Back to School 2018Are you ready to kick start the new year with our great

Back to School package?

Back to School

“Are the holidays over already?!”

The new school year starts between the 15th and

17th of January and parents all over the country will

be shaking off the summer festivities and marking

off their checklists for stationary, uniform, sports

accessories and cool lunch box goodies.

Make sure your brand is top of mind with this great

Back-to-School package, available on air time

purchased between 8 – 21 January 2018.

“Education is the most

powerful weapon which you

can use to change the world.”― Nelson Mandela

Your Value & Performance

Source : BRC RAMS, Jan 2017 – Jun 2017

SPOT PLAN PERFORMANCE

TERMS & CONDITIONS• Primedia Broadcasting reserves the right amend or remove this

offer from market at any time.

• Applies only to generic air time, flighted between from 8 – 21

January 2018.

• Subject to availability at time of booking.

• Normal booking terms & conditions apply.

1 Week : Mon-Sun 947 702 Kfm Cape Talk

Discount 50% 50% 50% 50%No. Weeks 1 1 1 1

No. Spots 31 31 31 31

Reach '000 153 91 87 8

Reach % 11.1% 9.8% 18.2% 2.5%

Ave. Frequency 3.8 3.9 3.8 4.1

Ratings 41.97 37.65 68.47 10.09

Media Value R278,436 R160,753 R180,413 R56,291

Investment R139,218 R80,376.50 R90,206.50 R28,145.50Saving R139,218 R80,377 R90,207 R28,146

CPP R3,317 R2,135 R1,317 R2,789

CPT R910 R883 R1,037 R3,518

Music Stations Market: GP/WC , Age 25-54, LSM 7-10, Main Shopper

Talk Stations Market: GP/WC , Age 30-64, LSM 7-10, Main Shopper

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Weekday Listening Pattern : Mon-Fri

702 947 Cape Talk Kfm

Quarter Hour Listening

Source : BRC RAMS, Jan – Jun 2017

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702 947 Cape Talk Kfm

Quarter Hour Listening

Source : BRC RAMS, Jan – Jun 2017

www.primediabroadcasting.co.za

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