aware soho olympic collection

OLYMPIC COLLECTION

© 2011 - All rights reserved in all countries Aware Soho ltd

COVERING YOUR ASS SINCE 2001

Sales and Press OfficeAware Soho Ltd34 Webb’s road London SW11 6SF - [email protected]

For the last 10 years, Aware has been covering the ass of many Londoners. Quite literally…

Established in 2001 on fashionable Old Compton Street (Soho - London) as the first ever men’s underwear store in the UK, Aware gained international recognition when it launched its first collection a few years later.

Aware’s Soho store quickly became an institution where A-list celebrities and fashion designers from Alexander McQueen to Domenico Dolce and Stefano Gabbana would drop in when in town.

The quality of our materials and the comfort of our underwear are second to none. Our elastic waistbands are amongst the softest on the market and at this price, you won’t find better quality anywhere else and your customers will be the first to tell you!

Our Autumn-Winter 2011 collection is a tribute to the world of sports in anticipation of London’s hosting of the Olympics for the third time in 2012, so let’s the Games begin!!

Inspired by the vintage colours of US basketball team shirts, our Basketball range is both sporty and really cool, especially with its contrast colour front pouches. A really funky retro look!

Lacrosse is a great sport played on both sides of the Atlantic, hence the clear reference to the US and the UK on the elastic band. The bright pink may clash with the deep black, but we kind of like it.

© 2011 - All rights reserved in all countries Aware Soho ltd

COVERING YOUR ASS SINCE 2001

Sales and Press OfficeAware Soho Ltd34 Webb’s road London SW11 6SF - [email protected]

Our Football range was originally supposed to be more about soccer than American football, we think it would look great on any of those hunky American players though...

Mega Logo is everyone’s favourite range. Heavily branded, combining red and black – traditionally very strong colours for us – it is a no-brainer that could almost be treated as a basic by our retailers.

The Sports Fanatics range sums up our whole Autumn-Winter 2011 collection. Everyone loves it so much that we have decided to include a great tank top in it, which will look super duper cool with a pair of jeans!

All of the colours in the Autumn-Winter 2011 collection match those of our Colour Silver programme, so don’t hesitate to mix and match them into your shopfloor merchandising. The candy pink tank in the Colour Silver programme goes beautifully with the Lacrosse underwear and the ocean tank matches the blue of the Football range.

All this was thought out by our international team of designers who worked hand in hand with visual merchandisers with years of retail experience and know exactly what customers are looking for.

Every day, everywhere,Hundreds of men are becoming Aware.

© 2011 - All rights reserved in all countries Aware Soho Ltd

COVERING YOUR ASS SINCE 2001®

AVAILABLE FROM AUGUST/SEPTEMBER 2011

FOOTBALL

U104 Boxer WhiteU103 Shorty White

U102 Sports Briefs WhiteU101 Jockstrap White




FOOTBALL

U107 Shorty Blue

U106 Sports Briefs BlueU105 Jockstrap Blue




BASKETBALL

U204 Boxer BlackU203 Shorty White

U202 Sports Briefs WhiteU201 Jockstrap Black




LACROSSE

U304 Boxer BlackU303 Sports Briefs White

U302 Sports Briefs BlackU301 Jockstrap Black




LACROSSE

U305 Boxer White




SPORTS FANATICS

U404 Boxer BlueU403 Shorty Blue

U402 Sports Briefs BlueU401 Jockstrap Blue




SPORTS FANATICS

U407 Shorty White





MEGALOGO

U504 Boxer WhiteU503 Shorty White


aware soho olympic collection

Documents

football range

awares soho store

basketball range

collection match

sports fanatics range

great tank

olympic collection

lacrosse underwear