© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Ale Flores (AWS) & Kevin Gannon, Grainne McNamara (PWC)

November 29, 2016

Blockchain on AWSDisrupting the Norm

Technical Track: GPST301

Blockchain demystified—what is it really?

“distributed ledger technology is at the forefront of any discussion related to innovation. AWS is working with financial institutions and blockchainproviders to spur innovation and facilitate frictionless experimentation” –Head of AWS Financial Services Business Development

• A distributed database or “ledger”

• Data is certified in a scattered

manner

• True immutability (tamper proof)

• Robust

Blockchain is now positioned away from theory and ready for prime

time. There are many initiatives and applications that AWS is

supporting:

• HCLS: Payer to patient data

• Confidential and sensitive data information sharing

• Marketing and consumer information reselling

• Digital currency and smart contracts (logic)

• Corporate governance

• Financial transactions

The question isn’t what can blockchain do for you but what can

AWS do for Blockchain?

• Services and technologies to investigate

• Global architectures

• Public Blockchains

• Private Blockchains

Let’s talk about:

AWS CloudTrail

AWS CloudFormation

AWS WAF

Amazon ECS

Amazon EBS volume

Technologies to look into:

AWS does not believe in choosing one protocol to rule them all…

• Building an ecosystem that can be tapped into by different

use cases and industries is our main focus

• Enabling experimentation into maturity

• Leveraging our services to enact a robust solution

Kubernetes

Amazon S3

Auto Scaling

Amazon VPC/Route 53

AWS IAM

AWS WAF

AWS

CloudTrail

AWS

CloudFormation

Amazon

CloudWatch

Amazon ECS

Amazon

S3

Amazon EBS

volume

Amazon

VPC

IAM

Global Architectures

Blockchain becomes stronger based on its topology. Just let it do

all the hard work for you…

• Ensure resiliency by extending across multiple regions

• Ensure availability by automating nodes

• Ensure scale by leveraging cheap always-on compute

Public Blockchains…what about them?

• Protocols such as Ethereum are growing so fast that they

are encountering flaws in their foundation, such as the

recent notion of soft and hard forks… do we worry?

• No! These are good problems to address as a community

and move forward

• Lessons learned allow mature solutions to take place

Public blockchains success has led to the accelerated adoption of private blockchains

Private Blockchains…why?

• Traditional databases are not immutable by design, if

anything, they are the complete opposite.

• Ability to audit seamlessly. Every single transaction is

recorded and becomes part of the inherent chain

• Decentralization is key and allows multiple parties to be

part of a transaction.

With these fundamental features you can see the applications are endless.

Can you easily build these features with a traditional software solution?

Blockchain

DISRUPTION

Why are we here?

We combine the unique experience of delivering blockchain

solutions with the depth of industry and regulatory knowledge

We have deep blockchain delivery skills having built and deployed

blockchain applications for a number of clients

We have over 150+ years experience innovating and delivering

business critical platforms for some of the worlds largest brands

Prior experience 2 years in a startup

enabling retailers to

accept bitcoin as a

payment method

What makes a blockchain solution successful?

Multiple parties

share data

multiple participants

need views of common

information

Multiple parties

update data

multiple participants take

actions that need to be

recorded and change

the data

Requirement

for verification

participants need to trust

that the actions that are

recorded are valid

Intermediaries

add complexity

removal of

intermediaries can

reduce cost and

complexity

Interactions are

time sensitive

reducing delay has

business benefit

Transactions

interact

Transactions created by

different participants

depend on each other

1 2 3 4 5 6

What key success criteria make a blockchain engagement successful?

Set out to solve a specific business problem

Collaborate to develop solutions with your clients

Ensure benefits are scalable across the value chain of participants

Choose the right tool for the job (e.g., on-chain vs. off-chain)

Adoption and interoperability will be critical for the success of blockchain

Which use cases are we exploring?

Identity

Utilities

Pharma

Healthcare

Energy

Settlement

Policy Placement

Deep Dive: PwC & Bank Of England

Use Case Distribution and settlement

Solution

Build a PoC to demonstrate distribution of assets and

system resiliency using Smart Contracts and distributed

computing, coupled with Cloud computing and best

engineering practices

Outcomes

1. Demonstrated ability to use blockchain for

distribution of assets

2. Demonstrated distributed nature of blockchain

3. Enabled Bank of England to innovate faster and

develop more reliable applications

What can Bank of England achieve with blockchain?

Infrastructure

• Virtual Private Cloud

• Private Subnet in Single Availability

Zone

• Auto Scaling Groups

• Docker Swarm

• AWS Elastic Load Balancers + AWS

Certificate Manager

• Route53

• AWS Elastic Container Registry

• Identity and Access Management

Deep Dive: PwC & Insurance

Use Case Insurance Claims Management

Solution

Use Eris (Monax) to develop a POC with 3 parties on a blockchain

(broker, third party administrator, and claim adjuster) enabled with smart

contracts

Outcomes

1. Enabled real time adjustment of claims with automated pay out

2. Reduced errors due to automated validation process

3. Allowed declines to occur on a claim by claim basis, rather than as an

entire batch

How can an insurance provider improve upon an inefficient and error prone claims

management process?

Infrastructure

• Virtual Private Cloud

• Private Subnet in Single Availability

Zone

• Auto Scaling Groups

• Kubernetes

• AWS Elastic Load Balancers + AWS

Certificate Manager

• Route53

• AWS Elastic Container Registry

• Identity and Access Management

How do we deliver blockchain solutions?

PwC’s blockchain delivery can advance a

client from proof-of-concept to a live

implementation. Each step maximizes

innovation and learning and minimizes risk

Production

Environment management.

Heavy duty testing.

Implementation and monitoring

On going support and managed service

warranty.

Pilot

Platform for the organization to test logistics,

prove value and reveal deficiencies before

spending a significant amount of time, energy

or money on a large-scale project.

Implementation of deliverable with end usage

scenarios.

Parallel running of legacy and blockchain

systems

Prototype

A first attempt at making something that might be

real-world usable.

It is presumed that you might get things wrong in the

process, but finding that out is the principle purpose

of a prototype.

A prototype will have all (or nearly all) of the

functionality of the finished product, but will generally

not be as efficient, aesthetically pleasing, or durable.

Proof-of-concept

A system designed purely to demonstrate the functionality

of a small set of principles to be integrated into other

systems.

Real world usability isn't even considered when creating a

proof of concept: Integration with other questionable

technologies is not only time-consuming, but might dilute

the ability to determine if the principle concept is viable.

What else is on the horizon?

Identity

✅ Selective Disclosure

✅ Reusable KYC

✅ Real World

Authentication

Utilities

✅ Microgrids /

Distributed Utilities

✅ Smart Grids

✅ Infrastructure

Monitoring (+IoT)

✅ Tariff Matching

Pharma

✅ Clinical Trial

Management

✅ Drug Serialization /

Provenance

✅ Supply Chain

Optimization

Healthcare

✅ Medical Records

✅ Equipment

Certification

✅ Health Insurance

Fraud

Energy

✅ Green energy credits

✅ Offshore Oil/Gas

Regulation

✅ Core Sample Tracking

Grow Your Business with APN Partners

Use the newly launched Partner Solutions

Finder to explore AWS Competency and

Service Delivery Partners.

Find the best APN Partner to work with,

based on your unique business needs.

Go to http://aws.amazon.com/partners/find

or visit our kiosks in “Sands” Lower Lobby,

Executive Summit or the AWS Booth.

*Partner Solutions Finder will replace the existing APN Directory

Thank you!

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