International Business

Ayman Javed (0020)

Sana Riaz (0185)

Saira Khalid (0201)

Hifza Azeem (0075)

Zunera Mazhar (0039)

Hina Naseem (0067)

Ali Waqas (0117)

Mohsin Ali (0175)

Hasnain Ayub (0179)

Kashif Naseer (0073)

Group members:

Wooden industry Furniture industry Embroidery industry Paper industry

Selected industries:

Furniture industry

• Storage table

• Bed cooling

Product line:

Competitive Advantage:2 in 1 functionLarger storageConvenience for people

Storage Table:

Differentiation

Market Feasibility: Target market domestic customers (local /

foreign)

Regions North America and South America ,Asia, Europe.

Promotion Advertisement (electronically)

Pricing premium pricing

Storage Table: (cont.)

Competitive advantage:

Installation of small AC

Installation of bed room size LCD

Less power consumption

Run on UPS also

Bed cooling:

Cost benefit

Market analysis:

Target market homes (not businesses)

Regions Asia

Pricing value based pricing

Promotion through electronic media

Bed cooling: (cont.)

Country specific advantage

Asia: Low labor cost, Less Legal restrictions

Americas: Better Technology, Incentives

Europe: Major customers availability

Firm Specific Advantage

management team

skilled labor

Quality

Advantages: (for both furniture)

Wood industry

Includes all items of wood like:Household itemsEquipmentSupporting goods

Wooden industry

• Laptop stand

• Wooden USB key chain

• Multi-purpose Laptop bag

• Cup tray/ Tea tray

• Round tray

Product line:

Competitive Advantages:Safe for human bodyAdjustabilityConvenience working

Laptop stand

Differentiation

Laptop stand: (cont.)Market Feasibility: Target market students and workers

Regions North America and South America

Promotion Advertisement (electronically)

Pricing market oriented pricing

Wooden USB key chain:Competitive Advantages:ConvenientBetter Design

Differentiation

Market Feasibility: Target market businessmen, every person

belonging to educational institution, IT knowing people

Regions Asia, Europe and USA

Promotion electronically, Distributors and retailers

Pricing cost-plus pricing

Wooden USB key chain: (cont.)

Competitive advantage:

• Easiness to serve

• Special design

• Attractive looks

Cup Tray/ Tea tray:

Differentiation

Cup tray / tea tray: (cont.)Market Feasibility: Target market businessmen, offices, homes

Regions Europe and USA

Promotion Departmental/Home stores retailers, own representative <Initially>

Pricing cost-plus pricing

Competitive Advantages:

• Innovative design

• Safe for everyone

Round tray:

Differentiation

Round Tray: (cont.)Market Feasibility: Target market housewives, chefs

Regions USA, Europe and Asia

Promotion Departmental/Home stores retailers

Pricing cost-plus pricing

Competitive Advantage:

• Unique design

• Two purposes• Easy carrying• Use as Table

Wooden Laptop bag:

Differentiation

Laptop bag: (cont.)Market Feasibility: Target market students, professionals

Regions USA, Europe and Asia

Promotion internet, shops, own distribution channel

Pricing value based pricing

Advantages: (for all wooden items)Country specific advantage

Asia: Better market, labor intensive job

Europe: technology oriented market

USA: incentives, goodwill in rest of the world

Firm Specific Advantage

Skilled labor

management team

Wood preparation

Embroidery industry

• Embroidery on back motive

• Embroidery on front panel

• Embroidery on front motive

• Embroidery on back panel

• Embroidery on neck line

• Embroidery on sleeves

• Embroidery on Abayas

• Embroidery on scarfs

• Embroidery on decoration pieces

• Embroidery on bed sheets, table cloths, and sofa covers

Product line:

Competitive advantage:• Lower price offering

• For men and women

• On every type of cloth

• As per design hand-sketched by customer

• Unique designs for Abayas

Cost Benefit

Market analysis:

Target market men, women and children

Regions middle east and asia

Pricing target pricing method

Promotion through internet, distributors

Firm specific advantage: Low cost

Efficient labor

Own machinery

Country specific advantage: Fashion preference

Cotton producer

Cheap labor available

Paper Industry

• Paper jewellery

• Paper folders

• Decoration diaries

• Paper wallet and clutches

• Innovative paper bag

• Decorative items

Product line:

Competitive advantage:• Customization

• Low cost

• Environmentally safe products

• Training services

Differentiation

Market analysis:

Target market teenagers and youngsters

Pricing cost plus pricing

Promotion frenchise electronically

location: • In USA ( Canada, New York )

• In UK( Singapore, Germany)

• In Asia

• In Brazil

Firm specific advantages

• Expert management

• Low cost of labor

Country specific advantage:

• Availability of labor

• Raw material availability