ba 401 case i 8 electronic arts in 2005 : the next generation of convergence
TRANSCRIPT
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Electronic Arts in 2005 : The Next Generation of Convergence
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The Online Challenge for EA
EA EA.com
EA AOL AOL EA
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The Video Game Industry in 2005
$ billion
$ . billion
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Electronic Arts in 2005 PC
console
Microsoft Xbox 360 console E3
Sony Playstation3 Xbox 360 Nintendo
Nintendo wiiXbox 360 Playstation 3
Mario Zelda
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The Battle for Portable Gaming
Nintendo Gameboy Advance Nintendo
%
Gameboy series Nintendo Nintendo DS Sony
PSP PSP Sony
web wiawifi
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The Battle for Portable Gaming
PSP EA PSP James bond
Tiger Woods EA
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Convergence with Traditional Media
EA James
bond GodfatherPierce Brosnan Judi Dench John Cleese
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Resources at EA
EA EA $2.1 billion $1.3 billion EA
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The Online Space
EA online EA.com Pogo.com EA Nation Yahoo MSN
AOLEA
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The Mobile Space
EAEA
EA
EA The Sim 2 Mobile ,Madden NFL 2006 , Tiger Woods PGA Tour 2006, Need for Speed
EA
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The Television Space
EA TV Show
Video game Pimp My Ride EA MTV
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The Film Space
EA James Bond Harry
Potter franchises Lord of the RingThe Sim
Warner Brothers
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Conclusion
EA EA
EA EA
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Suggestion
EA Special partner Strategic partner
Resource EA