Nail Tech Company

Seo AokiSTEM Company

Problem • Many Nail salons exist, most

have untrained nail technicians

• Poor quality of education system for nail technicians

• Lack of nail technicians’ skill

• Time consuming procedure for the nail art

• Time consuming for both business and customers

• Painting on right hand nails with left hand is difficult for most people

● To provide training and certification system

● Nail printer with two models aimed at business and consumers

Solution

Market Nail industry grow to a record 7.47 billion in 2012

Women Spend $768 Million A Year On Nail Polish in the U.S.

2.3 millions monthly google search about “nail art”

35,000 blogs dedicated to nails and nail art

33% of women on average have 25 bottles

Repeat purchase frequency: Average customers purchase one bottle every

two weeks.

Market segment Business users• Nail & Hair Salons • Cosmetics Suppliers • Spas

Home users● Gender: Female● Age: 18 - 35● Income: 60k to 80k● Occupation/Employment:

professional people who working a full-time job with IT, finance or high fashion related job

Location: Worldwide. This device can be used globally because it uses symbols for user interface instead of text, making it accessible to any language.

Revenue ResourcesBusiness User:

• Service fee

• Certification training

• Nail art design software sales

• Hardware (for the business user)

• Consumable materials

Home user:

• In-app nail design purchases

• Hardware (small type)

• Consumable materials

Create Mobile App Market ● Licenced Logo

● Create own designs

● Customers can create own designs

● App logo (i.g. Facebook, Twitter, Instagram)

● Companys’ logo for advertisement

● Characters logo

Milestones

June - August 2016

● Prototyping begins● Software

development begins● Research & build

certification model

June 2017● First Production

model for the printer● Software

development ends● First trial nail art

seminar

August 2017● Mass manufacturing

begins ● Training program for

certification starts

Seeking $15,000First prototype initial development cost

Design software for developing the custom CPU for the printer:Altera Quartus Prime (2,995USD per year)

Software to develop iPhone/Android apps and the printer firmware:Visual Studio 2015 Pro with Xamarin for iPhone/Android development (469USD one time)Graphics software for designing the printer body and mechanical parts:Modo901 (approximately 1800USD one time)

Hardware development kits to build the motor drivers and the CPU board:SoCKit with Cyclone V+ARM9CPU - Terasic (350USD one time)Adafruit 16 channel servo controller (18USD one time)3xservo motors (4USD x 3 = 12USD one time)3D printed mechanical parts (from shapeways, approximately 31USD plus shipping)Power board with USB input (approximately 10USD one time)Display+driver board (approximately 30USD)

Manufacturing cost for prototype approximately 5,715USD without tax and shipping.Manufacturing cost for original gel nail polish and custom containers approximately 5,000USD for first 5000 unitsManufacturing cost for injection molds for printer body and mechanical parts approximately 5,000USD