social media for b2b case studies

B2B SOCIAL MEDIA/ SOCIAL BUSINESS CASE STUDIES

B2B Financial industry and beyond

Private & Confidential, Fourinsight Ltd © 2012 2

3Private & Confidential, Fourinsight Ltd © 2012

SOCIAL MEDIA IN B2B ACTUALLY OUT PERFORMS BETTER THAN B2C ON SOME BUSINESS NEEDS

2012 Social Media Marketing Industry Report, Social Media Examiner


SOCIAL IS KEY TO DECISION MAKING & CREATING COMPETITIVE ADVANTAGE

2012 Social Business Global Executive Study, MIT Sloan Management Review


B2B SOUND BITES

“It's not about B2B or B2C anymore, it's about P2P (person-to-person)"

“Our corporate blog generated a conversation with a Head of

ecommerce at a Tier 1 bank – they became a client”

- Jeff Booth, CEO Builddirect.com

- Jennifer Reid, Marketing Operations Manager, Caplin Systems @jennmaitland

“The use of enterprise social networks and social media driven collaboration represents a potential global economic benefit of $800 billion to $1.3 trillion per year. Much of this is attributed to a 25-30% increase in productivity for knowledge workers”

- McKinsey Global Institute


IT IS NOT JUST ABOUT FACEBOOK AND TWITTER FOR B2B....

Use Slideshare for Thought-leadership

400,000 new presentations uploaded per month

Use LinkedIn for Recruitment

35% of students search for jobs in 2011

700% increase from 2012

Over 1M groupsLargest social “content” network

Use Foursquare for targeting deals

2 Billion Check-ins in 2011

x2 increase in 6 months

23 M users


SEE HOW AMEX, CISCO, ARM, SAP ARE USING SOCIAL MEDIA


The American Express Open Forum mission: Helping small businesses do more business

326,498 likes on Facebook

AMEX USING SOCIAL MEDIA FOR...SMALL BUSINESS SUPPORT

100 Million customers‘shopped small’ on Small Business Saturday A joint USA Facebook B2B partnership providing:

Social media teaching for small

businesses

Merchant digital toolkit


‘Money making ideas’ competition for UK start-ups

69 pitch entries from entrepreneurs

3.3MTotal Twitter reach

UK ONLINE PERSONAL LENDER BORRO USING SOCIAL MEDIA FOR...PR CAMPAIGNS

Results also included: 15 pieces of trade media coverage, email address capture and 80% online media coverage

18,645Likes on Facebook

64,000Views of campaign videos

3 Monthcampaign


Launching a new router product via only social channels

Saved $100,0009,000People attended the social media launch events

Saved 42,000 gallons of gas

CISCO USING SOCIAL MEDIA FOR...PRODUCT LAUNCHES

Delivered x3 more articles, 1000 blog posts, 40M online impressions and a industry marketing award

X90 increase than before


SAP online community using Jive Software is now at

3 Million members =

SAP USING SOCIAL MEDIA FOR....BUILDING COMMUNITIES

Delivered x3 more articles, 1000 blog posts, 40M online impressions and a industry marketing award

(Enough to fill several football stadiums)

Potential cost of R&D Social commerce Social

intelligence Social events

Productivity & efficiency savings for the business:


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