Taboola EngageRank(TM), is an algorithmic innovation that helps advertisers recommend videos, articles, and slideshows on the worlds leading publishers. EngageRank looks at content consumption patterns, and predicts the content people may like before they ever express an interest in consuming it.

SocialFacebook/Twitter API

User BehaviorCookie Data

Collaborative FilteringBucketed Consumption Groups

ContextualMetadata

GeoCountry, State Targeting

How Our Recommendation Engine Works

Brand SafetyOur brand safety features include:• A “Brand Safe” site list, which includes all of our premium publishers• Ability to create custom white or black lists• Negative keyword targeting

SCAN

KT B

Driving to Blog - Salesforce

Driving to Blog and Newsroom - Rackspace

Driving to Owned Publications - HP Matter

Driving Video Views - Microsoft

Driving to Both Owned and Brand-Powered Blogs - SAP

Owned Blog Brand-Powered Blog

Driving to Tech Blog - Dell

Driving to Earned Publications - Intel