nzgirl

www.nzgirl.co.nz

Post Campaign Analysis Report

Client: Johnson & Johnson

Campaign: Aveeno

Campaign Date: May – December 2011

www.nzgirl.co.nz

Pre-Campaign Brand Survey

www.nzgirl.co.nz

Core Menu Page – Product ListingsLink: http://www.nzgirl.co.nz/tag/aveeno/

www.nzgirl.co.nz

Product Listings – Daily Moisturising LotionLink: http://www.nzgirl.co.nz/buy/aveeno-daily-moisturising-lotion/

www.nzgirl.co.nz

Product Listings – Skin Brightening Daily ScrubLink: http://www.nzgirl.co.nz/buy/aveeno-skin-brightening-daily-scrub/

www.nzgirl.co.nz

Product Listings – Positively Radiant Daily MoisturiserLink: http://www.nzgirl.co.nz/buy/aveeno-positively-radiant-daily-moisturiser/

www.nzgirl.co.nz

Product Listings – Intense Relief Hand Cream Link: http://www.nzgirl.co.nz/buy/aveeno-intense-relief-hand-cream/

www.nzgirl.co.nz

Product Listings – Ultra Calming Cream CleanserLink: http://www.nzgirl.co.nz/influencer-reviews/aveeno-ultra-calming-cream-cleanser/

www.nzgirl.co.nz

Product Listings – Ultra Calming Foaming CleanserLink: http://www.nzgirl.co.nz/influencer-reviews/aveeno-ultra-calming-foaming-cleanser/

www.nzgirl.co.nz

Product Listings – Ultra Calming Daily MoisturiserLink: http://www.nzgirl.co.nz/influencer-reviews/aveeno-ultra-calming-daily-moisturiser/

www.nzgirl.co.nz

Display – Homepage Roadblock

www.nzgirl.co.nz

Display – WallpaperDate on Homepage: 6th June – 12th June 2011

Total Impressions during this time: 10,858

www.nzgirl.co.nz

Display – 5-way6th June – 19th June 2011

Impressions booked: 15,000

Impressions delivered : 21,997

Clicks: n/a – tracked by client

www.nzgirl.co.nz

Display – Big Banner6th June – 19th June 2011

Impressions booked: 15,000

Impressions delivered : 20,829

Clicks: n/a – tracked by client

www.nzgirl.co.nz

Sponsored Feature: Homepage FeatureDate on Homepage: 20th June – 10th July 2011

Total Impressions during this time: 31,092

URL: http://www.nzgirl.co.nz/buy/aveeno-daily-moisturising-lotion/

www.nzgirl.co.nz

Sponsored ContentOur favourite: Ways to Combat Dry Skin

Link: http://www.nzgirl.co.nz/buy/our-favourite-ways-to-combat-dry-skin/

Live on site: 22nd July 2011

Page views: 481

Comments: 0

Facebook likes: 13

www.nzgirl.co.nz

Display – 5-way4th July – 7th August 2011

Impressions booked: 45,000

Impressions delivered : 51,777

Clicks: n/a – tracked by client

www.nzgirl.co.nz

Display – Big Banner4th July – 7th August 2011

Impressions booked: 45,000

Impressions delivered : 52,071

Clicks: n/a – tracked by client

www.nzgirl.co.nz

Display – WallpaperDate on Homepage: 4th October – 11th October 2011

Total Impressions during this time: 10,966

www.nzgirl.co.nz

Display – 5-wayPositively Radiant

24th October – 20th November 2011

Impressions booked: 30,000

Impressions delivered : 31,677

Clicks: n/a – tracked by client

www.nzgirl.co.nz

Display – Big BannerPositively Radiant

24th October – 20th November 2011

Impressions booked: 40,000

Impressions delivered : 46,618

Clicks: n/a – tracked by client

www.nzgirl.co.nz

Influencer Review – Positively Radiant Tinted MoisturiserLink: http://www.nzgirl.co.nz/tag/aveeno/

Number of product sent: 30

Number of reviews submitted: 24

Conversion Rate: 80%

Total Page Views: 2,586

Total Comments: 14

Total Facebook Likes: 15

Total nzgirl Faves: 26

www.nzgirl.co.nz

Sponsored ContentOur favourite: Inner & Outer Beauty Tips

Link: http://www.nzgirl.co.nz/know/our-favourite-inner-and-outer-beauty-tips/

Live on site: 19th September 2011

Page views: 346

Comments: 0

Facebook likes: 1

www.nzgirl.co.nz

Display – BannerUltra Calming

19th September – 2nd October 2011

Impressions booked: 15,000

Impressions delivered : 19,075

Clicks: n/a – tracked by client

www.nzgirl.co.nz

Display – 5-way PositionUltra Calming

15th August – 11th September 2011

Impressions booked: 35,000

Impressions delivered : 44,517

Clicks: n/a – tracked by client

www.nzgirl.co.nz

Display – Big BannerUltra Calming

15th August – 11 September 2011

Impressions booked: 30,000 (plus an extra 20,000 from original Wallpaper booking)

Impressions delivered : 111,278

Clicks: n/a – tracked by client

www.nzgirl.co.nz

Display – In Article Island AdsUltra Calming

15th August – 11 September 2011

Impressions booked: 30,000 (transferred from original booking of Wallpaper)

Impressions delivered : 32,179

Clicks: n/a – tracked by client

www.nzgirl.co.nz

Display – In Article Island AdsUltra Calming

19th September – 2nd October 2011

Impressions booked: 15,000 (transferred from 5-way Position)

Impressions delivered : 16,158

Clicks: n/a – tracked by client

www.nzgirl.co.nz

Sponsored ContentOur favourite: Ways to feel Ultra Calm

Link: http://www.nzgirl.co.nz/buy/our-favourite-ways-to-feel-ultra-calm/

Live on site: 9th August 2011

Page views: 372

Comments: 1

Facebook likes: 7

www.nzgirl.co.nz

Sponsored ContentOur favourite: Spring Dresses

Link: http://www.nzgirl.co.nz/buy/our-favourite-spring-dresses/

Live on site: 29th August 2011

Page views: 1,762

Comments: 2

Facebook likes: 28

www.nzgirl.co.nz

Sponsored ContentOur favourite: Tips to even out skintone

Link: http://www.nzgirl.co.nz/know/our-favourite-tips-to-even-out-skin-tone/

Live on site: 4th October 2011

Page views: 461

Comments: 2

Facebook likes: 8

www.nzgirl.co.nz

Sponsored ContentOur favourite: Smart Handbag Essentials

Link: http://www.nzgirl.co.nz/buy/our-favourite-smart-handbag-essentials/

Live on site: 27th October 2011

Page views: 1,131

Comments: 2

Facebook likes: 14

www.nzgirl.co.nz

Sponsored ContentOur favourite: Beachware

Link: http://www.nzgirl.co.nz/buy/our-favourite-beachwear/

Live on site: 10th November 2011

Page views: 887

Comments: 4

Facebook likes: 12

www.nzgirl.co.nz

Newsletter InclusionDate sent: 30th August 2011

Total sent: 33,788

Total views/opens: 4,427

Open rate: 13%

Total newsletter clicks: 1,791

Client clicks: 447

CTR: 10% of total opens

www.nzgirl.co.nz

Newsletter InclusionDate sent: 9th August 2011

Total sent: 33,663

Total views/opens: 4,654

Open rate: 14%

Total newsletter clicks: 1,490

Client clicks: 85

CTR: 2% of total opens

www.nzgirl.co.nz

Newsletter InclusionDate sent: 20th September 2011

Total sent: 33,907

Total views/opens: 4,831

Open rate: 14%

Total newsletter clicks: 1,396

Client clicks: 102

CTR: 2% of total opens

www.nzgirl.co.nz

Newsletter InclusionDate sent: 27th October 2011

Total sent: 29,031

Total views/opens: 5,051

Open rate: 17%

Total newsletter clicks: 1,364

Client clicks: 730

CTR: 14% of total opens

www.nzgirl.co.nz

Competition Page (Bonus)WIN: 1 of 5 AVEENO Summer Essentials packs!

Link: http://www.nzgirl.co.nz/win/win-1-of-5-aveeno-summer-essentials-packs/

Live on site: 9th November 2011

Page views: 4,075

Comments: 23

Facebook Likes: 43

Entries:

Conversion Rate:

www.nzgirl.co.nz

Solus EmailDate sent: 9th November 2011

Total sent: 29,189

Total views/opens: 4,833

Open rate: 17%

Total clicks: 1,432

CTR: 30%

The average CTR is 17-20%

www.nzgirl.co.nz

Social Media: Twitter1,900+ @nzgirlHQ followers

http://www.twitter.com/nzgirlHQ

www.nzgirl.co.nz

Social Media: Twitter1,900+ @nzgirlHQ followers

http://www.twitter.com/nzgirlHQ

www.nzgirl.co.nz

Social Media: Twitter1,900+ @nzgirlHQ followers

http://www.twitter.com/nzgirlHQ

www.nzgirl.co.nz

Social Media: Facebook7,500+ nzgirl fans

http://www.facebook.com/nzgirl

www.nzgirl.co.nz

Social Media: Facebook7,500+ nzgirl fans

http://www.facebook.com/nzgirl

www.nzgirl.co.nz

Social Media: Facebook7,500+ nzgirl fans

http://www.facebook.com/nzgirl

www.nzgirl.co.nz

Social Media: Facebook7,500+ nzgirl fans

http://www.facebook.com/nzgirl

www.nzgirl.co.nz

Social Media: Facebook7,500+ nzgirl fans

http://www.facebook.com/nzgirl

www.nzgirl.co.nz

Social Media: Facebook7,500+ nzgirl fans

http://www.facebook.com/nzgirl

www.nzgirl.co.nz

Snapshot of comments from the nzgirl audience..

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Post-Campaign Brand Survey