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    The Role of Mobile Technology in

    Buyer-Supplier Relationship: SteelIndustry Case

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    Business Relationships and Bonding

    Different schools provide different viewpoints which sometimes overlap each

    other

    A bond is a building block of a relationship that is created through interaction

    between business parties

    Technical , Ideological and Social Bonds

    Bonding can have a positive or negative impact

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    Businesses are using mobile technologies like: Blackberries and personal digital assistants (PDAs)

    Devices that enable e-mails, placing orders, and logging onto company networks fromthe road

    4G technologies are emerging

    Bluetooth and other short-range wireless transmission

    RFID in the manufacturing process

    Impacts of mobile technology on the coordination in the buyer-seller relationship

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    Interview data

    Type of contact Date, duration of interview and transcribed pages

    Mill

    Purchasing Manager Telephone calls, e-mail correspondence, and interview November 24, 2003,1 hour 40 minutes, 17 pages

    IT Manager 1 Telephone calls and interview March 15, 2004, 1 hour 30 minutes, 25 pages

    IT Manager 2 Telephone calls, e-mail correspondence, and interview March 24, 2004, 1 hour 45

    minutes, 18 pages Technology Advisor Telephone calls, e-mail correspondence, interview, and plant tour March 17,

    2004, 1 hour, 45 minutes, 21 pages

    Production Planner Telephone calls and interview March 17, 2004, 1 hour 59 minutes, 30 pages

    Product Manager Telephone calls and interview March 17, 2004, 1 hour 59 minutes, 30 pages

    Supplier

    CEO Telephone calls, e-mail correspondence, plant visit, and interview November 17, 2003, 2 hours

    10 minutes, 37 pages Production Manager Interview and plant tour November 17, 2003, 1 hour 30 minutes, 13 pages

    CIO Telephone calls and interview November 18, 2003, 1 hour 45 minutes, 23 pages

    Production specialist Interview and plant tour November, 17, 2003, 1 hour 10 minutes, 13 pages

    CFO Telephone call and interview November 18, 2003, 1 hour 55 minutes, 20 pages

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    Traditional vs. Modern Mill- Supplier

    Relationship

    Traditional

    Order to Delivery-

    Manual Process

    Pricing manual

    Transport scheduling

    was phone or fax Delivery dates not

    guaranteed

    Modern

    Organised activites based

    on information delivery

    Pricing and checking

    automatically

    Increased order

    Adaptability to respondto changes in product

    order

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    Role of Mobile Technology in Mill-

    Supplier Relationship

    Speeds up the processes like inventory control,

    report transmissions and others

    Makes the reporting system into digital form

    easier to process for both parties

    Enables direct input of information (using PDAs)

    and automatic updation of data for both parties

    Enables wider inter-organisational coordinationdue to sharing and smooth flow of information

    within internal systems

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