aveeno soap product redesign
DESCRIPTION
Aveeno Soap Product RedesignTRANSCRIPT
T A B L E O F P L A N
S T Y L E G U I D EF L A T P A C K A G EP H O T O G R P A H Y
A D V E R T I S E M E N T
P L A NP R O D U C T N A M E :J o h n s o n & J o h n s o n A v e e n o B o d y B a rL a v e n d a r & C h a m o l i n e
T A R G E T G R O U P :T h e t a r g e t a u d i e n c e f o r A v e e n o p r o d u c t s i s w o m e n 1 4 y e a r s o l d a n d u p . A v e e n o i s a p r o d u c t t h a t w o m e n o f a l l a g e s u s e b e c a u s e i t i s k n o w n f o r i t s a n t i - a g i n g a n d a l l n a t u r a l p r o d u c t i o n .
B R I E F H I S T O R Y :A v e e n o i s a m a n u f a c t u r e r o f s k i n c a r e a n d h a i r c a r e p r o d u c t s a n d i s o w n e d b y J o h n s o n & J o h n s o n . A v e e n o h a s a m i s s i o n t o h e l p i n s p i r e y o u t o d i s c o v e r n a t u r a l b e a u t y a n d w e l l - b e i n g i n y o u r l i f e b y u s i n g h i g h - q u a l i t y n a t u r a l i n g r e d i e n t s , d e v e l o p i n g p r o d u c t s r e c o m m e n d e d b y p r o f e s s i o n a l s , a n d b r i n g i n g c o m m u n i t i e s b a c k t o a h e a l t h i e r , m o r e n a t u r a l l y b e a u t i f u l s t a t e .
B I G I D E A : A v e e n o ’ s p r o d u c t s r e a l l y n e e d h e l p t o s t a n d o u t o n t h e s h e l f . M y b i g i d e a i s t o c r e a t e a d e s i g n t h a t w i l l g i v e t h e p r o d u c t a d i s t i n c t l o o k t h a t i s m o r e c o n c i s e t o t h e i r m i s s i o n s t a t e m e n t . I w i l l b e c r e a t i n g s o m e t h i n g r e a l l y d i f f e r e n t b u t t h a t i s a l s o g e a r e d t o t h e t a r g e t a u d i e n c e o f w o m e n w h o p r e f e r n a t u r a l p r o d u c t s . I a l s o r e a l l y w a n t t o u s e A v e e n o ’ s m i s s i o n t o m a k e s o m e t h i n g n a t u r a l , m i n i m a l , a n d b e a u t i f u l . T h a t w o u l d e v i d e n t l y i n c r e a s e s a l e s .
S T Y L EF O N T
N E X A L I G H T
C O L O R
S I Z EB O D Y : 8 P TL O G O : 1 2 P T
K E R N I N G3 9 1
S I Z EH E A D I N G : 3 6 P T
L O G O : 3 6 P T
K E R N I N G3 9 1
S I Z EL O G O : 7 0
K E R N I N G0
A L E O
N E X A B O L D
N A M E : T O F F E EP A N T O N E : 4 8 0 CC M Y K : 2 4 2 9 4 1 0 R G B : 1 9 6 1 7 4 1 5 0H E X : C 4 A E 9 6
N A M E : B L A C K P A N T O N E : B L A C K 6 CC M Y K : 7 5 6 8 6 7 9 0R G B : 0 0 0H E X : # 0 0 0 0 0 0
N A M E : E V E R G R E E NP A N T O N E : 5 6 0 5 CC M Y K : 7 1 5 7 7 5 6 7R G B : 3 8 4 6 3 3H E X : # 2 6 2 E 2 1
G U I D EL O G O
AVEENOJOHNSON
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JOHNSON
ACTIVE NATURALS
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L O G O S I Z E : 3 3 5 P X x 9 0 P X P L A C E M E N T : F o r s p a c i n g u s e t h e s i z e o f t h e h e i g h t o f t h e J o h n s o n + J o h n s o n s e c t i o n o f t h e l o g o t o k n o w h o w m u c h s p a c e o n t h e t o p , b o t t o m , a n d s i d e s .
F L A T P A C K A G E
+ +
T h e p a c k a g i n g c o n s i s t s o f t h e o u t e r s h e l l a l o n g w i t h a n i n t e r i o r b o x t h a t
t h e s o a p w i l l s i t i n .
AVEENOJOHNSON + JOHNSON ACTIVE NATURALS
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B O D Y B A RL A V E N D E R O A T M E A L
3.5 O Z
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AVEENOJOHNSON + JOHNSON ACTIVE NATURALS
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B O D Y B A RL A V E N D E R O A T M E A L
3.5 O Z
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L A V E N D E R O A T M E A L+AVEENO BODY BAR looks and feels different because it contains lavender plus oatmeal to cleanse and gently soothe your skin. This Body Bar is natures own gentle cleanser, with skin softening moisturizer and calming scents. The natural ingredients work
together to absorb dirt and oil then gently rinses them away. Aveeno is for you and Dermatologist recommended for over 60 years.
JOHNSON + JOHNSON ACTIVE NATURALS
Questions? 1-866-4AVEENO or visit aveeno.comCONSUMER PRODUCT COMPANY
MADE IN SKILLMAN, NJ
R J&J CCI 2001 726428
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