLO) : 1. To make the students learn about the applications of statistical tools and techniques in

decision making. 2. To enhance the knowledge on descriptive and inferential statistics. 3. To familiarize the students with analytical package of MS Excel. 4. To develop analytical skills in students in order to comprehend and practice data analysis at

different levels.

List of Exercises

1. Summarizing Data for a Categorical Variable 2. Summarizing Data for a Quantitative Variable 3. Summarizing Data for Two Variables Using Tables 4. Summarizing Data for Two Variables Using Graphical Displays 5. Data Visualization: Best Practices in Creating Effective Graphical Displays 6. Descriptive data analysis using measures of location 7. Descriptive data analysis using measures of variability 8. Comparative analysis using Boxplots 9. Covariance and Variance analysis of sample data 10. Probability distribution analysis 11. Correlation analysis and regression modeling 12. Time series analysis

RECOMMENDED BOOKS: 1. Statistics for Business & Economics, 13e, David R Anderson, Sweeney, Williams, Camm,

Cohran, Cengage Learning, ISBN -9789353502515 2. Sharma, J. K. (2007). Business statistics. Pearson Education India. 3. Fundamentals of Statistics, S.C Gupta, 6th edition, Himalaya Publishing House, 2007, ISBN,

978-81-8318-755-8. 4. BStat: A South Asian Perspective with Course Mate – Keller & Arora, Cengage Learning,

2016. 5. Excel 2016 All in one for dummies by Harvey. G , John Wiley & Sons publications

14

REFERENCE BOOKS:

Statistical Method s , Dr. S. P Gupta, Sultan Chand & sons, fourth Edition, ISBN 81-

8054298-X.

Business Statistics, G C Beri, McGraw Hill Education, 3rd Edition, 2009.

Analyzing Multivariate Data, James Lattin, Douglas Carroll and Paul Green, Thomson

Learning, 2003, ISBN0-534-34974-9 COURSE OUTCOMES (COs):

CO1 Apply the concepts and techniques of statistics

CO2 Apply suitable statistical tools and techniques depending on the nature of data

CO3 Analyse the relationship between different types of variables

CO4 Interpret the analyzed data in a meaningful manner

15

SEMESTER – I

Course Name: Soft Skills for Managers Course code : 20MBAL18

No. of Lecture Hours/Week : 00 CIE Marks: 50 No. of Tutorial/Practical Hours/Week: 04 SEE Marks: 50

Total No. of Lecture Hours + Practical Hours :35 SEE Duration :02 Hrs.

L:T:P:0-0-4 CREDITS:02 Course Overview: This course is especially helpful for students with the elicitation, critical thinking, decision making, business case analysis, communication skills, techniques, and methods to engage professionals at all levels across the enterprise. These professional soft skills can help any students to achieve career success. COURSE LEARNING OBJECTIVES (CLO): 1. To become aware of their communication skills and sensitize their potential to become

successful managers. 2. To recognize the importance of team roles, team development, and other issues in the

development and maintenance of effective teams for accomplishing the goal. 3. To understand the importance of interpersonal skills need for good working and social

relationships. 4. To become aware of step by step approach for effective decision making and problem solving.

MODULES HOURS

MODULE 1: Written Communication-Communicating with E-Mail and Memos, Uncovering the Secrets of Clear Writing, Developing Reports and Proposals, Writing for Employment and Writing Professional Letters

07

MODULE 2: Verbal Communication- Understanding the Basics of Verbal Communication, Working with Customers, Developing Professional Telephone Skills, Improving Informal Communication and Making Formal Presentations

07

MODULE 3:

Problem Solving and Decision Making -Identifying and Defining Problems,

Solving the Problem, Thinking Critically, Group Decision Making and Problem

Solving and Decision Support Tools

07

MODULE 4: Teamwork and Team Building-Working in Groups and Teams , Exploring Team Roles and Processes, Building and Developing Teams, Leading a Team and Managing Meetings

07

MODULE 5:

Professionalism -Presenting Yourself Professionally, Developing a Professional

Work Ethics, Developing Your Interpersonal Skills, Winning at Office Politics,

Planning and Managing Your Career

07

16


Story writing, Dialog writing, Activity Report Writing & Newspaper Report

Debates / Speeches, Book / Film Reviews and Picture Composition

Writing Email and business letters for Inquiry, Invitation, Thank you, Request for

permission, Sponsorship etc.

Public Speaking and Group Discussion

Management Games on team building

Individual and group exercises, role plays, situation-handling, and experience-sharing for

filling the GAP

Mayo Jar and Time Squared actives

Hand on Exercises to spark student creativity and innovation; Activities like “Innovate you”

(Poster presentation) etc.,

Mock interview

RECOMMENDED BOOKS: 1. Soft Skills for Everyone, Jeff Butterfiled, 2nd edition Cengage Learning India Pvt. Ltd.

REFERENCE BOOKS: An Introduction to Professional English and Soft Skills: Das, Cambridge University Press

India Pvt. ltd Soft Skills and Professional Communication, Francis Peter S. J, Tata McGraw Hill Education

Pvt. Ltd Soft Skills, Career Development Centre, Green Pearl Publications-2015


CO1 Apply appropriate communication skills and technique across various business settings.

CO2 Analyzing the maturity/diversity of the groups they and apply a variety of team building skills to maximize group performance.

CO3 Apply the personal and social skills to recognize the different work styles, to better understand self, to empathize and relate well to people especially in group projects.

CO4 Develop step by step approach for effective decision making and problem solving.

17

Semester II

18

SEMESTER – II

Course Name :Human Resource Management Course Code : 20MBA21 No. of Lecture Hours/Week :04 CIE Marks : 50

No. of Tutorial/Practical Hours / Week : 00 SEE Marks: 50

Total No. of Lecture+ Tutorial/Practical Hours:35

SEE Duration: 03 Hrs

L:T:P:4:0:0 CREDITS: 04 COURSE OVERVIEW: This course aims to expose students to the emerging paradigms of HRM while retaining focus on the core practices of acquisition, retention, management and development of talent, rewards and compensation, and compliance of workplace laws and regulations.

COURSE LEARNING OBJECTIVES (CLO) : 1. To enable the students to apply the knowledge and functions of human resource management to

effectively manage the human resources of the organization.

2. To make the students aware of various techniques of hiring & training practiced in the

organization.

3. To prepare students to lead themselves and others in achievement of organizational goals,

contributing effectively to team environment by effective human resource management

practices.

4. To make the students to aware of different approaches of HRM for solving the complex issues

and problems at the workplace.

MODULES TEACHING

HOURS

MODULE 1 : Human Resource Management Introduction- Human Resources Planning, Recruitment and Selection.

07

MODULE 2: Learning, Training, and Development, Competency Management, Performance Management and Appraisal.

07

MODULE 3: Compensation and Benefits, Industrial Relations.

07 MODULE 4 : HR Analytics, Human Resources Management in Small and Medium Enterprises.

07 MODULE 5 : Human Resources Management in the Service Sector, Human Resource Management and Innovation.

07


Give a case and ask the students to prepare the recruitment advertisement for a newspaper.

Expose students to standard selection tests followed in various sectors.

Exploring training and development practices.

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Exploring performance appraisal practices in various sectors.

Exploring employee separation practices.

Give a job analysis case and ask the students to prepare job description and job

specification.

Ask the students to prepare an appointment letter for the post of office manager

of a company known to you.

RECOMMENDED BOOKS: 1. Human Resources Management: A South Asian Perspective,

Denski/Griffin/Sarkar- Cengage Learning, 2012.

2. Human Resource Management – Rao V. S. P, Excel BOOKS,2010.

3. Gary Dessler, "Human Resource Management", Seventh edition, Prentice-Hall of India.

REFERENCE BOOKS: Human Resource Management - John M. Ivancevich, 10/e, McGraw-Hill.

Human Resource Management in practice - Srinivas R. Kandula, PHI,2009

Managing Human Resources - Luis R Gomez-Mejia, David B. Balkin, Robert L.

Cardy,6/e, PHI, 2010.

Venkatapathy R. & Assissi Menacheri, Industrial Relations & Labour Welfare,

Adithya Publications, CBE, 2001.

VSP Rao, Human Resource Management: Text and cases, First edition, Excel Books


CO1 Apply the basic knowledge of human resource management to effectively manage the human resources of the organization.

CO2 Apply critical and analytical abilities required in choosing right hiring, training & performance appraisal techniques to make the best utilization of the human resources.

CO3 Apply best HRM practices to effectively lead themselves and others in the achievement

of organizational goals, contributing effectively to a team environment.

CO4 Apply different approaches of HRM for solving complex issues and problems at the

workplace taking into consideration social responsiveness and business ethics.

20

SEMESTER – II

Course Name : Financial Management Course Code :20MBA22

No. of Lecture Hours / Week : 04 CIE Marks :50 No. of Tutorial / Practical Hours / Week : 00 SEE Marks :50 Total No. of Lecture + Tutorial / Practical Hours :35 SEE Duration :03 Hours

L:T:P: 4-0-0 CREDITS :04

COURSE OVERVIEW: This is an introductory course in financial management, with an emphasis on the major decisions made by the financial executive of an organization. The student studies topics in the financial management of profit-seeking organizations. A major objective is the development of analytical and decision-making skills in finance through the use of theory questions and practical problems.

COURSE LEARNING OBJECTIVES (CLO) : 1. Describe the fundamental concepts, theories of financial management, and various sources of

financing. 2. Illustrate and solve the problems relating to the time value of money. 3. Compare and interpret the role of various cost of capital with Investment decisions. 4. Choose and determine the strategies in Working capital management, capital structure decision, and

dividend decisions.

MODULES TEACHING

HOURS

MODULE 1: Financial Management – Introduction to financial management, objectives of financial management. Emerging Issues in Financial Management

04

MODULE 2: Time Value of Money – Future value of single cash flow and annuity, Present value of single cash flow, annuity and perpetuity. Simple interest & Compound interest, Capital Recovery & Loan Amortization. (Theory & Problem). Case Study on Loan amortization using MS Excel

08

MODULE 3: Cost of Capital: Basic concepts - Determination of Weighted average cost of capital (WACC) and Marginal cost of capital. (Theory & Problem). Case Study on WACC.

07

MODULE 4: Investment Decisions – Capital budgeting process, Investment evaluation techniques – Risk analysis in Capital Budgeting Case Study on replacement of capital project. (Numerical problems).

07 MODULE 5: Working Capital Management – Determination of operating cycle and cash cycle on Excel - Estimation of Working Capital requirements of a firm (Theory and Practical). Capital Structure and Dividend Decisions – Leverages, EBIT - EPS analysis. Capital structure policy. Dividend policy (Theory and Basic Illustrations) Case study on Working Capital Determination and the impact of negative working capital on profitability.

09

21

PRACTICAL COMPONENTS: • Study the different financial services offered by a bank. • Identifying the small or medium-sized companies and understanding the Investment evaluation techniques used by them. • Using the annual reports of selected companies, students can study the working capital management employed by them. Students can also compare the working capital management of companies in the same sector. • Preparation of Loan Amortization Schedule, IRR, Risk Analysis, ROI-ROE Analysis using MS Excel RECOMMENDED BOOKS: 1. Financial Management, Khan M. Y.& Jain P. K, 7/e, TMH 2. Financial Management -Prasanna Chandra, 9/e, TMH.

REFERENCE BOOKS: Financial Management, I M Pandey, 11th Edition, Vikas Publishing House. Financial Management: A Step-by-Step Approach, N. R. Parasuraman, Cengage India; 2nd edition,2018


CO1 Classify and explain various theoretical knowledge of financial concepts and various sources of financing

CO2 Apply and practice the various dimensions of the time value of money.

CO3 Calculate and interpret the various components of the cost of capital and techniques of Investment evaluation.

CO4 Decide and evaluate the long term and short-term financing decisions along with dividend distribution.

22

SEMESTER – II

Course Name: Research Methodology Course Code: 20MBA23 No. of Lecture Hours/Week : 03 CIE Marks: 50 No. of Tutorial / Practical Hours / Week : 00 SEE Marks: 50 Total No. of Lecture +Tutorial / Practical Hours : 35 SEE Duration:03Hrs

L:T:P: 3-0-0 CREDITS:03 COURSE OVERVIEW : The course will develop students’ knowledge and understanding of the role and conduct of qualitative and quantitative research methods. The course equips students with skills to review and conduct methodologically sound research as a part of their professional work. The goal of Research Methodology is to learn how research is being done, and to put that knowledge into practice emphasis lies on interpreting results and communicating those to the world at large. COURSE LEARNING OBJECTIVES (CLO) : 1. To understand the basic components of research design. 2. To Gain an insight into the applications of research methods.

3. To equip students with various research analytical tools used in business research.

4. To make students learn the necessary critical thinking skills using statistical software.

MODULES TEACHING

HOURS

MODULE 1: Business Research – Meaning, Nature of business research, applied and basic business research, scientific method, managerial values, why is business research needed, business research in 21st century, types, applications, stages in research process.

05

MODULE 2 : Business Research Design: Meaning and significance - Types: Exploratory and Conclusive Research Design. Exploratory Research: Meaning, purpose, methods- Literature search, experience survey, focus groups and comprehensive case methods. Conclusive Research Design: Descriptive Research - Meaning, Types –Cross sectional studies and longitudinal studies. Experimental Research – Introduction, Issues of Experimental validity, classification of experimental designs.

08

MODULE 3 : Sampling: Terminology, steps in sampling design, Types of Sampling - Probability Sampling & Non Probability Sampling methods, Errors in sampling, internet sampling, Sample size (theory).

05

MODULE 4: Data Collection: Primary and Secondary data: Secondary data research- sources - advantages and disadvantages. Research methods for collecting primary data- classifying survey research methods, communicating with respondents (types of interviews), Observation methods. Qualitative research tools of data collection, Questionnaire design - process.

07

23

Measurement and Scaling concepts: concept, operational definitions, Three criteria for good measurement: Reliability, validity, sensitivity. Levels of scale measurement: Nominal scale, Ordinal scale, Interval scale, Ratio scale. Attitude measurement : Likert Scale, Semantic Differential Scale, staple scale, Constant-sum scale, Graphic rating scales, Turnstone interval scale, ranking scales, sorting scale.

MODULE 5 : Data Analysis and Report Writing: Stages of data analysis - Editing, Coding, Classification, Tabulation, Validation Analysis and Interpretation. Hypothesis – Null and alternative hypotheses, process, Errors in hypotheses. Statistical analysis Bivariate, Parametric and Non-Parametric Tests- t-test, z-test, f-test, u-test, K-W Test (problems on all tests) and Multivariate Analysis (theory only) - ANOVA-one-way and two-way classification (theory only). Report writing and presentation of results: Importance of report writing, types of research report, report structure, guidelines for effective documentation.

10

PRACTICAL COMPONENTS

Students should identify research problem and collect relevant literatures using Mendeley software.

Students need to write the research design by using Exploratory and Descriptive Research methods.

Students need to prepare the questionnaire on brand awareness, effectiveness of training in public sector organization, Investors attitude towards Mutual funds in financial institutions.

Students can be encouraged to conduct Market survey and investigate consumer perception towards any FMCG and conduct the data analysis using statistical tests in MS excel, SPSS software and need to submit a small report

Students are expected to demonstrate Report writing and Presentation methods.

RECOMMENDED BOOKS: 1. Business Research Methods: A South-Asian Perspective. William G.Zikmund/Barry

J.Babin/Jon C.Carr/Atanu Adhikari/Mitch Griffin, Cengage learning 2. Business Research Methods. Donald R. Cooper, Pamela s Schindler & J K Sharma,

11th , TMH/2012 3. Business Research Methods: S.N.Murthy & U.Bhojanna. Excel Books.

REFERENCE BOOKS: Research Methodology – Ranjith kumar, Sage publications. Marketing Research- Naresh K Malhotra- 5th Edition, Pearson Education /PHI2007. Research Methodology – C.R.Kothari, VishwaPrakashan.


CO1 Illustrate various research approaches, techniques and strategies in the appropriate business situations.

CO2 Apply quantitative / qualitative research techniques to business and day to day management problems.

CO3 Develop necessary critical thinking skills in order to evaluate different research approaches in business using statistical software.

CO4 Demonstrate knowledge of data analysis, interpretation and report writing.

24

SEMESTER – II

Course Name : Operations Research Course Code:20MBA24 No. of Lecture Hours/Week :04 CIE Marks: 50

No. of Tutorial/Practical Hours / Week :00 SEE Marks: 50 Total No. of Lecture+

Tutorial / Practical Hours: 35 SEE Duration:03 Hrs

L:T:P: 4:0:0 CREDITS:04 COURSE OVERVIEW : Resources are always critical in any organization. They are unavailable in unlimited manner. There are always constraints. Operation research is helpful in the situation of such constraint of resources. Managers have to manage limited available resources in such a way that neither production nor other activities get disturbed in the business. Facility design is a fascinating area for OR. The excitement of operation research lies in the application of Quantitative techniques to real world problems.

COURSE LEARNING OBJECTIVES (CLO) : 1. To understand the mathematical tools needed to solve optimisation problems. 2. To provide knowledge on operations research techniques for effective decision making. 3. To understand the structure of OR models and enhance the skills of analyzing the business

problems. 4. To make students learn the allocation of respective OR model for optimising the solutions.

MODULES TEACHING

HOURS

MODULE 1 : Introduction to Operations Research: Definition, scope of Operations Research, characteristics, advantages and limitations. Linear programming: Structure of linear program model, Assumption, Advantages, Limitations, General mathematical model, Guidelines for formulation of linear programming model, graphical method, Duality in linear programming, Introduction to Goal Programming.

08

MODULE 2 : Transportation problem: General structure of transportation problem, methods of

finding initial basic feasible solution(NWCM,LCM & VAM), test for optimality (MODI Method),degeneracy (theory only)

Assignment problems: Introduction, General structure. Hungarian method for optimal solution. Problems on minimization & maximization. Travelling salesman problem.

07

MODULE 3 : Decision theory: Decision under uncertainty- Maxmin & Minmax, decision under Risk- Expected Value, decision tree problems. QC problem solving approach for decision making. Job Sequencing- N Jobs-two machines and N Jobs-three machines, 2jobs-M machines cases. (Theory)

06

MODULE 4 : Theory of games : Formulation of game models, Two person Zero sum games & their solution, 2 x N and M x 2 games, pure strategy games with saddle point, Mixed strategies (Graphical and algebraic methods), Limitations of game theory.

07

25

Simulation: Process of simulation, types of simulation, steps in simulation process, Monte Carlo simulation, application in Inventory, Queuing, finance, marketing and HR areas, Advantages & Disadvantages.

MODULE 5 : Project management: Project management, Network planning, PERT &CPM, Network components & precedence relationships, critical path analysis, probability in PERT analysis, theory of crashing.

08


Learn and use TORA Software for analysis of all the OR Techniques and Real life Problems

Using QC problem solving approach, a student can prepare a report in A3 sheet for decision making.

RECOMMENDED BOOKS: 1. Quantitative Techniques in management, N D Vohra, McGraw Hill. 2. Operation Research: An Introduction , H.A. Taha , Pearson Publication 3. Operation Research , J K Sharma, McMillan Publications

REFERENCE BOOKS: S. Kalavathi (2013), operation Research. Vikas Publications. 4th edition.


CO1 Explain the fundamentals, characteristics and phases of Operations Research tools needed to solve optimisation problems.

CO2 Analyze the operations research techniques for effective decision making.

CO3 Demonstrate the skills of analyzing business problems using different OR models

CO4 Apply the appropriate quantitative techniques to get feasible and optimal solutions for enhancing efficiency.

26

SEMESTER – II

Course Name: Marketing Management Course Code: 20MBA25 No. of Lecture Hours/Week: 04 CIE Marks: 50 No. of Tutorial/Practical Hours/Week: 00 SEE Marks: 50 Total No. of Lecture Hours + Practical Hours :35 SEE Duration :03

L:T:P : 4:0:0 CREDITS: 04 COURSE OVERVIEW: This course enables the students to identify the market opportunities and develop an appropriate strategy for identifying the new customers and retaining the existing customers by building profitable relationship through delivering superior customer value. This course also emphasizes advancement of current practices in the industry like digital marketing along with the conventional practices.

COURSE LEARNING OBJECTIVES (CLO): 1. To make the students learn about the fundamental concepts of marketing and the environment

in which marketing system operates. 2. To understand the relevance of consumer buying behavior and describe the major bases for

segmenting the market, target marketing and positioning the market. 3. To know about the conceptual framework, covering the basic elements of the marketing mix. 4. To equip the students with relevant marketing activities and its strategies for achieving the

overall marketing goals.

MODULES TEACHING

HOURS

MODULE 1: Introduction to Marketing: Overview of marketing, The marketing environment, Ethics and social responsibilities, Strategic planning for competitive advantage.

05

MODULE 2: Analyzing Consumer Behavior and marketing opportunities: Understanding consumer Behavior, Consumer decision making, Segmentation, Targeting and Positioning, Marketing Research.

08

MODULE 3: Product, Brands and Brand Equity, Services Marketing: Product concepts, Developing and managing products, Brand positioning, building brand equity.

06

MODULE 4: Pricing and physical distribution decisions: Pricing concepts, Adapting and setting the right price, Channel management decision, Retailing, Supply chain Management, E-commerce marketing process.

07

MODULE 5: Integrated Marketing Communications (IMC): Role of communication, Advertising, Public Relation/Publicity, Direct Marketing, Database Marketing, Customer Relationship Management (CRM), Social Media Marketing.

09

27

Practical Components : Marketing assignments, games and quiz for Students Conducting a survey regarding Consumer Behavior Study Packaging strategies used by FMCG companies. A study on physical distribution strategies used by different companies such as automobile,

cosmetic, FMCG, etc., and report writing. Effectively using their skill in creating and enacting a commercial on brand communication. RECOMMENDED BOOKS : 1. Marketing Management: A South Asian Perspective – Kotler, Keller, Koshy & Jha,

13/e, Pearson Education, 2012 2. You Can Sell: Results are Rewarded, Efforts Aren't –Shiv Kera, Bloomsburry

Publishing,2018 3. MKTG Principles of Marketing – Lamb/Hair/Sharma/MCDaniel, 1/e, Cengage, 2016, 4. Case studies in Marketing: The Indian Context – R. Srinivasan, 7/e, PHI, 2018 REFERENCE BOOKS: Marketing Management, Tapan Panda, 2/e, Excel Publication. Marketing Management, Arun Kumar & Meenakshi N, 2/e, Vikas, 2012. Marketing in India: Text and Cases- Neelamegham S, 4/e, Vikas,2012.

COURSE OUTCOMES:

CO1 Apply the basic theoretical concepts and environmental factors influencing or impacting marketing activities through well-planned marketing strategies.

CO2 Analyze the buying behavior of the consumers and critically formulate effective marketing strategies.

CO3 Apply the effective conceptual framework of marketing mix to achieve the marketing goals.

CO4 Analyze the marketing challenges and plan for an effective marketing through a right market driven strategy.

28

SEMESTER – II

Course Name : Entrepreneurial Management Course Code: 20MBA26

No. of Lecture Hours/Week :03 CIE Marks: 50 No. of Tutorial / Practical Hours / Week : 00 SEE Marks : 50 Total No. of Lecture + Tutorial / Practical Hours: 35 SEE Duration:03Hrs

L:T:P:3-0-0 CREDITS: 03 COURSE OVERVIEW : Entrepreneurial management will provide a framework for aspiring entrepreneurs to tackle all the facets of small business or business venture. It also helps the students to build the right set of skills required for successfully grow and maintain a profitable business enterprise.

COURSE LEARNING OBJECTIVES (CLO) : 1. To equip with knowledge and practices for successful entrepreneurial ventures. 2. To impart basic entrepreneurial functions to lead and direct the business effectively and

efficiently. 3. To provide insights to students on global entrepreneurship opportunities, sources of funding

and Financial Institutions supporting entrepreneurs. 4. To impart the skills required for socially responsive and ethical entrepreneurs.

MODULES TEACHING

HOURS

MODULE 1:

An Introduction to Enterprise and Entrepreneurship, Evolution, entrepreneurial

mind-set and entrepreneurship in practice. Practicing Creativity, Understanding

and Doing Innovation, Making Entrepreneurial Decisions with Effectual Thinking,

Entrepreneurship Vs. Intrapreneurship.

07

MODULE 2:

Enterprise Design: Customer Research, Applying Jobs-to-be-Done for Framing

Problems, Designing New Value Propositions, Testing Value Propositions with

Lean Start-up

07

MODULE 3:

Developing an effective business plan: need for the sustainable business plan,

structure, benefits of business plan and presenting the business plan.

07

MODULE 4: Entrepreneurial Finance- sources, debt, equity and venture capital. Measuring performance-dimension and measuring financial performance.

07

MODULE 5: Start-up enterprise Management : Pitching to Potential Investors, Sales and Sales Management, Ethics and Professional Practice, Implementation and Operations Management

07

29

PRACTICAL COMPONENTS : • Make a business plan for your intended business - talk to bankers to find out what they look

for in a business plan - modify accordingly and present it in the class. • Analyze the performance of listed family firms. How is their performance compared to the

performance of other firms? Does a family firm successfully manage to create wealth for non-family investors?

• Interview a local entrepreneur to find out his/her major motivations to start a business - which of the skills and characteristics do you find in the entrepreneur?

• Study a local for-profit business and try to list out the positive social impacts of the business. • Analyze the opportunities of business prevailing in rural India and prepare a report of it.

Study government initiatives to enhance start up in India and present in group. RECOMMENDED BOOKS: 1. Entrepreneurship in developing economies, Ali J Ahmed, Punita Bhatt and lain Acton,2019 2. Entrepreneurship- Donald F. Kuratko and Richard M. Hodgetts, South-Western-2012 3. The Dynamics of Entrepreneurial Development and Management-Vasant Desai, Himalaya

Publishing House-2010 4. Entrepreneurship and legal issues in business-Vijayashree L, Sage Publication-2020 5. Entrepreneurship Development- Gupta S.L., Arun Mittal, International Book House-2012.

6. Management and Entrepreneurship Development- Sudha G. S, Indus Valley Publication, 2009. COURSE OUTCOMES (COs):

CO1 Apply the knowledge of entrepreneurial management concepts and practices to solve business problems.

CO2 Apply appropriate entrepreneurial functions to lead and direct team for effective and efficient business.

CO3 Analyze entrepreneurial global opportunities using the available resources and data for a successful startup.

CO4 Demonstrate skills required by entrepreneurs to be socially responsive and ethical.

30

SEMESTER - II

Course : Business Application Software Lab Course Code:20MBAL27 No. of Lecture Hours/Week:00 CIE Marks: 50 No. of Tutorial /Practical Hours/Week :04 SEE Marks: 50

Total No. of Lecture Hrs. +Tutorial/Practical Hours: 35

SEE Duration: 02 Hrs

L:T:P:0:0:4 CREDITS: 02 COURSE OVERVIEW : The course aims at imparting the necessary knowledge and skills on various MS office and Web application tools which facilitate the data preparation, presentation, analysis and decision making in an effective manner. The syllabus comprises of lab exercises using web based application tools such as Google forms, type forms, tools and shortcuts for collecting data from internet resources , documentation and reporting using word processing tools, data analysis and presentation using MS Excel, making effective presentations using MS power point . COURSE LEARNING OBJECTIVES (CLO) :

1. Demonstrate proper file management techniques to manipulate electronic files and folders in local, network, and online environments.

2. Create business documents with word processing software using spelling, grammar check and other formatting options.

3. Create business documents and analyze data with spreadsheet software.

4. Prepare effective presentations to communicate meaningful conclusions. LIST OF EXERCISES

1. Organizing files and folders with Windows 10 2. Preparing business related letters using Mail Merge 3. Preparing an advertisement using MS Word 4. Preparation of Annual report Summary of a company 5. Creating customer order report 6. Designing a sales report (format workbook text and data) 7. Summarizing data with formulas and functions – Creating a fitness tracker 8. Analyzing and charting financial data- Presenting data for a business plan 9. Working with Excel tables –Pivot tables and charts – Tracking cash receipts 10. Managing multiple worksheets and workbooks- Summarizing the recycling data 11. Developing an excel application- Creating a receipt 12. Data preparation, presentation and Analysis using MS Excel 13. Calculating employee compensation and benefits 14. Preparing and collecting data using Google forms 15. Creation of Macros using MS Excel 16. Effective presentation of data and reports using MS power point

31

RECOMMENDED BOOKS: 1. Information Technology for Management: Transforming Organizations in the Digital

Economy (7 Edition), Efraim Turban, Linda Volonino. (2012) India Wiley References

2. Computers Today (1st Edition), Basandra SK. (1999), New Delhi, Galgotia,

3. New Perspectives on Microsoft Excel 2013, Comprehensive Enhanced Edition by Roy

Ageloff, Patrick Carey, June Jamrich Parsons, Dan Oja, Carol DesJardins.

REFERENCE BOOKS: Information Technology: Inside and outside (1st Edition), Cyganski. New Delhi, Pearson,

2000.

Essentials of modern business statistics with Microsoft Excel, Anderson, D. R., Sweeney,

D. J., & Williams, T. A. (2011). Cengage Learning.

Business Analysis with Microsoft Excel, Carlberg, C. (2002), Pearson Education India.

Analyzing Business Data with Excel: Forecasting, Statistics, and Data Management,

Knight, G. (2006), O’Reilly Media, Inc..

COURSE OUTCOMES (COs): CO1 To apply the features in MS Word to effectively prepare reports and draft letters

CO2 To demonstrate the knowledge of using internet for data collection

CO3 To analyze the data using various features in MS Excel

CO4 To make effective presentations using MS power point

32

SEMESTER – II

Course Name : Leadership & Team Building Course Code:20MBA28

No. of Lecture Hours/Week :00 CIE Marks: 50 No. of Tutorial / Practical Hours / Week : 02 SEE Marks : NA Total No. of Lecture + Tutorial / Practical Hours: 35 SEE Duration: NA

L:T:P: 0-0-2 CREDITS: 0 COURSE OVERVIEW : Student leadership development is an increasingly important part of the higher education experience. When students graduate, they’ll be expected to be self-aware, skilled collaborators who are effective individual contributors with the potential to lead teams, departments, and eventually entire organizations. Outbound student leadership development programs enhance what students learn in the classroom by giving them powerful tools for personal and professional success. Outbound Leadership development helps students strengthen their communication and collaboration skills, develop resilience, become more adaptable, and prepare for a world in which they will be expected to be agile and innovative.

COURSE LEARNING OBJECTIVES (CLO) : 1. Helps individuals understand themselves better, identify strengths and weaknesses and see

how they can make an impact.

2. Places demands on individuals that push them to learn and grow.

3. Nurtures growth that includes emotional support, skill development, access to resources and

services in a social context .

Three key areas for student evaluation: 1. Leading self: Self Aware, accountable, resilient, having integrity

2. Leading with Others: Collaborative, communicative, active listener, considerate, respectful,

and accepting.

3. Being Agile: Visionary, motivating, encouraging


CO1 Graduates will demonstrate the competency of agreement with overall goals, aims and

mission (Direction).

CO2 Demonstrate the ability of organizing, coordination and integration of resources, work and

knowledge in service of shared direction (Alignment).

CO3 Demonstrate the willingness to subsume personal interest in favor of the interests of the group

and the group’s goals.

33

Semester III

34

SEMESTER–III

Course Name: Strategic Management Course Code : 20MBA31

No. of Lecture Hours / Week : 04 CIE Marks : 50 No. of Tutorial / Practical Hours / Week

: 00 SEE Marks : 50

Total No. of Lecture + Tutorial / Practical Hours

:35 SEE Duration : 03 Hrs

L:T:P : 4:0:0 CREDITS : 04 COURSE OVERVIEW : The course provides the students with a general overview of the planning process of business strategies. The topics include concepts of corporate strategy, decision making process, formulation of strategy, implementation and evaluation of strategy. The objective of this course is to provide insight to core concepts of strategic management, evaluate different business strategies and strategic models. COURSE LEARNING OBJECTIVES (CLO) :

1. Gain knowledge of strategic management theories and concepts to solve business problems.

2. Understand the influence of different forces and environmental factors impacting on strategic decision making in any business.

3. Know about strategic leaders’ role in formulating, implementing and controlling strategies towards improving organizational performance.

4. Understand how competitors frame strategies at global level and its impact on stakeholders of the company.

MODULES TEACHING

HOURS MODULE 1: Meaning and Nature of Strategic Management: The Competitive Landscape: The Global Economy, Technology and Technological Changes, The Resource-Based Model of Above-Average Returns, Vision and Mission, Stakeholders, The Strategic Management Process.

05

MODULE 2: Analyzing a Company’s Internal and External Environment Analyzing the Internal Organization - Resources, Capabilities, and Core Competencies, Building Core Competencies, Strengths, Weaknesses, and Strategic Decisions. Analyzing the External Environmental Industry Environment Analysis, Interpreting Industry analyzes, Strategic Groups, Competitor Analysis and Ethical Considerations

08

MODULE 3: Strategy Formulation Business-Level Strategies – Purpose, roles, Diversification, Merger and Acquisition Strategies, Restructuring, International Strategies, Choice of International Entry Mode, Strategic Competitiveness Outcomes, The Challenge of International Strategies.

08

35

MODULE 4: Strategy Implementation Transaction cost economics - Strategic alliances, managing strategic partnerships, strategic networks, BCG and GE 9 cell matrix. Strategy and Innovation –Implementing the Innovation through Cooperative Strategies, Implementing Business level, corporate level and international level cooperative strategy, Creating Value through Strategic Entrepreneurship.

10

MODULE 5: Strategic Control Organizational Structure and Controls, Evolutionary Patterns of Strategy and Organizational Structure, Relationships between Strategy and Structure.

04

PRACTICAL COMPONENTS : • Analyzing the Mission and Vision statements of selected Indian companies. • Applying Michael Porter’s model to an industry (Retail, Telecom, Infrastructure,

FMCG, Insurance, Banking etc(Industry Note to be submitted) • Internal Analysis & Strategies of a listed company in the form of the report to be

submitted. • Pick a company that has performed very badly compared to its competitors. Collect

information on why the company failed. What were the issues in strategy and execution that were responsible for the company’s failure in the market; analyze the internal and external factors?

• Map out GE 9-cell matrix and BCG matrix for some companies and compare them. • Conduct SWOT analysis of companies around your campus. • Report with thorough analysis why brands like Nokia, Tata Nano, Kodak could not

sustain in the market • Prepare a report on strategies used by Mumbai Dabbawala, OYO rooms, APPLE, Google

to sustain in the market RECOMMENDED BOOKS: 1. Strategy: Theory and Practice, Stewart R Clegg, Jochen Schweitzer, Andrea, 3e, Sage. 2. Strategic Management- Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson, 12e,

Cengage Learning 3. Crafting and Executing Strategy, Arthur A. Thompson Jr., AJ Strickland III, John E Gamble,

18/e, Tata McGraw Hill, 2012. 4. Strategic Management - Analysis, Implementation, Control, Nag A, 1/e, Vikas, 2011. REFERENCE BOOKS:

Strategic Management: Concepts and Cases, David R, 14/e, PHI. Strategic Management: Building and Sustaining Competitive Advantage, Robert A. Pitts

& David Lei, 4/e, Cengage Learning. Competitive Advantage, Michael E Porter, Free Press NY


CO1 Apply the knowledge of strategic management theories and concepts to solve business problems.

CO2 Critically analyze the influence of different forces and environments on strategic decision making in any business.

CO3 Analyze the importance of formulating, implementing and controlling of strategies to lead themselves and teams towards achievements of organizational goals.

CO4 Analyze strategies framed by competitors globally and communicate the same to the stakeholders of the company for sustainable development.

36

AUTONOMOUS SYLLABUS (2020-21)

BANKING AND INSURANCE SPECIALISATION

III SEMESTER – List of Subjects

Sl.no. Course Code Course Name

1 20MBABI31 Indian Banking and Financial Services

2 20MBABI32 Banking Lending Policies and procedures

3 20MBABI33 Banking Regulation and Law

4 20MBABI34 Principles and Practice of Life Insurance

37

SEMESTER – III

Course : Indian Banking and Financial services Course Code : 20MBABI31

No. of Lecture Hours / Week : 04 CIE Marks:50 No. of Tutorial / Practical Hours / Week: 0 SEE Marks:50 Total No. of Lecture + Tutorial / Practical Hours:35

SEE Duration:03

L:T:P: 4:0:0 CREDITS :04 COURSE OVERVIEW :

This course provides knowledge about the fundamentals of Indian banking system.

Students examine the principles of banking transactions and the various services of a bank.

Topics include history of banking, Negotiable instruments, Retail banking product,

customer services and Forex services offered by banks. It also provides insight on the

function of the Reverse Bank.

COURSE LEARNING OBJECTIVES (CLO):

1. To acquaint students with Indian banking and financial system, its practices and to provide basic framework to solve in an integrated manner the problems of organizations.

2. To discuss the banking system and structure in India 3. To understand the nature of banker- customer relationship. 4. To comprehend the technological up gradation and application in banking

MODULES

HOURS

MODULE 1: Indian Financial System - An Overview: Overview of Financial System, Components of the Financial System: Institutions, Markets and Services; Financial System and Economic Development, Kinds of Finance – Rudimentary Finance, Direct and Indirect Finance.

07

MODULE 2: Overview of Banking and Structure of Banking in India : Evolution of

Indian Banks-Types of banks –Public Sector, Regional Banks, Private Sector

Banks, Commercial banking: Structure, Functions - Role of commercial banks

in socio economic development, Services rendered. Credit Creation and

Deployment of Funds.

07

MODULE 3: Role and Functions of Reserve Bank of India – Monetary Authority, Supervisor of the Financial System, Issuer of Currency, Manager of Foreign Exchange, Banker to the Government, Payment Systems, Bankers' Bank, Developmental Role.

Banks in India - Role and Functions, Changing Role of Banks, Banker - Customer Relationship, Types of Customers and Mode of Operations.

07

MODULE 4: Negotiable Instruments: Definition & Characteristics of Cheque-Bills of Exchange & Promissory Notes-Crossings-Endorsements -Collection and

09

38

payment of Cheques-Liabilities of Parties. Retail Banking Products – Home Loans, Auto / Vehicle Loans, Educational Loans, Credit / Debit Cards - Credit Vs Debit Cards, Eligibility, Purpose, Amounts, Margin, Security, Process of using the cards, Billing Cycle, Credit Points, Other Products / Remittances / Funds Transfer.

Retail Banking Products -Loan types of deposits, loan, types of loan. Loan - Eligibility, Purpose, Amounts, Margin, Security, Disbursement, Moratorium, Prepayment issues, Repayments / Collection

MODULE 5: Foreign Exchange Business of Banks- Forex services, Foreign Bank Guarantee, Foreign Letter of Credit, Import Finance. Bank assurance, Mutual Funds and its types, Recent Trends in Banking Regulation

05

Question paper: 100 % Theory

PRACTICAL COMPONENTS : 1. Visit the Websites of Five Different Commercial Banks

(Three Public Sector and Two Private Sector Banks) offering Retail Banking Products.

Get details of the various Retail Banking Products offered by them. 2. Prepare a Comprehensive Report for each of these Banks Covering the following

Retail Banking products (one Asset Product and one Liability Product) best suited for people in different stages of life cycle.

Five client categories to be selected: A young executive who has just joined the job after studies. A young housewife with 1 small child. A middle-aged middle level Senior Executive in a Private Firm having two

school going children and dependent parents. An elderly lady staying alone with no dependents, and A member of the armed forces in mid 30s.

Based on the data above mentioned data in the above, justify selections for each of them.

List the documents to be submitted by the customers for applying for each product. You can obtain sample forms from any of the banks as you think appropriate.

Explain the operational details for each of the products. RECOMMENDED BOOKS:

1. Financial Markets and Institutions, Bhole, L M (2001), Tata Mcgraw Hill, Delhi. 2. Management of Indian Financial Institutions, Srivastava, R M (2010), Himalaya

Publishing House, Mumbai. 3. Indian Financial System, Khan, M Y (2011), Tata Mcgraw Hill, Delhi. 4. Banking: Law and Practice in India, Tennan, M L (2005), India Law House, New Delhi. 5. Indian Banking-Nature and Problems, Desai, Vasantha (2014), Himalaya Publishing.

Reference Book: Rural Banking, National Institute of Bank Management, Pai, Panandikar & Mehra, N C

(2012), Pune. Banking in the New Millenium, New Century Publications, Guruswamy, S (2010), New

Delhi

39

Banking Sector Reforms in India, New Century Publications, Uppal, R K & Kaur, Rimpi (2014), New Delhi

Transformation in Indian Banks-Search for better tomorrow, Uppal RK & Pooja (2015), Sarup Book Publisher Private Ltd., New Delhi

New Dimensions of Bank Management, Skylark Publications, Mehrotra, Shyam Ji (2011),

New Delhi.

COURSE OUTCOMES :

CO1 Apply the concepts of structure, functions, services, products of Indian banking system to solve the business problems.

CO2 Determine the most suitable financial service based economic, legal requirement of the business firm.

CO3 Apply the knowledge in suggesting the best available services based on the customer profiles and needs.

CO4 Critically apply understanding of negotiable instruments and foreign bank functions in the context of Business Operations

40

SEMESTER – III

Course : Banking Lending Policies and Procedures Code :20MBABI32

No. of Lecture Hours/Week :04 CIE Marks :50 No. of Tutorial / Practical Hours / Week : 0 SEE Marks : 50

Total No. of Lecture + Tutorial / Practical Hours : 35 SEE Duration : 03 Hrs L:T:P :4-0-0 CREDIT:04 COURSE OVERVIEW: This course aims to give knowledge about Banking lending policies and procedures with respect to credit management credit policy & procedure evaluating criteria & various loans and advances provided by the banks and non-banking financial services. COURSE LEARNING OBJECTIVES (CLO) :

1. To provide an overview of the sound lending decisions by a bank. 2. To explain the process of evaluation of the loan proposal. 3. To provide an insight into the different types of loans. 4. To describe the aspects of NPA management.

MODULES HOURS

MODULE 1: Credit management in banks-Screening of applications Appraisal of credit-Sanction limit- Post sanction compliance – Monitoring supervision –Review- Government regulation of credit -Prudential norms.

07

MODULE 2: Over view of credit policy and loan characteristics-The credit process –Characteristics of different types of loans- Evaluating commercial loan requests – Financial statement analysis- Cash flow analysis- Projections Management of the firm and other factors –Feasibility study – Fundamental credit issues - Credit analysis-Different types of borrowers – Balance sheet analysis for lending – Forms of advances secured and unsecured advances- Short term and long term advances.

07

MODULE 3: Loan and advances against pledge- Hypothecation- Mortgage – Lien- Agricultural finances and Retail lending- Crop loans- Crop insurance schemes- Dairy- Sericulture- Poultry- Animal husbandry – Horticulture – Gobar gas – Kissan credit cards – NABARD initiatives – Lead bank schemes – Retail banking advances – Concept – Retail banking products – Consumer credit financing

07

MODULE 4: Financing to small scale industries and large scale industries- Term lending- Syndicated loan system- Role of development banks in industrial finance- Working capital finance- Turnover method – Modified version of MPBF – Cash budget approach- Long term finance-Project financing

07

MODULE 5: NPA management – Introduction- Identification of NPAs- Asset classification- Prudential norms- Capital adequacy – International Banking Regulation-Basel II – asset classification provisioning – effect of NPA on profitability - Assessment procedure- Pre-sanction appraisal – Post sanction supervision- Monitoring systems for existing and likely NPAs- Tools to manage NPAs –Compromise scheme, Lok Adalats, Debt Recovery Tribunals.

07

41


Students can visit a bank and study the lending and loan appraisal system relating to Agricultural loan, consumer financing etc.

Students can study the NPA status of leading two PSU banks and two private banks. RECOMMENDED BOOKS:

1. Strategic Credit Management in Banks, Popli.G.S. and Puri S. K. , PHI, 2013 2. Banking Theory and Practice - Shekar and Shekar, 19th Edition, Vikas Publishing House, 2009. 3. Bank Management - W. Koch Scott, Timothy, Cengage Learning, New Delhi. 4. Commercial Banking -Benton Gup & James Kolari, 3rd Edition, Wiley India, 2010. 5. Indian Financial System, Bharati V. Pathak, 3rd Edition, Pearson, 2012. 6. Bank Credit Management, G. Viajayaragavan, Himalaya Publishing House, 2009.

REFERENCE BOOKS: Industrial Finance - Vishwanathan R, Macmillan, New Delhi. Banking and Financial System - Prasad K, Nirmala and Chandradas. Himalaya Publishing House,

Mumbai. Managing Banking Risks - Cade, Eddic, Woodhead Publishers, England.


CO1 Describe the overview of credit management in banks.

CO2 Analyse necessary data/information to evaluate commercial loans

CO3 Describe the process of availing loans against various forms of assets

CO4 Write about the various forms of agricultural facilities available and retail lending

42

SEMESTER – III

Course: Banking Regulation and Law Code : 20MBABI33 No. of Lecture Hours / Week : 03 CIE Marks :50 No. of Tutorial / Practical Hours / Week : 0 SEE Marks :50 Total No. of Lecture + Tutorial / Practical Hours : 35 SEE Duration :03 Hrs L:T:P :3-0-0 CREDITS :03 COURSE OVERVIEW: Banking regulation and law deals with related legal and regulatory aspects that has a bearing on Banking Operations and are woven in to the units/chapters to make their relevance easily understandable. Banking and Business laws in so far as they relate to day to day banking operations will also be covered at appropriate places. COURSE LEARNING OBJECTIVES (CLO) :

1. Understand the features of Indian banking operations.

2. Appreciate the role of banks and their regulatory and compliance requirement.

3. To know about the legal aspects of banking operations and the precautions taken by banks.

4. Know about the provisions of different laws assist banks to handle their operations.

MODULES HOURS MODULE 1: Opening of new banks and branch licensing – Constitution of board of directors and their rights – Banks shareholders and their rights – CRR/SLR concepts – Cash/currency management – winding up – amalgamation and mergers – powers to control advances – selective credit control – monetary and credit policy – Audit and Inspection – disclosure of accounts and balance sheets – submission of returns to RBI.

08

MODULE 2: Legal aspects of banking operations: Case laws on responsibility of paying /collecting banker Indemnities/guarantees-rights-laws relating to bill finance, Deferred Payments – Laws relating to securities – valuation of securities – modes of charging securities,

06

MODULE 3: Banking Related Laws: Law of limitation, Provisions of Bankers, Book Evidence Act Special features of Recovery of Debts Due to Banks and Financial Institutions Act 1993, TDS, Banking Cash Transaction tax Service Tax, Asset Reconstruction Companies, The Securitization and Reconstruction of Financial Asset.

07

MODULE 4: Commercial Laws with reference to banking operations: Indian Contract Act, 1872 (Indemnity, Guarantee, Bailment, Pledge and Agency) The Sale of Goods Act, 1930 (Sale and Agreement to Sell, Definitions, Conditions and Warranties, Express and Implied, Right of unpaid Seller)

08

MODULE 5: Foreign Exchange Management Act, 1999, Transfer of Property Act, 1882. The Right to Information Act, 2005, Information Technology Act, 2000

06

PRACTICAL COMPONENTS : Visit a bank and submit a report on operation of bank. Students should present on Indian contract act, covering all the content of agreement.

43

RECOMMENDED BOOKS: 1. Banking Law and practice,M L Tannan- Indian Law House-Vol-2, 2000 2. Seth’s Banking Law, A B Srivastava and K Elumalai-Law publisher India, 2008 3. Banking and Finance - Theory, Law and Practice-Clifford Gomez-PHI2-2011

REFERENCE BOOKS: Banking Law and Practice-R K Gupta-Modern Law publication,2004. The Law and Practice of Banking-J M Holden-Universal Law Publication.

COURSE OUTCOMES (COs): CO1 Analyze the regulatory and compliance requirement for Indian banks.

CO2 Apply the in-depth knowledge of various legal and provisions affecting bankers.

CO3 Demonstrate the various legal and ethical frame work of banking instruments.

CO4 Identify the different law assisting banks to operate ethically and socially

responsible.

44

SEMESTER – III

Course Name : Principles and Practice of Life Insurance Course Code : 20MBABI34

No. of Lecture Hours / Week : 03 CIE Marks :50

No. of Tutorial / Practical Hours / Week : 0 SEE Marks :50

Total No. of Lecture + Tutorial / Practical Hours :35 SEE Duration :03 Hours

L:T:P : 3-0-0 CREDITS :03

COURSE OVERVIEW: The course aims to provide an overview of life insurance management. The focus is twofold: (1) to provide a broad view of the different topics needed for life insurance management and (2) to provide the necessary tools and techniques to concretely apply them in practice. This course covers the basic principles of life insurance and working life insurance organizations. This course explains various life insurance plans offered and describes what are the measures to be considered while claiming the policy. It elucidates the role of underwriter, functions, principles of Underwriting, and a brief idea on financial planning and taxation. COURSE LEARNING OBJECTIVES (CLO) :

1. Study in detail the Life Insurance Market in India. 2. Discuss the issues related to risk management of life insurance. 3. Solve problems on Premium calculation and Settlement of claims. 4. Understand the importance of Underwriting and tax implications on life insurance.

MODULES TEACHING

HOURS

MODULE 1: Principles of Insurance: Meaning of Life Insurance, Life Insurance – First Premium, Renewal, Mode, Limited Payment, Policies, Single-Premium, Convertible, Days of Grace, Lapse, Paid Up Policy, Revival, Deferment Period Etc.

06

MODULE 2: Life Insurance Organization: Introduction, Organizing, The Indian Context, Appointment of Agent and Functions - Trends in Life Insurance, What Is Premium, Risk, Net, and Pure Premium, Premium Calculation -Actuarial Valuation, Bonus, Simple Reversionary Bonus, Compound Reversionary Bonus, Interim Bonus.

08

MODULE 3: Plans of Life Insurance: Types of Life Insurance Policies, Term Life Insurance, Whole Life insurance and Endowment Life. Insurance, Unit Linked Policies with or without Profit Policies, Customer Evaluation, Policy Evaluation, Cost and Benefit, Group and Pension Insurance Policies, Super Annuation schemes.

06

MODULE 4: Policy Claims: Computation of Premiums and Settlement of claims, Including Rebates, Mode of Rebates, Large sum assured Rebates, Premium Loading, Rider Premiums, Computation of Benefits, Surrender value, Paid-up value. Settlement of claims: Intimation procedure, documents, and settlement procedures.

09

45

MODULE 5: Underwriting: The need for underwriting, Guiding principles of Underwriting, Factors affecting, Insurability, Methods of Life Classification, Laws affecting Underwriting. Financial Planning and Taxation

06

RECOMMENDED BOOKS: 1. Kanika Mishra, Fundamentals of Life Insurance: Theories and Applications, Prentice-Hall of

India, New Delhi.

2. K.C. Mishra and C.S. Kumar, Life Insurance: Principles and Practice, Cengage Learning, New

Delhi.

REFERENCE BOOKS: Life Insurance Risk Management Essentials - Koller, Michael

Risk and Insurance - Asmussen, Soren, Steffensen, Mogens COURSE OUTCOMES (COs):

CO1 Understand and Explain various theoretical knowledge of the Life Insurance Market in India.

CO2 Interpret the issues related to risk management of life insurance and understand life insurance organization

CO3 Apply and calculate premiums and policy values of life insurance products.

CO4 Evaluate the role of Underwriting, financial planning and tax implications on life insurance

46


FINANCE SPECIALISATION




2 20MBAFM32 Taxation Management

3 20MBAFM33 Banking and Financial Services

4 20MBAFM34 Risk Management and Insurance

47

III Semester

Course Name: Investment Management Course Code: 20MBAFM31

No. of Lecture Hours/Week :04 CIE Marks: 50 No. of Tutorial/Practical Hours / Week:00 SEE Marks: 50 Total No. of Lecture +Tutorial/Practical Hours : 35 Hrs SEE Duration: 03 Hrs. L: T:P : 4:0:0 CREDITS : 4 COURSE OVERVIEW: Securities markets play an extremely important role in promoting and sustaining the growth of an economy. It plays a critical role in mobilizing savings for investment in productive assets, with a view to enhancing a country’s long-term growth prospects. It acts as a major catalyst in transforming the economy into a more efficient, innovative and competitive marketplace. In this regard, the course imparts basic knowledge on stock markets, investments, valuation and portfolio theories which are essential for making investment decisions.

COURSE LEARNING OBJECTIVES (CLO): 1. Understand the concept of investments in individual securities and portfolios. 2. Examine the risk, return, Intrinsic value and performance of individual securities

and portfolio. 3. Examine the impact of micro and macroeconomic conditions on investment in

individual securities and portfolio.

MODULES HOURS

MODULE 1: Investment: Attributes, Economic vs. Financial Investment, Investment and speculation, Features of a good investment, Investment Process. Financial Instruments: Money Market Instruments, Capital Market Instruments, Derivatives. Securities Market: Primary Market, Secondary Market. Stock Market Indicators- Types of stock market Indices, Indices of Indian Stock Exchanges (only Theory).

5

MODULE 2: Risk and Return Concepts: Concept of Risk, Types of Risk- Systematic risk, Unsystematic risk, Calculation of Risk and returns individual security, Portfolio Risk and Return (Theory & Problems).

Problems using MS Excel only – No problems from this unit to be

covered for semester end exam.

7

MODULE 3:

Valuation of Securities: Bond- Bond features, Types of Bonds,

Determinants of interest rates, Bond Management Strategies, Bond

Valuation, and Bond Duration. Preference Shares- Concept, Features,

Yields. Equity shares- Concept, Valuation, Dividend Valuation models.

(Theory & Problems).

7

48

MODULE 4:

Macro-Economic and Industry Analysis: Fundamental analysis-EIC

Framework, Industry Analysis. Technical Analysis Concept, Theories- Dow

Theory, Eliot wave theory.

Lab exercises to be done using MS Excel only for the following topics

Company Analysis- Financial Statement Analysis, Ratio Analysis. Charts-

Types, Trend and Trend Reversal Patterns. Mathematical Indicators

Moving averages, ROC, RSI, Market Indicators. (Not to be included for

Semester End Examination).

7

MODULE 5 :

Modern Portfolio Theory: Markowitz Model, Sharpe’s single index model,

Capital Asset pricing model: Basic Assumptions, CAPM Equation, Security

Market line, Extension of Capital Asset pricing Model - Capital market line,

SML VS CML. Arbitrage Pricing Theory: Arbitrage, Equation, Assumption,

Equilibrium, APT AND CAPM. Sharpe’s Optimum Portfolio Construction


Market Efficiency: Random walk and Efficient Market Hypothesis, Forms

of Market Efficiency, Empirical test for different forms of market efficiency.

Portfolio Management Strategies, Portfolio performance Evaluation


9

PRACTICAL COMPONENTS : • Each student will be given a virtual cash of Rs.10 Lakhs and they will be asked to

invest in equity shares based on fundamental analysis throughout the semester. At the end the best investment will be awarded based on the final net worth. Virtual online trading account can be opened for the student and every week 2 hours can be allotted to invest, monitor and evaluate.

• Students should study the stock market pages from business press and calculate the risk and return of selected companies.

• Students can do a macro economy using GDP growth. • Students’ are expected to do Industry analysis for specific sectors. • Students can do Company analysis for select companies using profitability and

liquidity ratios. • Practice technical analysis using Japanese candle sticks.

RECOMMENDED BOOKS: 1. Investment Analysis and Portfolio management, Prasanna Chandra, Tata McGraw

Hill Education,3/e, 2010 2. Investments, ZviBodie, Kane, Marcus & Mohanty, Tata McGraw Hill Education, 8/e,

2010 3. Security Analysis & Portfolio Management, J Kevin, Tata McGraw Hill Education REFERENCE BOOKS :

Analysis of Investments & Management, Reilly & Brown Cengage Publications,10e/2017

49

Security Analysis & Portfolio Management, Punithavathy Pandian, Vikas Publications 2/e, 201/8

Investment management (Security Analysis and & Portfolio Management), Bhalla V.K. Vikas Publications 19/e, 2018


CO1 Discuss the fundamentals, models and theories relating to individual securities and portfolios

CO2 Analyze the risk, return, Intrinsic value and performance of individual securities and portfolio

CO3 Analyze the implications of micro and macroeconomic conditions on investment in individual securities and portfolio

50

III Semester

Name: Taxation Management Code: 20MBAFM32

No. of Lecture Hours/Week :04 CIE Marks:50


Total No. of Lecture + Tutorial / Practical Hours : 35 Hrs SEE Duration: 03 Hrs

L: T:P :4-0-0 CREDIT:04 COURSE OVERVIEW: This course provides conceptual framework on tax policy and types of tax systems such as Direct Tax, Indirect Tax, Income Tax & corporate Tax. The course enables the students to know about techniques and emerging issues/trends in the field of Tax and tax planning for individuals as well as organization. COURSE LEARNING OBJECTIVES (CLO): 1. To provide the students with a comprehensive understanding of basic

concepts of Income tax. 2. To understand the computation of taxable Income under different heads. 3. To know the deductions available while computing Income. 4. To understand corporate taxation system in India 5. To understand the GST

MODULES HOURS

MODULE 1: Income Tax Act, 1961, Residential Status and Incidence of Tax, Incomes

which do not form part of Total Income (Sec.10) (Problems on

residential Status of Individual assessee).

5

MODULE 2:

Income from Salaries: Introduction, Meaning of Salary, Allowances,

Valuation & Taxability of Perquisites, Deductions against Salary. Income

from House Property (Theory Only). (Problems on salary Income).

8

MODULE 3: Income under the head Profit and Gains of Business or Professions and its computation- Depreciation. (Problems on computation of income from business/ profession of Individual assessee and Depreciation).

8

MODULE 4: Income under capital gain, basis of charge, transfer of capital asset, inclusion & exclusion from capital asset, capital gain, computation of capital gain, deductions from capital gains. (Basic problems on computation of Income from capital gain). computation of tax liability of Individuals. Computation of taxable income of a company with special reference to MAT. (Problems on MAT).

10

51

MODULE 5:

Introduction to Goods and Services Tax (GST), Levy and Collection of

Tax, Time, Place and Value of Supply (Theory Only)

4


Calculation of Taxable income and tax liability using Excel. Encouraging the students to register as tax return preparers. Students can be exposed to filing of tax returns of Individual assesses. RECOMMENDED BOOKS: 1. Direct Taxes Law and practice, Vinod Singhania and Kapil Singhania, Taxman

Publications, (2019/2020 Edition) 2. Students Guide to Income Tax Vinod Singhania and Kapil Singhania Taxman

Publications, (2019/2020 Edition). REFERENCE BOOKS: Students Handbook on Taxation, T N Manoharan, Snow White Publications Pvt. Ltd.

Jan 2020 Edition. Income Tax Law & Practice, B.B. Lal & N. Vashisht, Pearson, 33e/2019 Income Tax, H. C. Mehrotra & S. P. Goyal, Sahithya Bhavan Publications, 60 e/2019 COURSE OUTCOMES (COs):

CO1 Explain the principles of taxations, objectives of taxes and its impact, tax liability of individual & corporate, indirect taxes and GST in Indian Context

CO2 Apply provisions and procedure to compute taxable income of individuals and corporates.

CO3 Apply tax law and practices in economic, legal, and ethical aspects of business practices.

52

III Semester

Course : BANKING AND FINANCIAL SERVICES Code :20MBAFM33



Total No. of Lecture + Tutorial / Practical Hours :35 Hrs SEE Duration :03 Hours

L: T:P: 3-0-0 CREDITS: 03 COURSE OVERVIEW: To provide students with a valuable overview of the main concepts of banks, financial systems and to provide a glimpse of the Indian banking structure. Students will develop a foundation in the economic, financial, technological, international, social, and ethical aspects of banking. Students get to know about Commercial Banking and Merchant Banking operations, structure, roles, and functions. They get a fair idea of the concepts of NBFCs and Credit rating agencies. Topics will also include the principal functions of financial institutions and services of banking. COURSE LEARNING OBJECTIVES (CLO) 1. Familiarize with various financial services in India. 2. Understand and describe the structure and functions of central and Commercial Banking

in India. 3. Able to solve the problems relating to Leasing and Hire Purchase. 4. Study the role of NBFCs, microfinance, and small finance banks in the modern economy.

MODULES HOURS

MODULE 1: Structure of Banking in India: Functions of RBI, Monetary system, Sources of Funds, Quantitative and qualitative measures of credit control. Banking sector reforms, Bank performance analysis, and Future of Banking. (Theory)

07

MODULE 2: Commercial Banking: Structure, Functions - Role of commercial banks in socio-economic development, Services rendered. Banking Technology- Concept of Universal Banking - Electronic Payment systems-MICR- Cheque Truncation-ECS- EFT – NEFT-RTGS. (Theory)

07

MODULE 3: Merchant Banking: Categories, Services offered, Issue management – Pre and Post issue management, Issue pricing, preparation of the prospectus, Issue Management, Underwriting, Private Placement, Book Building Vs Fixed price issues. (Theory)

07

MODULE 4: NBFCs: An Overview -Types of NBFCs in India-Regulatory framework. Micro-finance and Small Finance Banks: Models, services, challenges. Leasing & Hire Purchase: Concept, Types, Evaluation. Problems in Evaluation of Leasing & Hire Purchase. (Theory& Problems)

07

53

MODULE 5: Credit Rating: Meaning, Process, Methodology. Venture Capital: Concept, Features, Process. Stages, Performance of Venture Capital Funded Companies in India. (Theory). Depository System: NSDL& CDSL. Process of Clearing and Settlement. Securitization of Debt (Theory). Mutual Funds: Structure, Functions, etc.

07

Practical Components: Study and compare the performance of Public and private sector banks. Issue management: Study the recent public issues. Factoring and forfeiting business in India. Venture capital funding and start-up challenges. Status of securitization in India

RECOMMENDED BOOKS: 1. Financial services, M Y Khan, McGraw Hill. 6/e 2. Banking and Financial Services, Mukund Sharma, Himalaya Publishing House, 2015

REFERENCE BOOKS: Financial Markets and Services, Gordon & Natarajan, Himalaya Publishing House, 7/e

2011 Merchant Banking & Financial, Vij & Dhavan, McGraw Hill, 1/e, 2011 Investment Banking, Pratap G Subramanyam, Tata McGraw Hill, 2012 COURSE OUTCOMES (COs):

CO1 Describe structure, function, and services of Indian financial Institutions.

CO2 Apply the knowledge of Indian financial system and its implications on managerial decisions

CO3 Analyze the economic and legal aspects of financial services and communicate to the stakeholders.

54

MODULES Teaching

Hours MODULE 1: Risk Identification: Risk-Risk and Uncertainty-Types of Risk-Burden of Risk-Sources of Risk-Methods of handling Risk-Degree of Risk-Management of Risk. Risk Identification-Business Risk Exposures-Individual Exposures-Exposures of Physical Assets -Exposures of Financial Assets -Exposures of Human Assets - Exposures to Legal Liability - Exposure to Work-Related Injury. (Theory).

7

MODULE 2: Risk Measurement-Evaluating the Frequency and Severity of Losses-Risk Control-Risk Financing Techniques-Risk Management Decision Methods-Pooling Arrangements and Diversification of Risk. Advanced Issues in Risk Management: The Changing Scope of Risk Management-Insurance Market Dynamics-Loss Forecasting-Financial Analysis in Risk Management -- Decision Making Other Risk Management Tools. (Theory).

7

MODULE 3: Introduction to Insurance Risk and Insurance -Requirements of an Insurable Risk-Adverse Selection and Insurance-Insurance vs. Gambling Insurance vs. Hedging Types of Insurance-Essentials of Insurance

7

III Semester

Name: Risk Management and Insurance Code: 20MBAFM34

No. of Lecture Hours / Week : 03 CIE Marks: 50


Total No. of Lecture + :35 Hrs SEE Duration: 03 Hrs

Tutorial / Practical Hours

L: T:P : 3:0:0 CREDITS: 03

COURSE OVERVIEW:

This course offers a comprehensive overview and a broad prospective of the principles of

Risk Management and Insurance. While emphasizing traditional risk management and

insurance, this course introduces other types of risk management and stresses that

professionals may use the same general framework to manage all types of risk. Students

are provided a framework for (a) making risk management and insurance decisions to

increase business value, (b) understanding insurance contracts and the insurance

industry’s institutional features, and (c) understanding the effects of and the rationale for

public policies that affect risk.


1. To understand the concept of risk and risk management and familiarize with fundamentals legal principles of insurance.

2. To become aware of insurance policies related to life, health insurance, property and liabilities insurance.

3. To understand the methodology in the identification, analysis and management of risks.

55

Contracts. Indian Insurance Industry -Historical Framework of Insurance, Insurance sector Reforms in India. IRDA-Duties and powers of IRDA-IRDA Act 1999. MODULE 4: Basics of Life Insurance-Growth of Actuarial Science -Life Insurance Contract-Life Insurance Documents-Insurance Premium Calculations. Life Insurance Classification-Classification on the Basis –Duration-Premium Payment Participation in Profit-Number of Persons Assured-Payment of Policy Amount-Money Back Policies-MODULE Linked Plans. Annuities-Need of Annuity Contracts, Annuity V/s Life Insurance, Classification of Annuities. Underwriting and claim settlement. (Theory).

5

MODULE 5: General Insurance- General Insurance Contract-General Insurance Corporation (GIC). Health Insurance-Individual Medical Expense Insurance – Long Term Care Coverage – Disability Income Insurance – Medi-claim Policy – Group Medi-claim Policy – Personal Accident Policy – Child Welfare Policy-Employee Group Insurance –Group Availability Plan. Fire Insurance, Types of Fire Insurance Policies, Fire Insurance Coverage. Marine Insurance-Types of Marine Insurance – Marine Insurance principles Important Clauses in Marine Insurance– Marine Insurance Policies –Marine Risks. Motor Vehicles Insurance-Types of Motor Insurance, Factors to be considered for Premium Fixing. Underwriting and claim settlement in general insurance(Theory).

9

Question Paper: 100 % Theory

PRACTICAL COMPONENTS: Analyze the insurance potential in India based on secondary data Meet Insurance advisors/Agents and have a discussion on requirements of insurance

selling. Select insurance company of your interest and study the risk management procedures

followed by that company. Analyze risk management techniques used by the banks, cement companies,

automobile companies.\Visit the IRDA website and identify the rules and regulations governed by IRDA with respect to Marketing of insurance in rural markets.

RECOMMENDED BOOKS: 1. Principles of Risk Management and Insurance, George E Rejda, (2009), Twelfth Edition,

Pearson, New Delhi. 2. Insurance and Risk Management, P.K. Gupta, (2010), First Edition, Himalaya Publishing

House, Mumbai REFERENCE BOOKS: Risk Management and Insurance, Scott E. Harrington, Gregory R Niehaus, (2007), Second

Edition, Tata McGraw Hill Publishing Company Limited, New Delhi. Introduction to Risk Management and Insurance, Dorfman, Mark S., (2008), 10th Edition,

Prentice Hall India, New Delhi. Principles and Practice of Insurance, P. Periasamy, (2009), Second Edition, Himalaya

Publishing House, Mumbai.

56

COURSE OUTCOMES:

CO1 Understand the concept of risk management, mechanism of insurance contract, legal aspects of different types of insurance contract, functions, and structures of Insurance organization.

CO2 Choose appropriate insurance policies related to life, health insurance, property and liabilities insurance.

CO3 Analyze business risks and individual risks using different techniques and communicate economic, legal, ethical aspects of managing the risk.

57

SEMESTER – III

Course Name : Business simulation Lab (Finance) Course Code :20MBAFML35

No. of Lecture Hours / Week : 00 CIE Marks :50 No. of Tutorial / Practical Hours / Week: 06 SEE Marks : 50 Total No. of Lecture + Tutorial / Practical Hours :35 SEE Duration: 02 Hrs L:T:P: 0:0:6 CREDITS : 03 COURSE OVERVIEW : This course will focus on developing an ability to prepare financial plan and analysis. Possible topics covered include financial modeling, feasibility analysis and so on. The course will draw on and extend students’ understanding of various aspects related to financial planning and decision making. The course will use a combination of cases, lectures, and a hands-on project to develop these skills. COURSE LEARNING OBJECTIVES (CLO) : 1. To acquire the knowledge of soft wares available for performing data analytics 2. To understand the given data and prepare them for further data analysis 3. To acquire the knowledge of application of tools for Finance analytics

List of Possible case studies 1. Preparing Financial Data for building models 2. Business Model Analysis & Revenue Modeling 3. Financial Modeling 4. Project Evaluation & Feasibility Testing 5. Credit Card Fraud detection 6. Time Series Analysis 7. Sensitivity Analysis COURSE OUTCOMES (COs):

CO1 Develop an understanding of various features of software used for Finance analytics.

CO2 Prepare the data for further analysis.

CO3 Apply various tools of Finance analytics for decision making .

58


HR SPECIALISATION




2 20MBAHR32 Human Resource Analytics 3 20MBAHR33 Industrial Relations and Labour Laws

4 20MBAHR34 Compensation & Reward System

59

SEMESTER – III

Course Name: Recruitment & Selection

Course Code: 20MBAHR31

No. of Lecture Hours/Week :04 CIE Marks: 50



Total No. of Lecture Hours :35 SEE Duration: 03 Hrs.

L: T:P : 4:0:0 CREDITS: 04

COURSE OVERVIEW: Recruitment and selection are the major function of the human resource department and recruitment process is the first step towards creating competitive strength and the strategic advantage for the organizations. The recruitment process involves a systematic procedure from sourcing the candidates to arranging and conducting the interviews and requires resources and time. Gives insights about the selection process and role of interviews in the selection process. Throws light on Testing and Assessment Testing in Occupational Selection. Provides insights about various testing tools used for the effective selection of the right candidates and also throws light on the things to be considered before deciding on final hire.

COURSE LEARNING OBJECTIVES (CLO): 1. To give practical insights on various principles and practices of recruitment and

selection used in effective hiring. 2. To provide a conceptual and application-based selection procedure followed in the

Industry.

3. To give insights about the latest selection tools in the corporate sector.

4. To give awareness to students about testing, reference checking, and appointment

orders formalities during job recruitment and selection.

MODULES TEACHING

HOURS

MODULE 1: Introduction to Workforce Planning, Assessment, and Recruitment Analytics: Work and Jobs, Millennials at the workplace, Evolution of Work Structure, Organizing the Work, Strategic Job Redesign, Recruitment Strategy: An Internal Approach, Recruitment Strategy: An External Approach, Legal and Ethical Considerations.

7

MODULE 2: Recruitment Analysis, Job Analysis, Job Description, and Job Design: Identify the job to examine, determine appropriate information sources and collect Job-Related Data, Organize and analyze data, Job Description and Competency.

7

MODULE 3: Job Evaluation: The Job Evaluation Process, Examine Compensable Factors Using the Rating/Weighting Evaluation Method; Determine Overall Job Value; Determining Compensation using Job Evaluation Data; Legal and Ethical Considerations for Job Evaluation.

7

60

MODULE 4: Selection and Interview Strategy and Process: Millennials shaping the Recruitment landscape in the organizations; Strategies for recruiting and selecting Generation Y into the workforce, Developing Effective Interviewers, Interviewing Techniques, Assessment Centers; Simulations.

7

MODULE 5: Testing and Assessment Testing in Occupational Selection: Assessment of KSA, Personality Assessment, Honesty and Integrity Assessment, Administration of tests and assessments. Making the Hire—Final Assessment of Candidate– Biodata and Application Forms, Implications of Using Social Media Content in Hiring Decisions, Background Checks, Reference Checks, Pre-employment Testing, Making a Job Offer, Transitioning from Job Candidate to Employee, Induction, Placement.

7


Design a Job Advertisement and calculate the cost, Paper Print mode, Social Media formalities.

Meet a Manager (whichever stream), interact and design a JD for that role. Meet HR Manager / Officer and ask Best 10 Interview Questions they ask during Candidate

interaction. Visit the HR department, and take part in shortlisting/ Scrutiny the CV. Students need to identify two jobs in the college and need to do job analysis for those

positions using any of the job analysis methods. Select and analyze any two of the Job postings advertisements in Newspapers to know

more about the job description and job specifications mentioned in each advertisement for every post.

Students can identify 4 or 5 jobs of their interest and can create Advertisements for the same imaging that they are Proprietors of the companies and hiring for these positions.

Debate on the Advantages and disadvantages of hiring external and Internal for the selected jobs like Police Constable, Doctor, CEO, Mechanical Engineer, Professor, etc.

Role play: Students can do the role play for the entire process of hiring and selecting 3 or 4 selected roles in a specific industry.

RECOMMENDED BOOKS:

1. How to Recruit, Incentives, and Retain Millennials, Director Indian Institute of Management, Rohtak Sage Publications, 2019.

2. Recruitment and Selection- Strategies for Workforce Planning & Assessment - University of Bridgeport, USA Carrie A. Picardi, Sage Publication, 2019.

3. Nipun Sharma, Human Resource Management: Theory and Practices R. C. Sharma, Sage Publication India Pvt. Ltd., 2019

REFERENCE BOOKS: Human Resource Management: Concepts, Practices, and New Paradigms Amitabha

Sengupta, Sage Publication India Pvt. Ltd 2018. Leadership: Theory and Practices Peter G. Northouse Sage Publication India Pvt. Ltd 7/e,

2016 Performance Management and Appraisal System T. V Rao Response Books 2004.

61


CO1 Apply the principles of Recruitment and Selection trends in the industry

CO2 Acquire knowledge of the latest conceptual framework used in job analysis, job evaluation, recruitment and selection process applied in organizations

CO3 Apply recruitment and selection tools and techniques in various sectors for hiring right candidate for the right job.

CO4 Develop strategies for workforce planning and assessment and analyze the hiring management system followed in various companies for effective hiring.

62

SEMESTER –III

Course Name : Human Resource Analytics Course Code: 20MBAHR32




L: T:P : 4:0:0 CREDITS: 04 COURSE OVERVIEW: HR analytics enables HR professionals to make data-driven decisions to attract, manage, and retain employees. It is a practical application of statistical analysis that focuses on providing actionable recommendations. HR analytics, and the ability to track, store, retrieve, analyze and interpret HR data to support decision making. 3Analysts in this field focus on how to apply the insights they derive from data. Students use applicable benchmarks/metrics to conduct research and statistical analysis related to Human Resource Management.

COURSE LEARNING OBJECTIVES (CLO): 1. The student will be able to identify the relevance, importance, and application of HR

Analytics in the Organization.

2. The student will be able to apply and solve workplace problems through the application

of HR Analytics in the Organization.

3. The student will be able to classify and categorize different models and approaches to HR

Analytics in the Organization.

MODULES TEACHING HOURS

MODULE 1: Introduction to HR Analytics: Aligning HR to business through HR analytics, Application of HR and Predictive Analytics. HR Analytics Framework and Models. Rise of HR Analytics: Pitfalls of HR Analytics, Levels of Analysis, Conducting HR Analytics, Applying HR Analytics, Scope of Big Data in HR Analytics, Text Analytics in HR Analytics.

7

MODULE 2 : HR Analytics and Data: Big Data for HR, Transforming HR Data, Process of Data Collection, HR Report Visualization, Performing Root Cause Analysis. Datafication of HR. Forecasting and Measuring HR value with HR Analytics: Value Propositions and HR Decisions. Sustainability in HR decisions, Optimization through HR Analytics, HR Forecasting, Predictive HR analytics.

7

MODULE 3 : HR Business Process and HR Analytics: Statistical Modelling for HR Research and HR Decision-making, Data analysis for HR, Decision making for HRIS, HR Metrics, HR Scorecard, Dashboards.

7

63

MODULE 4: Applications of HR Metrics and Creating HR Dashboards: HR Metrics, Types of HR Metrics, Staffing Metrics, Training and Development Metrics, Application-oriented Exercises HR Decision-making and HR Analytics: HRA decision-making process, Predictive HR analytics and changing role of HR managers.

7

MODULE 5: HR Analytics and Predictive Modelling: HR Predictive Modelling, Tools Techniques, Data and information of HR Predictive Modelling HR Analytics for Future: Understanding Future HR

7

PRACTICAL COMPONENTS: To visit an Organization and interact with Analyst who deals with HR function; know how

the data is used and worked. Prepare a dashboard and analysis various functions and interrelations of data. Work on Excel through real-time data of any company and generate Predictive analytics RECOMMENDED BOOKS:

1. HR Analytics- Understanding Theories and Applications, Bhattacharya, Dipak Kumar, SAGE Texts, India 2017

2. Practical Applications of HR Analytics, Pratyush, Banerjee; Jatin Pandey; Manish Gupta, SAGE Texts, India 2019

Winning on HR Analytics- Leveraging Data for Competitive Advantage, Ramesh, Soundarajan and Kuldeep Singh, Sage Publication India Pvt. Ltd. 2016 REFERENCE BOOKS: Applying Advanced Analytics to HR Management Decisions: Methods for Selection,

Developing Incentives, and Improving Collaboration Sesil James, C Pearson, New Jersey, 2017

Predictive Analytics- Mastering the HR Matrix Martin Edwards and Kirsten Edwards Kogan Page 2019

Fundamentals of HR Analytics: A Manual on Becoming HR Analytical Fermin Diez, Mark Bussin, Venessa Lee Emerald Publishing Limited 2019


CO1 Apply practical insight of HR Processes, HR analytics, and predictive modeling used to solve issues of HR

CO2 Analyze critically the data related to workplace problems, and cost implication decisions.

CO3 Illustrate the application of datafication of HR, predictive analytics tools and techniques for better decision making

CO4 Analyze data driven decisions considering legal and ethical aspects of the business.

64

SEMESTER – III

Course Name: Industrial Relations and Legislations Course Code: 20MBAHR33




L: T:P: 3:0:0 CREDITS: 03

COURSE OVERVIEW: Industrial Relations and Legislations is that kind of subject which deals with different legal

frameworks and acts related to employment and safeguard the interest of employees’ and

employers’ by having a harmonious relationship between employees and employer. Labor Laws

play a major role in taking care of employee and employer relationships. This course helps to

know more legal frameworks that help students to maintain a balanced industrial relation.

COURSE LEARNING OBJECTIVES (CLO): 1. Gain knowledge of Industrial relations and labor laws to solve problems related to IR. 2. Understand provisions of various acts related to labor laws for better decision making which

is ethical and socially responsible 3. Knowledge of legal aspects that helps to improve the relationship between employee,

employer, and the government. 4. Understand the impact of various labor law provisions while taking decision based on facts.

MODULES TEACHING

HOURS MODULE 1: Fundamental Aspects of Industrial Relations : Approaches to Industrial Relations, Trade Unions: State and Employer/Management, Evolution of Labor Legislation in India - Introduction, History, Objectives, Legislations in India, Rights of Woman Workers; The Present Labor Laws and Codes

7

MODULE 2: The Factories Act, 1948 :Licensing and Registration of Factories, Health and Safety of Workers, Provisions Related to Working Conditions, Hazardous Processes, Employee Welfare and Working Hours, Employment of Young Persons and Women, Annual Leaves with Wages, Penalties and Contingence of Offences.

7

MODULE 3: Social Security Act : The Employees’ Compensation Act, 1923, The Employees’ Provident Funds and Miscellaneous Provisions Act, 1952, The Payment of Gratuity Act, 1972.

7

MODULE 4: Wages Act : The Payment of Wages Act, 1936, The Minimum Wages Act, 1948, The Payment of Bonus Act, 1965

7

MODULE 5: Employee Relations Act : The Industrial Disputes Act, 1947, The Industrial Employment (Standing Orders) Act, 1946.

7

65

PRACTICAL COMPONENTS : Visit Any Organization and discuss the applicability of Laws at the

workplace Meet HR Manager and discuss the statutory and non-statutory measure Visit the Labor Department Government, and Interact with Labor

Commissioner

RECOMMENDED BOOKS: 1. Industrial Relations and Labour Laws for Managers- Parul Gupta- Sage Publication India

Pvt. Ltd- 2019 2. The SAGE Handbook of Industrial Relations- Paul Blyton, Edmund, Heery, Nicolas Bacon,

Jack Fiorito- Sage Publication- 2008 3. Labour and Industrial Laws- P. K. PADHI- Prentice Hall India Pvt., Limited-2017 REFERENCE BOOKS: Bare Acts, Ministry of Labour- GOI- 2019. The Idea of Labour Law- Guy Davidov, Brian Langille- The Oxford University Press- 2011 Labour and Industrial Laws- PADHI, P. K- PHI Learning Pvt.Ltd- 2019


CO1 Apply the knowledge of Industrial relations and labor laws to solve problems related to IR.

CO2 Apply the provisions of various acts related to labor laws to make the ethical and socially responsible decision making.

CO3 Analyze and communicate legal aspects that improve industrial relations.

CO4 Analyze the influence of various labor law provisions while making data-driven decisions.

66

SEMESTER – III

Course Name: Compensation Management and Reward System Course Code: 20MBAHR34

No. of Lecture Hours / Week: 03 CIE Marks: 50


Total No. of Lecture Hours: 35 SEE Duration: 03 Hrs.


COURSE OVERVIEW: Compensation Management and Reward System is a course that gives insight into models and theories related to payment in an organization. It also focuses on how compensation can motivate employees to achieve objectives. This course illuminate’s knowledge about the use of compensation as cost-effective tools to make employees perform better towards the growth of the organization. COURSE LEARNING OBJECTIVES (CLO): 1. Gain knowledge of Compensation management models and theories to solve problems

related to compensation. 2. Understand the importance of data related to compensation and reward systems to take

wage determination, pay for performance, and cost implication decisions. 3. Understand the implications of compensation and reward systems in addressing global,

economic, and legal aspects of the business. 4. Know the significance of various policies in designing ethical and socially responsible

compensation systems.

MODULES TEACHING

HOURS MODULE 1: Conceptual Framework : Compensation, Total Compensation/Reward, Compensation Approach, Wages/Salaries, Theories of Wages, Does Compensation Motivate Behaviour Compensation Philosophy, Strategy, Policy, Base of Compensation Management, The Psychological Contract, Compensation, and Legal Issues.

7

MODULE 2: Compensation Management : Methods of Wage Payment, Satisfactory Wage System, National Wage Policy in India, Wage Policy at the Organizational Level, Wage Problems in India, Components/Functions of Compensation Management/W&S Admin, Divergent Systems and Institutions for Wage Fixation in India.

7

MODULE 3: Divergent Systems for Wage Determination in Practice in Indian Organizations : Management’s Strategy, Reward Policy, Reward Management, Pay Reviews, Procedures for Grading Jobs Fixation, Controlling Payroll Costs, Evaluation of Reward Processes, Some Other Trends, Boardroom Pay; Divergent Systems and Institutions for Wage Fixation in Practice in India, Management Strategy; Fringe Benefits, Current Practices.

7

67

MODULE 4 : Contingent Pay, Pay for Performance, Competence : Competency-Based Pay, Skill-Based Pay, Team-Based Rewards, Gainsharing, Profit-Sharing Profit-Related Pay and Beyond Other Cash Payments and Allowances, Competency-based Pay- Framework, Model and Challenges; Pay for Performance. Administering and Controlling Salary Costs and Salary Review : Salary Survey data, Salary Costs, Planning, Budget, Method of Paying Salary, Flexibility, Process of Wage and Salary Fixation.

7

MODULE 5: Designing and Operating Non-financial Benefits (Intrinsic and Relational Rewards) : Role of Non-financial Benefits/Rewards on Employee Motivation, Heineken’s Refreshing Approach to Reward, Non-financial Metrics Intellectual Capital Assessment and Market Implications of Human Capital, Recognition, Praise, Learning and Development, Achievement, Value Addition in Personality Others.

7

PRACTICAL COMPONENTS : Can visit the College Finance dept and try to know various Comp and Ben functions. Meet Finance / HR Manager in an Organisation, ask how the Budget of Govt. will help

them formulate the C/B policy. Visit an Organisation, study the Policy related to C/B, and suggest any observation made

by you based on Theoretical inputs RECOMMENDED BOOKS: 1. Compensation Management- R. C. Sharma, Sulabh Sharma- Sage Publication India Pvt.

Ltd- 2019 2. Compensation and Benefit Design- Biswas, Bashker, D- Pearson Publication- 2013 3. Managing Employees Performance and Rewards- Shields- Cambridge Press-2007 REFERENCE BOOKS: Human Resource Information Systems: Basics, Applications, and Future Directions-

Michael J. Kavanagh, Mohan Thite, Richard D. Johnson- Sage Publication India Pvt. Ltd- 3/e, 2015

Competency-Based Human Resource Management- Anindya Basu Roy, Sumati Raym- Sage Publication India Pvt. Ltd- 2019

Compensation and Reward Management- Singh, B D- Excel Books- 2007 COURSE OUTCOMES (COs):

CO1 Apply the knowledge of Compensation management models and theories to solve problems related to compensation.

CO2 Analyze critically the data related to compensation and reward systems to take

wage determination, pay for performance, and cost implication decisions.

CO3 Analyze the implications of the compensation and reward system in addressing the

global, economic, and legal aspects of the business.

CO4 Analyze the influence of various policies in designing ethical and socially

responsible compensation systems.

68

SEMESTER – III

Course Name : Business simulation Lab (HR) Course Code :20MBAHRL35


No. of Tutorial / Practical Hours / Week: 06 SEE Marks : 50

Total No. of Lecture + Tutorial / Practical Hours :35 SEE Duration: 02 Hrs

L:T:P : 0:0:6 CREDITS : 03

COURSE OVERVIEW : This course will focus on developing an ability to set HR strategies to improve the effectiveness of

people and HR systems. Possible topics covered include performance appraisal system, preparing

data insights and so on. The course will draw on and extend students’ understanding of various

aspects related to financial planning and decision making. The course will use a combination of

cases, lectures, and a hands-on project to develop these skills.

COURSE LEARNING OBJECTIVES (CLO) : 1. To acquire the knowledge of soft wares available for performing data analytics 2. To understand the given data and prepare them for further data analysis 3. To acquire the knowledge of application of tools for HR analysis

List of Possible case studies 1. Data driven performance appraisal system 2. Preparing Data Insight based HR Policy suggestions 3. Business Intelligence Reporting System 4. HR Policy A/B testing and policy optimization 5. Measuring performance impact due to work from home practices


CO1 Develop an understanding of various features of software used for HR analysis

CO2 Prepare the data for further analysis

CO3 Apply various tools of HR analysis for decision making

69


MARKETING MANAGEMENT SPECIALISATION



1 20MBAMM31 Consumer Behavior

2 20MBAMM32 Integrated Marketing Communication 3 20MBAMM33 Service Marketing


70

SEMESTER – III

Course Name: Consumer Behavior Course Code: 20MBAMM31

No. of Lecture Hours/Week: 04 CIE Marks: 50

No. of Tutorial/Practical Hours/Week: 00 SEE Marks: 50

Total No. of Lecture + Tutorial / Practical Hours: 35 SEE Duration: 03 Hrs.


COURSE OVERVIEW: The study of consumers helps students to improve their marketing strategies by understanding: the psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products)of how the consumer is influenced by his or her environment while shopping or making other marketing decisions. This course is an overall study of the behavioral aspects of a consumer as an individual, or in the context of a group or an organization.

COURSE LEARNING OBJECTIVES (CLO): 1. To understand the concept of consumer behavior, decision making by consumers, behavioral variables

and its influences on consumer behavior. 2. To comprehend the social and cultural dimensions of consumer behavior. 3. To provide an insight of the psychological behavioral concepts of consumers.

MODULES TEACHING

HOURS

MODULE 1: Introduction to the study of Consumer Behavior: Understanding Consumer Behavior, Value and the Consumer Behavior Framework, Consumerism, Consumer Movement in India, Research on Consumer Behavior, Consumer Behavior and Society.

6

MODULE 2: Models of Consumer Behavior: Input-Process-Output Model, Nicosia Model, Howard Sheth Model, Engel Kollat-Blackwell Models of Consumer Behavior. Consumer Decision Making: Process, Process of On-line Decision Making.

5

MODULE 3: PART-1 Individual Influences on Consumer Behavior and CRM: Motivation, Personality, Basics, Self and Self-Image, Perception - Basics, Dynamics, & Marketing implications.

8

MODULE 4: PART-2 Individual Influences on Consumer Behavior :Learning, Attitude, Persuasive Communication strategies and its Marketing implications.

7

MODULE 5: External Influences on Consumer Behavior :Social Class, Culture, Subculture, Cross Culture, Groups, Family, Reference Group Consumer Influence and Diffusion of Innovations, Adoption Process, Customer Relationship Management and e-CRM.

9

PRACTICAL COMPONENTS : Students can go to malls and unorganized retail outlets and observe the behavior of consumers of

different demographic segments while buying different category of goods. The students need to present the findings followed with a group discussion.

71

Students must prepare a questionnaire and conduct the survey on consumer buying behavior and present the findings in the class.

Meet your friends and conduct a survey to find what are the important factors in their purchase of mobiles, shoes, bags etc.

Conduct a study on advertisements regarding a specific product and find out how consumer deal with the information overload.

RECOMMENDED BOOKS: 1. Consumer Behavior - Barry J. Babin | Eric G. Harris | Ashutosh Mohan, 1/e, 2016, Cengage Learning 2. Consumer Behavior: A Managerial Perspective, Dr. Dheeraj Sharma, Jagdish N Sheth, Banwari

Mittal,1/e, Cengage Learning 3. Consumer Behavior - Leon Schiff man, Lesslie, Kanuk, 10/e, Pearson, Latest edition.

REFERENCE BOOKS: Consumer Behavior in Indian Perspective – Suja Nair, Himalaya Publications, 2015 Consumer Behavior: Building Marketing Strategy – Del I. Hawkins, & Others, 11/e, TMH, Consumer Behavior- Satish K. Batra& S H Kazmi, Excel Books.


CO1 Explain the models and concepts important for understanding Consumer Behavior.

CO2 Critically analyze the role of variables that determine the consumer behavior in social and cultural domain in decision making.

CO3 Analyze the psychological behavioral practices adopted by organizations to enhance the study of consumer Behavior by conducting research.

72

SEMESTER – III

Course Name : Integrated Marketing Communication

Course Code : 20MBAMM32

No. of Lecture Hours / Week : 04 CIE Marks : 50

No. of Tutorial / Practical Hours / Week

: 00 SEE Marks : 50


:35 SEE Duration : 03 Hrs

L:T:P : 4:0:0 CREDITS : 04 COURSE OVERVIEW : Communication plays an important role in any marketing activity. Communication in marketing focuses on different aspects of informing the customers/target audience. This subject discusses about all types of communication mix such as advertisements, direct marketing, internet marketing, sales promotion, personal selling, publicity and public relations. The subject also helps in analyzing the suitability of different communication mix for different segments, products, different trends, needs, wants and so on which helps in understanding and promoting the products and services according to the requirements of customers. COURSE LEARNING OBJECTIVES (CLO) :

1. To build a comprehensive framework for integrated marketing communications. 2. To study the advertising, publicity, personal selling, direct marketing and sales promotion. 3. To study the importance of media planning and strategy in enhancing the efficiency of

communication. 4. To enhance knowledge of emerging trends in integrated marketing communications.

MODULES TEACHING

HOURS MODULE 1: Introduction to IMC: Role of IMC in marketing process, IMC planning model, Marketing and promotion process model. Communication process, steps involved in developing IMC program, Effectiveness of marketing communications Purpose, Role, Functions, Types, Advertising appeal in various stages of PLC

07

MODULE 2: Advertising Agency: Type of agencies, Services offered by various agencies, Advertising objectives and Budgeting: Goal setting – DAGMAR approach, various budgeting methods used.

06

MODULE 3: Media planning: Developing Media plan, Problems encountered, Media Evaluation Print, Broadcast media, Support media in advertising. Media strategy: Creativity, Elements of creative strategies and its implementation, Importance of Headline and body copy.

07

MODULE 4: Direct Marketing: Features, Functions, Growth, Advantages/Disadvantages and Direct Marketing Strategies. Promotion: Meaning, Importance, tools used, Conventional/unconventional, drawbacks, push pull strategies, Integration with

10

73

advertising and publicity Public relation/ Publicity:- Meaning, Objectives, tools of public relations, Public relation strategies, Goals of publicity, Corporate Advertising – Role, Types, Limitations, PR Vs Publicity. MODULE 5: Monitoring, Evaluation and control: Measurement in advertising, various methods used for evaluation, Pre-testing, Post testing.

05

PRACTICAL COMPONENTS : Study the role of newspapers, radio, television, billboards, internet and other media in the

marketing of mobiles, cold drinks, jeans, mobiles etc. Take an advertisement introducing a new product like soap, biscuit etc and find the media in

which it was advertised. Ask your friends if they can recall this advertisement and the message. Analyze if they would or would not buy the product on the basis of this advertisement? And why?

RECOMMENDED BOOKS : 1. Advertising & Integrated Brand Promotion - O’Guinn, Allen, Semenik, Cenage Learning.

2. Advertising and Promotions IMC Perspectives: Belch and Belch, 9/e, Tata McGraw Hill,2012.

3. Integrated Advertising, Promotion, and Marketing Communications, Clow, Baack, 3/e,Pearson

Education, 2007.

REFERENCE BOOKS : Foundations of Advertising, Chynawalla & Sethia, HPH, 2007.

Advertising management - Rajeev Batra, John G Myers & Aaker, 5/e, PHI, 2007.

Event marketing and management- Sanjaya Singh, Vikas Publication, 2003.

Advertising Basics, Vilanilam, Varghese, Response BOOKS, 2007.

Advertising, Sangeeta Sharma &Raghuvir Singh, PHI, 2006.


CO1 Explain the theoretical knowledge and comprehensive framework of all integrated marketing communications tools applied in marketing.

CO2 Apply the various marketing communications tools in various aspects of managerial decision making of promotional activities

CO3 Analyze the integrated marketing communications plan and media mix ethically and frame promotional strategies.

CO4 Select the best strategy to effectively communicate and serve the customers in achieving the organizational goals.

74

SEMESTER – III

Course Name: Service Marketing Course Code: 20MBAMM33

No. of Lecture Hours/Week: 03 CIE Marks: 50 No. of Tutorial/Practical Hours/Week: 00 SEE Marks: 50

Total No. of Lecture Hours + Practical Hours + Practical Hours :35 SEE Duration :03

L:T:P : 3:0:0 CREDITS: 03 COURSE OVERVIEW: Service marketing is a study of the unique characteristics of services, requiring different strategies compared to the marketing of physical goods. Services marketing typically refers to both (B2C) and (B2B) services, and expanded marketing mix which consists of the seven Ps, product, price, place, promotion, people, physical evidence and process. This. course highlights the reasons for service gap occurrence and bridging the gap with suitable marketing strategies in industry practice. Also focused on the role of customers, employees and challenges in delivering services.

COURSE LEARNING OBJECTIVES (CLO): 1. To acquaint the students with the characteristics of services and their marketing implications

along with emphasizing on GAPs model. 2. To acquaint the students with the reasons for service gap creation and role of service research. 3. To discuss and conceptualize the service quality, productivity in services, role of personnel in

service marketing and to manage changes in the environment. 4. To familiarize the students with the strategies towards closing the GAPs for effective services

marketing.

MODULES TEACHING

HOURS

MODULE 1: Introduction to services: Difference in goods and service in marketing, Concept of service marketing triangle, marketing mix, GAP models of service quality. Consumer behavior in services: Search, Experience and Credence property, Zone of tolerance. Customer perception of services- Service encounters, Customer satisfaction, Factors influencing Strategies.

06

MODULE 2: Understanding customer expectation through market research: Key reasons for GAP 1, Types of service research, Relationship marketing, retention strategies.

05 MODULE 3: Customer defined service standards: “Hard” & “Soft” standards, challenges and strategies for matching capacity & demand. Yield management- Balancing capacity utilization, Waiting line strategies- key reasons for GAP-2 Service leadership- Role of service quality in offensive and defensive marketing.

08

MODULE 4: Employee role in service designing and Delivery: Boundary spanning roles, Strategies for closing GAP 3.

08

75

Customer’s role in service delivery- customer’s role in service delivery, Strategies for enhancing-Customer participation, Key intermediaries for service delivery, Intermediary control strategies. MODULE 5: Role of services marketing communication- Key reasons and strategies for GAP 4 involving communication. Pricing of services- Special Considerations of Service Pricing, Emerging Service Pricing Strategies. Physical evidence in services: The Strategic Role of Physical Evidence, The Development of Servicescapes, Managing the servicescapes.

08

PRACTICAL COMPONENTS : Ask students to choose a service industry of their choice at the beginning of the semester. Ask students to do an in-depth study of the service industry and give a presentation at the end of

every MODULE relating the concepts to that industry (GAPS). Students can prepare service blueprints for any service of their choice. Identify any existing services, locate loopholes in the design and suggest modifications RECOMMENDED BOOKS:

1. Services Marketing: Concepts, Strategies, & Cases – Hoffman & Bateson, 5/e, Cengage Learning, 2017.

2. Services Marketing – Valarie A Zeithmal & Mary Jo Bitner, 6/e, MGH. 3. Service Marketing and Management - Audrey Gilmore, Sage Publication, 2012.

REFERENCE BOOKS: Services Marketing – Rajendra Nargundkar, 3/e, TMH, 2010 Services Marketing: The Indian context – R. Srinivasan, 4/e, PHI, 2014


CO1 Explain the basic knowledge of services marketing, service gaps, consumer expectations and perceptions toward services.

CO2 Analyse the customer expectation through services marketing research and frame strategies to build customer relationship

CO3 Analyse the employee’s and customer role in service designing and delivery for maintaining team efficiency.

CO4 Analyse the importance of marketing communication and frame effective strategies to deliver services

76

SEMESTER – III

Course Name: Sales and Retail Management Course Code: 20MBAMM34



Total No. of Lecture + Tutorial / Practical Hours:35 SEE Duration: 03

L: T:P: 3-0-0 CREDITS:03

COURSE OVERVIEW: This course will enable students to develop decision making skills related to sales and retailing. It includes the concepts such as selling skills, strategies, managing sales force as part of communication through personal selling and merchandising, expense planning, store layout and design to make the students well equip with the knowledge and practical insights of sales of retail management. COURSE LEARNING OBJECTIVES (CLO):

1. To provide an understanding of the concepts, techniques and approaches in sales and retail Management.

2. To develop skills for generating, evaluating, and selecting sales and retail strategies. 3. To understand the contemporary sales and retail management issues, strategies and its

current trends. 4. To highlight the importance of sales and retailing roles and techniques in the success of

modern business.

MODULES TEACHING

HOURS MODULE 1: Meaning, Evaluation, Importance, Personal Selling, elementary study of sales organizations. Types of sales organizations.

06

MODULE 2: Selling skills, sales territory and quota: selling process, sales presentation, Handling customer objections, Follow-u action, Sales territory, meaning, size, designing, sales quota, procedure for sales quota. Types of sales quota, Methods of setting quota.

10

MODULE 3: Introduction and Perspectives on Retailing World of Retailing, Retail management- trends in retailing, FDI in Retail - Current Scenario-theories of retailing.

05

MODULE 4: Retail Strategy for setting up retail organization and planning; Retail Market Strategy - Financial Strategy - Site & Locations–Retail Pricing and Promotion: Factors influencing retail pricing, Retail pricing strategies, Retail promotion strategies.

06

77

MODULE 5: Store Management and Visual Merchandizing: Store Management: Store Record and Accounting System, Coding System, Material Handling in Stores, Management of Modern retails –Store Layout, design: Types of Layouts, role of Visual Merchandiser, Visual Merchandising Techniques and private labels.

08

PRACTICAL COMPONENTS Students should go to the nearby retail shop observe the merchandising planning in retail

outlets and to make a small report and presentation. Interview a salesperson and write a brief report about what they like and dislike about their

jobs, their salary, travelling allowances, sales quotas, why chose sales career, and what does it take to succeed in this profession.

Roles and functions of sales manager and salespeople are different in every organization. Salespeople view the roles of sales managers in their own way and vice-versa. Students should analyze the roles of a sales manager and a salesperson for maximizing sales of the organization.

RECOMMENDED BOOKS: 1. Retail Management - Chetan Bajaj, Oxford University press-2010. 2. Sales & Distribution Management, Tapan K. Panda & Sunil Sahadev, 6/e, OxfordUniversity

Press. 3. Sales & Retail Management, an Indian perspective by Dr.S.L Gupta, 1/e, Excel Books,2007 4. Retail Management - Levy &Weitz, 8/e, TMH, 2012 5. Retailing, James R Carver, Patrick m Dunne, Robert F Lusch,8/e-2013

REFERENCE BOOKS: Integrated Retail Management - James R. Ogden & Denise Trodden, Biztantra, Latest Edition. Retail Marketing Management - Dravid Gilbert, 2/e, Pearson Education Retail Management: A Strategic Approach - Barry Berman, Joel R. Evans, Pearson Retail Management, Global perspective, Dr. Harjith Singh, 3rd Revised Edition, S. Chand-

2009. Sales Management by Charles, Futrell, 6/e, Thomson South Western, 2003.

COURSE OUTCOMES (COs): CO1 Apply fundamental concept of sales and retail in solving business problem.

CO2 Analyze critically the techniques of sales and retail management for data driven decision making.

CO3 Demonstrate the communication skills and leadership traits to be exhibited in sales and retail management

CO4 Develop awareness of ethical, social, cultural and other environmental implication of business practice in sales and retail.

78

SEMESTER – III

Course Name : Business simulation Lab (Marketing) Course Code :20MBAMML35



Total No. of Lecture + Tutorial / Practical Hours :35 SEE Duration : 02 Hrs L:T:P: 0:0:6 CREDITS : 03 COURSE OVERVIEW : This course will focus on developing marketing strategies and resource allocation decisions driven by quantitative analysis. Possible topics covered include product segmentation, pricing and forecasting, etc. The course will draw on and extend students’ understanding of issues related to integrated marketing communications, pricing, digital marketing, and quantitative analysis. The course will use a combination of cases, lectures, and a hands-on project to develop these skills. COURSE LEARNING OBJECTIVES (CLO) :

1. To acquire the knowledge of major open source soft wares available for performing data

analytics.

2. To understand the given data and prepare them for further data analysis.

3. To acquire the knowledge of application of tools for marketing analytics.

List of Possible case studies 1. Web Analytics – E-Commerce use-case 2. Univariate Linear Regression Model 3. Pricing Analytics 4. Predicting customer’s purchase probability 5. E-retail merchandizing using Analytics

COURSE OUTCOMES (COs): CO1 Develop an understanding of various features of software used in marketing analytics

CO2 Prepare the data for further analysis

CO3 Apply various tools of marketing analytics for decision making

79


PROJECT MANAGEMENT SPECIALISATION



1 20MBAPM31 Basics of Project Management

2 20MBAPM32 Project Planning and Scheduling 3 20MBAPM33 Project Finance and Budgeting

4 20MBAPM34 Managing Human Resources in Projects

80

SEMESTER – III

Course : Basics of Project Management Course Code : 20MBAPM31

No. of Lecture Hours / Week : 04 CIE Marks: 50 No. of Tutorial / Practical

: 04 SEE Marks: 50 Hours / Week Total No. of Lecture +

: 35 SEE Duration: 03 Hrs Tutorial / Practical Hours

L:T:P : 4:0:0 CREDITS : 4 COURSE OVERVIEW :

The students will learn the fundamentals and best practices of project management through real-world exercises. It ensure that students are delivering business value by assessing a project’s business case, identifying stakeholders and their relationship to project, capturing product requirements, and establishing quality metrics to guide the development of product and reassess the business case. The course manage project within the planned budget and schedule by managing change, identifying and managing risks, assumptions, and constraints.

COURSE LEARNING OBJECTIVES (CLO) 1. To understand the knowledge of project management theories and practices to solve

business problem. 2. To have the knowledge of collection of the data to align the project for better decision

making. 3. To understand appropriate legal and ethical standard to communicate strategies of

the project. 4. To Identify the resources required to achieve the goals of the organization

MODULES Teaching

Hours

MODULE 1: Introduction to Project Management: Meaning, Nature, Benefits and project life cycle. Project environment- Development of modern project management. Dimensions of project management, stakeholder’s management.

07

MODULE 2: Organization structure: meaning, types of organization structure-functional, matrix and project. Project Manager skills: Project manager skills-technical skills, problem solving skills, interpersonal skills, administrative skills.

07

81

MODULE 3: Developing work break down structure: Work break down structure, purpose, project strategy and work break down. Procurement management: Meaning and process-procurement strategy, approved tender list, pre-tender survey, bidder selection, request for quotation (ROQ), tender evaluation, purchase order.

06

MODULE 4: Project Estimates: ROI, NPV, Pay-back period, IRR, Cost benefit analysis, cost control-Site Man Hour and cost (SMAC) and EVA Network analysis: meaning of network, basic rules, terminology in network, PERT and CPM.

08

MODULE 5: Project risk management: Introduction to risk management process, types of risk, risk process, tools and technique, and risk reports. Project quality management: Quality definition, tools of quality management- failure mode analysis, Pareto analysis and trend analysis. Health and safety regulation: Safety, health and welfare act, 1952, Dangerous machine act 1923, environment protection Act, 1986.

07


Students need to select a project and has to submit a report on organization structure,

project manager skills.

Students need to prepare a report on financial estimates forecast of a project.

Students need to present a report on project risk and quality management of a project.

RECOMMENDED BOOKS :

1. Project management planning and control, Albert Lester, 5th edition, Elsevier Science & Technology Books.

2. Introduction to basic concept of project management, Francis M Webser Jr, PMI

COURSE OUTCOMES (COs) :

CO1 Apply knowledge of project management theories and practices to solve business problem.

CO2 Analyze critically the data to align the project for better decision making.

CO3 Apply appropriate legal and ethical standard to communicate strategies of the project.

CO4 Analyze the resources required to achieve the goals of the organization.

82

SEMESTER – III

Course : Project planning and scheduling Code : 20MBAPM32

No. of Lecture Hours/Week : 04 CIE Marks : 50


: 00 SEE Marks : 50


: 35 SEE Duration : 03 Hrs

L:T:P :4-0-0 CREDIT: 4

COURSE OVERVIEW: This course gives foundation across the concepts and techniques to plan, schedule and monitor resources on a project. Students will learn that project time management is a process of strategic planning, monitoring and control to accomplish the timely completion of a project. Completing projects on time is often one of the key success criteria for a project. COURSE LEARNING OBJECTIVES (CLO): 1) Identify the process of planning. 2) Identify the different planning strategies 3) Use the planning process with available resources. 4) Identify the different techniques of planning to optimize the business solution.

MODULES Teaching

Hours

MODULE 1: Introduction to planning: Meaning of plan, types of plan, general plan, planning process, identifying project variable, life cycle process, information requirement- statement of work, project specification, milestone schedule, work breakdown structure, role of executive planning.

07

MODULE 2: Planning cycle: Work authorization, cost data collection, cost accounting and reporting. Project charter, planning and requirement policy. Case study: Two boss problem, project overrun.

07

MODULE 3: Network scheduling: Meaning, techniques, fundamentals, GERT, PERT, CPM, dependency, slack time, network re-planning, estimating activity time, estimating total programme time, crash time, PERT/CPM problem areas.

07

MODULE 4: Project graphics, importance of graphics in project, customer reporting, Gantt chart, other conventional method, logic network, problems in scheduling.

07

MODULE 5: Pricing and estimates: Global pricing strategies, types of estimates, pricing process, labor distribution, overhead cost and material cost. Pricing review technique, estimating pitfall, estimating high risk project.

07

83


Student need to prepare a project plan and schedule that support the project definition

Student need to prepare and present a work break down of any project.

Student need to present a scope of the project. RECOMMENDED BOOKS:

1. A systematic approach to planning, scheduling, and control, PMI, 2000

2. Project planning, scheduling and control, James Lewis, professional pub,

3. A systematic approach to planning, scheduling, and control, Harnold kernzer, Wiley.


CO1 Apply the planning concept using the knowledge.

CO2 Analyze critically the different planning strategies in order to optimize business.

CO3 Identify different activities of project by understanding resources available in order to complete timely and socially responsible.

CO4 Apply different techniques available in order to achieve organizational goals.

84

SEMESTER – III

Course : Project finance and budgeting Code :20MBAPM33

No. of Lecture Hours / Week : 03 CIE Marks : 50 No. of Tutorial / Practical Hours / Week

: 03 SEE Marks : 50



L:T:P :3-0-0 CREDITS : 3 COURSE OVERVIEW: This course aims at equipping participants with the skills to project finance and budgeting appraises and analyzes the projects. It relies on the current tools and techniques in managing project risks and uncertainties to ensure the profit margins are sustainable. The major objective of the course is to impart participants with the skills to understand the value and practice of impact evaluation in development economies, to develop and implement impact evaluation. COURSE LEARNING OBJECTIVES (CLO): 1. Carryout technical, economic, financial, and risk analysis to select projects that meet the

objectives of the state and the organization. 2. Identify and measure risks. 3. Using the latest tools and techniques, manage and evaluate risks. 4. Use decisions trees, programming techniques, Network and Path analysis, manpower

planning, contingency planning, and Gantt charts to manage uncertainties & workability of a project.

MODULES Teaching

Hours MODULE 1: Overview of project finance Introduction to project finance, Parties to a project financing, Financing sources used in project financing, Evaluating the project- The offering memorandum, Legislation relating to information memoranda, Information memorandum issues.

6

MODULE 2: Market and demand analysis, Technical analysis (steps to be discussed in detail). Financial Analysis: Estimation of cost of project and means of financing – estimates of sales and production – cost of production – working capital requirement and its financing – estimates of working results – breakeven points – projected cash flow statement – projected balance sheet. (Theory & Problems)

10

MODULE 3: Project cash flows: Net Present Value – benefit cost ratio –internal rate of returns urgency – payback period – accounting rate of returns – investment appraisal in practice. (Theory & Problems).

8

MODULE 4: Types and measure of risk – simple estimation of risk – sensitivity analysis – scenario analysis – Monte Carlo simulation – Decision tree analysis – selection of projects under risk – risk analysis in practice. Special decision situations: Choice between mutually exclusive projects of unequal life – optimal timing decision – determination of economic life. (Theory & Problems).

6

85

MODULE 5: Contractual framework General, Pre-development agreements, Construction agreements, Contractors bonds, Operating and maintenance agreements, Sponsor support agreements, Management agreements, Representations and warranties, Project loan/credit agreements, Security agreements.

5


Students are asked to identify how the approaches to project appraisal differ between commercial projects in the private sector and a public sector.

Students can visit a financial institution/Bank and study the project appraisal criteria adopted by them.

Students can study the project financing procedure provided by Banks. Students can visit the organization which have undertaken large scale projects like

‘Bangalore Metro Rail’ and study the risk associated with such projects and also study how they access and manage such risks.

RECOMMENDED BOOKS : 1. Introduction to Project Finance- Edited by Andrew Fight Butterworth-Heinemann is an

imprint of Elsevier ISBN-13: 978-0-7506-5905-5 & ISBN-10: 0-7506-5905-X 2. Project Planning: Analysis, Selection, Implementation and Review –Prasanna Chandra,

7/e, TMH, 2011. 3. Project Management and Control – Narendra Singh, HPH, 2003. 4. Project Management – Bhavesh M. Patel, 2/e, Vikas Publication. REFERENCE BOOKS :

Project Management for Business and Technology: Principles and Practice – Nicholas, John M., 2/e, Pearson.

Project Management: The Managerial Process – Gray& Larson, 4/e, TMH, 2011. Project Management – Choudhury, 1/e, TMH. 7.

COURSE OUTCOMES (COs)

CO1 Understanding & Evaluating the project.

CO2 Apply Capital budgeting and project financing.

CO3 Analyze different types of risk and special decisions situations.

CO4 Distinguish multiple projects and its constraints.

86

SEMESTER – III

Course Name: Project Human resource management Code : 20MBAPM34


No. of Tutorial / Practical : 03 SEE Marks: 50

Hours / Week Total No. of Lecture +

:35 SEE Duration: 03 Hrs Tutorial / Practical Hours

L:T:P : 3:0:0 CREDITS : 03

COURSE OVERVIEW: Management by projects is now regarded as a competitive way to manage organizations. Because it emphasizes the importance of human skills in meeting project objectives and deals with interpersonal skills that can optimize the performance of project participants. It will help to learn the human skills needed to interface with major stakeholders and achieve synergy. It will help to understand the role of top management, project managers, project team members, major project stakeholders, and all other project participants in the project. COURSE LEARNING OBJECTIVES (CLO) :

1. Learn theories and concept of human resource management to project related problem.

2. Understand different human resource strategies that impact the project. 3. Learn organizational leadership and change skills for managing projects and project

teams to achieve goals. 4. Gain knowledge of ethical, legal and socially responsible human resources practices in

project management. MODULES Teaching

Hours

MODULE 1:

Introduction to people management: Meaning, importance and scope of

human resource in project, managing the relationship with people and

organization. Significance of people management skills.

06

MODULE 2: Communication and motivation in project: Goals of interpersonal communication, communication channel and links, open and closed communication, importance of effective listening, verbal and non-verbal listening, and the role of perception. Motivation: Meaning, process of motivation. Theories of motivation.

07

MODULE 3: Conflict and Negotiation skills: Meaning of conflict, views of conflict-traditional view, behavioral view, and interactionist view. Levels of conflict and conflict and performance, conflict and outcomes. Conflict management technique- conflict management styles and approaches. Negotiation: Meaning, principles, methods of negotiations, factors influencing negotiation, negotiation strategies.

08

87

MODULE 4: Managing stress: Meaning, types of stress, source of stress-job environment, personal factor, project climate, role and relationship. Effect of stress –health and performance. Guidelines for managing the stress.

07

MODULE 5: Leadership, power, influence and politics in project management : Leadership trait, skills, principles, theories of leadership, models of leadership, Power versus influence, leadership and control, source of power, project manager and power. Managing the politics in upper management level, managing the politics at the project level.

07


Student need to identify the project HR manager role and present.

Student should visit an organization and should identify the methods of

communication and submit a report.

Student should submit a report on stress management followed in the project organization.

RECOMMENDED BOOKS :

1. Human Resource skills for project manager, Vijay K Verma, PMI.

2. Human resource management in project- Karin bredin, Palgrave Macmillan COURSE OUTCOMES (Cos)

CO1 Apply the theories and concept of human resource management to project related problem.

CO2 Analyze different human resource strategies that critically impact the project.

CO3 Demonstrate effective organizational leadership and change skills for managing projects and project teams to achieve goals.

CO4 Demonstrate ethical, legal and socially responsible human resources practices in project management.

88

SEMESTER – III

Course Name : Business simulation Lab Course Code :20MBAPML35 (Project Management)



Total No. of Lecture + Tutorial / Practical Hours :35 SEE Duration : 02 Hrs L:T:P: 0:0:6 CREDITS : 03 COURSE OVERVIEW : This course will focus on developing an ability to prepare project plan and analysis. Project management is the process of planning and controlling the development of a system within a specified time frame at a minimum cost with the right functionality. The course will draw on and extend students understanding of various aspects related to project work planning, risk management, resources, MS project and decision. The course will use cases and hands on project to develop skills. COURSE LEARNING OBJECTIVES (CLO) : 1. To understand the importance of project planning and acquire knowledge of software 2. To understand the given data and prepare them for further data analysis 3. To acquire the knowledge of application of tools for Project Management analysis.

Content Project management is the process of planning and controlling the development of a system within a specified time frame at a minimum cost with the right functionality. From tracking down deliverables to managing resources and from budget management to collaboration with team members, there is a lot to be considered when running and managing projects. The students are expected to learn the key functionality aspects of project management while making decision.

Project Work Plan (Task lists) Tracking Progress (schedules & file sharing) Risk Management and process (communication) Analysis

Case Tools ( Microsoft Project for project management applications) Reports

COURSE OUTCOMES (COs): CO1 Develop an understanding of various features of software used to plan and manage projects

CO2 Consolidate and communicate information about their projects efficiently.

CO3 Apply tools to manage resources, assignments, work allocation and generate reports to assess

project status, project cost status and resource utilization.

89

SEMESTER – III

Course Name : Aptitude & Logical Reasoning Skills Course Code :20MBA36


No. of Tutorial / Practical Hours / Week: 04 SEE Marks : NA

Total No. of Lecture + Tutorial / Practical Hours :35 SEE Duration : NA L:T:P: 0:0:4 CREDITS : 0 COURSE OVERVIEW : This course will focus on developing an aptitude and logical reasoning skills ability among the students to handle the preliminary qualifying steps/rounds in recruitment process and competitive examinations. It focuses on developing key skills of employability to students. COURSE LEARNING OBJECTIVES (CLO) : 4. To understand the importance of aptitude and logical reasoning skills 5. To acquire the knowledge on aptitude and logical reasoning.

Content Aptitude for Placement Readiness is designed to be an indispensable training for students to develop their key skills of employability, namely verbal, quantitative, and reasoning tests. It also focuses on components of aptitude and logical reasoning for career development. The course cover the following contents :

Quantitative Aptitude Reasoning

o General mental ability o Logical deduction o Nonverbal reasoning

General Awareness (Indian business environment)

Reasoning Ability is one of the key sections in several recruitment exams in India including but not limited to

Banking, Railways, Staff Selection Commission, Insurance, Teaching, UPSC and many others. Reasoning

Aptitude plays a very crucial role in every competitive exam. It is a vital element included in every

competitive exam to judge the mental strength of the aspirants. Reasoning sections are a combination of

Verbal and Non Verbal Reasoning. The questions from both sections enable the examining committee to

judge the aptitude knowledge of the students. COURSE OUTCOMES (COs): CO1 Develop the knowledge of aptitude and logical reasoning.

CO2 Apply various methods of aptitude and logical reasoning efficiently.

90

Semester IV

91


BANKING AND INSURANCE SPECIALISATION

IV SEMESTER – List of Subjects


1 20MBABI41 Technology in Financial Services

2 20MBABI42 Global Banking and Finance

3 20MBABI43 Risk and Insurance Management

4 20MBABI44 Principles and Practices of General

Insurance

92

SEMESTER – IV

Course Name : Technology in Financial Services Course Code:20MBABI41



Tutorial / Practical Hours: 35 Hrs SEE Duration: 03 Hrs.

L:T:P: 4:0:0 CREDITS:04 COURSE OVERVIEW : Technology has become a part and parcel of human life .Banking has made simpler because of adoption in all possible ways. This course discusses about how technology and information system really help the banking in improving its operational efficiency, timely processing of transactions and better service delivery.

COURSE LEARNING OBJECTIVES (CLO) : 1. Understand basic concepts of Core Banking and Technologies, Banking Channels and back

office operations. 2. Demonstrate an understanding of pros and cons of various Payment gateways. 3. Analyse the implications of contemporary issues in banking techniques.

MODULES Teaching

Hours

MODULE 1: Branch Operation and Core Banking : Introduction and Evolution of Bank Management – Analysis of Rangarajan Committee Reports - Technological Impact in Banking Operations – Total Branch Computerization - Concept of Opportunities – Centralized Banking – Concept, Opportunities, Challenges & Implementation.

07

MODULE 2: Delivery Channels : Overview of delivery channels – Automated Teller Machine (ATM) – Phone Banking – Call centers – Internet Banking – Mobile Banking- USSD, UPI, BHIM – Payment Gateways – Card technologies – MICR electronic clearing.

07

MODULE 3: Back office Operations : Bank back office management –Inter branch reconciliation – Treasury Management – Forex Operations – Risk Management – Data centre Management – Network Management – Knowledge Management (MIS/DSS/EIS) – Customer Relationships Management (CRM).

07

MODULE 4: Interbank Payment System – INFINET :Interface with Payment system Network – Structured Financial Messaging system – Electronic Fund transfer – RTGSS – Negotiated Dealing Systems & Securities Settlement Systems – Electronic Money – E-Cheques.

07

MODULE 5: Contemporary Issues in Banking Techniques : Block Chain and Bit-coin – Crypto currency -: Analysis of Recent Core Banking Software- Case study. 07

93

RECOMMENDED BOOKS : 1. Financial Services Information Systems-Jessica Keyes Auerbach publication;

(March 24, 2012) 2. Kaptan SS & Choubey NS., E-Indian Banking In Electronic Era, Sarup & Sons,

NewDelhi,2013.

REFERENCE BOOKS : Vasudeva, E–Banking, Common Wealth Publishers, New Delhi, 2010 Turban Rainer Potter, Information Technology, John Wiely & Sons Inc,2012. Banking Technology – Indian Institute of Bankers Publication,2010.


CO1 Discuss the fundamental concepts of Core Banking and Technologies, Banking Channels and back office operations.

CO2 Discuss the implications of MIS in enhancing customer relationship

CO3 Discuss the pros and cons of various Payment gateways.

CO4 Analyse the implications of contemporary issues in banking techniques

94

SEMESTER – IV

Course : Global Banking and Finance Code : 20MBABI42 No. of Lecture Hours / Week: 04 CIE Marks :50 No. of Tutorial / Practical Hours / Week : 0 SEE Marks : 50 Total No. of Lecture + Tutorial / Practical Hours : 35 SEE Duration :03 Hrs L:T:P :4-0-0 CREDITS :04 COURSE OVERVIEW : This course provides an overview of the international banking system, including such topics as: the role of the banks in the financial system; regulatory and policy aspects; services offered by banks; analysis of bank performance; macroeconomic perspectives in banking COURSE LEARNING OBJECTIVES (CLO) : 1. To make the student understand the basic concept of International Banking and Financial

Institutions and expose various types of risk faced by international banks. 2. To provide necessary knowledge of international banking operations and international

payment arrangements. 3. To appreciate the role of banking in international trade. 4. To introduce recent trends in international banking.

MODULES HOURS MODULE 1: International Banking- Global Trends and developments in International Banking. Profitability of International Banking operations Correspondent Banking and Inter - Bank

07

MODULE 2: International financial markets and Instruments; international bond and equity market, international banking services-correspondent bank representative offices and foreign branches.

06

MODULE 3: Forex Business; factors determining exchange rates, spot / forward rates, premium and discount, cross rates. Basics of forex derivatives; forward exchange rate contracts, Options and Swaps (simple problems)

07

MODULE 4: International Banking: Exchange rates and Forex Business, Letter of Credit, Foreign currency Loans, Facilities for Exporters and Importers, Role of ECGC, RBI and EXIM Bank.

07

MODULE 5: Regulations covering international trade Various Aspects of International Trade, Government policies, DGFT and their schemes, Customs procedures, WTO- its impact Balance of payment, balance of trade, Current account and capital account convertibility. Documents used in Trade Role of Banks in foreign Trade Letters of credit, settlement of disputes, UCP600, INCOTERMS. Exchange control relating to foreign trade. Returns required to be submitted to RBI

08

95

PRACTICAL COMPONENTS : Student should submit an assignment on international trade policy of India. Students should visit a financial market and submit a report on different instruments. Student should present in PPT on current international banking scenario

RECOMMENDED BOOKS: 1. International banking operation-IIBF, Macmillian Publisher-2019. 2. Hand book of international banking-A W Mullineux-Edward Elgar-2003. 3. Global banking-Roy c Smith-oxford University press-2012. REFERENCE BOOKS: International financial market and India- H R Machiraju-New age publisher-2nd edition. COURSE OUTCOMES (COs): CO1 Apply the knowledge of international banking to solve business problems.

CO2 Analyze the international banking instruments available for data driven decision

making .

CO3 Analyze and communicate legal and global banking trends to stakeholders.

CO4 Identify the ethical banking practices followed.

96

SEMESTER – IV

Course Name: Risk and Insurance Management Course Code :20MBABI43



Total No. of Lecture + Tutorial / Practical Hours :35 SEE Duration: 03 Hrs

L:T:P:4-0-0 CREDITS :04 COURSE OVERVIEW: This course aims to equip the students with risk management exposure from insurance product perspective. After learning this course, the common practice to manage risk by insurance products is supposed to be adequately grasped. COURSE LEARNING OBJECTIVES (CLO): 1. Understand the principles of risk management and insurance 2. Understand the methodology in the identification, analysis, and management

of risks 3. Learn the insurance and risk management strategies. 4. understand the importance of corporate risks and individual risks and

mitigation strategies and handling methods.

MODULES TEACHING

HOURS MODULE 1: Insurance Management: Definition of Insurance, Functions of Insurance, Characteristics of Insurance, Costs and benefits of Insurance, financial crisis, Pricing of Insurance, Investment and Solvency-Principal and Agent Relationship and Problems in Insurance Busines.

07

MODULE 2: Risk and Insurance: Meaning and Definition of Risk, Risk and Uncertainty, Classification of Risk, Re-Insurance, Captive Insurance and Claims Settlement, and Procedure for Claims Settlement, Actuarial Management.

07

MODULE 3: Legal Issues in Insurance Business: Insurance Contract, Underwriting, Insurance Ombudsman, Regulation of Insurance Business, Principles of Indemnity, Insurance Interest, Subrogation and Utmost Good Faith, Insurance Industry and Markets, Indian Insurance Market, Banking and Insurance, Insurance Management and Risk Management, Postal Insurance in India, and other Related Financial Services.

07

MODULE 4: Crime Insurance: Commercial Crime Insurance Programmes, Commercial Crime Insurance Forms, Robbery and Burglary of other Property, Criminal and Tortious Behaviour of Insurds and Insurer, Negligence and Defenses of Negligence’s.

07

97

MODULE 5: Risk Management and Disaster Management: Definition, Meaning,

Nature and Scope of Risk Management, Disaster Management its

Meaning, Types of Disaster Management, Measurers for Mitigating

Disaster Management, Use of technology in Risk Management and

Disaster Management, Steps in the Risk Management Process, Risk

Management Tools, Risk Control, Risk Finance, Risk Management’s

Contribution to the Organization, Risk Management by Individuals

and Corporates.

07

PRACTICAL COMPONENTS: Analyze the insurance potential in India based on secondary data Meet Insurance advisors/Agents and have a discussion on

requirements of insurance selling. Select insurance company of your interest and study the risk

management procedures followed by that company. Analyze risk management techniques used by the banks, cement

companies, automobile companies.\Visit the IRDA website and identify the rules and regulations governed by IRDA with respect to Marketing of insurance in rural markets.

RECOMMENDED BOOKS: 1. Risk Management – IIBF, Macmillan, New Delhi, 2011 2. Risk Management and Insurance, Williams, Smith and Young – 8th Edition. 3. Disaster Management and Risk Reduction, Sreeja S. Nair, Florian Bemmerlein-

Lux, Sandhya Chatterji, Narosa Publishing House 2013

REFERENCE BOOKS:

Risk management: Insurance & Derivatives- Kotreshwar G, 2/e, Himalaya

Publishing House, 2012.

Introduction to Derivatives & Risk Management – Chance, Cengage Learning,

New Delhi.


CO1 Explain the principles of risk management and insurance and various

risk control measures available.

CO2 Identify and categories the various risks face by an insurance

organization

CO3 Identify and assess environmental and sustainability considerations in

problems in risk and insurance.

CO4 Apply the insurance mechanism in risk management.

https://www.google.co.in/search?hl=en&q=Sreeja+S.+Nair&stick=H4sIAAAAAAAAAONgVuLVT9c3NEw2KTAxNUkqeMRowS3w8sc9YSn9SWtOXmPU5OIKzsgvd80rySypFJLmYoOyBKX4uVB18ixi5QsuSk3NSlQI1lPwS8wsAgCw6dARXQAAAA

https://www.google.co.in/search?hl=en&q=Florian+Bemmerlein-Lux&stick=H4sIAAAAAAAAAONgVuLVT9c3NEzOTc9Jr8oqfsRowS3w8sc9YSn9SWtOXmPU5OIKzsgvd80rySypFJLmYoOyBKX4uVB18ixiFXPLyS_KTMxTcErNzU0tyknNzNP1Ka0AAMjSRT1lAAAA

https://www.google.co.in/search?hl=en&q=Florian+Bemmerlein-Lux&stick=H4sIAAAAAAAAAONgVuLVT9c3NEzOTc9Jr8oqfsRowS3w8sc9YSn9SWtOXmPU5OIKzsgvd80rySypFJLmYoOyBKX4uVB18ixiFXPLyS_KTMxTcErNzU0tyknNzNP1Ka0AAMjSRT1lAAAA

https://www.google.co.in/search?hl=en&q=Sandhya+Chatterji&stick=H4sIAAAAAAAAAONgVuLRT9c3zEpOK0_LSql8xGjOLfDyxz1hKb1Ja05eY9Tg4grOyC93zSvJLKkUkuJig7IEpPi4UDTyLGIVDE7MS8moTFRwzkgsKUktysoEAL756l5eAAAA

https://www.google.co.in/search?hl=en&q=inpublisher:%22Narosa+Publishing+House%22&tbm=bks&sa=X&ved=2ahUKEwiu0eX9-PvsAhXmyDgGHctfDfYQmxMoADAIegQIHBAC

98

SEMESTER – IV

Course Name : Principles and Practice of General Insurance Course Code:20MBABI44


No. of Tutorial/Practical Hours / Week :0 SEE Marks: 50


L:T:P: 4:0:0 CREDITS:04

COURSE OVERVIEW : The course enables the students to play an appreciable level of role in the general

insurance sectors. There is a need to provide with a general framework for thinking about the effects of risk and a broad knowledge of risk management and insurance. This course helps in creating awareness of the many public policy issues related to risk, including legal liability and economic security issues apart from strong conceptual foundation for understanding general insurance.

COURSE LEARNING OBJECTIVES (CLO) : 1. Understand the basic concepts of General Insurance. 2. Gain awareness about the application of principles of general insurance . 3. Study the implications of legal aspects, coverage and claim settlement aspects relating to

various types of general insurance .

MODULES HOURS

MODULE 1 Introduction to General Insurance Introduction- History of General Insurance - The Insurance Market -Insurance

Intermediaries - Insurance Intermediaries in Overseas Markets - Tariff Advisory Committee (TAC)-Loss Prevention Association of India (LPA).

06

MODULE 2 General Insurance Contract Design Introduction to Insurance - Definition of a contract - Requirements of an Insurance contract - Fundamental Principles of General Insurance contracts

07

MODULE 3 Underwriting: Objectives – Principles-Process – Need -Underwriting authority-Underwriting activities –Rate making .

07 MODULE 4 Fire Insurance: Introduction- Characteristics- Standard Fire Insurance policy – Types of policies- Coverage Fire claims. Marine Insurance policy - General Characteristics- Maritime perils –Marine Insurance coverage –Marine policy

08

MODULE 5

Motor Insurance – Motor vehicles Act – Need for Third Party Insurance –Types of Motor policies. Introduction - Health Risks - Importance of Health Insurance -Health Insurance policies offered in India.

07

99

PRACTICAL COMPONENTS: Students can visit policy bazaar website, select any one health insurance

scheme/plan and compare the features offered for the same scheme by different health insurance companies

Visit Motor Accidents Claims Tribunal website and analyze the cases which is under its purview

RECOMMENDED BOOKS: 1. Principles and Practice of Insurance, P. Periasamy, (2009), Second Edition, Himalaya

Publishing House, Mumbai. 2. Principles and Practice of General Insurance, ICAI New Delhi, Fourth Edition(2008),Repro

India Ltd, Source:www.icai.org.in,: www.insuranceicai.org 3. Insurance Principles and practice , M.N.Mishra and S.B.Mishra, 22nd Edition(2015),

S.Chand Publications, New Delhi REFERENCE BOOKS

Principles and Practices of Insurance, Ghanashyam panda and Monika mahajan, Third Edition(2013), Kalyani publishers,

Risk Management and Insurance, C. Arthur Williams, Jr. Peter Young, Michael Smith, (2007), Eighth Edition, Tata McGraw Hill Publishing Company Limited, New Delhi.


CO1 Discuss the basic concepts of General Insurance.

CO2 Apply the basic principles of Insurance in gaining clarity between insured and insurer.

CO3 Analyze the implications of legal aspects, underwriting guidelines, coverage and claim settlement aspects relating to various types of general insurance.

CO4 Explain the code of conduct of insured and the insurer.

http://www.insuranceicai.org/

100


FINANCE SPECIALISATION



1 20MBAFM41 Mergers, Acquisitions & Corporate

Restructuring

2 20MBAFM42 Financial Derivatives

3 20MBAFM43 Corporate Valuation


101

IV Semester

Name : Mergers, Acquisitions And Corporate Restructuring Code : 20MBAFM41

No. of Lecture Hours / Week : 04 CIE Marks:50 No. of Tutorial / Practical Hours /Week

: 00 SEE Marks: 50


:35 Hrs SEE Duration :03 Hours

L: T:P : 4-0-0 CREDITS: 04 COURSE OVERVIEW: The students will learn to examine the reasons to acquire, choice of target, and recognition of the anticipated challenges, risks, and pitfalls of the approach. The students will evaluate the financial applicability of M & A and accounting aspects of amalgamation. They will also study some instances of takeovers/acquisitions and corporate restructuring and the potential sources of value creation, risks, and challenges. COURSE LEARNING OBJECTIVES (CLO): 1. Study the various concepts and terminologies used in mergers and acquisitions. 2. Familiarize financial evaluation and accounting aspects of Mergers & Acquisitions. 3. Solve the problems relating to Business Valuation and Amalgamation. 4. Critically assess Mergers & Acquisitions with different classifications, strategies, theories,

synergy, etc.

MODULES HOURS

MODULE 1: Introduction of M & A: Meaning - Mergers and industry life cycle, Reasons for failures of M & A -Synergy - Value Creation in M&A-SWOT analysis - BCG matrix. (Theory). Merger Process: Procedure for effecting M & A - Five-stage model – Due diligence – HR aspects of M & A – Tips for successful mergers - Process of merger integration. (Theory).

06

MODULE 2: Financial Evaluation of M & A: Merger as a capital budgeting-Business valuation approaches-asset based, market-based, and income-based approaches-Exchange Ratio (Swap Ratio)-Methods of determining the exchange rate. (Theory and Problems).

08

MODULE 3: Accounting aspects of Amalgamation: Types of amalgamations - Methods of Accounting –Calculation of purchase consideration –Journal entries in the books of transferor & transferee company - Ledger accounts in the books of transferor and transferee companies. (Theory and Problems).

09

MODULE 4: Acquisitions/Takeovers: Meaning and types of acquisition/takeovers (Friendly and Hostile takeovers)-Anti-takeover strategies-Anti-takeover amendments-Legal aspects of M & A-Combination and Competition Act-2002Competition Commission of India (CCI)-The SEBI Substantial Acquisition of Shares and Takeover (Takeover code-2011). (Theory).

06

102

MODULE 5: Corporate Restructuring: Meaning, significance, and forms of restructuring–sell-off, spin-off, divestitures, demerger, Equity Carve-Out (ECO), Leveraged Buy-Outs (LBO), Management Buy-Out (MBO), Master Limited Partnership (MLP), Limited Liability Partnership (LLP) and joint ventures. (Theory).

06

Practical Components: Pick up any latest M&A deal. Generate the details of the deal and then study the deal in the light of the following:

Nature of the deal: merger, acquisition, or takeover. If it is a merger, what type of merger is it?

Synergies likely to emerge to the combining and the combined firm(s) from the deal The valuation for the merger The basis for exchange rate determination

RECOMMENDED BOOKS:

1. Mergers Acquisitions & Corporate Restructuring - Strategies & Practices, Rabi Narayan Kar and Minakshi, Taxmann’s, 3/e, 2017

2. Mergers and Acquisitions, Sheeba Kapil and Kanwal N. Kapil, Wiley, 2/e, 2017 REFERENCE BOOKS: Mergers, Acquisitions and Takeovers, H.R. Machiraju, New Age International Publishers, 1/e,

2010 Mergers - Issues, Implications, and Case Law in Corporate Restructuring, Ramanujam S, Tata

McGraw Hill Publishing House, 2000 Takeovers, Restructuring and Corporate Governance, Weston, Mitchell and Mulherin, Pearson

Education, 4/e, 2003. COURSE OUTCOMES (COs):

CO1 Describe Mergers & Acquisitions and its different classifications, strategies, theories, synergy.

CO2 Apply various dimensions of financial evaluation of Mergers & Acquisition, corporate strategies to create a value to the firm.

CO3 Examine different types of M&A, takeover and antitakeover strategies to solve the business problem.

CO4 Analyze the accounting, legal aspects of M&A and corporate restricting.

103

IV Semester

Name: Financial Derivatives Code: 20MBAFM42


No. of Tutorial / Practical Hours / Week: 00 SEE Marks:50

Total No. of Lecture + Hrs Tutorial / Practical Hours:35 SEE Duration: 03 Hrs.

L: T:P : 4:0:0 CREDITS:04

COURSE OVERVIEW:

This course offer familiarity on derivatives instruments, such as forwards, futures, options

and swap; and how it is used to achieve various hedging and speculating objectives. In this

course students will study applications of derivative-pricing techniques and how the

derivative instruments , used as investment tools, as it allow one to tailor the amount and

kind of risk one takes, be it risk associated with changes in interest rates, exchange rates,

stock prices, commodity prices, inflation, etc. The course provides the insight on how

institutions as well as investors to hedge (reduce) unwanted risks or to take on additional

risk motivated by views regarding future market movements.


1. To understand various concepts and terminologies used in various financial derivatives. 2. To apply various financial derivatives in hedging risk and analyze it. 3. To understand various financial derivatives such as forwards, futures, options, financial

swaps and credit derivatives for managing the risk.

MODULES HOURS

MODULE 1: Introduction to Derivatives, types of derivatives, uses of derivatives, derivatives in India.

5

MODULE 2: Futures and Forwards: types of futures/forwards-Futures vs Forwards-Mechanics of buying and selling futures/forwards-Hedging through futures/forwards-Marking-to-market process- valuation of futures/forwards using cost of carry model-Arbitrage process-Interest Rate Futures & options. (Numerical problems on MTM and valuation of futures/forwards). (Theory and Problems).

10

MODULE 3: Option Contracts: types of option contracts-Options vs futures/forwards, trading mechanism of options contract, Option pricing-factors affecting option pricing-Valuation of option contracts using Black Scholes model and Binomial Model-Put-call parity theory-Option Greeks. (Numerical problems on all aspects). (Theory and Problems).

10

MODULE 4: Financial Swaps: advantages of financial swaps-Types of financial swaps (Interest rate swap, currency swap, equity swap and commodity swap)-Mechanics of interest rate swaps– Triangular swap (Numerical problems only

05

104

on interest rate swap including triangular swap) Commodity Derivative Market: Commodity derivative exchanges (with commodities traded) in India

MODULE 5: Credit Derivatives and VaR: Types of credit derivatives, Sub-Prime Crisis-2007- Types of Interest Rates-Zero Rate-Forward Rate-Value-at-Risk-Meaning, VaR Models-Stress testing and back testing. (Numerical problems only on VaR). (Theory and Problems).

05

Question paper: 40 %Theory and 60% Problems. PRACTICAL COMPONENTS:

Students can visit a financial institution dealing in derivatives and study the products offered by them

Students should individually select various futures or options and watch the behavior of these futures and options on a day to day for 15 days to see how futures and options might help mitigate the risks of investors.

Structured, real-time, options trading game that we use to demonstrate the workings of options market and basic aspects of options pricing, as well as to increase student engagement.

Practicing Moneybhai online virtual trading game from moneycontrol.com RECOMMENDED BOOKS: 1. Fundamentals of financial derivatives, N.R. Parasuraman, Wiley India Pvt. Limited 2. Introduction to Derivatives and Risk Management, Don M. Chance/Robert Brooks, 10/e,

Cengage learning Pvt Ltd. REFERENCE BOOKS: Derivatives and Risk Management, Rajiv Srivastava, Oxford University Press, 2/e. Options & Futures- Vohra & Bagri, 2/e, TMH Derivatives, Principles and Practice, Sundaram& Das, Mc Graw Hill, 2017 COURSE OUTCOMES

CO1 Understand the mechanism of forwards/futures, options, financial swaps, various credit derivatives and VaR with their features, merits and demerits.

CO2 Apply hedging techniques such as forwards/futures, options, financial swaps, various credit derivatives for managing financial risk.

CO3 Evaluate forwards/futures, options, financial swaps contracts and VaR to decide which securities to use for hedging and/or speculative purposes.

105

IV Semester

Name: Corporate Valuation Code: 20MBAFM43



: 00 SEE Marks: 50


: 35 Hrs SEE Duration: 03 Hrs

L: T:P :4-0-0 CREDITS: 04 COURSE OVERVIEW: This course will provide the framework to price and value both securitized and non-securitized entities (whether that be specific assets or whole companies). This involves the utilization of both accounting and financial analysis of the entity to determine value. The course will approach the subject from an applied viewpoint to enable students to practice valuation methods. The course will also incorporate basic capital raising issues, from both the fixed income and equity perspectives. COURSE LEARNING OBJECTIVES (CLO): 1. Identify the purpose of corporate valuation and to obtain an overview of the basic

corporate valuation process 2. To familiarize the students with the standard techniques of corporate valuation. 3. To develop analytical skills and communication strategies for discussing corporate

valuation. 4. To understand the valuation in the contexts of IPOs, M&As, Bankruptcy cases

MODULES HOURS MODULE 1: Corporate valuation-an Overview-Context of valuation: Enterprise DCF Model-Analyzing historical performance-Estimating the cost of Capital-Forecasting Performance-Estimating the continuing value-Calculating and interpreting the results-Other DCF models Case study in two phase and three phase growth.

8

MODULE 2: Non-DCF approaches to valuation: Book value approach, adjusted book value approach, Stock and debt approach (numerical problems in each of these methods). Call option-based valuation Relative valuation, Equity valuation multiples-Enterprise valuation multiples-Choice of multiple Case study in equity and enterprise multiples.

8

MODULE 3: Advanced issues in valuation- Valuation of companies of different kinds-valuation in different contexts-Loose end of valuation -valuation of intangible assets: Patents, trademarks, copyrights and licenses; Franchises: brands. (Theory only).

6

MODULE 4: Strategic financing decisions: Capital structure and value in perfect world, imperfections and capital structure, signaling theory, tools for developing and effective capital structure, guidelines for capital structure planning, bankruptcy, dividend policy and firm value, implications of real world imperfections, dividend

6

106

policy formulation, rationale and objections to share buybacks. (Theory only) MODULE 5: Value Based Management- Methods and Key premises of VBM-Marakon approach-Alcar approach-Mckinsey approach-Stern Stewart approach-BCG approach (Theory and problems). Case study in Alcar approach, BCG approach and Stern Stewart approach.

7

PRACTICAL COMPONENTS: Using DCF method, value equity and submit a report. Student should value a manufacturing company and submit a report. Student should value a banking company and submit a report.

RECOMMENDED BOOKS: 1. Corporate Valuation and Value Creation, Prasanna Chandra, Tata McGraw Hill-2011 2. Damodaran on Valuation, Aswath Damodaran, John Wiley and Sons- Sons,2/e, 2006.

REFERENCE BOOKS: Corporate Valuation: A Guide for Managers and Investors, Philip R Daves, Michael C.

Ehrhardt, and Ron E. Shrieve, Cengage Learning- 2003 Corporate Valuation, David Frykman, Jakob Tolleryd, Prentice Hall, 2003 The Valuation Handbook: Valuation Techniques from Today's Top Practitioners, Rawley

Thomas, Benton E Gup, John Wiley & Sons, 2010. COURSE OUTCOMES (COs): CO1 Apply traditional knowledge of valuation technique

CO2 Critically analyze methodologies in variety of decision context to evaluate company.

CO3 Identify valuation process and develop strategies ethically to deal with them

CO4 Apply relevant techniques to value creation to communicate financially through valuation report helping in decision making process.

107

IV Semester

Name: International Financial Management Code: 20MBAFM44



: 00 SEE Marks: 50


: 35 Hrs SEE Duration: 03 Hrs

L: T:P :4-0-0 CREDITS: 04

COURSE OVERVIEW: This course focuses on the theoretical and practical knowledge required for the management of financial and investment functions of multinational corporations. Students will discover how the international capital markets, foreign exchange markets, and the derivatives market can be used to manage transaction and operating risks facing the multinational firm. The general emphasis is on the identification and management of opportunities and risk relating to international investments, exchange rate fluctuations, international financial markets and government policy changes. COURSE LEARNING OBJECTIVES (CLO): 1. To understand the International Financial Environment and the Foreign Exchange market. 2. To learn hedging and Forex risk management. 3. To learn the Firm’s Exposure to risk in International environment and various theories

associated with it.

MODULES HOURS MODULE 1: International financial Environment- The Importance, rewards & risk of international finance- Goals of MNC- International Business methods. Balance of Payments (BoP), Equilibrium & Disequilibrium, different exchange rate regime and arrangement, the Economic and Monetary Union (EMU). (Theory only).

05

MODULE 2: Foreign Exchange Market: Function and Structure of the Forex markets, Exchange rate quotations, Determination of Exchange rates in Spot markets and forward markets. Exchange rate behavior and Cross Rates. (Theory & Problems).

07

MODULE 3: Foreign exchange risk Management: Hedging against foreign exchange exposure –Forward, futures and options- Currency Swaps(two way swaps only)-Interest Rate Swap(Theory & Problems). International Financial Markets and Instruments: Foreign Portfolio Investment. International Bond & Equity market. International Money Markets, International Banking services –Correspondent Bank, Representative offices, Foreign Branches. Forward Rate Agreements. (Only Theory).

09

MODULE 4: International Parity Relationships & Forecasting Foreign Exchange rate: Measuring exchange rate movements Exchange rate equilibrium. Interest Rate Parity, Purchasing Power Parity &International Fisher effects, Arbitrage, Types of Arbitrage (Theory & Problems).

07

108

MODULE 5: Foreign Exchange exposure: Management of Transaction, Translation, economics, political and interest rate exposure. (Theory & Problems).

07

PRACTICAL COMPONENTS : Visit the foreign exchange department of a bank, study the operations and submit a report Track and analyze the rupee exchange value against Dollar and Euro in spot and forward markets for one week and record the observations 50% Theory and 50% problems RECOMMENDED BOOKS: 1. International Corporate Finance, Jeff Madura, Cengage Learning- 6/e, 2011 2. International Finance Management, Eun & Resnick, Tata McGraw Hill- 4/e REFERENCE BOOKS: International Financial Management, Apte P. G, Tata McGraw Hill- 6/e, 2011 International Financial Management, MadhuVij, Excel Books- 2010 International Financial Management, Thummuluri Siddaiah, Pearson India- 1/e, 2009


CO1 Identify and appraise investment opportunities in international environment using in-depth knowledge of international financial management

CO2 Analyze different strategies critically to deal with other types of country risk associated with foreign operation.

CO3 Identify the risk relating to exchange rate fluctuations and develop strategies ethically to deal with them

CO4 Apply appropriate instruments and technologies by understanding global, economical and legal aspects to financially communicate

109


HR SPECIALISATION


Sl.no.


1 20MBAHR41 Personal Growth & Interpersonal Effectiveness

2 20MBAHR42 International Human Resource Management 3 20MBAHR43 Organization Change and Development

4 20MBAHR44 Management Consulting for Business Excellence

SEMESTER – IV

Course Name: Personal Growth & Interpersonal Course Code: 20MBAHR41

Effectiveness




L: T:P : 4:0:0 CREDITS: 04 COURSE OVERVIEW: The course speaks about understanding we as individuals and also pours light about an individual’s interpersonal effectiveness. It also gives insights into the concepts of self-awareness and self-esteem. It speaks about Sigmund Freud’s Ego states- Id, ego, and superego, and through defense mechanism, it explains how to balance id state and superego and lead a successful life. The course also deals with personal change and what are the requisites for personal change. It also gives insights on habits of highly effective people. The course deals with what is creativity and innovation. It tells what creativity process is and what tools are available for creativity. It also tells the importance of the NLP program. It helps students to discover the interpersonal orientation through FIRO-B.

COURSE LEARNING OBJECTIVES (CLO): 1. The student will be able to apply and improve workplace effectiveness through various personal

growth and interpersonal effectiveness practices.

2. The student will be able to classify and categorize different personal growth and inter-personal

practices and to be followed in the organization.

3. The student will be able to create and reconstruct Leadership required to manage the Human

Resources in the organization.

4. The student will be able to appraise and judge the practical applicability of various personal

growth and Interpersonal practices to be followed in the Organization.

MODULES

TEACHING

HOURS

MODULE 1: Dynamics of Personal Growth: Self-awareness and self-esteem, life roles, social roles and organizational roles, role clarity, and role boundaries. Ego states- Id, ego, and superego and defense mechanism. Developing a self-improvement plan.

7

MODULE 2: Interpersonal Trust: Openness, confidentiality, blind-spot, and unknown part of the personality. Self-disclosure, seeking feedback, self-reflection, and practicing new behaviors. Discovering facets of interpersonal trust through Johari Window.

7

MODULE 3 : Understanding Human Personality and Neuro Functioning: Personality theories, Carl Jung's theory of personality types and Myers Briggs Type Indicator test (MBTI), Trait theories- Guilford Peogut, PF 16 and Type A and B, Emotional intelligence. Basic functions of mind: Creativity and innovation. Blocks to creativity. Creativity processes and tools- convergent and divergent thinking. Six Thinking Hats, Neuro-Linguistic Programming.

7

MODULE 4 : Attitudes, Beliefs, Values, and their impact on Behavior: Personal change meaning, nature, and requisites. Social adjustments and habit formation. Locus of control. Habits of personal effectiveness. Seven habits of highly effective people.

7

111

MODULE 5 : Interpersonal relations and personal growth: Interpersonal needs for openness, inclusion, and control. Discovering the interpersonal orientation through FIRO-B. Conflict resolution and negotiation, time management and honoring the commitments

7


Students are expected to conduct an in-depth study of various personality traits & TA and submit a detailed report.

Students must undergo psychometric test like MBTI, FIRO-B, Big Five, etc., conduct a SWOT analysis and prepare a personal growth plan based on the results

Ask the individual students to seek multisource feedback about their interpersonal effectiveness from peers, teachers, and parents; understand and reflect the feedback and prepare a development plan for interpersonal effectiveness.

Discuss a Johari Window case in the class to identify how it can help each student to promote his/ her personal growth. 5. Organize a workshop on MBTI for the students to know their type and to understand the type dynamics.

RECOMMENDED BOOKS:

1. Organizational Behaviour: Human Behavior at work John W. Newstrom and Keith Davis Tata McGraw Hill 11/e, 2003.

2. Human Relations in organization’s Robert N. Lussier Mc- Graw Hill Education 6/e

3. Development of Management Skills Whetten & Cameron PHI 7/e

4. Competency Mapping Assessment and Growth Naik G. P IIHRM 2010 REFERENCE BOOKS: Understanding OB Udai Pareek Oxford University Press . Theories of Personality Calvin S Hall Wiley India Pvt. Ltd 4/e . Seven habits of highly effective people, Stephen R Covey Pocket Books. Training in interpersonal Skills Stephen Robbins Pearson Education . COURSE OUTCOMES (COs):

CO1 Apply conceptual knowledge of different theories that promote personal growth.

CO2 Analyze the concepts of human personality, behavior, and functioning of mind for intra, interpersonal effectiveness required to become value-based leader

CO3 Analyze the psychometrics tests in understanding the personality traits required for

individual development and effective teams

CO4 Develop a greater insight of self, and others through various theories and prepare the

developmental plan to become socially responsible individual

112

SEMESTER – IV

Course Name: International Human Resource Management Course Code: 20MBAHR42




L: T:P: 4-0-0 CREDITS: 4

COURSE OVERVIEW: The course also discusses emerging issues of HRM in a global context such as inclusive policies, human rights in organizations. This course will examine organizational and employee perspectives on the design and delivery of international HRM programs. Issues to be explored include strategies for global recruitment and selection, multi-country compensation programming, cross-cultural adjustment and repatriation, performance management and career development for multinational employees, and international labor relations. COURSE LEARNING OBJECTIVES (CLO): 1. Understand the application of IHRM in managing and developing an Organization. 2. The student will be able to apply and solve the workplace problems relating to International

issues. 3. Enable the students to learn concepts and knowledge about the range of Human Resource.

functions to the deployment of expatriate employees and expatriate failures on international assignments.

4. The student will be able to comprehend the practical applicability of various strategies and approaches in managing the International Organization.

MODULES TEACHING

HOURS MODULE 1: Cultural, Comparative and Organizational Perspectives On IHRM: IHRM: Approaches Emergence of Global HR Manager Approaches to International Human Resource Management - Review of IHRM approaches, IHRM models applicable to other contexts

6

MODULE 2: Managing Knowledge in Multinational Firms: Gaining access to external knowledge, IHRM; Interpretive views Comparative Human Resource International Training Management: Concepts and Models Leadership Training and Development in International Organisations Technology in International Training Management.

7

MODULE 3: Global Performance Management: Key components of PMSs Culture and PMSs, PMSs in six leading economies: China, India, Japan, South Korea, UK and USA, PMS for expatriates Total Rewards in the International Context Recap: PCNs, TCNs, and HCNs Approaches to international compensation Repatriation issues, International trends in global total rewards

7

MODULE 4: Introduction Staffing policies: Motives for international transfers, Alternative forms of international assignments, International assignment process Dimensions of International assignment success Multinational Companies and the Host Country Environment, Understanding how MNCs act in a diverse host country,

7

MODULE 5: Regulation and Multinational Corporations: The Changing Context of Global

8

113

Employment Relations. Human Resource Management in Cross-Border Mergers and Acquisitions. the HRM implications. Equal Opportmoduley and Diversity Management in the Global Context: Equal opportmoduleies Diversity management, Work-life balance: practices and discourses; International Culture Management: Models of Culture – Different Models. Corporate Social Responsibility and Sustainability through Ethical HRM practices. International labour standards and decent work Sustainability through the integration of CSR and HR policy. PRACTICAL COMPONENTS : Study the Socio-Political-Economic System in U.S, U.K, Japan, and India and

prepare a comparative analysis. Study Indian and US legal aspects involved when deploying an employee on an

International Assignment. Study and compare Recruitment, Selection, and Training practices in various

countries.

RECOMMENDED BOOKS: 1. International Human Resource Management Srinivas R. Kandula, Sage Publication India Pvt.

Ltd. 2018 2. International Human Resource Management Anne-Wil Harzing, Ashly H. Pinnington Anne-Wil

Harzing, Ashly H. Pinnington 4/e 2015 3. Diversity at Work Arthur P Brief, Cambridge University 2008 REFERENCE BOOKS : Strategic Human Resource Management: An International Perspective, Gary Rees, Paul E.

Smith, Sage Publication India Pvt. Ltd. 2014. International Human Resource Management, Anne-Wil Harzing, Ashly Pinnington, Sage

Publication India Pvt. Ltd. 2011. COURSE OUTCOMES (COs):

CO1 Apply the impact of contemporary issues and global imperatives on human resources concepts, policies, and practices in multinational organizations for achieving the objectives

CO2 Analyze different strategic approaches to the performance and reward management of human resources in multinational organizations for better decision making

CO3 Analyze the concepts and knowledge about the global, economic, social and legal functions of human resource that are used on international assignments

CO4 Analyze the international effects of international diversity and industrial relations

strategies adopted by multinational international organizations operating in various

regions of the world to solve the business problem

114

SEMESTER – IV

Course Name: Organizational Change and Development Course Code: 20MBAHR43



Total No. of Lecture + Tutorial / Practical Hours: =35 SEE Duration: 03 Hrs.


COURSE OVERVIEW: Organizational Change and Development is that kind of subject which deals with the change management model and OD interventions during changes in the organizations. This course discusses various factors influencing change, need for the change, and how to make people ready towards change. It also focuses on OD practitioners’ role in bringing out the best during changing business situations. This course is very apt in the present situation and universal because change is a never-ending process. COURSE LEARNING OBJECTIVES (CLO): 1. Gain knowledge of change management models and organizational development theories that

assists in solving business problems. 2. Understand the important role of an OD consultant in demonstrating ethics, social responsibility,

and value-based leadership. 3. Know the significance of various tools and techniques available to make better decisions during

change. 4. Gain knowledge on OD interventions that facilitate a better flow of communication and enhance

team spirit in the organization.

MODULES TEACHING

HOURS MODULE 1: Changing Organizations in Our Complex World : 21st Century Organization, Roots of Organization Change, Implications of Worldwide Trends for Change Management, Planned Changes and Intended Results, Initiators, Implementers, Facilitators, Recipients, Application of Lewin’s Model of Change, OD Practitioners.

7

MODULE 2: Building and Energizing the Need for Change : Organizations as Systems, Levels and Characteristics, Models of Organizational Change, Systems Theory and Social Construction Approaches, Seek Out and Make Sense of Internal - External Data, Factors That Block People from Recognizing the Need for Change

7

MODULE 3: Measuring Change: Designing Effective Control Systems : Control Processes to Facilitate Change, Selecting and Deploying Measures, Measures that Lead to Challenging but Achievable Goals, Accurate Data, Control Systems, and Change Management, Controls Early Stages of the Change Project, Measurement Tools to use in Change Process, Strategy Maps, The Balanced Scorecard, Risk Exposure Calculator, Data Gathering, Diagnosis, and Feedback.

7

MODULE 4: Models of Change : Kurt Lewin’s Three-step Model (1950–1952), Six-box Model of

7

115

Marvin Weisbord, The McKinsey 7-S Model, Huse’s Model of Planned rganizational Change,, David Nadler and Michael Tushman Model, Porras and Silvers Model (1991), The Burke–Litwin Causal Model, John Kotter’s Eight-step Theory. MODULE 5: Organizational Development : Historical Perceptive Foundation of Organization Development, OD in India, OD Activities, Values, Beliefs and Assumptions of OD, Laboratory Training and T-groups Action Research and Survey Feedback, Employee Involvement, Organizational Culture, Reengineering Organizational Learning, Organization Development Practitioner and the Consulting Process Changing Workforce Demographics, Changing Nature of Work, Consulting Relationship and Types of Consulting, Consulting Model, OD Practitioners, The OD Consulting Process and Action Research.

7

PRACTICAL COMPONENTS: A visit to Organization and interact with OD and Change Manager and list out the roles played by

OD/C manager. Meet and Interact with OD and Change Manager and ask- 10 questions related to Change and

Development issues Meet OD and Change Manager and list out various OC/D Intervention practiced and how they

impact the Organizational Growth. Visit the Organization and Interact with Employees in the Organization and discuss Culture Impact

on the Change process and how it can be managed. RECOMMENDED BOOKS: 1. Change Management and Organizational Development-Ratan Raina- Sage Texts-2018. 2. Organizational Change-An Action-Oriented Tool Kit- Gene Deszca, Cynthia Ingols, Tupper F.

Cawsey, SAGE Publications Inc- 2019. 3. Organization Development: The Process of Leading Organizational Change-Donald L. Anderson-

Sage Publication India Pvt Ltd- 2/e- 2012. REFERENCE BOOKS: 1. Organization Development- Donald L. Anderson- Sage South Asia-2013.

2. Toolkit for Organisational Change- T. F. Cawsey, Gene Deszca- Sage Text-2007.

3. Organisation Development and Organisational Change- Donald L. Anderson and Tupper F. Cawsey-

Sage Publication- 1/e 2014.


CO1 Apply the knowledge of change management models and organizational development theories in solving business problems.

CO2 Demonstrate ethics, social responsibility, and value-based leadership by being an OD consultant.

CO3 Analyze data obtained from various tools and techniques available to make better decisions during change.

CO4 Analyze suitable OD interventions that facilitate a better flow of communication and enhance team spirit in the organization.

116

SEMESTER – IV

Course Name: Management Consulting for Course Code: 20MBAHR44 Business Excellence

No. of Lecture Hours / Week: 04 CIE Marks: 50 No. of Tutorial / Practical Hours / Week: 00 SEE Marks: 50


L: T:P: 4-0-0 CREDITS: 4 COURSE OVERVIEW: The course provides a practical understanding of the practices and processes used by management consultants. The course helps students to know how management consulting firms are organized and managed, how consulting firms compete and secure clients, the types of services consulting firms provide, service delivery methods, and practices. Acquire knowledge of the latest conceptual framework used by Consultant and Consultancy process and procedure applied in various sectors. Gain knowledge about the practical insight of various principles and practices of Consultant and Consultancy. COURSE LEARNING OBJECTIVES (CLO): 1. Understanding the need and demand for management consultants and how consultants work. 2. Enable students to know some of the ethical and legal issues associated with management

consulting. 3. Understand how to develop work plans, identify scope issues, manage scope, how to staff

consulting projects, and how to interact with clients. 4. Learn how to apply some of the key concepts and consulting tools to industries, companies,

and situations. 5. Enable students to understand Business Excellence is an integrated leadership and

management system that describes the elements essential to sustainable organiza tional excellence

MODULES TEACHING

HOURS MODULE 1: Management Consultancy in India-; Proactive client relationships for repeat business Indian Management Consulting Scenario, Dynamics, OpportMODULEy, Challenges, Consultancy as Profession, Strategic planning process for long-term success through Consultancy; Organizational Study and Consultancy- Align organizational vision and strategy; Changing Business Models and Business Strategy,

7

MODULE 2: Consultancy Areas - Part A Corporate Governance: Experience in M and A Consulting; E-Governance and its Relevance to India; Information Technology Consulting: Bytes of Reality; Management Consultancy in Infrastructure Projects; Implications for Management Consultants.

6

MODULE 3: Consultancy Areas - Part B Project Finance: New Investment, Diversification, and Growth; Consultancy in Communication Research; Developing a strategy for financial restructuring; Management consulting in investment banking, legal, real estate, accounting, financial services, advertising, IT consulting, engineering consulting, HR consulting, R&D, education, architecture, AI, Blockchain

7

MODULE 4: 6

117

Consulting services to design and implement policies, systems, and processes in functional and cross-functional areas of business. Designing and implementing models; Business Process Reengineering (BPR) MODULE 5: Careers and Firms in Consultancy A career in Consulting - Future Jobs; Career Growth for Management Consultants area like- Strategy Consulting; Operations Consulting; Financial Advisory Consulting; Risk & Compliance Consulting . Creating Winning People Strategy; Strategy Maps, HR Service Delivery Design; Consulting in Executive Search and Building a Management Team . Managing Gen Y and Gen Z employees, Attrition control and employee retention management, Work-life balance, Executive coaching, Performance management, Employee Engagement, Integration and assimilation of recruits

9

PRACTICAL COMPONENTS : A day in a management consulting firm, working, opportmoduley and

challenges. Help company increase profitability by making an analysis- Business study-

SWOT. Design strategies for Lifetime Fitness to enter foreign markets, global study for

an opportmoduley .

RECOMMENDED BOOKS: 1. Management Consulting in India- Practice and Experiences for Business Excellence, U. K.

Srivastava Pramila Srivastava, Sage Response,2012 2. An Introduction to Management Consultancy, Mare Baji, Sage Publication Ltd 2013 3. Management Consultancy Insights and Real Consultancy Projects, Book by Graham Manville,

Routledge 2018 REFERENCE BOOKS: The McKinsey way, Ethan M. Rasiel, KOBO 1999. The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives, Carl W.

Stern, Michael S. Deimler, John WILEY, and Sons, 2006. COURSE OUTCOMES (COs):

CO1 Apply knowledge of policies and practices to solve consultancy related problem for

business excellence.

CO2 Apply policies and system in an ethical and socially responsible manner that contributes to achieving effectiveness and organizational goals for consultancy firms.

CO3 Analyze various Consultancy practices and approaches for data-driven decision making.

CO4 Analyze and communicate the strategic process in the global, economic, and legal aspects of the business.

118


MARKETING MANAGEMENT SPECIALISATION



1 20MBAMM41 Logistics and Supply Chain Management


3 20MBAMM43 Strategic Brand Management


119

SEMESTER – IV

Course Name: Logistics and Supply Chain Management Course Code: 20MBAMM41

No. of Lecture Hours/Week: 04 CIE Marks: 50

No. of Tutorial/Practical Hours/Week: 00 SEE Marks: 50

Total No. of Lecture Hours + Practical Hours + Practical Hours :35 SEE Duration :03

L:T:P : 4:0:0 CREDITS: 04

COURSE OVERVIEW: Logistics is concerned with both materials flow and information flow. While the materials flow from the supplier to consumer, the information flows the other way round. It is not only concerned with inventory and resource utilization; customer response also falls under the ambit of logistics. This course focus on understanding the basic concepts, processes, key elements, warehouse, inventory management, transportation strategies, supply chain efficiency optimization, international logistics and recent issues in logistics and supply chain management.

COURSE LEARNING OBJECTIVES (CLO): 1. To understand the basic concepts, processes, scope and key elements of logistics & supply

chain management.

2. To comprehend the role of warehouse management & Inventory management for establishing

efficient and sustainable supply chains.

3. To understand the role of technology, issues in supply chain planning, visibility, and execution

of transportation and logistics management.

4. To provide insights into International Logistics and sourcing decisions.

MODULES TEACHING

HOURS

MODULE 1: Supply Chain- Concept, significance and key challenges. Scope of SCM- historical perspective. Essential features, decision phases – process view, supply chain framework, key issues in SCM and benefits. Definition and scope of Logistics. Elements, types, incremental value delivery through Logistics management. Innovations in Supply Chain. Recent Issues in SCM: Role of computer/ IT in supply chain management, CRM Vs SCM, Benchmarking concept, features and implementation.

08

MODULE 2: Warehousing –Efficient Warehouse Management system- Layout design, criteria. Designing the distribution network, role, factors influencing distribution, design options, distribution networks in practice, network design HUB & SPOKE vs Distributed Warehouses.

06

MODULE 3: Inventory Management- Various costs associated with inventory, EOQ, buffer stock, lead time reduction, reorder point / re-order level fixation, ABC analysis, SDE/VED Analysis. Alternative approach for classification of inventories, components, inventory cost management, replenishment of inventory, material requirements planning. Dealing with demand uncertainty in Supply Chain- managing uncertainty in Supply

07

120

Chain, (Bullwhip Effect), Impact of uncertainties. MODULE 4: Transportation- Mode of transportation and criteria of decision. Transportation Infrastructure. Factors impacting road transport cost, hazards in transportation, State of Ocean Transport, global alliances. Logistics Management: Logistics of part of SCM, logistics costs, logistics, sub-systems, inbound and out bound logistics bullwhip effects in logistics, Demand Management and Customer Service: Demand Management, CPFRP, customer service, expected cost of stock outs.

8

MODULE 5: International Logistics- Logistics and Environment, Methods and tools facilitating International Logistics, challenges, Integrated Supply Chain and Logistics Value Chain, Supply Chain Security Initiatives in the USA, Logistics Industry in India. Sourcing Decisions in Global SCM- Logistics, trends, Key issues in Global sourcing, Factors influencing Outsourcing.

06


Students are expected to choose any 4 Indian Organizations and study their supply chain in terms of drivers of the Supply chain and submit a report.

Students should visit different logistics companies and understand the services provided by them and submit a report.

Students should identify any product/service and study the type of distribution system used and understand the reason for using that particular type and present it in the class.

Students should identify the various types of IT applications employed by Indian Organizations

in their Supply chain.

RECOMMENDED BOOKS :

1. A Logistic approach to Supply Chain Management, Coyle, Bardi, Longley, Cengage Learning, Latest edition.

2. Integrated Supply Chain and Logistics Management, Rajat K. Baisya, SAGE, 2020.

3. Supply Chain Management- Text and Cases, Janat Shah, PEARSON, Latest edition.

4. Supply Chain Management- Strategy, Planning and Operation, Sunil Chopra, Peter Meindl,

D.V.Kalra, PEARSON, Latest edition.

5. Marketing Channels, Anne Coughlan, Anderson, Stern and El-ANSARY.

REFERENCE BOOKS:

The Box, Marc Levinson.

Essentials of Supply Chain Management, Michael H, Hugos.

Logistics and Supply Chain, Martin Christopher, FT Publishing, 5th Edition.

Supply chain Logistics Management, Donald J Bowersox, Mc Graw Hill, 4th Edition.


CO1 Demonstrate knowledge of the functions of logistics and supply chain management.

CO2 Apply the concepts and activities of the supply chain for efficient organization performance.

CO3 Analyze and Interpret the role of technology, issues in logistics and supply chain management.

CO4 Apply the insights of International Logistics and sourcing decisions to evaluate effective supply chain management and its implementation.

121

SEMESTER – IV

Course Name: Digital Marketing Management Course Code: 20MBAMM42

No. of Lecture Hours/Week: 04 CIE Marks: 50 No. of Tutorial/Practical Hours/Week: 00 SEE Marks: 50 Total No. of Lecture Hours + Practical Hours + Practical Hours :35 SEE Duration :03

L:T:P : 4:0:0 CREDITS: 04

COURSE OVERVIEW: With the rapid shift of advertising dollars away from traditional media to online platforms, it is becoming increasingly important for students to be well-versed in digital marketing & analytics fundamentals. The course enhancing the knowledge on understanding structure of e-commerce environment, concepts and theories in practice. It focused on the knowledge of research process, metrics & data analytics, marketing strategies, latest electronic social media for designing marketing activities, and social media marketing strategies.

COURSE LEARNING OBJECTIVES (CLO): 1. To understand the important concepts related to digital marketing. 2. To learn the usage of different electronic media such as display advertising and search engine

advertising for designing marketing activities. 3. To acquaint the students with the latest techniques of e-marketing. 4. To know the mobile marketing and Search Engine optimization for enhancing the performance of

organization.

MODULES TEACHING

HOURS

MODULE 1: Introduction to Digital Marketing- Concept of Digital Marketing, Origin, traditional versus Digital Marketing. Digital Marketing Strategy- The P-O-E-M Framework, Segmenting and customizing Messages, Digital Landscape. Digital Marketing Plan.

6

MODULE 2:

Display Advertising: Concept of Display Advertising, types of display ads, buying models, display plan Targeting- contextual targeting placement targeting, remarketing, interest categories, geographic and language tagging, demographics, mobile, other targeting methods.

7

MODULE 3: Search Engine Advertising- Understanding Ad Placement, Understanding Ad Ranks, Creating First Ad Campaign, Performance Reports. Social Media Marketing: Building a successful Strategy

5

MODULE 4: Face Book Marketing: Facebook for business & facebook insights

Linkedin Marketing: Linkedin Strategy, Linkedin Analytics

Twitter Marketing: Building Content Strategy, twitter usage, Twitter Analytics

Instagram & Snap chat: Objectives of Instagram, Hashtags. What is Snapchat. Digital

Public Relations.

7

122

MODULE 5:

Mobile Marketing- Mobile Usage, Mobile Advertising- Mobile Advertising Models,

Mobile Marketing features- Location based services, Social marketing on mobile, QR

Codes, Augmented Reality, Gamification.

Tracking mobile campaigns- Mobile Analytics

Search Engine Optimization: How search engines work, concept of search engine

optimization (SEO), On Page Optimization, Off Page Optimization, Social media Reach,

Maintenance- SEO tactics, Google Search Engine, Web Analytics- Key Metrics- concepts.

10


Students will learn to create a digital marketing plan. Students will learn to create a mobile advertising project. Students can conduct a survey on Consumer who use Digital marketing to identify the pros and

cons of Digital marketing. Students will conduct comparative analysis of different digital marketing tools. Live Project: Create a mobile advertising project

RECOMMENDED BOOKS :

1. Digital Marketing, Seema Gupta, McGraw Hill Education, 2017

2. Marketing 4.0: Moving from Traditional to Digital, Philip Kotler, Hermawan Kartajaya, Iwan

Setiawan, Wiley, 2017

3. Fundamentals of Digital Marketing, Puneet Bhatia, Pearson, Second Edition

REFERENCE BOOKS : Digital Marketing, Swaminathan T N, Karthik Kumar, Cengage Learning India Pvt. Ltd, 2019 Social Media Marketing, Tracy L Tuten, Michael R, Solomon, SAGE, Second Edition Digital Marketing, Ian Dodson, Wiley, 2016

COURSE OUTCOMES(COs) :

CO1 Apply the appropriate concepts relevant to digital marketing.

CO2 Illustrate the use of search engine marketing, online advertising and other models for effective communication to the target customers

CO3 Contrast the social media strategies & create templates in digital marketing for

Enhancing the performance in digital marketing industry.

CO4 Analyze the mobile marketing and Search Engine optimization metrics for enhancing the performance of organization.

123

SEMESTER – IV

Course Name: Strategic Brand Management Course Code: 20MBAMM43

No. of Lecture Hours/Week: 04 CIE Marks: 50 No. of Tutorial/Practical Hours/Wee k: 00 SEE Marks: 50

Total No. of Lecture Hours + Practical Hours + Practical Hours: 35 SEE Duration :03

L: T:P: 4:0:0 CREDITS: 04 COURSE OVERVIEW: Branding help to establish a brand and promote its product in the marketplace. This subject is based on choosing strategy for the brand’s growth and frequent updating of the strategy. This helps in developing the long-term sustainability policy which makes a company to add-value to its products. It would make a student familiarize the appeal and differentiation of brand by enhancing customer loyalty and retention.

COURSE LEARNING OBJECTIVES (CLO): 1. To understand the importance of corporate strategy and Brand Management. 2. To know the various issues such as brand association, brand identity, brand portfolio

management in detail to handle the brand equity and value chain. 3. To learn about the tactics and strategies involved by corporates in building a strong brand in the

different level of market

MODULES TEACHING

HOURS

MODULE 1: Introduction to the concept of Brand Management: Brand and Brands Management, Branding challenges and opportunities, Strategic Brand Management process.

04

MODULE 2: Customer Based Brand Equity: Brand Equity, Model of CBBE Brand Equity, David Aaker’s Brand Equity Model. Making a Brand strong. Brand Identity & Brand Positioning, Brand Value - Core Brand values, Brand mantras, Internal branding.

06

MODULE 3: Choosing Brand Elements to Build Brand Equity: Brand elements, Leveraging Brand Knowledge, Leveraging Secondary Brand Knowledge & Conceptualizing the leverage process, designing marketing program to build brand equity.

06

MODULE 4: Brand Value chain: Brand resonance and Brand value chain, Establishing brand Equity Management Systems. Comparative methods. Managing Brand Equity: Brand Reinforcement, Brand Revitalization, Brand Crisis. Designing and sustaining branding strategies: Brand hierarchy, Branding strategy, Brand extension, Brand transfer and Brand Imitations.

10

MODULE 5: Making Brands go Global: Managing brand over Geographic boundaries and market segments, Regional brand and global brand strategy, Building global customer-based brand equity, Luxury Brand Management: historical leaders and emerging countries.

09

124

PRACTICAL COMPONENTS : Go to a supermarket and find the brand elements in various brands of soaps, mobiles, jeans,

and other product. Pick up your college, analyze its positioning and how would you reposition it? Pick a

multiproduct company and as completely as possible analyze its brand portfolio and brand extensions?

Students are supposed to assess the product life cycle and appraise alternative approaches to luxury brand management.

Students can select any two popular brands and identify and examine the criteria for success in the luxury brand industry.

RECOMMENDED BOOKS: 1. Strategic Brand Management - Kevin Lane Keller – 4/e Pearson Education. 2. Strategic Brand Management – Jean, Noel, Kapferer – Kogan Page India. 3. Brand Management -The Indian Context – Y L R Moorthi – Vikas Publication.

REFERENCE BOOKS: Brand Management – Chunnawalla, 1/e, HPH, 2003. Strategic Brand Management- Richard Elliott & Larry Perclu, 1/e, Oxford Press. Creating powerful brands – Chernatony, 1/e, Elsevier Publication


CO1 Apply the basic concepts of branding and its functions to frame effective branding strategies.

CO2 Analyze the various issues related to Brand Management and effectively communicate to compete in the business world

CO3 Analyze the effective brand strategies to build a strong brand at the national and global level of business.

125

SEMESTER – IV

Course Name: Rural Management Course Code : 20MBAMM44

No. of Lecture Hours / Week: 04 CIE Marks : 50


Total No. of Lecture + Tutorial / Practical Hours:35 SEE Duration : 03

L:T:P : 4-0-0 CREDITS : 4

COURSE OVERVIEW: Rural markets are gaining importance in emerging economies. Many businesses are involved in the marketing of various products in the rural areas of India and elsewhere. The main objective of this course is to develop a strong foundation of applied knowledge, concepts, approaches and analytical skills in the students for successful marketing of products and services to rural consumers. COURSE LEARNING OBJECTIVES (CLO):

1. To provide a conceptual understanding on the Rural Marketing with special reference to Indian context.

2. To acquaint the students with the characteristics of rural consumer behavior. 3. To create awareness about the applicability of the concepts, techniques and processes of

marketing in rural context. 4. To familiarize with the issues and marketing strategies to improve sales in rural markets.

MODULES TEACHING

HOURS MODULE 1: Introduction to Indian Rural Marketing: Introduction to rural markets, rural vs. urban markets. Rural marketing environment: demographic, geographic and marketing environment.

06

MODULE 2: Rural Consumer behaviour: Consumer buying behaviour models, Consumer Buying Process, Opinion Leadership Process, Diffusion of Innovation, and Brand Loyalty. Researching Rural Market: Sensitizing rural market and Research design.

07

MODULE 3: Rural Marketing of FMCG's: Indian FMCG industry, Rural Marketing of FMCG's, Rural Marketing of Consumer durables Rural marketing of financial services.

06

MODULE 4: Marketing of agricultural Input: Indian tractor industry, marketing strategies for tractor industry Fertilizer industry in India Marketing of Agricultural produce: Profiling of Indian agricultural produces. Corporate sector in agri-business

07

MODULE 5: Distribution strategy: Introduction Accessing Rural Markets, Prevalent Rural Distribution Models- Distribution Models of FMCG Companies, Distribution Model of Durable Companies, Distribution of fake products, Emerging Distribution Models- Corporate –SHG Linkage Communication strategy: Challenges in Rural Communication, selecting the communication channels, deciding the promotion mix.

09

126

PRACTICAL COMPONENTS : Visit to the various Micro Finance Institutes, who extend their services in catering rural

market. Visit to a village and understand the market structure and its functioning part of the

rural markets. Students should come up with new product designing with the rural marketing mix 4 As

(Awareness, Acceptability, Adaptability and Affordability). Students can do a survey on corporate farming and its effect on income of the rural

RECOMMENDED BOOKS: 1. Rural Marketing - Dogra & Karminder Ghuman, 1/e, TMH-2010. 2. Rural Marketing - Pradeep Kashyap& Siddhartha Raut, Biztantra-2005. 3. Rural Marketing - Gopal Swamy T. P, 3/e, Vikas Publishing House.

REFERENCE BOOKS: Rural Marketing - Sanal Kumar Velayudhan, 2/e, Response Publication, 2007. Agricultural Marketing in India – Acharya, Oxford I B H.

COURSE OUTCOMES (COs): CO1 Identify different market strategies using in-depth knowledge of rural market.

CO2 Develop critical thinking in analyzing the behavior of rural consumer to select future course of action.

CO3 Analyze the challenges and opportunities in the field of rural marketing based on ethical social, cultural and environment which have implication on business.

CO4 Select the best future course of action to effectively communicate and serve rural market for the achievement of organizational goals.

127


PROJECT MANAGEMENT SPECIALISATION



1 20MBAPM41 Project Quality Management

2 20MBAPM42 Project Procurement Management 3 20MBAPM43 Agile Project Management

4 20MBAPM44 Project Risk Management

128

SEMESTER – IV

Course Name : Project quality management Course Code: 20MBAPM41



: 35 SEE Duration: 03 Hrs. Tutorial / Practical Hours

L:T:P : 4:0:0 CREDITS: 4 COURSE OVERVIEW : Quality for Project Managers applies quality principles to project management itself, as well as to the products and services resulting from projects. It brings to the forefront the essentials of project quality management and its vital link to business success, with a focus on the tools and essentials of effective quality management that work for your organization, regardless of your industry. The course shows you how to integrate quality management concepts with project management program to support your business success and also students will learn about the philosophy and principles of quality management and learn how to translate these concepts into specific actions that are key to successful project quality efforts. COURSE LEARNING OBJECTIVES (CLO) : 1. Understand the knowledge of quality management theories and concepts. 2. Learn quality management techniques to take decisions. 3. Gain knowledge of ethical and socially responsible plan to achieve quality management

goals. 4. Gain insight on integrating quality management into project life cycle to achieve

organizational goals.

MODULES TEACHING

HOURS

MODULE 1: Introduction to Quality Management: Meaning of quality, cost of quality, benefits of quality, evolution of quality, wheel of quality, quality movement, quality concept,

07

MODULE 2: Project quality planning: Meaning, types of plan, phases of quality planning, understanding the customer, defining the requirement, project attributes, and specification practices.

07

MODULE 3: Cost of quality: History of quality cost development, Goals of quality cost, quality cost categories, quality cost elements, uses of quality cost-quality improvement and cost, quality cost and plan, cost of quality in small business.

07

129

MODULE 4: Project quality control and quality improvement: Role of inspection, quality control tools-tools for collecting data, tools for understanding data, tools for understanding process, tools for analyzing process, tools for solving problems.

07

MODULE 5: Quality and people in project management: Capabilities of project people, decision performance options matrix, quality team for project, quality team project development.

07


Students should identify quality management techniques of any organization

and submit a report.

Student should visit project organization, should present by identifying the

steps in the quality management planning.

Student should submit quality management tools used in the project

organization.

RECOMMENDED BOOKS : 1. Quality management, Lewis Ireland, PMI, 2. Quality management, Kenneth H Rose, Ross publishing,-2005 3. Principles of quality cost, Douglas C wood, ASQ quality press-2013


CO1 Apply the knowledge of quality management theories and concepts into the real world situations.

CO2 Analyze critically quality management techniques in order to take data driven decisions.

CO3 Apply ethical and socially responsible plan in order to achieve quality management goals.

CO4 Integrate quality management into project life cycle to achieve organizational goals.

130

SEMESTER – IV

Course: Project Procurement Management Code : 20MBAPM42

No. of Lecture Hours / Week : 04 CIE Marks : 50


: 00 SEE Marks : 50



L:T:P :4-0-0 CREDITS : 04 COURSE OVERVIEW This course presents fundamental concepts and techniques for project acquisition and procurement. Students are introduced to the PMBOK Guide procurement process and expected to develop an in-depth understanding of project evaluation, planning, financing, and contracting, negotiation, and procurement execution. It also covers the necessity of acquiring and managing resources on a project to ensure its success. Students will learn the process of acquiring external resources through suppliers and the legal requirements associated with contracts, and study the best practices regarding contract management and purchasing within a project management environment. COURSE LEARNING OBJECTIVES (CLO) : 1. Understand the core principles of project procurement management, consistent with the

PMBOK Guide. 2. Provide the knowledge on procurement environment, techniques, and procurement

planning strategy. 3. Understand the techniques for successfully delivering projects and legal aspects of project. 4. Learn the collaborative procurement practices and enhancing procurement efficiency.

MODULES TEACHING

HOURS

MODULE 1: Procurement management & categories: Definition of project procurement management, Procurement delegation authority, project procurement process. Planning procurement into generic category. Understanding the anatomy of project procured. PMBOK’s guidelines for procurement.

07

MODULE 2 : Procurement Basics: Characteristics of project considered. Focal point of procurements, procurement environment, procurement management techniques, integrated procurement management. Project procurement and project management. Procurement & the E-world.

07

MODULE 3: The project procurement plan: Define project scope, Make or buy analysis, Matching & Locating potential sellers, full funding. Scope definition. Procurement systems: Definition & characteristics, public & private procurement systems. Procurement lifecycle.

08

MODULE 4: Legal aspects of project procurement: Legal rights and responsibilities of project procurement, contract negotiations, project procurement closeout, preparation of prime specifications, preparation of conditions of contract.

05

131

MODULE 5: Procurement and Best Business Practices, Sourcing Management, Supplier Selection Criteria, Contract Formation and Administration for Optimum Supplier Performance, The Procurement Function's Internal Relationships, Supplier Relationship Management (SRM), Close procurement: Preparation for evaluation, award of the contract, formation of the contract document, debriefing of successful offer on re-procurement.

08

PRACTICAL COMPONENTS : Analyze the importance of procurement in the project management process. Discuss whether procurement can or should be eliminated or replaced by alternate

organizational activities. Discuss what unintended consequences occur in the project management process when

procurement is poorly executed. Prepare a report on by analyzing a real-life procurement and contracting example related

to your Portfolio topic. RECOMMENDED BOOKS : 1. Quentis w Fleming, “Project Procurement management”. Contracting, sub-contracting,

and teaming. FMC Publishers, 1st edition (October 2003), ISBN -13:978-0974391205, ISBN-10 : 0974391204

2. Attila Kovacs, “Enhancing procurement practices.” Springer science + business media Ltd, 2004 edition, ISBN 978-1-4613-4731-6

3. Stephen Guth, (2009), “Project procurement mgmt.: A guide to structured procurements.” 4. Fred Sollish MS, John Semanik , The Procurement and Supply Manager's Desk Reference,

Second Edition, , John Wiley & Sons, Inc. ISBN:9781118130094 REFERENCE BOOKS:

The PMBOK® Guide – Sixth Edition

CO1 Apply the core principles of project procurement management, consistent with the PMBOK Guide in a project environment

CO2 Analyze the procurement environment, techniques, for developing effective procurement planning strategy.

CO3 Demonstrate the techniques for successfully delivering projects and knowledge of legal aspects of project procurement.

CO4 Apply the collaborative procurement practices to procure resources, source selection and contract awarding within a project’s scope to enhance the efficiency.

132

SEMESTER – IV

Course : AGILE PROJECT MANAGEMENT Code : 20MBAPM43

No. of Lecture Hours/Week :04 CIE Marks : 50 No. of Tutorial / Practical Hours / Week

: 00 SEE Marks : 50



L:T:P : 4-0-0 CREDIT: 4 COURSE OVERVIEW: Agile project management has become an increasingly powerful and popular manner to develop new or improved products, services, or results in a variety of fields such as software development, engineering, product development, pharmaceuticals, and process improvement. In environments with moderate uncertainty, agile project management has been found to produce higher customer satisfaction in less time compared to more traditional, plan-driven project management methodologies. COURSE LEARNING OBJECTIVES (CLO) : 1. Understand the agile concepts, agile principles for enhancing efficiency. 2. Execute the Agile in enterprise framework implementation. 3. To provide knowledge on agile project management adaptive approaches and strategies. 4. To analyze working in agile, Implementation, and scaling agile in organization.

MODULES HOURS

MODULE 1: Understanding Agile: Agility defined, agile methods, agile leadership values, agile performance measurement, the benefits of being agile, History of agile management, agile business objectives. Modernizing project management, the agile manifesto on principles, why agile works better.

07

MODULE 2: Managing in Agile & An Agile project management model: Managing scope and procurement, Managing Time and cost, Managing team dynamics and communication, managing quality and risk. Managing agile project is different, agile enterprise framework, an agile delivery framework, an expanded agile delivery framework.

08

MODULE 3: Being Agile and Agile Strategy: Agile frameworks, putting agile to action: The environment, behaviors. Introduction to agile strategy, strategic management, innovation and entrepreneurship, management implications. Agile management techniques.

07

MODULE 4: Working in agile and Implementation: Defining product vision and product roadmap, planning releases and sprints, working through the day, showcasing work and incorporating feedback, preparing for release. Agile project management, agile program management, governance, quality and test management, risk management, configuration management.

07

133

MODULE 5 Organization and people : Organizational culture, organizational learning, self-organization, scaling agile, team psychological safety, motivation, commitment, emotional intelligence, personality, building self-organizing teams, get the right people, encourage collaboration.

06


Prepare report on product roadmap and planning process practice by organizations with agility approach.

Develop an agile enterprise framework and delivery frame work of an organization. RECOMMENDED BOOKS :

1. Jim Highsmith, “ Agile Project Management”, second edition, Pearson education, Inc,

2010, ISBN – 13:978-0-321-65839-5

2. Kevin Aguanno, PMP,MAPM, “Managing Agile Projects” , Multi-media Publications

Inc., 2004, ISBN 1-895186-12-9

3. Mark C Layton, “ Agile Project Management for Dummies”, John wiley and sons, Inc,

2012

4. Alan Moran, “Managing Agile : strategy, implementation, organization & People”, Springer, 2015, ISBN 978-3-319-16261-4


CO1 Apply the agile project management concepts with an emphasis on enhancing the efficiency.

CO2 Demonstrate the Agile in enterprise framework implementation.

CO3 Apply agile project management adaptive approaches and strategies.

CO4 Analyze working in agile, Implementation, and scaling agile in organization.

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SEMESTER – IV

Course Name : Project Risk Management Course Code: 20MBAPM44

No. of Lecture Hours/Week :04 CIE Marks: 50 No. of Tutorial/Practical Hours / Week

60 :00

SEE Marks: 50

Total No. of Lecture+ : 35 SEE Duration: 03 Hrs

Tutorial / Practical Hours

L:T:P : 4:0:0 CREDITS:4 COURSE OVERVIEW :

This course offers a comprehensive overview and a broad prospective of the Project Risk Management. While emphasizing traditional risk management and insurance, this course introduces other types of risk management and stresses that professionals may use the same in project management & general framework to manage all types of risk. Students are provided a framework for making Project Risk management decisions to increase business value, understanding insurance contracts and the insurance industry’s institutional features, and understanding the effects of and the rationale for public policies that affect risk.

COURSE LEARNING OBJECTIVES (CLO) : 1. To gain knowledge of concept of Project risk and risk management. 2. To learn the mechanism of insurance contract, legal aspects of insurance contract,

functions, and structures. 3. To understand the techniques of business risks and individual risks. 4. To provide knowledge on analysis and management of insurance risks in the projects.

MODULES TEACHING

HOURS

MODULE 1: Introduction- Managing project Risk- Creating a Risk management. Plan - Identifying a Project Risks, Performing a Risk Analysis.

6

MODULE 2: Risk Management and Risk Identification: Risk-Risk and Uncertainty - Types of Risk-Burden of Risk-Sources of Risk-Methods of handling Risk-Degree of Risk-Management of Risk. Risk Identification-Business Risk Exposures - Individual -Exposures of Financial Assets - (Theory).

8

MODULE 3: Risk Measurement- Evaluating the Frequency and Severity of Losses-Risk Control-Risk Financing Techniques-Risk Management Decision Methods-Pooling Arrangements and Diversification of Risk. Advanced Issues in Risk Management: Decision Making, Other Risk Management Tools. (Theory).

7

MODULE 4: Introduction to Insurance Risk and Insurance- Definition and Basic Characteristics of Insurance-Requirements of an Insurable Risk-Adverse Selection and Insurance-Insurance vs. Gambling Insurance vs. Hedging Types of Insurance-Essentials of Insurance Contracts. Indian Insurance Industry –Historical. Framework of Insurance, Insurance sector Reforms in India. IRDA-Duties and powers of IRDA-IRDA Act 1999. (Theory).

7

135

MODULE 5: Management of Insurance Companies- Functions and Organization of Insurers- Types of Insurance Organization, Organizational Structure of Insurance Companies-Functions of Insurers. Claims Management-Claim Settlement in General Insurance-Claim Settlement in Life Insurance. (Theory).

7

PRACTICAL COMPONENTS : • Analyze the insurance potential in India based on secondary data. • Meet Insurance advisors/Agents and have a discussion on requirements of insurance

selling. • Select insurance company of your interest and study the risk management procedures

followed by that company. • Analyze risk management techniques used by the banks, cement companies, automobile

companies.\Visit the IRDA website and identify the rules and regulations governed by IRDA with respect to Marketing of insurance in rural markets.

RECOMMENDED BOOKS : 1. Managing the project risk- Paul Newton, ISBN-978-1-62620-986-4. 2. Principles of Risk Management and Insurance, George E Rejda, (2009),Twelfth Edition,

Pearson, New Delhi.

3. Insurance and Risk Management, P.K. Gupta, (2010), First Edition, Himalaya Publishing

House, Mumbai. REFERENCE BOOKS:

Risk Management and Insurance, Scott E. Harrington, Gregory R Niehaus, (2007), Second

Edition, Tata McGraw Hill Publishing Company Limited, New Delhi.

Introduction to Risk Management and Insurance, Dorfman, Mark S., (2008), 10th Edition,

Prentice Hall India, New Delhi. Principles and Practice of Insurance, P. Periasamy, (2009), Second Edition, Himalaya

Publishing House, Mumbai.


CO1 Understand the concept of Project risk and risk management.

CO2 Apply the mechanism of insurance contract, legal aspects of insurance contract, functions, and structures.

CO3 Analyze the techniques of business risks and individual risks.

CO4 Apply the knowledge of analysis and management of insurance risks in the projects

136

SEMESTER – IV

Course Name : Business Plan and Startup Proposal Course Code :20MBAL45



Total No. of Lecture + Tutorial / Practical Hours :35 SEE Duration : 02 Hrs L:T:P: 0:0:6 CREDITS : 03 COURSE OVERVIEW : This course will focus on developing an ability to prepare business plan and startup proposal. A business plan is a vital tool that can help assess whether the development of a new business or the purchase of an existing business is prudent. It will help student better understand the business planning process and the key elements of an effective business plan to develop startup proposal. It fully explains all aspects of student planned business proposal process and able to learn the required skills. COURSE LEARNING OBJECTIVES (CLO) : 1. To understand the importance of business planning and startup proposal 2. To understand the steps involved in the process of preparing business plan 3. To acquire the knowledge of preparation of business plan and startup proposal.

Content Students need to develop business plan and startup proposal by analyzing the industry, identifying market opportunity and society need base. It covers various functionalities need to be focused and prepare the business plan and startup proposal report. Individual student need to cover the business plan components :

Cover Sheet Executive Summary Table of contents Business Description and Overview Products and Services Market Analysis Key Management and Staffing Operational Plan Marketing Plan Financial Plan Implementation Plan Appendices and supporting documents

COURSE OUTCOMES (COs): CO1 Develop an understanding of various components of business plan and startup proposal

CO2 Consolidate and communicate information about their business plan and startup proposal

efficiently.

CO3 Apply knowledge, skills and tools in developing business plan & startup proposal viz., manage

resources, cost analysis and time schedule.