awesome digital campaign case study 2014
DESCRIPTION
A simple slide curating some of the best digital campaign case studies from around the worldTRANSCRIPT
AWESOMEDIGITAL CAMPAIGNCASE STUDY - 2014
e•mo•tionnounan affective state of consciousness in which joy, sorrow, fear, hate, or the like, is experienced, as distinguished from cognitive and volitional states of consciousness.
e•mo•tion
PLAYS A BIG ROLEIN ADVERTISING
Let’s learn how these big brands engaged with their audience through emotion
The following campaigns are awarded as winners or nominees of Cannes Lions 2014
THE AUTOCOMPLETE TRUTHUN WOMANCreatively utilize Google’s search autocomplete to deliver a strong message and successfully receive a big impact
A TRIP OUT TO SEAGUY COTTENInteractive video to raise awareness of the importance of wearing a life jacket by letting people sense and experience what it feels like to drown
REMOTE CONTROL TOURISTMELBOURNEUtilizing website and social media, to let people interactively experience and explore Melbourne even before they get there
LAST SQUAREMILKAIntegrated campaign to deliver the brand promise to life, by modifying their product and packaging
TAKE THE WHEELMERCEDES-BENZUtilize Instagram platform and influencers, to raise awareness and brand perception among younger audience
MISSING PERSON PRE-ROLLAUSTRALIAN FEDERAL POLICESuccessfully created a strong message through YouTube Pre-Roll Ads (within less than 5 seconds) about helping finding missing person in Australia
THE SCARECROWCHIPOTLE MEXICAN GRILLInspiring audience with a bigger purpose, with “Cultivate a Better World” as the brand message, through website, YouTube and mobile app
UTILIZE DATA & INSIGHTS
ADAPT NEW TECHNOLOGY
STRONG STORYTELLING
MARKET YOUR MARKETING
INTEGRATED APPROACH
Key Lessons
UTILIZE DATA & INSIGHTS
ADAPT NEW TECHNOLOGY
STRONG STORYTELLING
MARKET YOUR MARKETING
INTEGRATED APPROACH
AWESOME!
Key Lessons
Do all of those things
…
and your campaign
will be
“The best marketing doesn’t feel like marketing”
- Tom Fishburne
More Examples…
WINNERS & NOMINEES
BANNER CAMPAIGNSVW GTI BannerBahnCreative use of Rich Media Banner, combined with offline activities that directly related to product experience
BEST USE OF SOCIAL MEDIASAMSUNG The Smartphone LineIntegrated campaign using sophist icated technology and creative social media strategy
DIGITAL CAMPAIGNLay’s Do Us a FlavorHighly-engaged campaign, utilizing customers as Lay’s product creator
DISPLAY & BANNER ADSCoca-Cola Share Your VoiceRMB as the core component of the creative campaign
INTEGRATED CAMPAIGNSMACQUARIE DictionaryCreating big hype to promote a dictionary through integrated campaigns
MOBILE ADVERTISINGSWISS Instagram TakeoverTaking over Instagram that leads to conversion campaign, all without leaving the mobile phone
SOCIAL MEDIA CAMPAIGNLowe’s Fix in SixUnique, creative, relevant and self-made contents, spread using the latest trend on Social Media
VIRAL MARKETINGVolvo Epic Split
One more thing…
SOCIAL HUNTING CAMPAIGNWe Hunt YouA humble recruitment campaign from several years ago, where we learned to turn adversity into advantage
To avoid confusion, this campaign is not related to Cannes Lions or The Webby Awards
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THANK YOU