b2b marketers: how to solve your top 4 content hurdles

How to Solve

Your Top

Content

Hurdles

Before we begin…

Today’s presenters:

Allyson Resh,Content Partner Lead@LinkedIn

Becca

Colbaugh,VP Client Services@Visually

FAQs:

• The presentation will be made available

after the webinar

• A recording will be available on the

Visually website

• There will be a short Q&A period after the

presentation

If you feel like your content

marketing leaves a lot to be

desired, you’re not alone

You need to promote the right

content at the right stage

Never stop testing

22%

Only 22% of B2B Marketers claim to be extremely or very successful with their

content marketing

Source:Content Marketing Institute, 2017

The world’s professionals come to LinkedIn for knowledge

Industry News Expert Advice Professional Learning

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Gaps in your content

Contenttopics and

themes

Ways to scale your

content

Testing opportunities

Content Audits Make Your Content Marketing More Effective by Identifying:

“The buyer’s journey is nothing more

than a series of questions that must be

answered.” − IDC

Trending ContentWhat content is your audience engaging with on LinkedIn?

Create a “Big Rock”

whitepaperinfographic

Then Create Derivative to Scale

Images• Test 3-4 images

• Feature a person vs. object

Copy• Include a stat

• Keep it short

Test. Test. Test!

Amazing creativity

is within arms reach

Quality talent Full creative service A better way to work

Why Visually?

We can start with strategyQuality Talent

Full creative service

A better way to work

Visually Services: strategy offerings

• Content / Messaging Audits

• Messaging

• Personas

• User Journeys

• Editorial Calendars

• On-Demand Ideation

• Content Creation

Discovery

Personas

Messaging / Content Audit

User Journey

Editorial Calendar

Ideation

Discovery starts the process

through identifying:

• Business Goals & Objectives

• User Goals

• Historical Work

• Gap Analysis

• Success Metrics

Have you defined and mapped

your audience(s)? Do you

know for whom you’re

creating content?

Discovery

Personas


User Journey

Editorial Calendar

Ideation

Do you have a clear sense of

what content you’ve produced

and how well it’s performing?

Do you know what you’re

saying and why?

Discovery

Personas


User Journey

Editorial Calendar

Ideation

Have you clearly mapped the

user journey(s) and organized

content around each stage?

Discovery

Personas


User Journey

Editorial Calendar

Ideation

Is your content plan organized

with an outlined publishing

schedule in place?

Discovery

Personas


User Journey

Editorial Calendar

Ideation

Do you have content topics

and themes defined? Are the

topics aligned with your

overall strategic goals,

messaging, user journey and

channels?

Discovery

Personas


User Journey

Editorial Calendar

Ideation

Quality talent Full creative service A better way to work

Why Visually?

Over one thousand

specialized creative

professionals

Quality Talent



We hand-pick & vet

your team for you

Quality Talent



We deliver on the

entire customer journey

Quality Talent



We’re an extension

of your team

Quality Talent



We can get started quickly

Creative Brief Talent Match Project Starts

1 2 3

Quality Talent



We’re flexible to grow

with your needs

Quality Talent



Collaboration platformQuality Talent



Visually’s platform offers an

efficient, personal and a

streamlined content audit and

development process, leveraging

the best talent from around the

world.

Product Demo

Thanks for joining!

To learn more, connect with us

here…

Web: www.visual.ly

Email: [email protected]

Twitter: @Visually