back to the future by mediacom - arabnet digital summit 2014
DESCRIPTION
Speaker: Nick Barron, CEO MENA, MediaCom Whilst the past was far from perfect in the advertising industry, there was collaboration, team work and willingness to make big decisions which seemed to make more successful and enduring advertising. Our ability to measure everything now has it’s positives but has also created a culture of blame and indecision which is not great for the future of our business. For the full talk, visit: https://www.youtube.com/watch?v=slBXmeJNoQs&list=UUSyVFIebowg9-cZlQILb7zgTRANSCRIPT
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Thurs 5th June 2014
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IN THE OLD DAYS
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EMPIRICAL RESEARCH
ALL TOGETHER
WELL CONSIDERED
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MUTUALSEVERALDECISION-MAKING
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CAMPAIGNS INTEGRATION
STEEL
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CAMPAIGNS INTEGRATION
STEELAGENCY GREED
NOT ACCOUNTA
BLE
CRITICAL FAILURE
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Now
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DATA OVERLOA
D
SPECIALISMS & SILOS
EXCESS SUPPLY
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CHANGEBLAMEINDECISION
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MORE VALUE
ON YOUR TOES
GREATER ACCOUNTABI
LITY
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NO CONSISTE
NCY
SHORT TERMISI
M
LOW BRAND VALUE
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BEST OF BOTH
WORLDS
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Thank you