axon communications
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AXON Communications. Specialist healthcare consulting firm Healthcare arm of one of the largest independent communications firms in the world: NATIONAL Public Relations Global reach through affiliates WPP family Extensive network of independent specialist firms. - PowerPoint PPT PresentationTRANSCRIPT
AXON Communications
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AXON International Reach
Specialist healthcare consulting firm
Healthcare arm of one of the largest independent communications
firms in the world: NATIONAL Public Relations
Global reach through affiliates WPP family Extensive network of independent specialist firms
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Unique, Integrated Offering
Media relations (digital/ traditional)
Patient and professional advocacy
Market access Issues preparedness Internal
communication
Patient recruitment and retention
Investigator motivation Phase IV programmes Health outcomes
Opinion leader mapping and engagement
Advisory boards Education events Congress activities –
symposia, etc. Content and
medical writing Publications planning
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Key Strengths (1)
Understanding of communications and education needs of brands at pre-launch, launch and as brands mature
Defining clear objectives then designing the optimal mix of educational and commercial communications strategies
Shaping strategy to deliver the right blend of education and communications at the right stage
Ability to translate complex science to multiple audiencesStrong KOL expertise
PhDs integrated into communications programmes
Strategic communications planning
Communicationsrooted in science
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Key Strengths (2)
Identification of key stakeholdersDesigning communications strategies to secure input earlier,
take ownership and participate fully
Utilising the right media for the right audiences at the right timeReinforcing and extending dialogue across media
Internal and external stakeholder engagement
Blending traditional and digital media approaches
Market access
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Effective, Targeted Communications
We design campaigns with the optimal communications mix for achieving your goals: leveraging significant expertise in print, broadcast, digital and live events
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Big Picture Thinking, Precisely Targeted
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Our Talented Team
Diverse backgrounds• Writers• Journalists• Ex-advocacy group• Marketers• Scientists• Consultants
Range of expertise• Communications
strategy• Education design
using adult-learning skills
• Technical and scientific messaging and writing
• Blending communications strategies and channels
• Digital communications
• Event management
Integrated counsel and support• Strategic consultancy• Client leadership• Day-to-day client
contact• Content/financial
oversight• Project management• Account support and
admin
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Quotes From Our Clients
‘I have been in this industry for almost 27 years and with Janssen-Cilag for 14 years and this educational symposium was the best I have attended. It puts us on the map as true educators of healthcare professionals.’ Director,
Medical Affairs
‘Thanks for
the very professional work and conduct of the media event.’
Chair
‘I think the entire team - including AXON - deserves a big congratulations. Organising the booth and the symposium in such a short timeframe was a real challenge.’
Director, Public Affairs and Communications
‘We had a very successful meeting yesterday: almost 500 attendees for our first commercial symposium and a lot of
traffic today at the booth to get the slides of the presentations. All USB memory sticks
were gone and we have a huge amount of demand! This meeting was our first key milestone towards a successful launch:
thanks to your hard work, flexibility and ideas we made it a success! ’
Product Director, Strategic Marketing
‘I would just like to say how very impressed I was and proud to have worked with [your team] last weekend. They were efficient and helpful all through the event and really are team players. I personally felt proud to be working with them as they obviously gave 200% to the cause and were always ahead of the programme, which ran effortlessly.’ Medical Education Manager,
UK‘Thanks so much to the Axon Team for your support and help setting up and delivering our Madrid symposium. Your professionalism, courtesy and attention to detail was all appreciated, and I heard many favourable comments from faculty and audience.’
VP, European Medical Affairs
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Our Clients
LONDON+44 20 8439 9459
TORONTO+1 416 586 0180
MONTREAL+1 514 843 7171
NEW YORK+1 914 701 0100
COPENHAGEN+45 4921 0588
www.axon-com.com @Axoncomms
Website | axon-com.comTwitter | @Axoncomms
Thank you