PowerPoint Presentation

Company name: BabyKickTeam members:Yunpu Li, Lukas Zhao, Justin Cruz, Zhiyi ChenTrack Designation: Healthcare Track + general trackInnovative App trackA Wearable Device for Pregnant Womenpassive fetal movement detection | real-time visualization | establishing histogram

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A mothers wishEvery pregnant woman wants to know all the timethat the baby is well

Babys kicking reassure the mother and brings her closer to the babyProblem: ultrasonic technology based devices are NOT safe for all-time use, and require specialists

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Meet BabyKickA belly band with a sensor matrix + a mobile appSAFE! for all-time usePassive sensing technology, without ANY harmful energy inputTracking babys healthEstablish fetal movement histogram + anomaly alertFUNReal-time visualization + rich social media features

Using passive sensing technology, the belly band detects pressure signals from the fetal moment without any harmful input. Therefore it is completely safe for all-time use.3

The babys movement is then simulatedThe mechanical features of the detected motions will be analyzed by the microprocessor and the powerful CPU of modern smart devicesAnalyzing and processing detected motionsBaby makes a movePassive detectionProcessing dataSimulation animationHow it works

Kick?Punch?Headbutt?

Safe!int BabyKick::Algorithm(SignalDetected){ //Fast, accurate, smart! Real signal and background noise separation;} //Mathematical modeling and data analysis

Photoinside our working prototype generation-1

The detected motions will be analyzed and processed, and the babys position and the movement can be simulated. 4

Anomaly alertEspecially beneficial to high-risk pregnancies

When the baby is not feeling well, the movement rate changes dramatically. Sometime it takes the mother several days to notice. But BabyKick will catch the anomaly quickly and alert the mother so she doesnt miss the best opportunity to see the doctor.

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Real-time visualizationRich social media features

The mother will be able to see how the baby just made a move, and she can share the clip with family and friends.

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Financial need (April, 2015 to December, 2015)R&D 2nd MVP$12,000IP and legal services$6,000Marketing and Beta-test$15,000Total$33,0004 million newborns every year in the US83% of women are strongly interested in our invention*

11th monthTeam milestones achieved:Working prototype hardware gen-1Software: working data analysis moduleAPP gen-1(* interviewed 100 men and 100 women, randomized sampling)

Financial Plans (next 3 years)

Revenue201620172018Total Revenue $ 560,000 100% $ 840,000 100% $ 1,260,000 100%Cost of Goods SoldTotal Cost of Goods Sold 144,000 26% 216,000 26% 324,000 26%Gross Margin 416,000 74% 624,000 74% 936,000 74%Payroll 73,139 82,026 90,794 Operating ExpensesAdvertising 84,000 86,520 89,116 Office Expense 2,400 2,424 2,448 Research & Development 36,000 37,800 39,690 Travel, Meals and Entertainment 4,000 4,040 4,080 Miscellaneous 5,000 5,050 5,101 Total Operating Expenses $ 296,400 53% $ 306,884 37% $ 317,771 25%Income (Before Other Expenses) $ 46,461 8% $ 235,090 28% $ 527,435 42%Other ExpensesAmortized Start-up Expenses 43,500 43,500 43,500 Depreciation 1,529 1,529 1,529 InterestTotal Other Expenses $ 46,518 8% $ 47,082 6% $ 47,082 4%Net Income Before Income Tax $ (58) $ 188,008 $ 480,353 Income Tax $ 8,688 $ 46,302 $ 104,771 Net Income/Loss $ (8,746)-2% $ 141,706 17% $ 375,582 30%

Angels or VCs: $100Kbulk of current financing

1st year sell 4000 pieces (0.2% of the market)

Annual growth 30%

Spend 12% on sales & marketing

Spending on R&DBabyKickexpects steady growth in profit over the next three years

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