baby boomers & millennials: they may be more alike than you think
TRANSCRIPT
BABY BOOMERS & MILLENNIALS:
They May Be More Alike Than You Think
JANUARY 21, 2016 || 10 – 11 AM
Presenters:
Adam Kantor || KEPHART community :: planning :: architecture – Denver, CO
Todd Harff, CAASH || Creating Results: Strategic Marketing – Woodbridge, VA
Bobby Long, AIA || KEPHART community :: planning :: architecture – Denver, CO
John Schleimer, MIRM, CAASH || Market Perspectives – Roseville, CA
American Institute of Architects (AIA)
Continuing Professional Education
Credit(s) earned on completion of this course will be reported to AIA CES for AIA
members upon completion of the AIA/CES Session Participation Forms found in
the back of this session room and online at www.BuildersShow.com. Certificates of
Completion for both AIA members and non-AIA members are available upon
request.
This course is registered with AIA CES for continuing professional education. As
such, it does not include content that may be deemed or construed to be an
approval or endorsement by the AIA of any material of construction or any method
or manner of handling, using, distributing, or dealing in any material or product.
Questions related to specific materials, methods, and services will be addressed at
the conclusion of this presentation.
Session Description
For the past few years, the hot topic has been about housing for
Baby Boomers and Millennials. While discussions have always kept
the two generations separated, the two may be more alike than we
previously thought. In this session, three industry generational
experts will compare and contrast the two generations, explore their
wants and needs in a community and home and discuss ways to
market and build to accommodate both. Ultimately, you will see that
they aren't all that different, and you'll leave knowing how to create
strategies for building homes and creating communities to easily
accommodate both.
Learning Outcomes
Compare and contrast the home and lifestyle Baby Boomers want
versus Millennials.
Learn how the Baby Boomer and Millennial interests in a community
and home are similar and how to accommodate both generations in
the same neighborhood.
Understand what features and amenities are wanted by both
generations and what amenities need special alterations.
Determine the most important amenities that may need special
attention for each generation.
Todd HarffCreating Results: Strategic Marketing
www.creatingresults.com
888.205.8899
Speakers:
Bobby LongKEPHART Architects
www.kephart.com
303.832.4474
John SchleimerMarket Perspectives
www.marketperspectives.com
916.782.4110
50+ Controls
42% of US income
3x the net worth
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
#PGGCT
SILENT
#PGGCT
BOOMERS
#PGGCTGEN X
#PGGCT
MILLENNIALS/GEN Y
Many Boomer & Millennials Value:
• Working/seeking employment
• Walkable communities
• Engage with larger community
• Convenience of maintenance
free/low maintenance lifestyles
• Easy access to enjoyable shopping
• Modern and exciting finishes
• Desire to socialize with people of
all ages
Millennials
(14-34)
Boomers (52-70)
Millennial & Boomer PreferencesAcross The Country Do Not
Fit Into One Box
Millennial PreferencesOften Differ Geographically
Hollywood Montana
Do Your Consumer Research
• Mail-return & internet
surveys
Do Your Consumer Research
• Mail-return & internet
surveys
• One-on-one interviews
Do Your Consumer Research
• Mail-return & internet
surveys
• One-on-one interviews
• Focus groups
LOCATION
Safety and Security
Location: Convenience
• Close to employment
& retail/services
Location: Convenience
• Close to employment
& retail/services
• Proximity to cultural
& social venues
Location: Convenience
• Close to employment
& retail/services
• Proximity to cultural
& social venues
• Walkable & bikeable
Easy Access to
Mass Transit
LOCATIONCOMMUNITY &
AMENITIES
Community: Heartbeat
• Main Street, USA
Community: Heartbeat
• Main Street, USA
• Town centers
Community: Heartbeat
• Main Street, USA
• Town centers
• Walking trails
Community: Heartbeat
• Main Street, USA
• Town centers
• Walking trails
• Small parks
Community: Heartbeat
• Main Street, USA
• Town centers
• Walking trails
• Small parks
• Common area &
fitness
Convenience and Control With Fees
Get in Shape
Pet Friendly
Pedestrian
Friendly
Wayfinding
Sense of Place
HOME DESIGN
Product Commonalities
• Down size/right size
Product Commonalities
• Down size/right size
• “Lifestyle” triangle
Product Commonalities
• Down size/right size
• “Lifestyle” triangle
• Kitchen #1 room
Product Commonalities
• Down size/right size
• “Lifestyle” triangle
• Kitchen #1 room
• No wasted space
Product Commonalities
• Down size/right size
• “Lifestyle” triangle
• Kitchen #1 room
• No wasted space
• Flex/space rooms
It’s ALL
about
LIFESTYLE
Living BIG in
smaller Space
Parkwood Homes
KTGY Architects
Harman Homes
Gelotte Hommas
CpluCC
Belvedere Kitchen – Nana Wall
Brookfield Residential
Don White Architect
DTJ Design
Anear Interior Design
Creo Landscape Architecture + Urban Design
Modern Mod
DTJ Design
The Abo Group
Allow For
Pre-programmed
Customization
1,750 sf
Find Storage
Opportunities
Cabinets in Nook
Harman Homes
Found Space
Under the Stairs
Owner’s Entry
Brookfield Residential
Make it special
Keep it Within Reach
Ageless Communities, Lifestyle, Values
LOCATION
• Close to employment & retail/services
• Proximity to cultural & social venues
• Walkable & bikeable
• Close to mass transit
COMMUNITY &
AMENITIES
• Quaint main streets and town centers
• Fitness, walking trails/paths
• Small parks, including dog parks
• Safety and security
• Sense of place and being connected
HOME DESIGN• Convenience of low maintenance lifestyle
• Down size/right size
• More functionality and no wasted space
• Open concept - “Lifestyle” triangle
• Kitchen #1 room
• Indoor/Outdoor connectivity
• Programmed outdoor spaces
• Flex/space rooms
Questions?
Todd HarffCreating Results: Strategic Marketing
www.creatingresults.com
888.205.8899
Speaker Contacts:
Bobby LongKEPHART Architects
www.kephart.com
303.832.4474
John SchleimerMarket Perspectives
www.marketperspectives.com
916.782.4110