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B2B Blogging and Podcasting strategies for social media B2B Blogging and Podcasting Shane GibsonTRANSCRIPT
Socialized.me
B2B Blogging andPodcastingShane Gibson Chief Social Officer
Socialized! Ltd.
#smwvblog
Socialized.me
Business-to-Business Decision
Makers•…69% of B2B buyers use social networks
“primarily for business networking and development.”
•…Stereotypes may have C-level executives delegating research to others, but the study reveals that 53% prefer to search the Web and locate information themselves. – Google and Forbes Insights Study (2009)
Socialized.me
“It’s not about B2B or B2C it is really about person to person.”
Socialized.me
The Reverse Drip
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Who blogs anyway?
Socialized.me
Socialized.me
Socialized.me
Socialized.me
Socialized.me
Socialized.me
50Million iPhones30 Million iPod Touches25 Million iPads
+ other MP3 players
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Results?
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Secrets?•Get inside your client’s head•Build a community•Promote influencers•Stay in the game•Do More, Share More, Connect
More
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Resourceshttp://closingbigger.net
http://socialized.me/b2bblogging http://twitter.com/shanegibson